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Social media presentation for hrvcvs
 

Social media presentation for hrvcvs

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Social media presentation for HRVCVS

Social media presentation for HRVCVS

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  • Introduce the fact that there is a plethora of social media tools out there.

Social media presentation for hrvcvs Social media presentation for hrvcvs Presentation Transcript

  • Social Media for Voluntary Organisations Developing and implementing a social media strategy Simon Duncan Electroville
  • AGENDA Introduction to Electroville You and Your goals Social Media and the voluntary sector Introduction to social media tools Lunch Developing a Social Media Strategy Exploring Social Media tools
  • ELECTROVILLE Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber ICT funded programs – Add a Friend Technical Support Websites Social Impact Tracker Databases Training Hardware
  • YOUR GOALS
  • SOCIAL MEDIA MINEFIELD
  • ADD A FRIEND What is Social Media? ? Your Thoughts
  • ADD A FRIEND What are your beliefs about Social Media? Positive Negative
  • ADD A FRIEND Suggestions 1. Creates honest direct dialogue between people 2. Encourages people to share feedback, opinions and ideas 3. Lets people communicate quickly and easily 4. Connects people with shared common interests 5. Helps to give people a voice 6. Alleviates the isolation of the elderly and disabled 7. Helps to create routes to employment and enterprise
  • ADD A FRIEND Suggestions 1. Without effective filtering, you can suffer from information overload 2. If not many people connect with your social media profiles, they can look empty and unused 3. You need plenty of content to fill your social media profiles on a regular basis 4. Poorly managed social media channels can be a place for people to leave negative or abusive comments 5. It takes up a lot of time
  • SOCIAL MEDIA STATS
  • STATISTICS Facebook use in the UK is now 30 million, over half the 13y+ population. 50% Facebook users access their account every day 48% Facebook users are in the 30+ age range The fastest growing demographic for Facebook uptake is the 50+ age group. 50% of 16 year olds check their Facebook status before they get out of bed in the morning. 24 hours of video is uploaded to YouTube every minute. YouTube is the second most popular search engine
  • SOCIAL MEDIA BUILDING RELATIONSHIPS
  • SOCIAL MEDIA TOOLS - INTRODUCTION Encephalitis Society – Support, Events Lifeline – Campaigning Blogging Wild Food Forager – Interest, Information Hollybank Trust – Fundraising
  • SOCIAL MEDIA BUILDING RELATIONSHIPS Listening to what is going on Linking and Sharing – and linking again! Expressing yourself – to individuals, groups, organisations, companies, local government Comments and Feedback – agree or disagree, this is what builds communities around a topic Connecting – social media is more about the links, introductions and relationships than the technology Being Helpful – giving and sharing via social media is changing society Saying Thank youHOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?
  • SOCIAL MEDIA STRATEGY1. Organisation’s purpose and goals2. Social Media goal/s • Who are you trying to reach? • To what purpose?3. Research4. Tool/s5. Plan of action • Who does what, when and how • Training6. Monitoring and Evaluation7. Review
  • SOCIAL MEDIA TOOLS - FACEBOOKMental Health Foundation – SupportLeeds Irish Health and Homes – FundraisingDisability Connections – InspirationalYouth Parliament Middlesborough – Facebook via TwitterUK Youth Climate Coalition – Campaign, Info, Giving a VoiceNorthshore YMCA – Social responsibility, programsAge Concern Havering – Promoting events and servicesEncephalitis Society – Support, Events
  • SOCIAL MEDIA TOOLS - TWITTER
  • SOCIAL MEDIA TOOLS - BLOGGINGBloggingWild Food Foraging – InterestDeaf Mom World – Individual disability blogLayla Grace Foundation – Multiple approachesNetworked Blogs - Music
  • SOCIAL MEDIA TOOLS - YOUTUBEJessie’s Fund – Haircut fundraiserGet more people cycling – Promotional campaignDrug and Alcohol Abuse Awareness – Slideshow plus musicYouth Music – TestimonyCannon Hall Farm – Users videoBenson’s Beds – ViralPurple Feather – ViralJapanese Girls? – Fun
  • ACTION POINTS1. Social Media Strategy Completion2. Social Media Strategy Implementation3. Meeting
  • USEFUL LINKS1. Facebook basics list2. Setting up a Facebook profile3. Getting started with Facebook pages4. Facebook pages administration/settings5. Facebook tips and tricks6. Social Media Planning Guide
  • THANK YOU Simon Duncan Head of Social Media, Electroville ICT Champion, Yorkshire and Humber 01924 488725 simonduncan@electroville.org.uk www.electroville.org.uk This presentation complete with links is available at www.electroville.org.uk/content/add-a-friend-presentation