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Elemental Communications credentials (creds)

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  • Experience timelineDelivering digital media, integrated marketing, online PR and social media since 20012011 The Nutrition Society2010 Ubisoft2009 Topman2008 Reebok2007 NESTA2006 Klipmart (acquired by DoubleClick)2005 InfoSpace2004 adidas2003 MGM MIRAGE2002 Universal2001 New Line Cinema (Lord of the Rings)
  • Consultancy lifecycleWe create an approach that delivers social media marketing that demonstrates return on investment (ROI).Elemental’s consultancy provides you with the toolkit to reach your goals and impart that knowledge throughout your organisation; creating a legacy that is vibrant and engaged
  • The Elemental Communications teamWorking with Elemental ensures thatThe people that you meet are the ones that personally manage youraccount throughout its lifecycleTim and Rachel undertake production work and deliver good news, as wellas communicating on areas where things can be improvedYou may meet new members that will be assigned to your account before anytransitionWe become part of your team; it may sound pretentious, but it’s true
  • Tim Gibbon, DirectorAs a former journalist, Tim knows the media from various perspectives. Founder and director of Elemental, Tim has been integrating traditional and digital communications since 1997.Experience includes adidas, HSBC, Intel, MGM MIRAGE, MoneySupermarket.com, New Line Cinema (Lord of the Rings), Reebok, Vivendi Universal, Universal Pictures, Wunderman.Tim currently is a columnist for Blogcritics, Blue Skies, The Huffington Post, Technorati and is asked for comment from business, marketing and technology titles.Tim spins old school tunes on Technics 1210s.SuperpowersComms, digital marketing, media relations, PR, search and social media
  • Rachel Hawkes, Account DirectorRachel’s experience working in-house in communication roles with two of Australia’s largest companies, Vodafone Australia and Westpac Banking Corporation is extensive. Experience includes adidas, Carat, InfoSpace, Isobar, GE Fabbri, Reebok, See The Difference, Topman, Verity and Wunderman.Rachel is a columnist for Third Sector, The Wall, many other business marketing titles and writes features for Blue Skies magazine.Rachel is a keen knitter, no seriously, she is.SuperpowersComms, community management, digital marketing, PR, media relations and social media
  • Why choose Elemental?We know the right channels and mediums to connect with your target audienceWe successfully establish relationships with the target audience and media professionals who have an interest in this area and regularly source information and storiesWe are proactive and reactive to integrated media environments. Elemental is renowned for being specialists in seamless communications, giving you a strong presence offline and onlineWe read the signs, environment, seasonal demands and trends to gauge both consumer and media perceptions – catering for its needs on an on-going basisWe are not carried along by the media, we challenge it
  • Social media expertiseElemental are specialists that brand and agency-side want and need to speak to See from slide 32 for examples of brand and agencies that we have imparted 10 years of social media expertise withSocial has always been core to our marketing and media relations, but it doesn’t define usWe know and appreciate traditional media channels, more importantly they are not bolted on, they are seamlessly integrated We are also guilty of ‘some’ buzzwords use, the difference is we deliver on what we say and our heritage is provenIf we didn’t define areas of practice, we are early adopters that know how to maximise them for your brandSee our site the Social Media Portal (SMP); striving to build and share our knowledge
  • Blogger relationsBloggers share what is going to be new and on the up. This includes what’s going to be the next big thing, new and/or the latest hot trends Digital and mainstream media both feed into and off bloggers We build upon existing and create new relationships The blogs that we can reach can be varied reaching broad and niche subject matter
  • Friending technology Since inception, Elemental has embraced technology into its PR, marketing and media relations Understanding and working with technology is the key to digital media success Whether digital marketing, mobile, online PR, search, SEO, social media and social search; we don’t guest speak on it, we do it Content creation, production, seeding and nurturing technology is only one platform where mastering its role/s is critical, let us show you more We have a better understanding how audiences react to content through channels and how to build memorable and viral activity Being at the forefront of media technology is essential. We can and show you why and then implement your approach so you remains there
  • LifecycleOur objective is to create a platform that delivers social media marketing that demonstrates return on investment (ROI).Elemental’s consultancy provides you with the toolkit to reach your goals and impart that knowledge throughout the organisation; creating a legacy that is vibrant and engaged
  • MediaWhether advertisers, marketers and/or PRs; they consistently debate about fragmented media.In Elemental you can trust that we adopted a long-term approach to evolve as media and audiences do. We’ve been writing about the evolvement for over a decade. See our site, blog and then check the notice how others regurgitate our knowledge
  • Social rating systemElemental’s social media review Overall measurement of social activity Demonstrates success of engagement, branding, tone, segmentation and individual channels Benchmark activity Pre, during and post Versus competition
  • Social rating system Analysis of the use of main social media against selected competition Draws a comparison of the use of competitor social assets Builds rich insight and overview integrating your tool/s Provides suggestions on building social longevity and legacy
  • Reach and engagementAn Elemental internal process to demonstrate campaign results, that can be aligned with your metrics User engagement through to reach Define engagement ratio Predictive model for future activity, campaigns and metrics e.g. We need to reach X users to generate Y objective
  • Your ROIGetting resultsElemental cares about your brand, and we care about getting you the results you retain us for.We work together with you from the outset to establish the campaign objectives; whether that is new business enquiries, footfall, product awareness, audience engagement and/or sales.You work hard for your money, and so do we. We never take that for granted.
  • Topman case studyCampaignsStore launches (Oxford Circus, Newcastle and Bath), NME Radio Take Over, In Genius, Valentine’s Day, Fashion Friday’s, London Fashion Week and CTRL Music TourWhat we didCreated social channels including Facebook and Twitter, integrated experiential and other marketing initiatives, established online influencers. Nurtured communities to engage with the brand on regular basisWhat we achievedAudience of more than 1.5 millionBlog coverage >100A legacy that lives on
  • Topman In Genius case study CampaignIn Genius student rewardsWhat we didRaised awareness and increased sign-ups for student reward program using YouTube and Twitter as primary channels; having core audience engage directly with the campaign by making videos to submit for prizesWhat we achievedMassive increase in program sign-upsOverall awareness improved Key influencers getting creativeConsistent chatter about campaignImproved search engine visibility
  • Topman CTRL Student Tour with Channel 4 case studyCampaignCTRL Student Tour with Channel 4What we didDynamic social and experiential campaign to have audience engaged with Tour around the country, attending gigs and interacting with street team. Ensured online audience are engaged and fed exclusive content in real-time during the five gigs, and later tuning in to watch on Channel 4 over five weeks What we achievedReignited social CTRL social channelsHigh interaction with experiential teamSocial channels buzzing with activityExcellent online visibility of campaign
  • Topman NME Radio Take Over case studyCampaignNME Radio Take OverWhat we didAttended the live pop-up NME station (broadcast live from Topman’s Oxford Circus flagship store) to feed engaging content to Topman and NME social audiences and have them engage and interact with the radio show over four weekends; managed dynamic competitions having audiences tune in and produced exclusive content to spark conversationsWhat we achievedSocial channels more popular than NMEMore competition entries from TopmanSignificant spike in NME listenersDrove customers in storeSocial channels buzzing with activity
  • adidas case studyCampaignsIntelligent Shoes (basketball and running), Climacool, the World Cup, Jose &Pedro, F50 vs. Predator, Gumball Rally and MiCoachWhat we didPan European, multi-lingual campaigns prior to Facebook and Twitter existing. Undertook SEO and social media outreach through blogger engagement, YouTube and forums to raise awareness and drive trafficWhat we achievedBlog coverage >200UGC views more than 1,000,000Very high search visibility on all keywordsLegacy that lives on
  • Rebook case studyCampaignsB2B and B2C site launch. Rajon Rondo campaignWhat we didUK, ROI, FR and US campaigns. Seamless offline and online PR to trade and consumer media. Undertook SEO and social media outreach via Facebook (prior to groups for brands), blogs, mobile, UGC and forumsWhat we achievedPress in major titles in each countryEyes on campaigns >750,000Increased search visibility
  • Russell Athletic case studyActivityBlogger relations, online PR and social media relationsWhat we didB2B and B2C off and online PR, SEO and social media for the brands re-launch into the UK market; work included setting up and nurturing social media channels and blogger engagement and reviving a campaign that was nearly at an endWhat we achievedTrade media coverage >20Blog pick-up >15Overall campaign reach >100,000Improved brand awareness in UK
  • Ubisoft Just Dance and Just Dance 2 Wii launch case studyCampaignsJust Dance and Just Dance 2 launch on WiiWhat we didLaunched social media channels, integrated social media with experiential events and celebrity involvement. Built excitement of game launch with key demographic, worked with celebrities to create exclusive content for fans on social media channelsWhat we achievedEnthusiastic and engaged audienceChannels of >10,000 in matter of weeksAnticipation and excitement for new gameA solid legacy for community to thrive
  • Ubisoft Tom Clancy’s Splinter Cell PlayStation 2 Game casestudyCampaignB2B promotion of Tom Clancy’s Splinter Cell Game for the PlayStation 2What we didStrategy and production work for a new media agency’s ‘Late Home’ viral game for the launch of Ubisoft PS2 Splinter Cell game. Media relations and online PR raised awareness pre and post launch using integrated comms What we achievedCoverage secured in business anmarketing trade media such asBrandrepublic, New Media Age (NMA) etc.,that fed into mainstream B2C channels
  • Eagle Eye Technology case studyActivityMedia and public relationsWhat we didBrand building for mobile agency Eagle Eye Technology (its founders) and launch of its new service BuyMeaBeer.com. Feature and media relations activity made the agency visible to marketing, digital and vertical media critical for reaching brand managers. Assisted the agency copy write and submit to awardsWhat we achievedPlacements across digital, marketing, mobile, technology and vertical media e.g. Brandrepublic, Digital Bulletin, New Media Age (NMA), The Register and more.
