Your SlideShare is downloading. ×
Are we nearly there yet?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Are we nearly there yet?

1,590

Published on

An introduction to the main types of user journeys; when to use them, advice for creating them and real examples to refer to.

An introduction to the main types of user journeys; when to use them, advice for creating them and real examples to refer to.

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,590
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • From a-z via cde
  • description
  • Characteristics of the journey
  • Situations and scenarios where it occurs and examples
  • Situations and scenarios where it occurs and examples
  • Transcript

    • 1. Are we nearly there yet? A closer look at user journeys
    • 2. Introduction “thought patterns, processes, paths” Auriea Harvey zentropy8
    • 3. Types of journey
    • 4. 1. From A-Z asap March Hare: Why don't you start at the begining? Mad Hatter: Yes and when you reach the end... Stop. Alice in Wonderland
    • 5. It’s the act of creating, completing or recording information requires significant interaction from user Often form based
    • 6. What does this journey resemble?
    • 7. Or it could look like this
    • 8. Preparation is required Real life or digital
    • 9. I’m doing this because I have to Often bureaucratic experiences e.g tax return/applying for a job
    • 10. I’m doing this because I want to Fun journey - creating something – moo.com / 100 feelings felt.org / lulu.com
    • 11. Early barriers Common pitfalls with this type of journey
    • 12. - [ ] mouse miles / inconsistency
    • 13. Necessary offline activity Activity on another website
    • 14. Distractions along the way What can often go wrong with this type of journe
    • 15. Passport control, tickets and fares
    • 16. What can go wrong? Just too much like hard work
    • 17. So how can we design these journeys better? Indication of how long the journey is and where you are Progress bars that start with some mileage on the clock and that get faster and faster
    • 18. Use progressive disclosure
    • 19. Automatically save progress Simple and clear orientation - Where am I? Where was I? Where do I go next?
    • 20. Buttons bigger hit range than visually indicated Only 1 clear next step – and no peripheral distractions Timely help and informative errors
    • 21. ** 2. Desparately seeking…
    • 22. What does this journey look like? Narrow down possibilities and options The information scent should get stronger with each page
    • 23. I know exactly what I want Fiiltering out what I want from what I don’t want
    • 24. * Could be fun searching for clues - eg treasure hunt - eBay
    • 25. Could be panicked - eg emergency medical or legal advice
    • 26. Alternative devices and routes to desired content User has a fairly definite end point in mind Characteristics of this journey
    • 27. Recipe, article, person, event, product, address, picture Situations and scenarios where it occurs and examples
    • 28. Poor retrieval tools or over-whelming amount of information at once What can often go wrong with this type of journe
    • 29. Distractions on the way or misleading or non-existent sign-posting Poor retrieval tools or over-whelming amount of information at once What can often go wrong with this type of journey?
    • 30. * Traditional menus and faceted classifications Accelerate as information scent gets stronger and stronger Use long links - 9-10 words per link Design journeys around the possible contexts of the content How to do it better
    • 31. 3. Exploration and inspiration **
    • 32. Most commonly a lattice, but sometimes even a maze or labyrinth What does this journey look like?
    • 33. -Speed/tempo irregular Emphasis on active engagement/interaction Maps are particularly useful for this type of journey Can be social Characteristics of the journey
    • 34. Library Situations, scenarios and examples
    • 35. Gallery Situations, scenarios and examples
    • 36. Playing Situations, scenarios and examples
    • 37. Learning Situations, scenarios and examples
    • 38. Avoid motion sickness What can go wrong?
    • 39. Innaccurate, generic or missing context What can go wrong?
    • 40. -Design journeys around the possible contexts of the content How to do it better
    • 41. Provide prominent links to strongest contexts Progressive disclosure depending on the strength of the context How to do it better
    • 42. -Chain content according to context for richer journeys How to do it better
    • 43. Allow the content to breathe How to do it better
    • 44. -Show where you've been Show where others have been How to do it better
    • 45. ** I know exactly what I want Fiiltering out what I want from what I don’t want 4. Rooted to the spot
    • 46. Mostly passive participation in a live event Actions prompted by changes happening in the event – reactive Journey is happening to the user rather than the user actively undertaking the journey What is this journey?
    • 47. * Fixed focus of attention in the centre with all the activity going on around it What does this journey look like?
    • 48. Journey is in 3 parts - build up, live event and post mortem Characteristics of the journey
    • 49. Interface is dynamic… Characteristics of the journey
    • 50. …and contextual Characteristics of the journey
    • 51. * Sports event – fli Stockbroker Live apple announcements Situations and scenarios where it occurs and examples
    • 52. * Technology Lliveness not explained and exploited and interfaces left bare when even not happening Generic info not specific info What can go wrong?
    • 53. * Provide alternative consumption models - eg video, audio, text based Provide good error messaging Make everything contextual to the main event How to do it better
    • 54. Disjointed but frequent - as and when needed Away we go!
    • 55. Characteristics of the journey * Journeys that enhance and mingle with reality - augmented reality Fusion of real and virtual worlds Emphasis on experiential Completely contextual - location or time based Relies on push technology What are these types of journey?
    • 56. rjdj Examples (real and ficticious!)
    • 57. Walkr
    • 58. Are we nearly there yet?
    • 59. seeing through walls
    • 60. Design sites with the journey type in mind Try and identify types of journeys early on and consider their specfic characteristics, common problems and ways to counteract these. Apply contexts sensitively, carefully and accurately Predict and test potential pain points then design to guard against them Summary
    • 61. Thanks for reading! (some of the images used in this presentation are mine, others aren’t. I did collect credits along the way, but managed to delete the slide, oops. If I’ve used one of yours, please let me know if you want me to remove it or would like a credit and I’ll amend accordingly. Cheers!) cath@electricelephant.com

    ×