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U1 Lesson 04


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  • 1. Japanese Word of the Week (10)
    Mizu o kudasai?
  • 2. Aims & Objectives
    Students will understand styles of market research. They will use both to focus upon one product.
    All students will identify 2 forms of secondary research
    Most students will identify 2 forms of secondary research and explain their function
    Some students will identify 3 forms of secondary research, explain and use their functions for assignment purposes
  • 3. Research and Pre-Production
    1 February 2010
    Unit 1 Research Techniques for Media Industries
    Unit 2 Pre-Production for Media Industries
  • 4. Research Techniques
    1 Understand the purposes of research in the media industries
    2 Be able to apply a range of research methods and techniques
    3 Be able to present results of research.
  • 5. Pre-Production Techniques
    1 Understand requirements for production
    2 Be able to obtain resources for production
    3 Be able to apply production logistics.
  • 6. How’s Your Primary Research Coming Along?
    Quantitative & Qualitative. Questionnaires, Interviews & Surveys
    How are you doing? Have you been asking questions, and more importantly recording your research?
  • 7. Secondary Research
    • What is it?
    • 8. Why bother?
    • 9. How can it help you in your studies?
  • Secondary Research
    These are the BIG GUNS of production but especially market research…
  • 13. Secondary Research
    • Overview
    • 14. Experience
    • 15. Mostly qualitative (unless succeeded by ratings)
    • 16. Unknown author or reviewer
  • Secondary Research
    • Variety
    • 17. Rationale
    • 18. Multitude of sources
    • 19. Usually used in massive research
    FACT: The 2008 re-make of Ultimate’s JetPac by RARE involved a lot of retro stats and archived research into the original game
  • 20. Little Big Planet
  • 21. Quantitative Research
    • Numbers – “100 people were asked…”
    • 22. Percentages – “40% of RPG games are…”
    • 23. Fractions – “1/4 of all FPS games have…”
    • 24. Decimals – “3.25 hours of gameplay is…”
  • Qualitative
    • Feelings – “I felt that this was…”
    • 25. Experiences – “When I got to the first checkpoint, I…”
    • 26. Aspirations / Hopes – “I wanted it to go on longer…”
    • 27. Expectations – “It was much better than I thought.”
  • Activity
    Watch the short film on games:
    • 2 key secondary quantitative research examples
    • 28. 2 key secondary qualitative research examples
  • Remember!
    • Secondary research is where YOU read the existing research and record the answers for YOUR needs. Copying existing research without showing sources of reference won’t help you with forthcoming assignments (or this one)
    • 29. Take small steps. Don’t look for mammoth evidence and you won’t be bamboozled by the answer
    • 30. Planning is everything. Think about what you will do at every stage of research and pre-production.
  • Next Week!
    You’ll make a start on Secondary Research to help you with your Computer Game Case Study Assignment.
    Remember: I am away in Budapest, so, someone else will be delivering the session. Please be punctual and douche-free.
  • 31. Overview – What Have We Learned?
    • Types of research
    • 32. The key differences within Secondary Research
    • 33. Making plans
    Have we met our outcomes?