Social Networking 101
Using Social Media to build your business
Introductions
 Mark Tovey - Developer at Iona Group
   @eM_tEe
 Erik Peterson - Developer at Iona Group
   www.electricpin...
History
History
 Traditional Networking
History
 Traditional Networking
 Beginnings of Social Media
History
 Traditional Networking
 Beginnings of Social Media
 Beginning of the Internet Age
History
 Traditional Networking
 Beginnings of Social Media
 Beginning of the Internet Age
 Continued growth of Social Med...
Why is Social Media
important?
Why is Social Media
important?
Widespread internet
connectivity
Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand ou...
Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand ou...
Twitter
Twitter

Twitter is a micro-blogging service
Twitter

Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Twitter

Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Twitter

Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be ac...
Twitter

Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be ac...
Twitter
Signing up
What does this mean to
you?
What does this mean to
you?
Search out your
audience at the
beginning
What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to...
What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to...
Facebook
Facebook
Started by Mark Zuckerberg, 2003
Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
  Ivy League schools, then all college students
Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
  Ivy League schools, then all college students
  ...
Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
  Ivy League schools, then all college students
  ...
Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
  Ivy League schools, then all college students
  ...
Fan Page
Fan Page
What is it?
Fan Page
What is it?
Brand portal to Facebook
Fan Page
What is it?
Brand portal to Facebook
Facebook
Signing up
Self Promotion
Self Promotion

Have their own agenda
Self Promotion

Have their own agenda
  Help them achieve it
  while keeping your
  goals in mind
Self Promotion

Have their own agenda
  Help them achieve it
  while keeping your
  goals in mind
Emotional attachment
Self Promotion

Have their own agenda
  Help them achieve it
  while keeping your
  goals in mind
Emotional attachment
Hel...
Participate in the community
Participate in the community

 Listen to the community
Participate in the community

 Listen to the community
 Answer questions
Participate in the community

 Listen to the community
 Answer questions
 Provide a service
Participate in the community

 Listen to the community
 Answer questions
 Provide a service
 Bit of knowledge = coupon
LinkedIn
LinkedIn

The other member of the “Big 3”
LinkedIn

The other member of the “Big 3”
Focus on professional relationships
LinkedIn

The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today ...
LinkedIn

The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today ...
LinkedIn

The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today ...
LinkedIn
Signing up
Social Media tips
Social Media tips
 Connect all of your
 social networks
Social Media tips
 Connect all of your
 social networks
 Use the right tool for
 the right job
Social Media tips
 Connect all of your
 social networks
 Use the right tool for
 the right job
 Give time and effort to
 s...
Social Media tips
 Connect all of your
 social networks
 Use the right tool for
 the right job
 Give time and effort to
 s...
Is it working
Is it working

Bit.ly - url shortener
Is it working

Bit.ly - url shortener
Fan Page built-in
statistics
Is it working

Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views
Is it working

Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views
Is there a conversation
and are you a par...
Mark Tovey - Developer at Iona Group

  @eM_tEe

Erik Peterson - Developer at Iona Group

  www.electricpineapple.net

  @...
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Basics of social media for business.

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  • Very nice...can you pls email it to me

