Social media presentation for rural estate owners

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  • Introduce the fact that there is a plethora of social media tools out there.
  • The big 4 – the Premiership of social media
  • Introduce the fact that there is a plethora of social media tools out there.
  • Introduce the fact that there is a plethora of social media tools out there.
  • Introduce the fact that there is a plethora of social media tools out there.
  • Introduce the fact that there is a plethora of social media tools out there.
  • Introduce the fact that there is a plethora of social media tools out there.
  • Introduce the fact that there is a plethora of social media tools out there.
  • Introduce the fact that there is a plethora of social media tools out there.
  • Introduce the fact that there is a plethora of social media tools out there.
  • Social media presentation for rural estate owners

    1. 1. Social Media for Rural Estates Simon Duncan Head of Social Media, ElectrovilleRegional ICT Champion, Yorkshire and Humber
    2. 2. STATISTICS Facebook use in the UK is now 30 million, over half the 13y+ population. 50% Facebook users access their account every day 48% Facebook users are in the 30+ age range The fastest growing demographic for Facebook uptake is the 50+ age group. 50% of 16 year olds check their Facebook status before they get out of bed in the morning. 24 hours of video is uploaded to YouTube every minute. YouTube is the second most popular search engine
    3. 3. SOCIAL MEDIA BUILDING RELATIONSHIPS• Listening to what is going on• Linking and Sharing – and linking again!• Expressing yourself – to individuals, groups, organisations, companies, local government• Comments and Feedback – agree or disagree, this is what builds communities around a topic• Connecting – social media is more about the links, introductions and relationships than the technology• Being Helpful – giving and sharing via social media is changing society• Saying Thank youHOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?
    4. 4. SOCIAL MEDIA OPTIONS – THE BIG 4
    5. 5. FACEBOOK EXAMPLES • Crake Trees Manor • The Horse Photographer • Castle Howard and Wikipedia • Chatsworth House • Aerial Extreme – Camp Hill
    6. 6. TWITTER EXAMPLES
    7. 7. YOUTUBE EXAMPLES • Bolton Abbey • Cannon Hall Farm Deli • Cannon Hall Farm • Aerial Extreme – Camp Hill • Down on the Farm • Benson’s Beds
    8. 8. BLOG EXAMPLES • Being a Smallholder – life on a smallholding • Gate to Plate - cause • Chatsworth House – multiple bloggers • Aerial Extreme – announcement blog • Wild Food Forager - interest
    9. 9. YOUR SOCIAL MEDIA STRATEGYStep 1 – Establish if Social media is right for you • What are you trying to achieve? • What are the goals you think social media might be able to help you with? • Do you already have a website that you can update yourself? • Are any of your target audiences already using social media (or are likely too soon)? • Have you got the time?
    10. 10. YOUR SOCIAL MEDIA STRATEGYStep 2 – Getting started • Pick one goal to pursue • Decide who is going to be involved and how much • Research • Decide on your approach • Jump in • Measure your success • Develop
    11. 11. THE SOCIAL MEDIA GUIDEThe guide (along with updates as they occur) is available at www.electroville.org.uk/content/social-media-guide/
    12. 12. IN CONCLUSION• Social media is only beneficial if it is going to tangibly help you to achieve your goals.• Know your goals• Do your research• Take action
    13. 13. THANK YOU Simon Duncan Head of Social Media, Electroville Regional ICT Champion, Yorkshire and Humber 01924 488725 simonduncan@electroville.org.uk www.electroville.org.uk Presentation is available at www.electroville.org.uk/content/social-media-rural-estates

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