  • Glue4 case studyActivityBrand launch product development and public relations strategyWhat we didPress release comms and media relations to launch Glue4, a mobile and payments specialist. Delivered initial production work to secure coverage and strategy for the company to manage in-houseWhat we achievedCoverage in mobile and digital trade magazines such as New Media Age (NMA) and World Telemedia.
  • Inspireyourlife case studyActivityBrand launch, public relations and online PRWhat we didB2B UK launch of a inspirational text messaging service inspireyourlife with media relations. The brand was introduced via a radio campaign which we supported with online PR. What we achievedBusiness and trade coverage across digital, mobile, technology and verticalmedia. Provided strategy for long-term ideas for the brand to make is commsrelevant to create and maintain interest
  • Inside case studyActivityBrand development, media and public relationsWhat we didLaunched brand of new mobile agency Inside Mobile raising the profile of founders Dusan Hamlin and James Hilton pre-launch. What we achievedSecured regular coverage in agency specified titles including Admap, Campaign, Marketing, Media Week, New Media Age (NMA). Achieved placements in mobile specific articles and features essential to build and position the brand.Provided platform and momentum for the agency until acquisition by M&C Saatchi
  • Saycon case studyActivityBrand creation, media and public relationsWhat we didBrand building for mobile consultancy Saycon and its founder. A focus on media relations work with trade magazines that address the adoption of mobile marketing technologies whist the channel was in its infancyWhat we achievedBuilt presence of the brand across marketing, mobile and new mediapublications. Communicated mobile marketing technologies ere impactingthe business at the time, opening doors to consult for the new agency
  • ClickTracks case studyActivityBrand launch, media and public relationsWhat we didLaunched web analytics service ClickTracks in the UK whilst also aligning the brand with Europe audiences. Worked with business and vertical media education the audience to the evolvement of web analyticsWhat we achievedCoverage in design, IT, marketing and technology and web development media. Built relationships with key media including .net, Brandrepublic,ClickZ, mad.co.uk, Marketing, Media Week, New Media Age (NMA) and more.Worked with the brand until its eventual sale to Lyris Inc.
  • Gradwell case studyActivityBrand development and public relations What we didMedia and public relations focusing on the development Gradwell’s VoIP services. Introducing relatively new technologies in a competitive marketplace through articles and features placement. Provided guidelines for Gradwell how to respond to media that was brought in-house, so comms could be managed internally What we achievedCoverage in the most prominent computing, design and IT publicationsIncluding Create, .net, Internet Works and Practical Internet.
  • InfoSpace case studyActivityBrand development, public relations andonline PRWhat we didManaged InfoSpace Europe and InfoSpace Mobile brands (and sub-brands) with integrated digital comms. Advised on seamless marketing and media relations applying online PR and viral marketing to boost visibility of activity.What we achievedOver 50 off and online placements including advertising broadsheet,business, digital and trade publications. Secured placements for guestspeaking at ad:tech, Search Engine Strategies (SES) and TMF&A
  • Klipmart case studyActivityBrand launch, media and public relationsWhat we didLaunched US rich media company Klipmart in the UK with press release comms, media relations and feature placement in addition competitor and partner recommendations. UK launch gave the company it required for the platform needed for European reach What we achievedPlacement in desired UK digital and marketing media including Brandrepublic,Media Week, New Media Age (NMA) and Revolution. Visibility assisted in theprofile that was instrumental in the eventual sale of the company toDoubleClick (and eventual acquisition by Google).
  • Modera case studyActivityB2B brand awareness via off and advertising, marketing, online PR and socialmedia What we didAsia, EU, UK, US and B2B comms. Raising brand awareness with potential and existing clients and partners; on-going consultancy since 2007What we achieveEstablished spokespeople as authorities Offline coverage major trademagazines >100. Online coverage on major trade >100. Increased searchengine visibility. Excellent brand and product awareness business, designand technology titles
  • NetLingo case studyActivityProduct development, public relations, online PR and strategic linkingstrategyWhat we didMedia and public relations strategy for online directory NetLingo’s awareness drive for the UK. Delivered online PR and strategic linking approach of NetLingo to adoptWhat we achievedInitial digital, marketing and vertical coverage including BBC Radio, Brandrepublic and Digital Bulletin. With Elemental guidelines provided framework for NetLingo to generate newsworthy content
  • WebtraffIQ case studyActivity Integrated digital marketing and PR strategy (including SEO) and news engineSEO) and production workWhat we didCreated and managed marketing for WebtraffIQ and its key spokespeople. In a fiercely competitive marketplace we ensured WebtraffIQ stood head and shoulders above its competitors within key media until the sale of web analytics company to Moore WilsonWhat we achievedOver 150 offline mentions across broadsheets, business, design andtechnology magazines (and numerous online media) over three years
  • ad:tech case studyActivityBrand development, marketing, media and public relationsWhat we didManagement of dmg World Media’s ad:tech London event. Secure media coverage with and outside of ‘media’ partner relationships. Provided guidelines for stakeholders to do the same and benefit from comms pre, during and post eventWhat we achievedArticle, feature and review placements in key direct and digital advertising,marketing and PR publications. Introduced social thinking for the event andpublishing company for future exhibitions
  • bubbalicious case studyActivityMedia relations, site launch and social mediaWhat we didStrategy and production work for a UK campaign to raise awareness of site launch via off and online B2B PR, SEO and social media. It included setting up and establishing initial community base via social networking channels, onsite community management and handover framework to run internallyWhat we achievedExcellent off and online coverage > 20Increased search visibilityEngaged community on and off siteLegacy that is thriving with target audience
  • Business Link case studyCampaignOnline PR and strategy linkingWhat we didB2B strategic linking campaign led with online PR to create more than hyperlinks with relevant websites. Measured and analysed the number of links for Business Link London possessed and that of its competitors. The approach integrated media relations and news engine SEO to ethically build links with relevant partners and sites What we achievedExcellent link equity within directories, portals and search engines in additionto building long term relationships with sites. Legacy for Business Linkhanding over the activity that could be managed in-house
  • Employment Café case studyActivityBrand creation, media and public relationsWhat we didLaunch of a new job text service by Employment Café, creating awareness within media for support and to reach potential users. Elemental worked with local government, partners and users to best assist the Employment Café position itself with its stakeholders. What we achievedCoverage secured across business, employment, regional media, governmentand technology media. Launch media included BBC, Headstar LocalGovernment Publication, IC Network and more
  • NESTA case studyCampaignsHidden Innovation, Innovation Challenge, Future Innovators and InnovationChallenge Mental HealthWhat we didOnline PR, SEO and social media to very specific and niche UK audiences. Worked with bloggers, discussion boards, news sites and search engines to raise visibility of campaigns and NESTA as an organisationWhat we achievedEyes on campaign >700,000Blog coverage >90Increased entries, awareness and visibility
  • See The Difference case studyActivityStart-up launch and brand buildingWhat we didConsulted for six month period prior to and during launch to help marketing team set up, establish protocols and build initial community. Traditional and online PR, social media, email marketing and digital advertising to launch serviceWhat we achievedAn engaged community of over 2,000Framework for internal teams to run withCelebrity coverage on Twitter > 10Increased search visibilityDynamic charitable campaigns
