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Making beautiful music:The state of the art in mobile technology  and how we can make the most of it               in libr...
Objectives• Define “mobile” (emphasis here on “smaller” devices)• Trends• Challenges & opportunities of “portability”     ...
Audience Poll• Did you grow up analogue or digital?• Do you own a “smart” cell phone?• How many different electronic devic...
Definitions                                       Mobile WEB SITE pros                               Mobile APP pros•   Mo...
Definitions (Continued)• (late 1990s) eReader: A hand-held electronic device dedicated to   the experience of reading book...
“Mobile” Is Here To Stay,Because…
Tools amplify human effectiveness.          We only give them upwhen there are better ones to replace them        (or when...
Now that we have tools for food and shelter...   Information is the most important tool.                                  ...
These people need tools                                                 What’s the                                        ...
Tools        (left) Image courtesy of Special        Collections, Waterloo Library        http://www.flickr.com/photos/   ...
And it’s (still) about “access to tools”                         Image courtesy of New Whole                         Earth...
Access to Tools = Libraries                        (left) image courtesy of                        Paul Lowry             ...
Tool   image courtesy of Verizon
Library!           image courtesy of Verizon and Eleanor Cook
Humans want to easily, quickly find information      wherever they are now,and then to easily, quickly access itwherever t...
Humans want to easily, quickly find information      wherever they are now,and then to easily, quickly access itwherever t...
easilyquickly here, now   +in thefuture
What is EASILY, QUICKLY?                 EASILY                   =   At Our Digital Doorstep Every Day(Email, Search Engi...
WHERE is HERE, NOW?    Work/School    Home/Dorm    Commuting     Traveling      Leisure      Eating
Source: comScore, Inc. (2011). Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital...
How can I access my choseninformation/tools IN THE FUTURE?          In my library               or      In my daily workflow
Source: Flurry Smartphone Industry Pulse, August 2009 http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty
Source: http://libraries.pewinternet.org/2012/04/04/part-4-the-state-of-e-book-reading/
“Mobile”  MattersFor Libraries Because…
Source: http://libraries.pewinternet.org/2012/04/04/part-4-the-state-of-e-book-reading/
It’s (still) about meeting        library users  wherever they’re at…Image courtesy of RyanWelshPhotography.com
Growth in mobile web traffic as               percent of total web traffic        10         9                            ...
Mobile Usage• Percentage of global web traffic attributed to  mobile devices is 8.53%* to 13.4%**• All stats sources show ...
More Smartphones & Tablets                      than People…the number of mobile devices rose by 9 percent in the first si...
•Mobile units shipped                                                                                    per year (Android...
Key Trends• Convergence of:                   • “Responsive” Web Sites      – Apps and Mobile Web Sites      – BostonGlobe...
Smartphone Platform War                                                                                    • Up           ...
Key Trends (US)“Mobile” in this context means feature phones and smartphones. “Other Devices” means web-enabled gaming con...
EASILY                =At Our Digital Doorstep Every Day           QUICKLY               =           1-3 Clicks       (top...
Easier SaidThan Done.
2005 Format/Device Landscape                            OnlineContentType/                               Images           ...
2012 Format/Device Landscape                            Online                                         OfflineContentType/...
Challenges to “Easily & Quickly”•   Proprietary content formats & device types•   Multiple content formats•   Multiple pla...
But Easier & Quicker is Possible,       With Forethought         And Planning.
Meeting Your Library Patrons               in Their Digital Workflow• Understand patrons’            • Prioritize patrons’...
FINDING THE MUSICIN THE CACOPHONY
What are libraries doing with portable devices?•   Kindles, Nooks, other e-readers•   iPads and other tablets•   iPods•   ...
E-readers• Represent more complexity because content  must be acquired and maintained• Issues with credit card security• L...
Examples of device lending in libraries•   NC State University•   Duke University•   Wright State University•   East Carol...
iPads & other tablets• Managed more like laptops, i.e. wiped clean  after each circulation• No eBook or other content main...
How Mobile impacts library       services, reading styles, cultural                  implications• Marshall McLuhan: The m...
How changed is the way we think &        process information?• Neuroplasticity: The ability of the brain to  reroute damag...