    skumar1964@comcast.net
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  • Setup account
    Profile/info input w/ picture
    Using status
    Into How do others see your page? - into sharing their own image
  • comcast cares, jet blue
    starbucks, southwest air
  • comcast cares, jet blue
    starbucks, southwest air
  • comcast cares, jet blue
    starbucks, southwest air
  • comcast cares, jet blue
    starbucks, southwest air
  • Setup account - Profile/info input w/ picture
    Using status
    Into How do others see your page? - into sharing their own image
  • Tourism contest - greatest job
    Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
    Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
  • Tourism contest - greatest job
    Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
    Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
  • Tourism contest - greatest job
    Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
    Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
  • Tourism contest - greatest job
    Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
    Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
  • H&R Block tax advice on FB, Dell Social Small Biz
    Open course ware - educational arena
    Become a go-to expert in your field or related field --> linked in
  • H&R Block tax advice on FB, Dell Social Small Biz
    Open course ware - educational arena
    Become a go-to expert in your field or related field --> linked in
  • H&R Block tax advice on FB, Dell Social Small Biz
    Open course ware - educational arena
    Become a go-to expert in your field or related field --> linked in
  • H&R Block tax advice on FB, Dell Social Small Biz
    Open course ware - educational arena
    Become a go-to expert in your field or related field --> linked in
  • Setup account
    Profile/info input w/ picture
    Using status
    Into How do others see your page? - into sharing their own image
  • Connect - Website as hub for social networks --> skittles?
    Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
    Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
  • Connect - Website as hub for social networks --> skittles?
    Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
    Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
  • Connect - Website as hub for social networks --> skittles?
    Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
    Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
  • Connect - Website as hub for social networks --> skittles?
    Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
    Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
  • Choose metrics before starting
    Bit.ly - tiny urls
    Facebook - built in stats
    Youtube - views
    CoTweet.com
    Advertiser breakup
  • Choose metrics before starting
    Bit.ly - tiny urls
    Facebook - built in stats
    Youtube - views
    CoTweet.com
    Advertiser breakup
  • Choose metrics before starting
    Bit.ly - tiny urls
    Facebook - built in stats
    Youtube - views
    CoTweet.com
    Advertiser breakup
  • Choose metrics before starting
    Bit.ly - tiny urls
    Facebook - built in stats
    Youtube - views
    CoTweet.com
    Advertiser breakup
  • Edc Leap Social Media

    1. 1. Social Networking 101 Using Social Media to build your business
    2. 2. Introductions Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple
    3. 3. History
    4. 4. History Traditional Networking
    5. 5. History Traditional Networking Beginnings of Social Media
    6. 6. History Traditional Networking Beginnings of Social Media Beginning of the Internet Age
    7. 7. History Traditional Networking Beginnings of Social Media Beginning of the Internet Age Continued growth of Social Media
    8. 8. Why is Social Media important?
    9. 9. Why is Social Media important? Widespread internet connectivity
    10. 10. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet
    11. 11. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd
    12. 12. Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd Social Media provides the tools to do this
    13. 13. Twitter
    14. 14. Twitter Twitter is a micro-blogging service
    15. 15. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’
    16. 16. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network
    17. 17. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers
    18. 18. Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers Twitter originally launched in 2006, and has been growing ever since.
    19. 19. Twitter Signing up
    20. 20. What does this mean to you?
    21. 21. What does this mean to you? Search out your audience at the beginning
    22. 22. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers)
    23. 23. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community
    24. 24. What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community Put out a consistent message
    25. 25. Facebook
    26. 26. Facebook Started by Mark Zuckerberg, 2003
    27. 27. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard
    28. 28. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students
    29. 29. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users
    30. 30. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day
    31. 31. Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day The fastest growing demographic is those 35 years old and older
    32. 32. Fan Page
    33. 33. Fan Page What is it?
    34. 34. Fan Page What is it? Brand portal to Facebook
    35. 35. Fan Page What is it? Brand portal to Facebook
    36. 36. Facebook Signing up
    37. 37. Self Promotion
    38. 38. Self Promotion Have their own agenda
    39. 39. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind
    40. 40. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment
    41. 41. Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment Helping others
    42. 42. Participate in the community
    43. 43. Participate in the community Listen to the community
    44. 44. Participate in the community Listen to the community Answer questions
    45. 45. Participate in the community Listen to the community Answer questions Provide a service
    46. 46. Participate in the community Listen to the community Answer questions Provide a service Bit of knowledge = coupon
    47. 47. LinkedIn
    48. 48. LinkedIn The other member of the “Big 3”
    49. 49. LinkedIn The other member of the “Big 3” Focus on professional relationships
    50. 50. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members
    51. 51. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising
    52. 52. LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising The free account level still offers many useful tools
    53. 53. LinkedIn Signing up
    54. 54. Social Media tips
    55. 55. Social Media tips Connect all of your social networks
    56. 56. Social Media tips Connect all of your social networks Use the right tool for the right job
    57. 57. Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media
    58. 58. Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media Be real and represent your brand/business
    59. 59. Is it working
    60. 60. Is it working Bit.ly - url shortener
    61. 61. Is it working Bit.ly - url shortener Fan Page built-in statistics
    62. 62. Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views
    63. 63. Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views Is there a conversation and are you a part of it?
    64. 64. Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple http://delicious.com/tag/edcleap

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