  • Verity case studyActivityMedia relations, online PR and social mediaWhat we didMajor overhaul on brand identity and continued consultancy over four years to raise awareness of charity and medical condition. Undertaken traditional and online PR, social media, blogger outreach, email marketing and SEO. Established and manage forum and social channelsWhat we achievedThriving community of more than 10,000Broadsheet, TV, Radio coverage > 200Online news coverage > 150Increased site traffic by more than 65%
  • ColumbiaTriStar case studyCampaignIntegrated consumer and trade media relations and PR for Columbia Tristar’sThe Grinch DVD and video releaseWhat we didStrategy and production work for a new media agency to raise the profile of the campaign for B2B and B2C audiences. Press release case study and media relations to reach journalists during a competitive festive periodWhat we achievedPrint coverage including the industry respected target media New Media Age(NMA) ‘Adwatch’ and Revolution ‘Campaign of the Week’ in addition tovarious online media
  • GE Fabbri (Little House on the Prairie DVD launch) case studyCampaignLittle House on the Prairie DVD launchWhat we didStrategy andcampaign activity for German market using online PR, social media and SEO. Established and managed social media channels entirely in German, ensuring audience were given rich content to engage that also coincided and complimented TV advertisingWhat we achievedThriving social media channelsCampaign reach of >400,000YouTube views >100,000
  • Hong Kong Legends case studyCampaignMedia relations and online PR What we didIntegrated digital comms to support agency Egovision’s advertising, email and viral activity for Hong Kong Legends’ celebration of Bruce Lee’s 30th Anniversary with a dedicated microsite. Promoted the release of the limited edition DVD of the iconic Kung Fu legend with media relations via competition sites and online communities What we achievedDirect relationships with the fan base in addition to B2B and B2C media.Created a strong rapport with a niche audience that were interested inretaining an open dialogue with the Hong Kong Legends brand
  • New Line Cinema (Lord of the Rings) case studyActivity Online PR and strategic linking for New Line Cinema’s Lord of the Rings‘Fellowship of the Ring’What we didResearched; provided insight into chat rooms, communities and forums to understand die-hard and new fans of what was to become one of the most successful movie franchises of all time. Outlined recommendations to create and sustain relevant web traffic to the new site to keep audience abreast of developmentsWhat we achievedEnsured that the official Lord of the Rings website received relevantconsistent traffic ahead and beyond the films release
  • Universal Pictures case studyCampaignsB2B and B2C multiple DVD launches including An American Werewolf inLondon, Dark Fury, Jurassic PARK III, Fast & Furious, Meet the Parents, Meetthe Fockers, Monsters Legacy Video, Bridget Jones’ Diary, Van Helsing andso onWhat we didStrategy and productionwork for a new media agency utilising news engine SEO to boost visibility offline and online PR; ensuring communications were seamless and coinciding with each launchWhat we achievedConsumer coverage and reviews; trade magazine reviews and campaigns ofthe week achieving excellent search visibility
  • Universal Pictures Jurassic Park 3 case studyCampaignMedia relations and online PR for Jurassic Park 3 DVD launch What we didBlogger relations and traditional to connect with B2B and B2C audiences. Worked with advertising, creatives and viral campaign created by New Media Maze to promote the Jurassic Park 3 DVD. Planned activity with the relevant agencies to create seamless comms with consumer and media audiencesWhat we achievedCoverage across blogs, chatter in communities, including placement in off and online media. Connected directly with the fan base, which createdrelationships for future activity for similar releases
  • Bahamas Tourist Office case studyActivityBlogger relations, social media marketing and online PRWhat we didAppointed to revive social media channels ahead of awards and have audience engage with campaign. Undertook social media, blogger outreach and online PR to increase awareness and social participation of the audience during and post activityWhat we achievedMore vibrant communityBigger buzz and increased engagementLegacy in how to manage social assetsin competitive sector search enginevisibility improved
  • Intel Museum case studyCampaignOnline PR and strategic linkingWhat we didDelivered an online PR and strategic linking campaign to support the launch of the Intel Museum website. The strategy addressed an approach to reinvigorate interest of attendees to the physical museum after the September 11th terrorist attack on New York due to the unwillingness of using domestic flights falling What we achievedCreated a strategy that addressed driving relevant academic website trafficand footfall to the museum. The approach presented a digital roadmap forOnline comms and legacy for the museum
  • MGM MIRAGE case studyActivity Global B2B media, public relations and online PR activity for 30-year oldIconic brand MGM MIRAGEWhat we didRaised the profile of MGM MIRAGE’s online brand, its online casino PlayMGMMIRAGE.com in the UK and the brands main activities; including key spokespeople Oscar Nieboer and James HiltonWhat we achievedNumerous reviews for PlayMGMGMIRAGE.com, article and featureplacements (business, marketing and technology magazines for MGMMIRAGE including a Revolution front page in-depth feature for theMGM MIRAGE brand
  • Tunisian Tourist Board case studyActivityBlogger outreach, content, online PR, SEO and social media strategyWhat we didConsulted on a multi-agency a six-month digital marketing strategy to align above, below and through-the-line advertising for the official site of the Tunisia Tourist Board. Supplied guidance for the incumbent PR agency in building newsworthy stories across vertical channelsWhat we achievedStrategy and planning from summer to winter 2010 to build the brands digital roadmap
  • Jamiroquai case studyCampaignsMedia, public relations and online PRWhat we didWorking with Media Junction Digital and Modera, Elemental managed the trade comms for Jamiroquai website launches for 2007 and 2010. Working with social channels, we ensured content was in available for both media and fans alike What we achievedCoverage across consumer and trade magazines including Billboard,Marketing, Mashable, Music Week and so on. 2010 activity assisted in thepromotion pre and post launch of the eagerly anticipatedalbum Rock Dust Light Star, leaving legacy for further comms
  • Cognifide case studyActivity Media relations, PR and marketing development for Polish and UK-based software agencyWhat we didCreated guidelines for media, marketing and PR relations strategy for the software agency within its intranet to be shared company-wideWhat we achievedOver 25 mentions in trade media instilling confidence and ability for Cognifideteam to bring in-house. Provided PR and marketing framework ahead of newwebsite and brand launch
  • Coull case studyActivityBrand positioning, marketing, media relations and PR for digital and verticalmediaWhat we didSecured relevant articles and features particularly online marketing and video based. Raised the awareness of new products and services in a rapidly evolving marketplace positioning Coull as a specialistWhat we achievedStrong presence across Brandrepublic, Marketing Week, Media Week, NewMedia Age (NMA), Revolution and other titles. Guest speaker placement atUK’s prominent digital events
  • Egovision case studyCampaignsBrand, media and integrated public relations for B2B and B2C audiencesWhat we didBrand development for the design and web agency in trade media. Created awareness of the agency (campaigns and products it promoted), secured guest speaker placements and columnist opportunitiesWhat we achievedVisibility in key media including Brandrepublic Create, Digit Magazine, NewMedia Age (NMA), Revolution, The Guardian and mainstream media.Assisted Egovision to win industry awards and boost portfolio for pitches
  • Elemental case studyBriefMedia relations, online PR, search and social media relationsWhat we doContinually develop the the brand of our specialist comms agency, Elemental, in an aggressive social media arena. Share knowledge via thought leadership articles and reply to journalists enquiries for advertising, marketing and PR features for digital and trade titles.What we achieveVisibility in industry and trade media such as .net, CorpComms, New MediaAge (NMA), PR Week, TechRadar, and Revolution Magazine, Sharingknowledge across vertical media BBC, Business Today, Catalogue & ebusiness, Making Money, Third Sector and more.