“Overreliance on electronicinformation aids can result in adisuse atrophy of your memory     powers.” (p.2 Restak)
Analogue vs. Digital thinking• Memorization as a learning tool -- a thing of  the past• Commonplace books  Pinterest• Pas...
Examples of Mobile Web Sites• http://www.simmons.edu/library/m/  http://simmons.libguides.com/content_mobile.php?pi  d=284...
AUDIENCE Q & A
Questions/Comments?               Eleanor I. CookAssistant Director for Collections & Technical Services      Academic Lib...
Making Beautiful Music : Nasig 2012 final
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Making Beautiful Music : Nasig 2012 final

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A presentation on mobile trends in libraries by Eleanor Cook and Megan Hurst

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  • Eleanor and Megan will tag team the presentation – back and forth (1 minute) Megan do 1st Intro
  • 1-2 minutes (Eleanor) (8 min)
  • Five minutes (Eleanor) (6 min) Sample the audience if it is large, everyone if it is smallish
  • Bow and Arrow image courtesy of Yiie http://www.flickr.com/photos/yiie/Plough image courtesy of Thomas Fisher Rare Book Library http://www.flickr.com/photos/thomasfisherlibrary/6234739339/Hammer image courtesy of BiblioArchiveshttp://www.flickr.com/photos/lac-bac/ and National Film Board of Canada.Rare book image courtesy Nseika of http://www.flickr.com/photos/nseika/
  • Bow and Arrow image courtesy of Yiie http://www.flickr.com/photos/yiie/Plough image courtesy of Thomas Fisher Rare Book Library http://www.flickr.com/photos/thomasfisherlibrary/6234739339/Hammer image courtesy of BiblioArchiveshttp://www.flickr.com/photos/lac-bac/ and National Film Board of Canada.Rare book image courtesy Nseika of http://www.flickr.com/photos/nseika/
  • Almanac image courtesy of Special Collections, Waterloo Library http://www.flickr.com/photos/48169267@N08/4417459128/Image courtesy of Naturejournal.com
  • (left)image courtesy of Paul Lowry http://www.flickr.com/photos/paul_lowry/2266388742/(right) image courtesy of takomabibelot http://www.flickr.com/photos/takomabibelot/220265100
  • Newspaper Image Courtesy of FaramazHashemi http://www.flickr.com/photos/fhashemi/84663672/Drive-Thru image courtesy of Robert Couse-Bakerhttp://www.flickr.com/photos/29233640@N07/3121350629/
  • Cloud storage is
  • Source: http://libraries.pewinternet.org/2012/04/04/part-4-the-state-of-e-book-reading/
  • Digital is where it’s at and large retailers are meeting users in their daily workflows.
  • Image courtesy of RyanWelshPhotography.com
  • Including India massively skews this graph – 30-40% of India’s web traffic is mobile.
  • “Mobile” in this context means feature phones and smartphones. “Other Devices” means web-enabled gaming consoles, multimedia players, and eReaders.
  • Newspaper Image Courtesy of FaramazHashemi http://www.flickr.com/photos/fhashemi/84663672/Drive-Thru image courtesy of Robert Couse-Bakerhttp://www.flickr.com/photos/29233640@N07/3121350629/
  • Each of these squares represents a specific user experience that is reliant
  • Case study of a major news website. Too many steps, disorienting, conflicts between user names and passwords.
  • Case study of a personal experience with a major news site:News content experienceOne shot chanceDifficult to get username and password set upLost opportunity
  • 10 minutes – Eleanor (38 min)
  • Left click & Open Hyperlink – these link may open slowly – do wait!
  • 10 min. Eleanor (48 min)
  • 10 min. Tag team this (58 min)
  • Transcript of "Making Beautiful Music : Nasig 2012 final"

    1. 1. Making beautiful music:The state of the art in mobile technology and how we can make the most of it in libraries June 8, 2012 Eleanor I. Cook, East Carolina University & Megan Hurst, EBSCO Publishing
    2. 2. Objectives• Define “mobile” (emphasis here on “smaller” devices)• Trends• Challenges & opportunities of “portability” – Meeting patrons where they’re at – Multiplicity of devices/formats – Emerging standards• One librarys experience piloting e-readers and iPads• The future of reading• This will NOT be a session on how to set up a mobile site for a library
    3. 3. Audience Poll• Did you grow up analogue or digital?• Do you own a “smart” cell phone?• How many different electronic devices do you use in a typical day?• What do you hope to learn from this session?
