Add a Friend Developing and implementing a social media strategy Simon Duncan Electroville
Agenda Introduction to Electroville Your goals Add a Friend Project Social Media and the voluntary sector Introduction to social media tools Developing a social media strategy Lunch Exploring Social Media tools
Electroville Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber ICT funded programs – Add a Friend Technical Support Websites / Databases Training Printers Hardware
Add a friend The Programme Social Media workshop Create social media strategy Half day visit x 2 Implement social media strategy Quarterly meetings Create case study 1 year’s support – telephone and email
Add a friend What are your beliefs about Social Media? Positive Negative
Add a friend Suggestions Creates honest direct dialogue between people Encourages people to share feedback, opinions and ideas Lets people communicate quickly and easily Connects people with shared common interests Helps to give people a voice Alleviates the isolation of the elderly and disabled Helps to create routes to employment and enterprise
Add a friend Suggestions Without effective filtering, you can suffer from information overload If not many people connect with your social media profiles, they can look empty and unused You need plenty of content to fill your social media profiles on a regular basis Poorly managed social media channels can be a place for people to leave negative or abusive comments It takes up a lot of time
Social media building relationships Listening to what is going on Linking and Sharing – and linking again! Expressing yourself – to individuals, groups, organisations, companies, local government Comments and Feedback – agree or disagree, this is what builds communities around a topic Connecting – social media is more about the links, introductions and relationships than the technology Being Helpful – giving and sharing via social media is changing society Saying Thank you HOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?
Statistics Facebook use in the UK is now 25 million, half the +13y population. In Jan 2010 Facebook had more global visitors than Google 50% Facebook users access their account every day 50% of 16 year olds check their Facebook status before they get out of bed in the morning. 24 hours of video is uploaded to YouTube every minute. YouTube is the second most popular search engine The fastest growing demographic for social media uptake is the 35 – 55 age group.
Social media strategy Organisation’s purpose and goals Social Media goal/s
Social media tools - facebook Mental Health Help UK – FB and videos Sidbury to Sidmouth Cycle Path – Campaign Disability Connections – Inspirational Youth Parliament Middlesborough – Facebook via Twitter UK Youth Climate Coalition – Campaign, Info, Giving a Voice Northshore YMCA – Social responsibility, programs Age Concern Havering – Promoting events and services Encephalitis Society – Support, Events
Social media tools - blogging Blogging Get Cycling – News Deaf Mom World – Individual disability blog Layla Grace Foundation – Multiple approaches Networked Blogs - Music
Social media tools - youtube Jessie’s Fund – Haircut fundraiser Get more people cycling – Promotional campaign Drug and Alcohol Abuse Awareness – Slideshow plus music Youth Music – Testimony Cannon Hall Farm – Users video Benson’s Beds – Viral Purple Feather – Viral Japanese Girls? – Fun
Action points Social Media Strategy Completion Social Media Strategy Implementation Meeting
Thank you Simon Duncan Head of Social Media, Electroville ICT Champion, Yorkshire and Humber 01924 488725 firstname.lastname@example.org www.electroville.org.uk This presentation complete with links is available at www.electroville.org.uk/content/add-a-friend-presentation