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#MBLT14 presentation — Samsung
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#MBLT14 presentation — Samsung

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  • 1. What is wearables? Small-sized personal computing devices that are worn by the bearer under, with or on top of clothing. Wearable Not wearable
  • 2. Evolution of Personal Computing From desktop PCs to smart watches — personal computers become smaller and smarter. Personal PC. Leave it on a desk. Laptop. Carry it in a briefcase. Smartphone. Carry it in a pocket. Smart watch. Carry it on your hand.
  • 3. But why do we need it? Because we don’t need anything bigger anymore. We use smallest devices that can suit our needs. • 2005: laptop is powerful enough so I don’t need my desktop PC. • 2010: smartphone is functional enough so I don’t need my laptop. • 2015: watch is smart enough so I don’t need my smartphone.
  • 4. New devices, new possibilities. Can your smartphone do it? • Biometrics • Fitness tracking • Sleep tracking & smart alarm • Medical monitoring
  • 5. The market is growing. Few years ago, there was no wearables market. In a few years from now, it will be multi-billion market. • 78.4 % CAGR (IDC, forecast) • 71 % Samsung market share (Strategy Analytics, May 2014) 19 119.8 2014 2018 Wearables market, M units (IDC)
  • 6. Secret of success № 1: User Interface. User Interface is not about icons anymore. • Touchscreen gesture control • Shake / move control • Above-the-screen gesture control • Natural voice recognition (S-Voice, Google Voice) • Muscle movements and brain waves recognition
  • 7. Secret of success № 2: Form Factor. We are still looking for the best one. But the only limit now is our imagination. • Smart watch Samsung Gear 2, Motorola Moto 360 • Smart band Samsung Gear Fit • Smart glasses Google Glasses • Modular bands? Contact lenses? Brain implants?
  • 8. Secret of success № 3: Integration. Specialized tools are good for mill-hands. But no consumer wants to carry 5 devices if they can carry just a single one. Samsung Gear 2 • Smart watch • Hands-free • Digital camera • Fitness tracker (HRM, pedometer) • IR transmitter
  • 9. $ 1,250,000 in prizes. Round 1: May 7 — July 14, 2014. $ 2,000 for each of 200 finalists. Round 2: August 15 — September 30. Total of $850,000 in additional prize money and marketing exposure for the winning apps. http://gearapp.challengepost.com/