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JumpStart Traditional Trade Show with a New Game Changer Model
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JumpStart Traditional Trade Show with a New Game Changer Model

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http://www.eZ-Xpo.com ...

http://www.eZ-Xpo.com

According to the latest industry survey, the biggest challenge of a traditional trade show has been marketing promotion and attendance participation in the physical trade show. What if we can model “Black Friday” event for every trade show, how will that resolve the attendance participation issue?
We all know that Black Friday is the hottest crowded participation of the year because every buyer/attendee expects the best deal of the year. Why if we can model that for the traditional trade show to boost every trade show attendance?

eZ-Xpo is the world’s 1st all-in-1 virtual trade show marketplace with daily deals and marketing automation capability for higher marketing ROI.

Traditional trade show organizers can easily leverage the best of both worlds – physical trade show and online trade show to offer “Black Friday” deals to every trade show attendees for the hottest crowded participation.

Boosting trade show attendance is just a good start. Every event planner and trade show organizer can leverage virtual trade show to boost more online tickets and monetize the physical trade show events.

For a FREE consultation, please contact sales@eZ-Xpo.com or 1-888-718-5333

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  • The Private Business Network Marketplace brings you the best of all worlds’ applications such as virtual expo, virtual job fair, social learning, and global trade commerce in a seamless integrated platform for all members.
  • The Private Business Network Marketplace brings you the best of all worlds’ applications such as virtual expo, virtual job fair, social learning, and global trade commerce in a seamless integrated platform for all members.
  • Subscribers may post project and; identify job & educational opportunities locally and international research on the interactive platform. Corporate organizations and private firms may benefit from virtual interactive IN House training. Professional members may publish and contribute to industry publications, books, news, journals and post videos on the virtual platform Professional bodies may organize virtual conference, seminar, JobExpo , TradeExpo and interactive session for members, and clients.
  • Every member has the opportunities to tap into the following resources: Social Learning Marketplace – Train and mentor JobExpo365 – Virtual Job Fair to Hire the Best Talents LocalPlaceXpo – Showcase the best products and best daily deal TalentExpo365 – Showcase Your Talent 24/7 InnovationFundXpo – Showcase Your Start-up for Angel Funding & Crowdfunding BookExpo365 – Showcase the latest books

JumpStart Traditional Trade Show with a New Game Changer Model JumpStart Traditional Trade Show with a New Game Changer Model Presentation Transcript