  • CampaignsMedia relations, PR and social mediaWhat we didCreated awareness for Media Junction for consumer and trade media - as well as assisting with social media strategy. Ensured the entertainment and youth agency became visible across digital, marketing and mobile media. Demonstrated its expertise through thought leadership articles, media placements and guest speaking at industry events. What we achievedEnsured digital campaigns were featured inconsumer and trade magazines includingBillboard, Marketing, Mashable, MobileMarketing, Mobile Entertainment Music Weekand soon. Secured guest speaking at mobileevents The Connected Summit, WorldTelemedia and marketing conferences CrossMedia and mediaPro
  • New Media Maze (.nmm) case studyCampaignBrand development, media relations and PRWhat we didB2B comms to build the brand of an interactive agency within a competitive developing DVD and theatrical (film) marketplace. Through media relations integrated comms we kept New Media Maze in the forefront of existing and potential clients via key marketing media. What we achievedNumerous article, feature and news placements including many campaigns ofthe week. Ensured that the agency built and maintained an excellent mediaprofile especially for pitches that made them more successful
  • Networx Electronic Publishing case studyActivityBrand marketing, media and public relationsWhat we didBrand awareness of Networx Electronic Publishing, a design and web development agency. Raised the profile of agency and its founder Martin Huxford in media key media senior brand managers read i.e. .net, Brandrepublic, Design Bulletin, Design Week, Digital Bulletin, Internet Works, Revolution and moreWhat we achievedFocused on progressive digital marketing, design and web developmentfeatures, columnist opportunities demonstrating the competencies of theagency
  • Neutralize case studyActivityBrand, media and public relationsWhat we didPositioned Neutralize as standout search marketing agency in a fiercely competitive sector. Through press release comms, media relations (Q&A columnist sections for magazines) and feature work the agency was featured in business and vertical media What we achievedCoverage in .net, Brandrepublic, mad.co.uk, Marketing, New Media Age(NMA), Revolution including verticals such as CM Focus, Finextra, TheGuardian and more. Organised and supported guest speaking with comms
  • NovaRising case studyCampaignsBrand launch and development; including public and media relationsWhat we didCreated the awareness and profile the specialist design, iTV and web development agency with its key media. Positioned the agency in a competitive marketplace as ones to watch, building its profile; much needed pre, during and post pitches it was involved in. What we achievedConsistent coverage across NovaRising’s trade media in addition to securingfeatures led by its spokespeople. Built a solid platform for the agency to workfrom
  • on-IDLE case studyActivity Brand development and management since 2001 with integrated digitalmedia and public relationsWhat we doIncludes managing media profiles of the founders consistently securing coverage in business, design, marketing and technology media. Elemental consultancy addressing search marketing (SEO), social media and content development for on-IDLE clientsWhat we achieveOver 130 mentions and counting for on-IDLE’s target offline media building arapport with journalists that now request the founders expertise
  • Unique Digital case studyActivityBrand development, media and public relationsWhat we didWorked with Unique Digital, establishing itself as new a full service digital marketing agency. Managed press release comms and media relations ensuring the agencies presence was in digital led marketing features What we achievedProvided the agency with a framework to work with in order. Initially secure coverage across Brandrepublic, Campaign, Marketing Week, Media Week, Netimperative and Revolution
  • User-Lab case studyCampaignsBrand building, media and public relationsWhat we didCreated brand presence for the Birmingham of Institute of Design (BIAD) specialist department, User-Lab and that of its spokespeople (e.g. John Knight, usability engineer). Kept subject matter on the agenda from an academia perspectiveWhat we achievedExtended media coverage from design (including user-centred design) ledmedia to essential business, internet, marketing, web development andverticals. Achieved over 40 dedicated article and features relate to the subjectmatter
  • Briffa case studyActivityMedia relations and PRWhat we didBuilt the profile of the specialist law firm and that of its legal team off and online. Secured columnist opportunities for solicitors and partners (.net, Develop, MCV, Internet Works, Revolution etc.,); including guest speaking opportunities for industry events such as Search Engine Strategies (SES)What we achievedExtended the successful reach of titles for the firm, including successfulplacements in broadsheet and gaming titles for Alex Chapman
  • Jeffrey Green Russell case studyCampaignMedia and public relationsWhat we didRaised the profile of the IT law department and partner Joanne Brook. Worked with our established contacts and built new relationships to address specific vertical relevant to the Jeffrey Green Russell. Built a framework for all departments within the law firm to consider in working with mediaWhat we achievedPlacement across design, digital and web development publications includingspecialist legal features. Kept the firm visible in relevant trade mediapositioning its expertise
  • Manches case studyCampaignMedia and public relationsWhat we didInitially worked with the IT department to demonstrate specialism in competitive marketplace. Manches extended the remit to business, employment and family law partners to which we successfully opened and sustained excellent relationships with media What we achievedManches benefited from numerous media placements in trade and verticalmedia addressing topical subject matter. Imparted our knowledge andexpertise to the marketing team to bring in-house in order for them to managemedia relations
  • Reculver Solicitors case studyActivityMedia relationsWhat we doRaising the profile employment law firm Reculver Solicitors and its principle James Carmody focusing upon feature and media relations work. Keep the firm aware of media opportunities and assisting them to respond to topical subject matter relevant to its audience What we achieveJournalists seek Reculver Solicitors’ comment for employment law issuesacross a range of broadsheet and vertical publications
  • Sprecher Grier Halberstam case studyActivityIntegrated media relations, PR and online PR for e-business, business andtrade mediaWhat we didInitially assisted the IP and IT departments to raise its profile and key spokesperson and partner Simon Halberstam. Extended expertise throughout departments and specialists for a five-year period. Promotion of books and publications e.g. Domain Names - A Practical GuideWhat we achievedOver 160 items of print coverage across broadsheet, business, employment,legal, new media and vertical media. Secured columnist sections IT inmagazines
  • econsultancy.com case studyActivity Media, public relations and online PR strategy for UK launch in 2002 What we didElemental’s off and online approach focused on creating the awareness of the service and its founder Ashley Frieldlein. It outlined paths for the new brand to build subscribers to its serviceWhat we achievedPresented routes to create a dialogue with econsultancy.com’s core medic(that perceived the service as a competitor) opening in up long-termrelationships. Used the book launch by the founder as a platform to kick-startawareness of the brand
  • Social Media Portal (SMP) case studyActivity Content strategy, online PR, SEO, social media strategy, web design and web launchWhat we didCreated and launched our internal project the Social Media Portal (SMP) in 2007. The news and information directory maps aspects of social media globally. SMP showcases everything web 1.0, 2.0, 3.0 and beyond, which forms the SMP landscape. What we achievedAllows peers share to content, press releases, research and more. The sitecurrently receives between 12,000 and 20,000 unique visitors per month
  • Designer Servers case studyActivityBrand development, public relations and online PRWhat we didManaged media and public relations to build the brand of hosting company Designer Servers (DSVR). Devised comms to support DSVR pre, during and post industry exhibitions. Integrated comms to support guerilla and viral marketing undertaken to reach trade and vertical media.What we achievedIncreased coverage and subscribers across titles relevant to target audiencesbuilding the brand ahead of its acquisition.
  • Gradwell case studyActivityBrand development and public relations What we didMedia and public relations focusing on the development Gradwell’s VoIP services. Introducing relatively new technologies in a competitive marketplace through articles and features placement. Provided guidelines for Gradwell how to respond to media that was brought in-house, so comms could be managed internally What we achievedCoverage in the most prominent computing, design and IT publicationsIncluding Create, .net, Internet Works, Practical Internet.