    4. 4. Definitions Mobile WEB SITE pros Mobile APP pros• Mobile App – an application that runs on a specific device Ease of maintenance Offline access which may not require an internet connection (works Single design across Discoverability in app “HTML5” blurs the line offline) device types market/store• Mobile Web Site – a web site that has been tuned for a No app market Supports richer mobile display and touch-based approval processes interactivity, navigation (requires an Internet advanced features connection) No third-party app Tight integration• Responsive Web Site – a web store rules or changes with device (UI, hardware site that has been tuned to [e.g. GPS]) progressively disclose and stack Instant availability/no Total control (e.g. DRM, user interface and content programming language elements depending on the updates required suitability) computer or device screen size6/10/2012 4
    5. 5. Definitions (Continued)• (late 1990s) eReader: A hand-held electronic device dedicated to the experience of reading books in electronic format. Inherently supports at least one Digital Rights Management (DRM) scheme to protect eBooks from piracy.• (2000s) Tablet: A hand-held computer in the form of a flat tablet; esp. one that accepts input through a stylus or a fingertip. (Source: Oxford English Dictionary)• (2006) Smartphone: An electronic device that combines a cell phone with a hand-held computer, typically offering Internet access, data storage, e-mail capability, etc. Supports native and downloaded apps as well.• (2011) Web-enabled eReader: An electronic device that combines a an eReader with a hand-held computer, that includes Internet access, etc. Some web-enabled eReaders, like the Kindle Fire, support native and downloaded apps as well.
    6. 6. “Mobile” Is Here To Stay,Because…
    7. 7. Tools amplify human effectiveness. We only give them upwhen there are better ones to replace them (or when the cost of using them is greater than the reward) (top left) courtesy of Yiie http://www.flickr.com/photos/yiie/ (left) courtesy of Thomas Fisher Rare Book Library http://www.flickr.com/photos/thomasfisherlibrary/62 34739339/ (top right) courtesy of BiblioArchives and National Film Board of Canada http://www.flickr.com/photos/lac-bac/
    8. 8. Now that we have tools for food and shelter... Information is the most important tool. (left) image courtesy of Nseika http://www.flickr.com/photos/nseika/
    9. 9. These people need tools What’s the market price for How do I get wheat? dust out of my When should petticoats? we plant our crops? I wonder ifWho won that there are betterHouston Astros schools in the game? next county? Image courtesy of Mills family archives
    10. 10. Tools (left) Image courtesy of Special Collections, Waterloo Library http://www.flickr.com/photos/ 48169267@N08/4417459128/ (right) Image courtesy of Nature Naturejournal.com
    11. 11. And it’s (still) about “access to tools” Image courtesy of New Whole Earth LLC http://www.wholeearth.com/is sue-electronic- edition.php?iss=1010
    12. 12. Access to Tools = Libraries (left) image courtesy of Paul Lowry http://www.flickr.com/ph otos/paul_lowry/2266388 742/ (right) image courtesy of takomabibelot http://www.flickr.com/ph
    13. 13. Tool image courtesy of Verizon
    14. 14. Library! image courtesy of Verizon and Eleanor Cook
    15. 15. Humans want to easily, quickly find information wherever they are now,and then to easily, quickly access itwherever they want it in the future
    16. 16. Humans want to easily, quickly find information wherever they are now,and then to easily, quickly access itwherever they want it in the future
    17. 17. easilyquickly here, now +in thefuture
    18. 18. What is EASILY, QUICKLY? EASILY = At Our Digital Doorstep Every Day(Email, Search Engines, Facebook, News Sites, Intranets/Portals) QUICKLY = 1-3 Clicks (top) image courtesy of Faramaz Hashemi http://www.flickr.com/photos/fhashemi/8 4663672/ (left) image courtesy of Robert Couse- Baker http://www.flickr.com/photos/29233640@ N07/3121350629/
