2. Masthead
Title
→ Top left aligned.
→ Either goes completely across the top or top leftish is a shot title.
→ Big Font and Unique
→ Image can partially cover the title if the magazine is well known.
Positioning Statement
→ The magazine lines promotion for itself, either goes above or below
title.
3. Barcode
→ Usually at the bottom right, can be horizontal or vertical.
→ Price
→ Issue number
→ Date
→ Website
Buzzwords
→ Used to suggest that it is something special to this magazine, e.g. ‘new’
‘exclusive’.
Images
→ One main image-well known person
→ Direct address used (looking at audience)
→ Mid shot or close up, long shot only used if showing a band
→ Photos are generally posed
→ No text on facial aspect of the image.
4. Colour Scheme
→ Only 3 or 4 colours maximum
→ Simply colour scheme
→ Generally primary colours
→ Colours don’t clash
Text
Cover Lines
→ Quite ambiguous on purpose to draw the reader in
→ Always in capital letters
→ All cover lines use the same font
→ Bold and simple
→ Cover lines frame the image
Main Cover Lines
→ Anchors the main image
→ Larger font than cover lines
Sub Lines
→ Adds detail to the cover line-not always making the story clear
