Virtual Book Expo Made Easy

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BookExpo365 is a new game changer with all-in-1 virtual book publishing services with built-in marketing automation, social learning, and social media promotion. …

BookExpo365 is a new game changer with all-in-1 virtual book publishing services with built-in marketing automation, social learning, and social media promotion.

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  • 1. BookExpo365 – The New Game ChangerVirtual Book Expo for Today’s Book Publishing Revolution By Matt Fok, CEO & Founder, eZ-Xpo © Copyright eLearningZoom, All Rights Reserved.
  • 2. BookExpo365 Beta Kick-Off BookExpo365 Vision & Ecosystem BookExpo365 Unique Value Proposition BookExpo365 Ecosystem BookExpo365 Demo Q&A
  • 3. Who is eZ-XPO?A New Game-Changer Innovative Technology company delivering the World’s 1st industry cost- effective All-in-1 Virtual Marketplace for :  Start-ups/Entrepreneurs  Small to Medium-sized companies  Enterprise
  • 4. New Game Changer – BookExpo365 Challenges Physical Virtual Event (i.e., ON24, 6Connex, UnisFair, InXpo) eZ-Xpo1. 80% Leads Not Followed No No Automatic up by Sales Rep Follow-Up2. Personalization No No Customer- Driven Exhibit Hall3. On-going collaboration No No Built-in CRM 4
  • 5. Game Changer #1 – Learning Management Ecosystem BookExpo365 Book LaunchFuture eLearningZoom Release eLearningZoom Social Learning Joint Book Tour Collaboration Showcase ReadersPartner with Consultants to BookExpo365 Future Release Coaching & Online CourseGenerate High Quality Content & Live Training Webinar 5
  • 6. Game Changer # 2 Complete Customer Life Cycle  Customer Acquisition – Virtual Event  Customer Nurturing - Marketing Automation  Customer Support – Integration with CRM BENEFIT #1: Sustainable Leads & Profits & Unique Advantage
  • 7. Game Changer #3 eZ-Xpo All-in-1Virtual Office for Your Business Customers eZ-Xpo for Sales ManagereZ-CRM for eZ-Contact eZ-Web Meeting SINGLE Marketing DATA Manager SOURCE eZ-Contact eZ-XPO & eZ-CRM for Sales Rep Integrating Virtual ExpoeZ-LMS for into eZ-CRM for Training Support Marketing Automation Manager Manager Trainer Partners
  • 8. eZ-XPO Unique Value Proposition - #1 Automated Follow-up System  Fixing the industry challenge - 80% leads not follow-up from both physical and virtual events  Automatically send qualified leads to exhibitor before, during, and after each event  Email Campaign for up-sell & cross-sell BENEFIT #3: Boost Marketing ROI & Sales Conversion
  • 9. eZ-XPO Unique Value Proposition - #2 Personalized Exhibit Hall  Customer-driven exhibit hall  Product Category  Solution-Driven BENEFIT #2: Boost Marketing ROI & Sales Conversion
  • 10. eZ-XPO Unique Value Proposition - #3Web 2.0 - Virtual Booth Executing tasks that physical trade show cannot:  Engage multiple interactions with customers  Launch live chat and live webinar anytime  Showcase products/services 24/7  Conduct survey for customer feedback  Laser-focus ideal customer using built-in marketing intelligenceBenefit #3: Boost Qualified Leads & Sales Conversion
  • 11. BookExpo365 - Web 2.0 Virtual Booth 11
  • 12. BookExpo365 - Unique Value Proposition - #4 Seamless Integration  CRM (i.e., SugarCRM, SalesForce)  Event Management (i.e.,  Mobile (i.e., iPhone)  Videoconferencing  Support over 40 languages Viral Marketing (eZ-Social Inviter)  Linkedin  Twitter  Facebook Benefit #4: Boost Productivity, Traffic, & Leads
  • 13. Book Publishing Services Book Cover Design 13 m
  • 14. Book Publishing Services Amazon Kindle Publishing Services iTune iBook Publishing Services Book Web Site Design Social Media Promotion 14 m
  • 15. BookExpo365 Unique Competitive DifferenceFeaturesEvent Platform Traditional Virtual Book BookExpo365 Book Tour Showcase Virtual ExpoOn-Demand Access NOTracking & Reporting NOLive chat, audio, video NOAutomatic Follow-up w Email Campaign NO NOPersonalized Exhibit Hall NO NOIntegration w Facebook, Twitter & Linkedin NO NOIntegration with SugarCRM NO NOMarketing Intelligence NO NOOn-going Collaboration 24/7 & Showcases NO NO UnlimitedCosts & time Very Expensive Still Expensive Low Cost & Fast (i.e., $10- 20K/event)
  • 16. Author – 3 Steps to Create Your Booth1. Define Product – Book, Video, Audio etc 16
  • 17. Author – 3 Steps to Create Your Booth2. Add Product 17
  • 18. Author – 3 Steps to Create Your Booth3. Upload Logo, Video, Content 18
  • 19. Author – 3 Steps to Create Your BoothContent Information 19
  • 20. Sustainable Competitive AdvantageYour Secret Weapon for the 21st Century Innovation
  • 21. BookExpo365 – Next Step Sign up for as a Trial Customer FREE Now Contact BookExpo365 at
  • 22. BookExpo365 – Q & A DEMO Q&A