    19. 19. WHERE is HERE, NOW? Work/School Home/Dorm Commuting Traveling Leisure Eating
    20. 20. Source: comScore, Inc. (2011). Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital MediaConsumption Habits. http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/Digital_Omnivores
    21. 21. How can I access my choseninformation/tools IN THE FUTURE? In my library or In my daily workflow
    22. 22. Source: Flurry Smartphone Industry Pulse, August 2009 http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty
    23. 23. Source: http://libraries.pewinternet.org/2012/04/04/part-4-the-state-of-e-book-reading/
    24. 24. “Mobile” MattersFor Libraries Because…
    25. 25. Source: http://libraries.pewinternet.org/2012/04/04/part-4-the-state-of-e-book-reading/
    26. 26. It’s (still) about meeting library users wherever they’re at…Image courtesy of RyanWelshPhotography.com
    27. 27. Growth in mobile web traffic as percent of total web traffic 10 9 8.72 8.53 8 7 6.55 6.32 6 5 4.79 4.45 Global 4 Brazil 3.53 China 3 2.92 3.05 Germany 2.59 2.59 2.35 Japan 2 1.72 US 1.54 1.31 1 1.12 0.83 0.95 0.69 0.54 0.26 0.2 0.25 0 0.11 Jan-05 Jan-06 Jan-07 Jan-08 For this chart, “mobile” is defined as a pocket-sized computing device, typically having a display screen with touch input or a miniature keyboard. Source: GlobalStats, StatsCounter.com6/10/2012 27
    28. 28. Mobile Usage• Percentage of global web traffic attributed to mobile devices is 8.53%* to 13.4%**• All stats sources show percentages almost doubling since a year ago *Source StatsCounter.com, February 2012. Excludes tablets. ** Source Wikimedia, February 2012. Based on browser detection.6/10/2012 28
    29. 29. More Smartphones & Tablets than People…the number of mobile devices rose by 9 percent in the first six months of 2011, to 327.6 million, which exceeds the number of people – 315 million – who live in the U.S. and its territories. Internet traffic also rose 11 percent, to 341.2 billion megabytes during that time.…According to the survey’s data, people keep more than one wireless device, including smartphones and tablets, in their possession. Some analysts believe the surge comes from people having greater access to more of these devices, which have dropped in price and become more readily available.Source: http://www.ctia.org/advocacy/research/index.cfm/AID/103166/10/2012 29
    30. 30. •Mobile units shipped per year (Android + iPhone + iPad) now exceeds PC + Mac units shipped per year •Note logarithmic scale of vertical axis (units) 6/10/2012 30Source: http://www.asymco.com/2012/01/17/the-rise-and-fall-of-personal-computing/
    31. 31. Key Trends• Convergence of: • “Responsive” Web Sites – Apps and Mobile Web Sites – BostonGlobe.com • FinancialTimes.com • Open Standards – Computer and Mobile Operating Systems – MP3s • Windows 8 – EPUB & DAISY • Mountain Lion • Anti-DRM…?• HTML5 – Apple iTunes moved to – Blurring lines between MP3 “online” and “offline” – “DRM-free” Publishers – Tighter integration with devices – More interactivity6/10/2012 31
    32. 32. Smartphone Platform War • Up – iOS • Still exceeds Android in data usage – Android • Down – Blackberry – Symbian • But Nokia making bold bets with Lumia – Windows • Making bold bets with Windows8 Source: http://www.asymco.com/2012/02/21/the-opportunity-cost-of-windows-phone/6/10/2012 32
    33. 33. Key Trends (US)“Mobile” in this context means feature phones and smartphones. “Other Devices” means web-enabled gaming consoles, multimediaplayers, and eReaders. Source: comScore, Inc. (2011). Digital Omnivores: How Tablets, Smartphones and Connected Devices are ChangingU.S. Digital Media Consumption Habits. http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/Digital_Omnivores 6/10/2012 33
    34. 34. EASILY =At Our Digital Doorstep Every Day QUICKLY = 1-3 Clicks (top) image courtesy of Faramaz Hashemi http://www.flickr.com/photos/fhashemi/8 4663672/ (left) image courtesy of Robert Couse- Baker http://www.flickr.com/photos/29233640@ N07/3121350629/
    35. 35. Easier SaidThan Done.