  • Netplan case studyActivityBrand development, media and public relations strategyWhat we didStrategy for hosting company Netplan to reach designers, web developers and software professionals. Elemental’s approach looked at how to What we achievedInitial placements with internet and web development magazines. Defined a structure and guidelines for Netplan to work with to bring comms in-house
  • WebTapestry case studyActivityProduct development and public relations strategyWhat we didStrategy for web hosting company WebTapestry to bring in-house and manage with a small internal team. Provided guidelines on how to work with media opportunities and how to address journalist requests within deadline What we achievedInitial coverage with design, internet and web development media to align approach. Imparted how to create fresh news stories that were topical to consistently reinvigorate the brand
  • Contact usLearn more with uselementalcomms.co.ukelementalcomms.co.uk/blogelementalcomms.co.uk/credselementalcomms.co.uk/showreelTwitter goodnesstwitter.com/elementalcommstwitter.com/smponlineTelephone: +44 (0) 843 208 4592, Fax: +44 (0) 843 208 4593Address: Lincoln House, 75 Brokesley Street, London, Greater London, E3 4QJ

Elemental Communications credentials (creds) Elemental Communications credentials (creds) Presentation Transcript

  • Elemental Credentials 2001-2014 Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • About Elemental Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Heritage !  Working with social media since 2001, before the term was even coined. With digital even longer…. !  One of the first consultancies to integrate digital media !  Considered digital thought leaders on approaching two decades !  Columnists for magazines for more than 14 years. Also sharing knowledge as guest speakers and panel members !  Regularly quoted in articles, books and features !  Global strategy and production work for well-known and niche brands !  Proves it’s consistently ahead of the curve Elemental Communications Limited © Copyright 2001-2014. All rights reserved. View slide
  • Experience timeline Marketing, digital and social media since 2001 2012-2014 seeker 2011 The Nutrition Society 2010 Ubisoft 2009 Topman 2008 Reebok 2007-2014 SMP 2007 NESTA 2006 Klipmart (acquired by DoubleClick) 2005 InfoSpace 2004 adidas 2003 MGM MIRAGE 2002 Universal 2001 New Line Cinema (Lord of the Rings) For more check out case studies Elemental Communications Limited © Copyright 2001-2014. All rights reserved. View slide
  • Working with Elemental !  A small team, deliberately…Decisions are quicker and more impactful for you !  You’re a always a priority and your production work is always a top of the list. Sceptical? Ask around. !  Work is chosen carefully. Enjoy what you do and who it’s with right? !  The people that do the work are the same ones that answer your calls, questions, emails and meet you face-to-face !  Elemental becomes part of your team; your brand is our brand. That may sound cheesy, but it’s true !  Constantly challenges digital environments, for your benefit !  Elemental is all about marketing and media, rather than solely digital marketing and social media Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Services Services Elemental works within core areas of communications focusing upon marketing, media relations and PR. Think less digital marketing and more marketing. Less social media and more media. The focus is seamless communications using relevant approaches and channels (see the yellow section in the graph opposite). Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Results Achieving results From introducing a new product or brand markets (or taking brands globally), creating a campaign the focus the same. Elemental commits fully to every aspect of the project reporting progress throughout. Working to a solid framework proven to achieve results reaching relevant audiences education your team as we go. Have a look for yourself by looking through the case studies. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Experience !  Experienced content marketing, marketing, media, PR and social media professionals !  Possessing B2B, B2C, FMCG and third sector experience (with a proven global network) !  Database of relevant blogs, digital environments, social networks, off and online media, a growing contact book and relationships via site the Social Media Portal (SMP) http://www.socialmediaportal.com. More importantly, the skill and expertise surpassing the reliance of contact books !  Expertise in managing and promoting events for B2B and B2C audiences !  Proven placement for spokespeople at events across various sectors !  Approaching two decades of news engine SEO, search engine optimisation (SEO), social search and video search expertise Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Industry specialism Elemental doesn’t subscribe to the whole specialist industry consultancy thing. Adaptability, flexibility and a proactive approach works. This is why you’ll benefit from multi-industry experience (and better yet, results) across targeted range of needs. You’ll be surprised how much of your industry, your business and your audiences the Elemental team knows. By becoming part of your team this is further enhanced by outside looking in perspectives reaping you more benefits. Communications isn’t about who you know. It’s about approaching and managing what is known confidently. Elemental Communications Limited © Copyright 2001-2014. All rights reserved. design in health IT game n s o fashion v mobile a ti music! o n! law retail
  • The difference? It’s quite understandable to be cautious when it comes to appointing representation. There are a lot of agencies and consultants aren’t knowledgeable, don’t have the experience and/or results to back them up. So, given this….how is Elemental different and more importantly, how will you know? !  Specialists longer than most… and we publish what we can on our website, so take a few minutes and browse through the archives. And, ask around! !  There’s no account managers to act as a middle man. The people that possess the knowledge do the production work and manage the account. It saves you and us time, frustration and budget. Plus you learn through the process! !  You’ll never see Elemental asking questions of peers in forums etc., like a lot of competitors… Elemental is a thought leader answering them! Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Getting the picture !  Elemental gets the whole picture and ensure you do. Knowing the impact of digital and social media across all departments and individuals, Elemental demonstrates how to connect the dots !  With a strategic approach, your brand benefits from consultancy, planning, delivery and reporting; rather having to seek it from multiple agencies seeking cash cows !  The digital environment evolves quickly. Elemental ensures that you do also. This way you build upon your legacy !  Being partner and vendor agnostic positions Elemental to be more impartial (offer guidance where requested); using systems that you are familiar with !  See through self-praise and testimonials. Ask current and previous clients; what was their experience and how did they benefit? Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Preciousness !  It’s no problem if you want to bring your digital and/or social media in-house at your pace !  Elemental can skill your departments and team up to bring the expertise in-house with guidance for smooth transition in a very hands on way !  Elemental has done it lots of times before (check out the case studies) !  Elemental will leave you a legacy and the framework you need to get up and running with the resources you need !  If you need refresher course or tap back into our knowledge-base again, Elemental is always around !  Digital and social media environments evolve, as Elemental does. You are welcome to revisit Elemental and relive the love Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Global digital experience since 2001 Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Globally social Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Consultancy lifecycle Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Consultancy lifecycle Research Legacy Activity Knowledge building Training Guidelines Reporting Conversation How-to’s Monitoring Nurturing Elemental Communications Limited © Copyright 2001-2014. All rights reserved. An approach and that communications that provides a return on investment (ROI). Elemental’s consultancy provides you with the toolkit to reach your goals and impart that knowledge throughout your organisation. You need a legacy that is vibrant and evolves people/teams and Elemental does this.
  • The Elemental team Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • The Elemental team Working with Elemental ensures that !  The people that you meet are the ones that personally work with you !  Tim undertakes production work and deliver good news, as well as communicating on areas where things can be improved !  You may meet new members that will be assigned to your account before any transition to see that you get along !  Elemental becomes part of your team; it may sound pretentious, but it’s true Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Tim Tim Gibbon, Director As a former journalist, Tim knows the media from various perspectives. Founder and director of Elemental, Tim has been integrating traditional and digital communications since 1997. His experience includes consulting for adidas, Intel, MGM MIRAGE, New Line Cinema (Lord of the Rings), Reebok, Vivendi Universal, Universal Pictures, Wunderman and more. Tim a columnist for Admap, Brandrepublic, The Huffington Post et al and is asked for comment from may other business, marketing and technology publications. Tim spins old school tunes on Technics 1210s. Read more about Tim at Scribd. Elemental Communications Limited © Copyright 2001-2014. All rights reserved. Superpowers Comms, content marketing, digital, marketing, media relations, PR, search and social media
  • Why choose Elemental? !  Elemental knows the right channels and mediums to connect with your target audience !  Elemental successfully establish relationships with the target audience and media professionals who have an interest in this area and regularly source information and stories !  A consultancy that is proactive and reactive to integrated media environments. Elemental is renowned for being specialists in seamless communications, so you benefit from offline and online activity !  Elemental reads the signs, environment, seasonal demands and trends to gauge business, consumer and media perceptions – catering for these needs !  Elemental isn’t carried along by the media and technology it’s challenged Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Social media specialists? Beware of imitations Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Social media expertise !  Elemental are specialists that brand and agency-side want and need to speak to !  See from slide 32 14 years of social media expertise for agencies and brands !  Social has always been core to Elemental’s marketing and media relations, but it doesn’t define the consultancy !  Appreciating and working with traditional media channels, demonstrates they are not bolted on, they are seamlessly integrated !  Elemental is also guilty of ‘some’ buzzwords use, the difference is delivering upon requests and the heritage is proven !  If areas of practice weren’t defined by Elemental, then the consultancy is known as early adopters that know how to maximise approaches for your brand !  See the Social Media Portal (SMP); where more our knowledge is shared Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Blogger outreach Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Blogger relations !  Need to reach out? With Elemental learn how bloggers share what is going to be new and on the up. This includes what’s going to be the next big thing/s, new and/or the latest hot trends !  Digital and mainstream media both feed into and off bloggers !  Learn how to building upon existing and create new relationships !  The blogs can be varied reaching broad and/or niche subject matter Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Technology is our friend Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Friending technology !  Since inception, Elemental has embraced technology into its PR, marketing and media relations !  Understanding and working with technology is critical to success !  Whether content marketing, digital marketing, mobile, online PR, search, SEO, social media, social search et al; Elemental isn’t limited to just guest speaking on it, I also do it !  Content creation, production, seeding and nurturing technology is only one platform where mastering its role/s is critical, let Elemental show you more !  Elemental has a better understanding how audiences react to content through channels and how to build memorable and viral activity !  