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Add a Friend<br />Developing and implementing a social media strategy<br />Simon Duncan<br />Electroville<br />
Agenda<br />Introduction to Electroville<br />Your goals<br />Add a Friend Project<br />Social Media and the voluntary sec...
Electroville<br />Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber<br />ICT funded programs – Add ...
your goals<br />
Add a friend<br />The Programme<br />Social Media workshop<br />Create social media strategy<br />Half day visit x 2<br />...
SOCIAL MEDIA MINEFIELD<br />
Add a friend<br />What is Social Media?<br />
Add a friend<br />What are your beliefs about Social Media?<br />Positive<br />Negative<br />
Add a friend<br />Suggestions<br />Creates honest direct dialogue between people<br />Encourages people to share feedback,...
Add a friend<br />Suggestions<br />Without effective filtering, you can suffer from information overload<br />If not many ...
Social media building relationships<br />Listening to what is going on<br />Linking and Sharing – and linking again!<br />...
Social media building relationships<br />
Social media stats<br />
Statistics<br />Facebook use in the UK is now 25 million, half the +13y population.<br />In Jan 2010 Facebook had more glo...
Social media strategy<br />Organisation’s purpose and goals<br />Social Media goal/s<br /><ul><li>Who are you trying to re...
To what purpose?</li></ul>Research<br />Tool/s<br />Plan of action<br /><ul><li>Who does what, when and how
Training</li></ul>Monitoring and Evaluation<br />Review<br />
Social media tools - facebook<br />Mental Health Help UK – FB and videos<br />Sidbury to Sidmouth Cycle Path – Campaign<br...
Social media tools - twitter<br />
Social media tools - blogging<br />Blogging<br />Get Cycling – News<br />Deaf Mom World – Individual disability blog<br />...
Social media tools - youtube<br />Jessie’s Fund – Haircut fundraiser<br />Get more people cycling – Promotional campaign<b...
Action points<br />Social Media Strategy Completion<br />Social Media Strategy Implementation<br />Meeting<br />
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Add a friend workshop presentation

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  • Introduce the fact that there is a plethora of social media tools out there.
  • Transcript of "Add a friend workshop presentation"

    1. 1. Add a Friend<br />Developing and implementing a social media strategy<br />Simon Duncan<br />Electroville<br />
    2. 2. Agenda<br />Introduction to Electroville<br />Your goals<br />Add a Friend Project<br />Social Media and the voluntary sector<br />Introduction to social media tools<br />Developing a social media strategy<br />Lunch<br />Exploring Social Media tools<br />
    3. 3. Electroville<br />Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber<br />ICT funded programs – Add a Friend<br />Technical Support<br />Websites / Databases<br />Training<br />Printers<br />Hardware<br />
    4. 4. your goals<br />
    5. 5. Add a friend<br />The Programme<br />Social Media workshop<br />Create social media strategy<br />Half day visit x 2<br />Implement social media strategy<br />Quarterly meetings<br />Create case study<br />1 year’s support – telephone and email<br />
    6. 6. SOCIAL MEDIA MINEFIELD<br />
    7. 7. Add a friend<br />What is Social Media?<br />
    8. 8. Add a friend<br />What are your beliefs about Social Media?<br />Positive<br />Negative<br />
    9. 9. Add a friend<br />Suggestions<br />Creates honest direct dialogue between people<br />Encourages people to share feedback, opinions and ideas<br />Lets people communicate quickly and easily<br />Connects people with shared common interests<br />Helps to give people a voice<br />Alleviates the isolation of the elderly and disabled<br />Helps to create routes to employment and enterprise<br />
    10. 10. Add a friend<br />Suggestions<br />Without effective filtering, you can suffer from information overload<br />If not many people connect with your social media profiles, they can look empty and unused<br />You need plenty of content to fill your social media profiles on a regular basis<br />Poorly managed social media channels can be a place for people to leave negative or abusive comments<br />It takes up a lot of time<br />
    11. 11. Social media building relationships<br />Listening to what is going on<br />Linking and Sharing – and linking again!<br />Expressing yourself – to individuals, groups, organisations, companies, local government<br />Comments and Feedback – agree or disagree, this is what builds communities around a topic<br />Connecting – social media is more about the links, introductions and relationships than the technology <br />Being Helpful – giving and sharing via social media is changing society<br />Saying Thank you<br />HOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?<br />
    12. 12. Social media building relationships<br />
    13. 13. Social media stats<br />
    14. 14. Statistics<br />Facebook use in the UK is now 25 million, half the +13y population.<br />In Jan 2010 Facebook had more global visitors than Google<br />50% Facebook users access their account every day<br />50% of 16 year olds check their Facebook status before they get out of bed in the morning.<br />24 hours of video is uploaded to YouTube every minute.<br />YouTube is the second most popular search engine<br />The fastest growing demographic for social media uptake is the 35 – 55 age group.<br />
    15. 15. Social media strategy<br />Organisation’s purpose and goals<br />Social Media goal/s<br /><ul><li>Who are you trying to reach?
    16. 16. To what purpose?</li></ul>Research<br />Tool/s<br />Plan of action<br /><ul><li>Who does what, when and how
    17. 17. Training</li></ul>Monitoring and Evaluation<br />Review<br />
    18. 18. Social media tools - facebook<br />Mental Health Help UK – FB and videos<br />Sidbury to Sidmouth Cycle Path – Campaign<br />Disability Connections – Inspirational<br />Youth Parliament Middlesborough – Facebook via Twitter<br />UK Youth Climate Coalition – Campaign, Info, Giving a Voice<br />Northshore YMCA – Social responsibility, programs<br />Age Concern Havering – Promoting events and services<br />Encephalitis Society – Support, Events<br />
    19. 19. Social media tools - twitter<br />
    20. 20. Social media tools - blogging<br />Blogging<br />Get Cycling – News<br />Deaf Mom World – Individual disability blog<br />Layla Grace Foundation – Multiple approaches<br />Networked Blogs - Music<br />
    21. 21. Social media tools - youtube<br />Jessie’s Fund – Haircut fundraiser<br />Get more people cycling – Promotional campaign<br />Drug and Alcohol Abuse Awareness – Slideshow plus music<br />Youth Music – Testimony<br />Cannon Hall Farm – Users video<br />Benson’s Beds – Viral<br />Purple Feather – Viral<br />Japanese Girls? – Fun<br />
    22. 22. Action points<br />Social Media Strategy Completion<br />Social Media Strategy Implementation<br />Meeting<br />
    23. 23. Thank you<br />Simon Duncan<br />Head of Social Media, Electroville<br />ICT Champion, Yorkshire and Humber<br />01924 488725<br />simonduncan@electroville.org.uk<br />www.electroville.org.uk<br />This presentation complete with links is available at<br />www.electroville.org.uk/content/add-a-friend-presentation<br />
    24. 24. Add a Friend<br />
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