Edc Leap Social Media

Social Networking 101 Using Social Media to build your business

Introductions Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple

History

History Traditional Networking

History Traditional Networking Beginnings of Social Media

History Traditional Networking Beginnings of Social Media Beginning of the Internet Age

History Traditional Networking Beginnings of Social Media Beginning of the Internet Age Continued growth of Social Media

Why is Social Media important?

Why is Social Media important? Widespread internet connectivity

Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet

Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd

Why is Social Media important? Widespread internet connectivity Amount of advertising on the internet The need to stand out from the the crowd Social Media provides the tools to do this

Twitter

Twitter Twitter is a micro-blogging service

Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’

Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network

Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers

Twitter Twitter is a micro-blogging service Post messages to the ‘twitterverse’ Follow people to build your network Be active to get your message out to your followers Twitter originally launched in 2006, and has been growing ever since.

Twitter Signing up

What does this mean to you?

What does this mean to you? Search out your audience at the beginning

What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers)

What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community

What does this mean to you? Search out your audience at the beginning Actively engage your audience (followers) Be sure to contribute to the community Put out a consistent message

Facebook

Facebook Started by Mark Zuckerberg, 2003

Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard

Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students

Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users

Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day

Facebook Started by Mark Zuckerberg, 2003 Originally limited to Harvard Ivy League schools, then all college students Now more than 300 million active users 50% log on to Facebook in any given day The fastest growing demographic is those 35 years old and older

Fan Page

Fan Page What is it?

Fan Page What is it? Brand portal to Facebook

Facebook Signing up

Self Promotion

Self Promotion Have their own agenda

Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind

Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment

Self Promotion Have their own agenda Help them achieve it while keeping your goals in mind Emotional attachment Helping others

Participate in the community

Participate in the community Listen to the community

Participate in the community Listen to the community Answer questions

Participate in the community Listen to the community Answer questions Provide a service

Participate in the community Listen to the community Answer questions Provide a service Bit of knowledge = coupon

LinkedIn The other member of the “Big 3”

LinkedIn The other member of the “Big 3” Focus on professional relationships

LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members

LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising

LinkedIn The other member of the “Big 3” Focus on professional relationships Began in 2003, growing to an audience today of 30+ million members Subscription model - lessens site advertising The free account level still offers many useful tools

LinkedIn Signing up

Social Media tips

Social Media tips Connect all of your social networks

Social Media tips Connect all of your social networks Use the right tool for the right job

Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media

Social Media tips Connect all of your social networks Use the right tool for the right job Give time and effort to social media Be real and represent your brand/business

Is it working

Is it working Bit.ly - url shortener

Is it working Bit.ly - url shortener Fan Page built-in statistics

Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views

Is it working Bit.ly - url shortener Fan Page built-in statistics Youtube views Is there a conversation and are you a part of it?

Mark Tovey - Developer at Iona Group @eM_tEe Erik Peterson - Developer at Iona Group www.electricpineapple.net @elctrcpineapple http://delicious.com/tag/edcleap

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Edc Leap Social Media

by electricpineapple on Oct 28, 2009

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Edc Leap Social Media — Presentation Transcript