#MBLT14 presentation — Soundcloud
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#MBLT14 presentation — Soundcloud Presentation Transcript

  • 1. Growing SoundCloud Andy Carvell: Mobile Growth Manager @SoundCloud HQ Berlin MBLT14
  • 2. THE LEADING AUDIO PLATFORM
  • 3. WIDGETS AND 3RD PARTY INTEGRATIONS
  • 4. MONETISATION
  • 5. WORKING WITH BRANDS
  • 6. WHY IS MOBILE SO IMPORTANT? src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
  • 7. MOBILE TIPPING POINT = PASSED src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
  • 8. “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” - H. James Harrington
  • 9. PIRATE METRICS http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html (METRICS) http://qualityswdev.com/author/kueblboe/ (PIC)
  • 10. COHORT ANALYSIS http://blog.kissmetrics.com/throw-away-vanity-metrics/
  • 11. Mobile Growth Stack Acquisition Retention & Engagement Monetisation Insight WORLD CLASS ANALYTICS Cross-Sell App Store Optimisation Press / PR / Blogs / YouTube Paid Channels (Ad Networks, SMS, Search, RichMedia, FB+Twitter) Partnerships (inc. carriers & OEMS and 3rd party stores) VIRAL (invites, shares/integrat ions) Onboarding / New User Experience PUSH / Email / SMS / in-app alerts (mobile CRM) Gamifcation? Re-Activation campaigns Retargeting In-App Purchases, Paid Apps Carrier Billing Virtual Currency / Dynamic Pricing I n t e r n a t i o n a l Conversion Optimization src = Andy Carvell/SoundCloud
  • 12. SOME EXAMPLES FROM SOUNDCLOUD...
  • 13. CROSS-SELL FROM MOBILE WEB
  • 14. CROSS-SELL FROM WEB
  • 15. CROSS-SELL FROM WEB
  • 16. APP STORE OPTIMIZATION APP TITLE SCREENSHOTS KEYWORDS DESCRIPTIONS LOCALIZATION MORE STORES
  • 17. DOWNLOAD GROWTH
  • 18. APP STORE RANK
  • 19. THANK YOU! Andy Carvell @andy_carvell andy@soundcloud.com