Add a friend workshop presentation

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Add a Friend presentation for workshop on 8th June 2011.

Add a Friend presentation for workshop on 8th June 2011.

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  • Introduce the fact that there is a plethora of social media tools out there.

Transcript

  • 1. Add a Friend
    Developing and implementing a social media strategy
    Simon Duncan
    Electroville
  • 2. Agenda
    Introduction to Electroville
    Your goals
    Add a Friend Project
    Social Media and the voluntary sector
    Introduction to social media tools
    Developing a social media strategy
    Lunch
    Exploring Social Media tools
  • 3. Electroville
    Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber
    ICT funded programs – Add a Friend
    Technical Support
    Websites / Databases
    Training
    Printers
    Hardware
  • 4. your goals
  • 5. Add a friend
    The Programme
    Social Media workshop
    Create social media strategy
    Half day visit x 2
    Implement social media strategy
    Quarterly meetings
    Create case study
    1 year’s support – telephone and email
  • 6. SOCIAL MEDIA MINEFIELD
  • 7. Add a friend
    What is Social Media?
  • 8. Add a friend
    What are your beliefs about Social Media?
    Positive
    Negative
  • 9. Add a friend
    Suggestions
    Creates honest direct dialogue between people
    Encourages people to share feedback, opinions and ideas
    Lets people communicate quickly and easily
    Connects people with shared common interests
    Helps to give people a voice
    Alleviates the isolation of the elderly and disabled
    Helps to create routes to employment and enterprise
  • 10. Add a friend
    Suggestions
    Without effective filtering, you can suffer from information overload
    If not many people connect with your social media profiles, they can look empty and unused
    You need plenty of content to fill your social media profiles on a regular basis
    Poorly managed social media channels can be a place for people to leave negative or abusive comments
    It takes up a lot of time
  • 11. Social media building relationships
    Listening to what is going on
    Linking and Sharing – and linking again!
    Expressing yourself – to individuals, groups, organisations, companies, local government
    Comments and Feedback – agree or disagree, this is what builds communities around a topic
    Connecting – social media is more about the links, introductions and relationships than the technology
    Being Helpful – giving and sharing via social media is changing society
    Saying Thank you
    HOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?
  • 12. Social media building relationships
  • 13. Social media stats
  • 14. Statistics
    Facebook use in the UK is now 25 million, half the +13y population.
    In Jan 2010 Facebook had more global visitors than Google
    50% Facebook users access their account every day
    50% of 16 year olds check their Facebook status before they get out of bed in the morning.
    24 hours of video is uploaded to YouTube every minute.
    YouTube is the second most popular search engine
    The fastest growing demographic for social media uptake is the 35 – 55 age group.
  • 15. Social media strategy
    Organisation’s purpose and goals
    Social Media goal/s
    • Who are you trying to reach?
    • 16. To what purpose?
    Research
    Tool/s
    Plan of action
    • Who does what, when and how
    • 17. Training
    Monitoring and Evaluation
    Review
  • 18. Social media tools - facebook
    Mental Health Help UK – FB and videos
    Sidbury to Sidmouth Cycle Path – Campaign
    Disability Connections – Inspirational
    Youth Parliament Middlesborough – Facebook via Twitter
    UK Youth Climate Coalition – Campaign, Info, Giving a Voice
    Northshore YMCA – Social responsibility, programs
    Age Concern Havering – Promoting events and services
    Encephalitis Society – Support, Events
  • 19. Social media tools - twitter
  • 20. Social media tools - blogging
    Blogging
    Get Cycling – News
    Deaf Mom World – Individual disability blog
    Layla Grace Foundation – Multiple approaches
    Networked Blogs - Music
  • 21. Social media tools - youtube
    Jessie’s Fund – Haircut fundraiser
    Get more people cycling – Promotional campaign
    Drug and Alcohol Abuse Awareness – Slideshow plus music
    Youth Music – Testimony
    Cannon Hall Farm – Users video
    Benson’s Beds – Viral
    Purple Feather – Viral
    Japanese Girls? – Fun
  • 22. Action points
    Social Media Strategy Completion
    Social Media Strategy Implementation
    Meeting
  • 23. Thank you
    Simon Duncan
    Head of Social Media, Electroville
    ICT Champion, Yorkshire and Humber
    01924 488725
    simonduncan@electroville.org.uk
    www.electroville.org.uk
    This presentation complete with links is available at
    www.electroville.org.uk/content/add-a-friend-presentation
  • 24. Add a Friend