#MBLT14 Presentation AT Internet
Upcoming SlideShare
Loading in...5
×
 

#MBLT14 Presentation AT Internet

on

  • 206 views

#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference

#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference

Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)

Statistics

Views

Total Views
206
Views on SlideShare
206
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

#MBLT14 Presentation AT Internet #MBLT14 Presentation AT Internet Presentation Transcript

  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS The power of mobile analytics In a multi-device environment
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS THE COMPANY APPLIED TECHNOLOGIES INTERNET years experience in the web customers from all sectors sites measured employees all over the world 17 3,500+ 350,000+ 200+
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS THE COMPANY INTERNATIONAL PRESENCE AT Internet offices France - Bordeaux France – Paris United Kingdom – London Canada – Montreal Germany – Munich Germany - Hamburg Spain – Madrid Partners Data Centers
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS INTERNATIONAL LEADERFORRESTER WAVE 2014
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Traffic evolution websites & apps Period: January 2012 to December 2013 . Perimeter : 2 933 French web sites and 263 apps tagged by AT Internet.
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS mail : atcontact@atinternet.com MULTI-SCREEN WORLD CROSS PLATFORM CONSUMER BEHAVIOR
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS mail : atcontact@atinternet.com HETEROGENEOUS GROWTH
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 60% of online adults use at least two devices every day and nearly 25% use three devices. 40% of all online adults start an activity on one device and finish it on another. Source : Econsultancy – March 2014 MULTI-SCREEN WORLD CROSS PLATFORM CONSUMER BEHAVIOR
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE o Adapt the offer and content to a mobile context o Compare the use cases and keys to success for each device o Optimise the user experience across devices MULTI-DEVICE SEGMENTATION Laptop | Tablet | Smartphone | Console | Smart TV
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE MULTI-DEVICE SEGMENTATION
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS MULTI-DEVICE VISION DATA QUERY
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS VISITOR JOURNEY VISTOR SEGMENTATION
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Real-time access to all analytics & metrics Analyse across sites and across devices Responsive (iPad, iPhone, etc.) ‘THE RIGHT INFORMATION TO THE RIGHT PERSON, AT THE RIGHT TIME’ DATA MINING & DISTRIBUTION 16 DASHBOARD APPLICATION
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 10% SALES #1 USE CASE PRODUCT MERCHANDISING ADAPTATION
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS #2 USE CASE MULTI SCREEN CONTENT CONSUMPTION
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS # USE CASE 3 INCREASING LOYALTY OBJECTIVES o Data driven content customization o Increasing algorithm performance RESULTS o Click through rate increased by 32% on customized content Full case study on Atinternet.com
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 100 % PERSONAS & CLUSTERS ?
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS 57% 31% 3% 1% 2% 3% 1% 1% 3% PERSONAS & CLUSTERS
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS PERSONAS & CLUSTERS INCREASING LOYALTY
  • © COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS Samia ABARA ATInternet.com Samia.abara@atinternet.com @Samia_Analytics