Being at the forefront of media technology is essential. The goal is to show you why and then implement your approach so you remain there Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Best of friends Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Making connections !  Partnerships are critical to business success and Elemental can build great connections via numerous approaches !  Whether B2B or B2C identifying touch points that resonate with audiences achieving long-term objectives is critical !  Elemental indentifies opportunities and make them happen, building strong relationships between your brand and your audiences !  With the growth integrated media environments Elemental can show you how to maximise synergy between them !  Elemental can show you how to create brand awareness, loyalty, drive sales etc., without dilution !  Experienced in working with other agencies, brands and representation to ensure that the relationships work Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Working with partners !  Elemental is great at indentifying and creating partnerships and know how to make them work !  Developing partnerships by maximising how they function together from business and marketing perspectives will set you apart !  Connecting audiences with brands via various media solidifies relationships reaping successful results for all parties !  Elemental ensure budgets are maximised and demonstrate your ROI offering new ideas keeping relationships fresh Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • The nitty gritty Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Lifecycle Campaign lifecycles The objective is to create a platform that delivers social media marketing that demonstrates return on investment (ROI). Elemental’s consultancy provides you with the toolkit to reach your goals and impart that knowledge throughout your organisation. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Media landscape Evolving landscapes Advertisers, marketers and/or PRs consistently debate about fragmented media. You can trust that Elemental adopts a longterm approach to evolve as media and audiences do. Elemental has been writing about the development and integration for approaching two decades and delivering campaigns within it. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Social rating system !  Elemental’s social media review !  Overall measurement of social activity !  Demonstrates success of engagement, branding, tone, segmentation and individual channels !  Benchmark activity !  Pre, during and post !  Versus competition Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Social rating system !  Analysis of the use of main social media against selected competition !  Draws a comparison of the use of competitor social assets !  Builds rich insight and overview integrating your tool/s !  Provides suggestions on building social longevity and legacy Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Reach and engagement !  An Elemental internal process to demonstrate campaign results, that can be aligned with your metrics !  User engagement through to reach !  Define engagement ratio !  Predictive model for future activity, campaigns and metrics !  e.g. We need to reach X users to generate Y objective Elemental Communications Limited © Copyright 2001-2014. All rights reserved. primary engagement secondary engagement 3000 60,000 100,000 1,500,000 primary reach secondary reach
  • Your ROI Achieving results Elemental cares about your brand, and we care about securing the results. Working together the outset to establishes the campaign objectives; whether that is new business enquiries, footfall, product awareness, audience engagement and/ or sales. You work hard to generate revenue, and so does Elemental and this never taken for granted. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Case Studies Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Fashion & Retail Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Store launches (Oxford Circus, Newcastle and Bath), NME Radio Take Over, In Genius, Valentine’s Day, Fashion Friday’s, London Fashion Week and CTRL Music Tour The approach Created social channels including Facebook and Twitter, integrated experiential and other marketing initiatives, established online influencers. Nurtured communities to engage with the brand on regular basis Results Campaigns reached more than 1.5 million Blog coverage >100 A legacy that lives on Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign In Genius student rewards The approach Raised awareness and increased sign-ups for student reward program using YouTube and Twitter as primary channels; having core audience engage directly with the campaign by making videos to submit for prizes Results Massive increase in program sign-ups Overall awareness improved Key influencers getting creative Consistent chatter about campaign Improved search engine visibility Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign CTRL Student Tour with Channel 4 The approach Dynamic social and experiential campaign to have audience engaged with Tour around the country, attending gigs and interacting with street team. Ensured online audience are engaged and fed exclusive content in real-time during the five gigs, and later tuning in to watch on Channel 4 over five weeks Results Reignited social CTRL social channels High interaction with experiential team Social channels buzzing with activity Excellent online visibility of campaign Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign NME Radio Take Over The approach Attended the live pop-up NME station (broadcast live from Topman’s Oxford Circus flagship store) to feed engaging content to Topman and NME social audiences and have them engage and interact with the radio show over four weekends; managed dynamic competitions having audiences tune in and produced exclusive content to spark conversations Results Social channels more popular than NME More competition entries from Topman Significant spike in NME listeners Drove customers in store Social channels buzzing with activity Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Sports & Sports Apparel Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Intelligent Shoes (basketball and running), Climacool, the World Cup, Jose & Pedro, F50 vs. Predator, Gumball Rally and MiCoach The approach Pan European, multi-lingual campaigns prior to Facebook and Twitter existing. Undertook social media outreach and blogger engagement always with conversation, content and search at the heart of activity Results Blog coverage >200 UGC views more than 1,000,000 Very high search visibility on all keywords Legacy that lives on Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns B2B and B2C site launch. Rajon Rondo campaign The approach UK, ROI, FR and US campaigns. Seamless offline and online PR to trade and consumer media. Undertook SEO and social media outreach via Facebook (prior to groups for brands), blogs, mobile, UGC and forums Results Press in major titles in each country Eyes on campaigns >750,000 Increased search visibility Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Blogger relations, online PR, SEO and social media relations The approach B2B and B2C off and online PR, SEO and social media for the brands re-launch into the UK market; work included setting up and nurturing social media channels and blogger engagement and reviving a campaign that was nearly at an end Results Trade media coverage >20 Blog pick-up >15 Overall campaign reach >100,000 Improved brand awareness in UK Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Gaming Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Just Dance and Just Dance 2 launch on Wii The approach Launched social media channels, integrated social media with experiential events and celebrity involvement. Built excitement of game launch with key demographic, worked with celebrities to create exclusive content for fans on social media channels Results Enthusiastic and engaged audience Channels of >10,000 in matter of weeks Anticipation and excitement for new game A solid legacy for community to thrive Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign B2B promotion of Tom Clancy’s Splinter Cell Game for the PlayStation 2 The approach Strategy and production work for a new media agency’s ‘Late Home’ viral game for the launch of Ubisoft PS2 Splinter Cell game. Media relations and online PR raised awareness pre and post launch using integrated comms Results Coverage secured in business an marketing trade media such as Brandrepublic, New Media Age (NMA) etc., that fed into mainstream B2C channels Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Mobile Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media and public relations The approach Brand building for mobile agency Eagle Eye Technology (its founders) and launch of its new service BuyMeaBeer.com. Feature and media relations activity made the agency visible to marketing, digital and vertical media critical for reaching brand managers. Assisted the agency copy write and submit to awards Results Placements across digital, marketing, mobile, technology and vertical media e.g. Brandrepublic, Digital Bulletin, New Media Age (NMA), The Register and more. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand launch product development and public relations strategy The approach Press release comms and media relations to launch Glue4, a mobile and payments specialist. Delivered initial production work to secure coverage and strategy for the company to manage in-house Results Coverage in mobile and digital trade magazines such as New Media Age (NMA) and World Telemedia. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand launch, public relations and online PR The approach B2B UK launch of a inspirational text messaging service inspireyourlife with media relations. The brand was introduced via a radio campaign which we supported with online PR. Results Business and trade coverage across digital, mobile, technology and vertical media. Provided strategy for long-term ideas for the brand to make is comms relevant to create and maintain interest Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development, media and public relations The approach Launched brand of new mobile agency Inside Mobile raising the profile of founders Dusan Hamlin and James Hilton pre-launch. Results Secured regular coverage in agency specified titles including Admap, Campaign, Marketing, Media Week, New Media Age (NMA). Achieved placements in mobile specific articles and features essential to build and position the brand. Provided platform and momentum for the agency until acquisition by M&C Saatchi Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand creation, media and public relations The approach Brand building for mobile consultancy Saycon and its founder. A focus on media relations work with trade magazines that address the adoption of mobile marketing technologies whist the channel was in its infancy Results Built presence of the brand across marketing, mobile and new media publications. Communicated mobile marketing technologies ere impacting the business at the time, opening doors to consult for the new agency Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Computing, IT & Technology Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand launch, media and public relations The approach Launched web analytics service ClickTracks in the UK whilst also aligning the brand with Europe audiences. Worked with business and vertical media education the audience to the evolvement of web analytics Results Coverage in design, IT, marketing and technology and web development media. Built relationships with key media including .net, Brandrepublic, ClickZ, mad.co.uk, Marketing, Media Week, New Media Age (NMA) and more. Worked with the brand until its eventual sale to Lyris Inc. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development and public relations The approach Media and public relations focusing on the development Gradwell’s VoIP services. Introducing relatively new technologies in a competitive marketplace through articles and features placement. Provided guidelines for Gradwell how to respond to media that was brought in-house, so comms could be managed internally Results Coverage in the most prominent computing, design and IT publications including Create, .net, Internet Works and Practical Internet. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development, public relations and online PR The approach Managed InfoSpace Europe and InfoSpace Mobile brands (and sub-brands) with integrated digital comms. Advised on seamless marketing and media relations applying online PR and viral marketing to boost visibility of activity. Results Over 50 off and online placements including advertising, business, digital, marketing and trade publications (.net, mad.co.uk, Marketing, Media Week, NMA, Revolution, The Guardian and more). Secured placements for guest speaking at ad:tech, Search Engine Strategies (SES) and TMF&A. