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Add a friend workshop presentation

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Add a Friend presentation for workshop on 8th June 2011.

Add a Friend presentation for workshop on 8th June 2011.

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  • Introduce the fact that there is a plethora of social media tools out there.
  • Transcript

    • 1. Add a Friend
      Developing and implementing a social media strategy
      Simon Duncan
      Electroville
    • 2. Agenda
      Introduction to Electroville
      Your goals
      Add a Friend Project
      Social Media and the voluntary sector
      Introduction to social media tools
      Developing a social media strategy
      Lunch
      Exploring Social Media tools
    • 3. Electroville
      Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber
      ICT funded programs – Add a Friend
      Technical Support
      Websites / Databases
      Training
      Printers
      Hardware
    • 4. your goals
    • 5. Add a friend
      The Programme
      Social Media workshop
      Create social media strategy
      Half day visit x 2
      Implement social media strategy
      Quarterly meetings
      Create case study
      1 year’s support – telephone and email
    • 6. SOCIAL MEDIA MINEFIELD
    • 7. Add a friend
      What is Social Media?
    • 8. Add a friend
      What are your beliefs about Social Media?
      Positive
      Negative
    • 9. Add a friend
      Suggestions
      Creates honest direct dialogue between people
      Encourages people to share feedback, opinions and ideas
      Lets people communicate quickly and easily
      Connects people with shared common interests
      Helps to give people a voice
      Alleviates the isolation of the elderly and disabled
      Helps to create routes to employment and enterprise
    • 10. Add a friend
      Suggestions
      Without effective filtering, you can suffer from information overload
      If not many people connect with your social media profiles, they can look empty and unused
      You need plenty of content to fill your social media profiles on a regular basis
      Poorly managed social media channels can be a place for people to leave negative or abusive comments
      It takes up a lot of time
    • 11. Social media building relationships
      Listening to what is going on
      Linking and Sharing – and linking again!
      Expressing yourself – to individuals, groups, organisations, companies, local government
      Comments and Feedback – agree or disagree, this is what builds communities around a topic
      Connecting – social media is more about the links, introductions and relationships than the technology
      Being Helpful – giving and sharing via social media is changing society
      Saying Thank you
      HOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?
    • 12. Social media building relationships
    • 13. Social media stats
    • 14. Statistics
      Facebook use in the UK is now 25 million, half the +13y population.
      In Jan 2010 Facebook had more global visitors than Google
      50% Facebook users access their account every day
      50% of 16 year olds check their Facebook status before they get out of bed in the morning.
      24 hours of video is uploaded to YouTube every minute.
      YouTube is the second most popular search engine
      The fastest growing demographic for social media uptake is the 35 – 55 age group.
    • 15. Social media strategy
      Organisation’s purpose and goals
      Social Media goal/s
      • Who are you trying to reach?
      • 16. To what purpose?
      Research
      Tool/s
      Plan of action
      • Who does what, when and how
      • 17. Training
      Monitoring and Evaluation
      Review
    • 18. Social media tools - facebook
      Mental Health Help UK – FB and videos
      Sidbury to Sidmouth Cycle Path – Campaign
      Disability Connections – Inspirational
      Youth Parliament Middlesborough – Facebook via Twitter
      UK Youth Climate Coalition – Campaign, Info, Giving a Voice
      Northshore YMCA – Social responsibility, programs
      Age Concern Havering – Promoting events and services
      Encephalitis Society – Support, Events
    • 19. Social media tools - twitter
    • 20. Social media tools - blogging
      Blogging
      Get Cycling – News
      Deaf Mom World – Individual disability blog
      Layla Grace Foundation – Multiple approaches
      Networked Blogs - Music
    • 21. Social media tools - youtube
      Jessie’s Fund – Haircut fundraiser
      Get more people cycling – Promotional campaign
      Drug and Alcohol Abuse Awareness – Slideshow plus music
      Youth Music – Testimony
      Cannon Hall Farm – Users video
      Benson’s Beds – Viral
      Purple Feather – Viral
      Japanese Girls? – Fun
    • 22. Action points
      Social Media Strategy Completion
      Social Media Strategy Implementation
      Meeting
    • 23. Thank you
      Simon Duncan
      Head of Social Media, Electroville
      ICT Champion, Yorkshire and Humber
      01924 488725
      simonduncan@electroville.org.uk
      www.electroville.org.uk
      This presentation complete with links is available at
      www.electroville.org.uk/content/add-a-friend-presentation
    • 24. Add a Friend