Brand Heroics!

Brands
Why are they so important?
– Think about how they are designed…
What does a brand bring to a game?
– Think about Halo, Halo 2 and Halo 3
Think about it!

Activity
Let’s play the Post-it note game:
Rules
• You may only answer ‘yes’ or ‘no’
• You may not shout out names
• Wait until the end of the game to find out if
you’re right!

Who am I?
• Charles Martinet provides my voice
• I wasn’t always this big
• I don’t live alone
• I’m pretty busy
• I like pizza
• I don’t own many clothes
• I’ve got some really good friends!

Did You Get it Right?

The Cult of Mario
• Mario has appeared in 200 games since his
conception.
• His ‘dad’ is Shigeru Miyamoto of the Nintendo
Corporation.
• Mario, the brand has sold more than 285
million units worldwide – that makes him as
recognisable as Jesus. (The Bible has shifted
over 6 billion units)

When is a Game Brand not a Game
Brand?
• When it’s a licence?
– Give me 1 example
• When it’s a film?
– Give me 1 example

Building The Brand - Activity
Look at your post it note from the game earlier.
• Who or what is your brand?
• Where would a games company start in the
promotion of the game?
 Write down a few ideas and discuss them!
Timeframe: 5 Minutes

Other Brands to Consider