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand launch, media and public relations The approach Launched US rich media company Klipmart in the UK with press release comms, media relations and feature placement in addition competitor and partner recommendations. UK launch gave the company it required for the platform needed for European reach Results Placement in desired UK digital and marketing media including Brandrepublic, Media Week, New Media Age (NMA) and Revolution. Visibility assisted in the profile that was instrumental in the eventual sale of the company to DoubleClick (and eventual acquisition by Google). Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity B2B brand awareness via off and advertising, marketing, online PR and social media The approach Asia, EU, UK, US and B2B comms. Raising brand awareness with potential and existing clients and partners; on-going consultancy since 2007 What we achieve Established spokespeople as authorities Offline coverage major trade magazines >100. Online coverage on major trade >100. Increased search engine visibility Excellent brand and product awareness business, design and technology titles Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Product development, public relations, online PR and strategic linking strategy The approach Media and public relations strategy for online directory NetLingo’s awareness drive for the UK. Delivered online PR and strategic linking approach of NetLingo to adopt Results Initial digital, marketing and vertical coverage including BBC Radio, Brandrepublic and Digital Bulletin. With Elemental guidelines provided framework for NetLingo to generate newsworthy content Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity UK brand testing and soft launch with marketing, PR and social media The approach Created and managed experiential marketing, media relations, PR and social media. Tested the UK market and supported field marketing. Assisted with the development of email marketing and sales pitch for field marketing. Results Coverage across business, business travel, mobile and technology magazines including Blue Skies, Mobile Marketing, PC Magazine and Yahoo! Created content strategy to assist seeker understand what is required for communications across all its regions. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Integrated digital marketing and PR strategy (including SEO) and news engine SEO) and production work The approach Created and managed marketing for WebtraffIQ and its key spokespeople. In a fiercely competitive marketplace we ensured WebtraffIQ stood head and shoulders above its competitors within key media until the sale of web analytics company to Moore Wilson Results Over 150 offline mentions across broadsheets, business, design and technology magazines (and numerous online media) over three years Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Conference & Exhibition Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development, marketing, media and public relations The approach Management of dmg World Media’s ad:tech London event. Secure media coverage with and outside of ‘media’ partner relationships. Provided guidelines for stakeholders to do the same and benefit from comms pre, during and post event Results Article, feature and review placements in key direct and digital advertising, marketing and PR publications. Introduced social thinking for the event and publishing company for future exhibitions Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Charity, Public & Third Sector Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media relations, site launch and social media The approach Strategy and production work for a UK campaign to raise awareness of site launch via off and online B2B PR, SEO and social media. It included setting up and establishing initial community base via social networking channels, onsite community management and handover framework to run internally Results Excellent off and online coverage > 20 Increased search visibility Engaged community on and off site Legacy that is thriving with target audience Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Online PR and strategy linking The approach B2B strategic linking campaign led with online PR to create more than hyperlinks with relevant websites. Measured and analysed the number of links for Business Link London possessed and that of its competitors. The approach integrated media relations and news engine SEO to ethically build links with relevant partners and sites Results Excellent link equity within directories, portals and search engines in addition to building long term relationships with sites. Legacy for Business Link handing over the activity that could be managed in-house Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand creation, media and public relations The approach Launch of a new job text service by Employment Café, creating awareness within media for support and to reach potential users. Elemental worked with local government, partners and users to best assist the Employment Café position itself with its stakeholders. Results Coverage secured across business, employment, regional media, government and technology media. Launch media included BBC, Headstar Local Government Publication, IC Network and more Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Hidden Innovation, Innovation Challenge, Future Innovators and Innovation Challenge Mental Health The approach Online PR, SEO and social media to very specific and niche UK audiences. Worked with bloggers, discussion boards, news sites and search engines to raise visibility of campaigns and NESTA as an organisation Results Eyes on campaign >700,000 Blog coverage >90 Increased entries, awareness and visibility Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Start-up launch and brand building The approach Consulted for six month period prior to and during launch to help marketing team set up, establish protocols and build initial community. Traditional and online PR, social media, email marketing and digital advertising to launch service Results An engaged community of over 2,000 Framework for internal teams to run with Celebrity coverage on Twitter > 10 Increased search visibility Dynamic charitable campaigns Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media relations, online PR and social media The approach Major overhaul on brand identity and continued consultancy over four years to raise awareness of charity and medical condition. Undertaken traditional and online PR, social media, blogger outreach, email marketing and SEO. Established and manage forum and social channels Results Thriving community of more than 10,000 Broadsheet, TV, Radio coverage > 200 Online news coverage > 150 Increased site traffic by more than 65% Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Integrated consumer and trade media relations and PR for Columbia Tristar’s The Grinch DVD and video release The approach Strategy and production work for a new media agency to raise the profile of the campaign for B2B and B2C audiences. Press release case study and media relations to reach journalists during a competitive festive period Results Print coverage including the industry respected target media New Media Age (NMA) ‘Adwatch’ and Revolution ‘Campaign of the Week’ in addition to various online media Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Little House on the Prairie DVD launch The approach Strategy and campaign for German market using online PR, social media and SEO. Established and managed social media channels entirely in German, ensuring audience were given rich content to engage that also coincided and complimented TV advertising Results Thriving social media channels Campaign reach of >400,000 YouTube views >100,000 Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Media relations and online PR The approach Integrated digital comms to support agency Egovision’s advertising, email and viral activity for Hong Kong Legends’ celebration of Bruce Lee’s 30th Anniversary with a dedicated microsite. Promoted the release of the limited edition DVD of the iconic Kung Fu legend with media relations via competition sites and online communities Results Direct relationships with the fan base in addition to B2B and B2C media. Created a strong rapport with a niche audience that were interested in retaining an open dialogue with the Hong Kong Legends brand Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Online PR and strategic linking for New Line Cinema’s Lord of the Rings ‘Fellowship of the Ring’ The approach Researched; provided insight into chat rooms, communities and forums to understand die-hard and new fans of what was to become one of the most successful movie franchises of all time. Outlined recommendations to create and sustain relevant web traffic to the new site to keep audience abreast of developments Results The strategy assisted the official Lord of the Rings website received relevant consistent traffic ahead and beyond the films release Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns B2B and B2C multiple DVD launches including An American Werewolf in London, Dark Fury, Jurassic PARK III, Fast & Furious, Meet the Parents, Meet the Fockers, Monsters Legacy Video, Bridget Jones’ Diary, Van Helsing and so on The approach Strategy and production work for a new media agency utilising news engine SEO to boost visibility offline and online PR; ensuring communications were seamless and coinciding with each launch Results Consumer coverage and reviews; trade magazine reviews and campaigns of the week achieving excellent search visibility Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Media relations and online PR for Jurassic Park 3 DVD launch The approach Blogger relations and traditional to connect with B2B and B2C audiences. Worked with advertising, creatives and viral campaign created by New Media Maze to promote the Jurassic Park 3 DVD. Planned activity with the relevant agencies to create seamless comms with consumer and trade media Results Coverage across blogs, chatter in communities, including placement in off and online media. Connected directly with the fan base, which created relationships for future activity for similar releases Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Leisure, Travel &Tourism Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Blogger relations, social media marketing and online PR The approach Appointed to revive social media channels ahead of awards and have audience engage with campaign. Undertook social media, blogger outreach and online PR to increase awareness and social participation of the audience during and post activity Results More vibrant community Bigger buzz and increased engagement Legacy in how to manage social assets in competitive sector search engine visibility improved Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Online PR and strategic linking The approach Delivered an online PR and strategic linking campaign to support the launch of the Intel Museum website. The strategy addressed an approach to reinvigorate interest of attendees to the physical museum after the 9/11 terrorist attack on New York due to the unwillingness of using domestic flights falling Results Created a strategy that addressed driving relevant stakeholder website traffic and footfall to the museum. The approach presented a digital roadmap for online comms and legacy for the museum Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity B2B media, public relations and online PR activity for 30-year old iconic brand MGM MIRAGE The approach Raised the profile of MGM MIRAGE’s online brand, its online casino PlayMGMMIRAGE.com in the UK and the brands main activities; including key spokespeople Results Numerous reviews for PlayMGMGMIRAGE.com, article and feature placements (business, marketing and technology magazines for MGM MIRAGE including a Revolution front page in-depth feature for the MGM MIRAGE brand Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Blogger outreach, content, online PR, SEO and social media strategy The approach Consulted on a multi-agency a six-month digital marketing strategy to align above, below and through-the-line advertising for the official site of the Tunisia Tourist Board. Supplied guidance for the incumbent PR agency in building newsworthy stories across vertical channels Results Strategy and planning from summer to winter 2010 to build the brands digital roadmap Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Entertainment & Music Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Media, public relations and online PR The approach Working with Media Junction and Modera, Elemental managed the trade comms for Jamiroquai website launches for 2007 and 2010. Working with social channels, we ensured content was in available for both media and fans alike Results Coverage across consumer and trade magazines including Billboard, Marketing, Mashable, Music Week and so on. 2010 activity assisted in the promotion pre and post launch of the eagerly anticipated album Rock Dust Light Star, leaving legacy for further comms Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Agencies Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media relations, PR and marketing development for Polish and UK-based software agency The approach Created guidelines for media, marketing and PR relations strategy for the software agency within its intranet to be shared company-wide Results Over 25 mentions in trade media instilling confidence and ability for Cognifide team to bring in-house. Provided PR and marketing framework ahead of new website and brand launch Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand positioning, marketing, media relations and PR for digital and vertical media The approach Secured relevant articles and features particularly online marketing and video based. Raised the awareness of new products and services in a rapidly evolving marketplace positioning Coull as a specialist Results Strong presence across Brandrepublic, Marketing Week, Media Week, New Media Age (NMA), Revolution and other titles. Guest speaker placement at UK’s prominent digital events Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Brand, media and integrated public relations for B2B and B2C audiences The approach Brand development for the design and web agency in trade media. Created awareness of the agency (campaigns and products it promoted), secured guest speaker placements and columnist opportunities Results Visibility in key media including Brandrepublic Create, Digit Magazine, New Media Age (NMA), Revolution, The Guardian and mainstream media. Assisted Egovision to win industry awards and boost portfolio for pitches Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Brief Media relations, online PR, search and social media relations for our own brand Elemental What we do Continually develop the the brand of our specialist comms agency, Elemental, in an aggressive social media arena. Share knowledge via thought leadership articles and reply to journalists enquiries for advertising, marketing and PR features for digital and trade titles. What we achieve Visibility in industry and trade media such as .net, CorpComms, New Media Age (NMA), PR Week, TechRadar, and Revolution Magazine, Sharing knowledge across vertical media BBC, Business Today, Catalogue & e-business, Making Money, Third Sector and more. