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The seismic shifts in the ways students consume information, share ideas, and communicate put traditional recruiting and admissions approaches at risk.To be successful today, recruiting and admissions teams must consider new factors. Connecting with the students today requires an approach informed by a deep understanding of student aspirations as well as alignment of relevant activities with a student’s decision cycle. To meet institutional goals by effectively targeting, recruiting, and admitting students, colleges and universities must engage in a far more strategic and calculated approach to enrolment.
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