  • JumpStart Trade Show Ecosystem with A New Game Changer Model for Higher Marketing ROI by Matt Fok, Founder & CEO, eZ- Xpo
  • 2 Management Team  Matt Fok, Founder & CEO –Over 15 years of proven track record of enterprise application product management Experience –Over 12 years of Online Adjunct Professor with UOPX, Capella, and Golden Gate University –Launched over seven successful products to Fortune 5000 with over $100M accumulative sales in IBM, AT&T, Siebel/Oracle, Kana, and Remedy. –Author of the next game changer ebook – “Virtual Business Ecosystem – How to Harness the Power of Virtual Event, Social Media, & Cloud Applications”  Development Team –Over twenty years of Enterprise Web Application development experience from content platform design, creation and delivery for small to medium sized companies
  • A Cloud Computing Game Changer delivering the World’s 1st industry cost- effective All-in-1 Virtual Collaborative Marketplace for : –Start-ups/Entrepreneurs –Small to Medium-sized companies –Enterprise http://www.eZ-XPO.com Who is eZ-XPO?
  • Agenda  Today’s Trade Show Challenges & Trends  Traditional Marketing & Missing Opportunities  eZ-XPO Virtual Business Ecosystem Model  Benefits to All  eZ-Xpo Trade Show Roadmap to Excellence
  • Reminder for Status Quo “Insanity: Doing the same thing over and over again and expecting different results.” Albert Einstein
  • http://www.slideshare.net/HubSpot/fascinating-event-marketing-stats?from_search=1
  • #1 Trade Show Challenge & eZ-Xpo Solution #1 Today’s Challenge #1. eZ-Xpo – Special Deals Create “Black Friday” Trade Show Participation from multiple exhibitors Hope & Worry about Attendance
  • #2 Trade Show Challenge & eZ-Xpo Solution #2 Follow-up #2. eZ-Xpo – Automated Follow-up Built-in CRM & Email Marketing Campaign Integration Over 80% Leads Not Followed Up
  • #3 Trade Show Challenge & eZ-Xpo Solution #3 Trade Show Tracking #2. eZ-Xpo – Marketing Intelligence • Easily identify the ideal prospect by time spent & actions taken • Great complementary data to physical show Difficult to track
  • #1. Trade Show Opportunities & eZ-Xpo Solution #1. Current #3 eZ-Xpo – Virtual Expo • Sell more online tickets • Sell more online booths Leave $$$ on the Table
  • #2. Trade Show Opportunities & eZ-Xpo Solution #2. Current #4. eZ-Xpo – Virtual Expo • Promote local business with online advertising banners & virtual booths from multiple touchpoint channels Leave $$$ on the Table
  • #3. Trade Show Opportunities & eZ-Xpo Solution #3. Current #3 - eZ-Xpo Network • Monetize digital content from multiple trade shows at the same time One trade show at a time
  • JumpStart Trade Show Ecosystem
  • eZ-XPO Virtual Business Ecosystem Solution: Private Business Network Marketplace http://www.eZ-Xpo.com 14 Social Learning Virtual Trade Show Marketplace Multiple digital trade show Content & collaboration
  • Private Business Network Marketplace 15Sustainable Competitive Advantage
  • Private Business Network Marketplace : Comparision between Social & Biz http://www.eZ-Xpo.com 16 Challenges Social Networking Business Networking Private Business Networking Marketplace 1. Organization1 Members Only with Shared Mission & Vision No No  2. Application Services toward org goals & vision No No  3. Privately Controlled No No  1 Organizaton can be both profit or non-profit professional association, institute, and churches.
  • PBNM => the “iTune of Xpo” Network http://www.eZ-Xpo.com 17 The Best of All Worlds => Virtual Expo + Social Learning + Virtual Job Fair Virtual Talent Show + Global Trade Commerce + etc…
  • Game Changer #1 - Virtual Business Ecosystem 18 Customers Association / Non-Profit Exhibitors/ Sponsors ContentConsultants Other Virtual Expos Offer added-valued services to all members Via eLearningZoom & eZ-XPo Showcase products/services using eZ-Xpo Deliver Live and On-Demand Training Using eLearningZoom Partner with Consultants to Generate High Quality Content Network with other eZ-Xpos for marketing promotion
  •  Complete Customer Life Cycle –Customer Acquisition – Virtual Event –Customer Nurturing - Marketing Automation –Customer Support – Integration with CRM http://www.eZ-XPO.com Game Changer # 2 BENEFIT #1: Sustainable Leads & Profits & Unique Advantage
  •  Automated Follow-up System –Fixing the industry challenge - 80% leads not follow-up from both physical and virtual events –Automatically send qualified leads to exhibitor before, during, and after each event –Email Campaign for up-sell & cross-sell http://www.eZ-XPO.com eZ-XPO Unique Value Proposition - #1 BENEFIT #3: Boost Marketing ROI & Sales Conversion
  •  Personalized Exhibit Hall –Customer-driven exhibit hall –Product Category –Solution-Driven http://www.eZ-XPO.com eZ-XPO Unique Value Proposition - #2 BENEFIT #2: Boost Marketing ROI & Sales Conversion
  • Web 2.0 - Virtual Booth Executing tasks that physical show cannot: –Engage live interactions with customers 24/7 –Launch live chat & webinar anytime –Showcase products/services 24/7 –Conduct survey for customer feedback –Laser-focus ideal customer using built-in marketing intelligence http://www.eZ-XPO.com eZ-XPO Unique Value Proposition - #3 Benefit #3: Boost Qualified Leads & Sales Conversion
  •  Seamless Integration –CRM (i.e., SugarCRM, SalesForce) – Event Management (i.e., Eventbrite.com) – Email Management (i.e., Mailchimp) –Videoconferencing (i.e., GoToMeeting) –Support over 40 languages  Viral Marketing (eZ-Social Inviter) –Linkedin –Twitter –Facebook http://www.eZ-XPO.com eZ-XPO Unique Value Proposition - #4 Benefit #4: Boost Productivity, Traffic, & Leads
  • PBNM Unique Competitive Advantages FeaturesEvent Platform Traditional Community Social & Business Network Private Business Network Marketplace Ability to Collaborate/Network with others 24/7 NO Online Contest, Vote, Polling, Rewards NO Live chat, audio, video, forum, group NO Automatic Follow-up w Email Campaign NO NO Personalized Virtual Showcase & Expo NO NO Ability to Launch Xpo & Online Training NO NO Virtual Expo, Job Fair, Talent Show, Book Expo NO NO Facilitate Fundraising & Crowdfunding NO NO Integration with Facebook, Twitter, & Linkedin NO NO Unlimited scalability by city, states, & country NO NO Costs & time Very Expensive Still Expensive Low Cost & Fast
  • 1. Start-Up Ecosystem http://www.eZ-XPO.com SuperXpo Example 2. Global Trade Ecosystem 3. Local Business Ecosystem JumpStart DNA •Virtual Show Network •Virtual Job Fair Network •Virtual Learning Network
  • eZ-XPO - Unique Secret Weapons  The World’s 1st Virtual Local Expo Marketplace  The World’s 1st Instant Virtual Booth Creation in 2 minutes  The World’s 1st Virtual Expo Marketplace with Daily Deals  The World’s 1st Virtual Expo with Marketing Automation  The World’s 1st Virtual Expo with Unlimited Network Effects 26
  • Why Virtual Trade Show Virtual Trade Show Marketplace is a new complimentary channel to every physical trade show with marketing automation  Take Advantage of the Best of Both World (offline & online)  Take Advantage of the Mobile Growth
  • Trade Show Org: Boost Attendees & Exhibitor Participation Increase revenues from online opportunities Ongoing Active Engagement & Collaboration Exhibitors : Boost Qualified Leads & Sales Opportunities Increase Marketing ROI Attendees: Boost more valuable digital content Increase Collaborative Networking Opportunities http://www.eZ-XPO.com Benefits to Trade Show Organizers, Exhibitors & Attendees Benefit: Boost Marketing ROI, Productivity, & Synergy
  • http://www.eZ-XPO.com Private Business Network Marketplace Roadmap Benefit: Boost Job Creation, Biz Opportunities, Collective Wisdom, Productivity, Innovation, Sales, & Synergy
  • Early Customer Adopters 30
  • For a FREE Consultation  Please contact Matt Fok at 415-533-8866 or mfok@eZ-Xpo.com