Why CMS needs a fundamental shift!
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Development of the CMS industry from the past 15 years and why it is more important than ever to redefine web platform software systems.
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Why CMS needs a fundamental shift!
- 17. • • •
- 36. • • • • •
- 37. more than ever!
Editor's Notes
- CMS as an industry
- AOE TYPO3 Association TYPO3 Marketing
- Technical service provider 160+ Employees
- Some of our customers
- In order to see where we are heading to, we have to go back and remember the old times
- - First or Second Website in 1999
- User Experience this time was summarized by one term.
- How have these website been built?
- Even the big players have been around. The full Google hardware stack in 1999.
- Changes needed to be sent to developers Developers needed to deal with the awkward wishes of the clients Web development all was about superficial knowledge (who did not make it to be a real developer, joined the web part of the game) The whole process has been very expensive and very unflexible
- But that was ok because the web was not important But then two things changed
- Worldwide Users of Highspeed Internet Access
- - Magical Moment when you edited content the first time
- - CMS had a huge impact on the website part of the internet
- If you know me you know I like figures and graphs
- And this meant party 8 Years of constant growth
- Stefan Willkommner in Munich It felt like new project were delivered like amazon orders just early in the morning
- And as a result most of you made a good livin out of this We bought houses, We bought cars, some of us built true empires on content managment
- - So lets look back at the graph
- - Then there was mobile
- The way people used the internet dramatically changed Almost all aspect of life are in touch with the internet Example
- - What does this mean for retail?
- 5 years ago the internet was actually not important to retail In just 5 years people changed their habits and started to rely heavily on the internet. They adopted the technology faster than corporations have been able to follow So they are lagging behind To overcome this lag is what coined the term Digital Transformation that is very common these days. So what did we do?
- We applied RWD Cheap trick Ever executive could tick the „I have to make my platform mobile ready“ task But it‘s just a painkiller and as like with any other painkillers, the pain returns – sooner or later. But hey, there is more.
- Demexco Weather Data / Library Example
- Wearables (Glass, Watch whatever) If you think of them as traditional devices, so what
- - And the internet of things
- - It‘s not dead dead but it does not play an as important role in the future as it did in the past.
- - And they don‘t care about technology or content
- - What is the situation for companies?
- Usual setups look very complex Leading to sometimes very questionable User Experiences (Take the swiss.com or Lufthansa Website) Legacy Systems are playing an incrediby important role.
- - CMS had a huge impact on the website part of the internet
- So what to do?
- Lernen den harten Weg
- Bonus recommendation
- Verweis auf die Complexity Matrix
- Verweis auf die Complexity Matrix
- Bei uns gelebte Realität Eventuell verstehen sie jetzt, warum Kunden mit uns zufrieden sind.