    36. 36. 2005 Format/Device Landscape OnlineContentType/ Images Audio HTML VideoDevice Type PDFComputers 6/10/2012 36
    37. 37. 2012 Format/Device Landscape Online OfflineContentType/ Images Images Audio Audio HTML Video HTML Video EPUB EPUBDevice PDF PDFTypeComputersTabletsSmart-phonesADEeReadersiPodWMA/MP3 PlayersWeb-enabledeReaders 6/10/2012 37
    38. 38. Challenges to “Easily & Quickly”• Proprietary content formats & device types• Multiple content formats• Multiple platforms• DRM requirements• Inconsistent accessibility support• Inconsistent internationalization support
    39. 39. But Easier & Quicker is Possible, With Forethought And Planning.
    40. 40. Meeting Your Library Patrons in Their Digital Workflow• Understand patrons’ • Prioritize patrons’ most- digital behaviors used• Understand – Content socioeconomic patterns – Devices of content usage and – Operating Systems Internet access • Meet them in their most – Income frequent digital – Education level workflows – Age • Or ensure the reward – Physical Abilities exceeds the effort of learning a new path or workflow6/10/2012 40
    41. 41. FINDING THE MUSICIN THE CACOPHONY
    42. 42. What are libraries doing with portable devices?• Kindles, Nooks, other e-readers• iPads and other tablets• iPods• Rule of the day is experimentation• Pitfalls
    43. 43. E-readers• Represent more complexity because content must be acquired and maintained• Issues with credit card security• Licensing issues• Devices marketed for consumers, not for library use• How they work with eBook platforms such as Overdrive, 3-M Cloud, EBSCOhost, ebrary, etc.
    44. 44. Examples of device lending in libraries• NC State University• Duke University• Wright State University• East Carolina University Oregon State University
    45. 45. iPads & other tablets• Managed more like laptops, i.e. wiped clean after each circulation• No eBook or other content maintained on these devices• Apps added based on perceived need and/or repeated requests
    46. 46. How Mobile impacts library services, reading styles, cultural implications• Marshall McLuhan: The medium is the message Understanding media (1964)• People get caught up in the content afforded by new media. However, “What both enthusiast and skeptic miss is what McLuhan saw: that in the long run a medium’s content matters less than the medium itself in influencing how we think and act.” P.3 The Shallows
    47. 47. How changed is the way we think & process information?• Neuroplasticity: The ability of the brain to reroute damaged connections, compensate for the lack of vision, hearing, etc. Plastic does not mean elastic. Not all changes and adaptations are necessarily useful or beneficial.• Hypertext links slows down reading comprehension & serves to distract, according to numerous studies• The switch from true reading to “power- browsing” has happened very quickly.
    48. 48. “Overreliance on electronicinformation aids can result in adisuse atrophy of your memory powers.” (p.2 Restak)
    49. 49. Analogue vs. Digital thinking• Memorization as a learning tool -- a thing of the past• Commonplace books  Pinterest• Passing notes in school  Texting• Letter writing  Facebook• Columns vs. Blogs (See NASIG proceedings, 2007 – Scherlen & Nardini)
    50. 50. Examples of Mobile Web Sites• http://www.simmons.edu/library/m/ http://simmons.libguides.com/content_mobile.php?pi d=284111&sid=2338906 http://m.library.illinois.edu/ http://m.library.illinois.edu/dbs.asp http://m.lib.ncsu.edu/ http://m.library.rice.edu/articles.html http://worldcatmobile.org/?site=www http://books.google.com/m http://m.hathitrust.org/ http://mobile.jstor.org/ http://pubmedhh.nlm.nih.gov/
    51. 51. AUDIENCE Q & A
    52. 52. Questions/Comments? Eleanor I. CookAssistant Director for Collections & Technical Services Academic Library Services -- Joyner Library East Carolina University cooke@ecu.edu Megan Hurst Product Manager – Library User Experience EBSCO Publishing mhurst@ebscohost.com @MHzUX
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