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Media relations, PR and social media The approach Created awareness for Media Junction for consumer and trade media - as well as assisting with social media strategy. Ensured the entertainment and youth agency became visible across digital, marketing and mobile media. Demonstrated its expertise through thought leadership articles, media placements and guest speaking at industry events. Results Ensured digital campaigns were featured in consumer and trade magazines including Billboard, Marketing, Mashable, Mobile Marketing, Mobile Entertainment Music Week and so on. Secured guest speaking at mobile events The Connected Summit, World Telemedia and marketing conferences Cross Media and mediaPro Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Brand development, media relations and PR The approach B2B comms to build the brand of an interactive agency within a competitive developing DVD and theatrical (film) marketplace. Through media relations integrated comms we kept New Media Maze in the forefront of existing and potential clients via key marketing media. Results Numerous article, feature and news placements including many campaigns of the week. Ensured that the agency built and maintained an excellent media profile especially for pitches that made them more successful Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand marketing, media and public relations The approach Brand awareness of Networx Electronic Publishing, a design and web development agency. Raised the profile of agency and its founder Martin Huxford in media key media senior brand managers read i.e. .net, Brandrepublic, Design Bulletin, Design Week, Digital Bulletin, Internet Works, Revolution and more Results Focused on progressive digital marketing, design and web development features, columnist opportunities demonstrating the competencies of the agency Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand, media and public relations The approach Positioned Neutralize as standout search marketing agency in a fiercely competitive sector. Through press release comms, media relations (Q&A columnist sections for magazines) and feature work the agency was featured in business and vertical media Results Coverage in .net, Brandrepublic, mad.co.uk, Marketing, New Media Age (NMA), Revolution including verticals such as CM Focus, Finextra, The Guardian and more. Organised and supported guest speaking with comms Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Brand launch and development; including public and media relations The approach Created the awareness and profile the specialist design, iTV and web development agency with its key media. Positioned the agency in a competitive marketplace as ones to watch, building its profile; much needed pre, during and post pitches it was involved in. Results Consistent coverage across NovaRising’s trade media in addition to securing features led by its spokespeople. Built a solid platform for the agency to work from Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development and management since 2001 with integrated digital media and public relations What we do Includes managing media profiles of the founders consistently securing coverage in business, design, marketing and technology media. Elemental consultancy addressing search marketing (SEO), social media and content development for on-IDLE clients What we achieve Over 130 mentions and counting for on IDLE’s target offline media building a rapport with journalists that now request the founders expertise Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development, media and public relations The approach Worked with Unique Digital, establishing itself as new a full service digital marketing agency. Managed press release comms and media relations ensuring that its presence was in digital led marketing features Results Provided the agency with a framework to work with media. Initially secured coverage across Brandrepublic, Campaign, Marketing Week, Media Week, Netimperative and Revolution Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaigns Brand building, media and public relations The approach Created brand presence for the Birmingham of Institute of Design (BIAD) specialist department, User-Lab and that of its spokespeople (e.g. John Knight, usability engineer). Kept subject matter on the agenda from an academia perspective Results Extended media coverage from design (including user-centred design) led media to essential business, internet, marketing, web development and verticals. Achieved over 40 dedicated article and features relate to the subject matter Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media relations and PR The approach Built the profile of the specialist law firm and that of its legal team off and online. Secured columnist opportunities for solicitors and partners (.net, Develop, MCV, Internet Works, Revolution etc.,); including guest speaking opportunities for industry events such as Search Engine Strategies (SES) Results Extended the successful reach of titles for the firm, including successful placements in broadsheet and gaming titles for Alex Chapman Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Media and public relations The approach Raised the profile of the IT law department and partner Joanne Brook. Worked with our established contacts and built new relationships to address specific vertical relevant to the Jeffrey Green Russell. Built a framework for all departments within the law firm to consider in working with media Results Placement across design, digital and web development publications including specialist legal features. Kept the firm visible in relevant trade media positioning its expertise Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Campaign Media and public relations The approach Initially worked with the IT department to demonstrate specialism in competitive marketplace. Manches extended the remit to business, employment and family law partners to which we successfully opened and sustained excellent relationships with media Results Manches benefited from numerous media placements in trade and vertical media addressing topical subject matter. Imparted our knowledge and expertise to the marketing team to bring in-house in order for them to manage media relations Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media relations What we do Raising the profile employment law firm Reculver Solicitors and its principle James Carmody focusing upon feature and media relations work. Keep the firm aware of media opportunities and assisting them to respond to topical subject matter relevant to its audience What we achieve Journalists seek Reculver Solicitors’ comment for employment law issues across a range of broadsheet and vertical publications Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media relations, PR and online PR The approach Initially assisted the IP and IT departments to raise its profile and key spokesperson partner Simon Halberstam. Extended expertise throughout departments and specialists for a number of years. Promotion of books and publications e.g. Domain Names - A Practical Guide Results Over 160 items of print coverage across broadsheet, business, employment, legal, new media and vertical media. Secured columnist sections IT in magazines Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Communities, Social Media & Networks Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Media, public relations and online PR strategy for UK launch in 2002 The approach Elemental’s off and online approach focused on creating the awareness of the service and its founder Ashley Frieldlein. It outlined paths for the new brand to build subscribers to its service Results Presented routes to create a dialogue with econsultancy.com’s core media (that perceived the service as a competitor) opening in up long-term relationships. Used the book launch by the founder as a platform to kick-start awareness of the brand Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Content strategy, media partnerships, SEO, search social media marketing and web design / development The approach Created and launched internal project the Social Media Portal (SMP) in 2007. The news and information directory maps social media and related channels globally. What we achieve Allows peers share to content, experiences and knowledge. Media partnerships with conference organisers and publishers internationally including Asia, Australasia, Europe, Russia, UK and the US. The SMP currently receives between 6,000 and 10,000 unique visitors per month. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Web hosting Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development, public relations and online PR The approach Managed media and public relations to build the brand of hosting company Designer Servers (DSVR). Devised comms to support DSVR pre, during and post industry exhibitions. Integrated comms to support guerilla and viral marketing undertaken to reach trade and vertical media. Results Increased coverage and subscribers across titles relevant to target audiences building the brand ahead of its acquisition. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development and public relations The approach Media and public relations focusing on the development Gradwell’s VoIP services. Introducing relatively new technologies in a competitive marketplace through articles and features placement. Provided guidelines for Gradwell how to respond to media that was brought in-house, so comms could be managed internally Results Coverage in the most prominent computing, design and IT publications including Create, .net, Internet Works, Practical Internet. Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Brand development, media and public relations strategy The approach Strategy for hosting company Netplan to reach designers, web developers and software professionals. Elemental’s approach looked at how to Results Initial placements with internet and web development magazines. Defined a structure and guidelines for Netplan to work with to bring comms in-house Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Activity Product development and public relations strategy The approach Strategy for web hosting company WebTapestry to bring in-house and manage with a small internal team. Provided guidelines on how to work with media opportunities and how to address journalist requests within deadline Results Initial coverage with design, internet and web development media to align approach. Imparted how to create fresh news stories that were topical to consistently reinvigorate the brand Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Getting in touch Elemental Communications Limited © Copyright 2001-2014. All rights reserved.
  • Contact us Learn more with us elementalcomms.co.uk elementalcomms.co.uk/blog elementalcomms.co.uk/creds elementalcomms.co.uk/showreel Twitter goodness twitter.com/elementalcomms twitter.com/smponline
 Telephone: +44 (0) 843 208 4592, Fax: +44 (0) 843 208 4593 Address: Lincoln House, 75 Brokesley Street, London, Greater London, E3 4QJ Elemental Communications Limited © Copyright 2001-2014. All rights reserved. 11 6