Social Networking 101
Using Social Media to build your business

Introductions
Mark Tovey - Developer at Iona Group
@eM_tEe
Erik Peterson - Developer at Iona Group
www.electricpineapple.net
@elctrcpineapple

History

History
Traditional Networking

History
Traditional Networking
Beginnings of Social Media

History
Traditional Networking
Beginnings of Social Media
Beginning of the Internet Age

History
Traditional Networking
Beginnings of Social Media
Beginning of the Internet Age
Continued growth of Social Media

Why is Social Media
important?

Why is Social Media
important?
Widespread internet
connectivity

Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet

Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd

Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd
Social Media provides
the tools to do this

Twitter

Twitter
Twitter is a micro-blogging service

Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’

Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network

Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers

Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers
Twitter originally launched in 2006, and has been
growing ever since.

Twitter
Signing up

What does this mean to
you?

What does this mean to
you?
Search out your
audience at the
beginning

What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)

What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community

What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community
Put out a consistent
message

Facebook

Facebook
Started by Mark Zuckerberg, 2003

Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard

Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students

Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users

Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day

Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day
The fastest growing demographic is those 35 years
old and older

Fan Page

Fan Page
What is it?

Fan Page
What is it?
Brand portal to Facebook

Fan Page
What is it?
Brand portal to Facebook

Facebook
Signing up

Self Promotion

Self Promotion
Have their own agenda

Self Promotion
Have their own agenda
Help them achieve it
while keeping your
goals in mind

Self Promotion
Have their own agenda
Help them achieve it
while keeping your
goals in mind
Emotional attachment

Self Promotion
Have their own agenda
Help them achieve it
while keeping your
goals in mind
Emotional attachment
Helping others

Participate in the community

Participate in the community
Listen to the community

Participate in the community
Listen to the community
Answer questions

Participate in the community
Listen to the community
Answer questions
Provide a service

Participate in the community
Listen to the community
Answer questions
Provide a service
Bit of knowledge = coupon

LinkedIn

LinkedIn
The other member of the “Big 3”

LinkedIn
The other member of the “Big 3”
Focus on professional relationships

LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members

LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising

LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising
The free account level still offers many useful tools

LinkedIn
Signing up

Social Media tips

Social Media tips
Connect all of your
social networks

Social Media tips
Connect all of your
social networks
Use the right tool for
the right job

Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media

Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media
Be real and represent
your brand/business

Is it working

Is it working
Bit.ly - url shortener

Is it working
Bit.ly - url shortener
Fan Page built-in
statistics

Is it working
Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views

Is it working
Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views
Is there a conversation
and are you a part of
it?

Mark Tovey - Developer at Iona Group
@eM_tEe
Erik Peterson - Developer at Iona Group
www.electricpineapple.net
@elctrcpineapple
http://delicious.com/tag/edcleap