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#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
#MBLT14 presentation — Spotify
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#MBLT14 presentation — Spotify

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Transcript

  • 1. May 21, 2014 Three lessons of mobile growth
  • 2. 2
  • 3. 3 Free tier. licensing. unique.
  • 4. 4 Acquisition Activation Retention
  • 5. 5 qualitative|ˈkwɒlɪtətɪv| adjective Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior quantitative|ˈkwɒntɪˌtətɪv, -ˌteɪtɪv| adjective The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena
  • 6. 6
  • 7. 7 3 Mobile Growth Questions 1 How much does friction really matter 2 Can notifications affect engagement 3 How to create new users via social buzz
  • 8. May 21, 2014
  • 9. May 21, 2014 +20% increase in signup per install •Reduced # of screens and taps •Updated branding and design •Improved input validation ! Simplify Signup Flow
  • 10. Section name 10 What about notifications? • Local notificaion • Triggers on app update • Graphically rich • Target inactive users +800k inactive users on iOS/ Android
  • 11. Section name 11 Boosting the social channel +80k tweets = 30% increase
  • 12. 12 So what did you just learn? 1 How to get 20% higher activation 2 How to turn inactivity to retention 3 Increasing acquisition by social channels
  • 13. One more thing
  • 14. Body copy large 14 Questions? email: osterdahl@spotify.com twitter: @officemobile

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