SDN 2010: Using Social Nodes to Design Services_Eleanor Davies

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Service Design Network Conference 2010 in Berlin: Summary of the workshop: Using Social Nodes to Design Services. October 14th 2010.
Eleanor Davies

Published in: Design, Technology, Business

SDN 2010: Using Social Nodes to Design Services_Eleanor Davies

  1. 1. USING SOCIAL NODES TO DESIGN SERVICES ELEANOR DAVIES SERVICE DESIGN NETWORK CONFERENCE BERLIN > OCTOBER 2010
  2. 2. > THE GIST > QU: FROM 2 PERSPECTIVES... > FROM A to B... > TENDING TOWARDS LONELY... > SURVIVING SOCIAL NODES... > ANS: CONNECTING THE DOTS...
  3. 3. > QUESTION
  4. 4. > A Question inspired from two perspectives: > PERSPECTIVE 1 academia: Royal College of Art teaching: SEED (social environmental entrepreneurship design) Location: London, UK goal: design business models which deliver social and/or environmental value, as well as financial insight: student work repeatedly delivers solutions which elevate the role of local community!
  5. 5. > A Question inspired from two perspectives: > PERSPECTIVE 2 industry: frog design design research: emerging markets case study - contextual research Location: India goal: research the potential for communication new product service systems insight: language, culture and economy mean users are comfortable creating mash-up solutions which rely on a strong local figure!
  6. 6. > QUESTION > Can we design more social product service systems, through identifying & connecting existing communities and/or local figures? 6
  7. 7. > A to B
  8. 8. > SERVICE PUT SIMPLY > THE HOW? & WHY? BEHIND THE WHAT? ? A B
  9. 9. > A to B > Going to the source B B B B B A B B B B B
  10. 10. A to B: Water
  11. 11. A to B: Energy
  12. 12. A to B: Messages
  13. 13. A to B: You & Your Stu
  14. 14. > A to B > Creating an infrastructure of Service Nodes Service Nodes > N N A N N
  15. 15. > A to B > Creating an infrastructure to bring the source closer B B B B N B B B B B B N A N B B B B B B B N B B B
  16. 16. Infrastructure: Water
  17. 17. Service Node: Water
  18. 18. Infrastructure: Energy
  19. 19. Service Node: Energy
  20. 20. Infrastructure: Messages
  21. 21. Service Node: Messages
  22. 22. Infrastructure: You & Your Stu
  23. 23. Service Node: You & Your Stu
  24. 24. > A to B > Distribution direct from the source B B B B B B B B B B A B B B B B B B B B B
  25. 25. Direct: Water
  26. 26. Direct: Energy
  27. 27. Direct: Messages
  28. 28. Direct: You & Your Stu
  29. 29. > Tending to Lonely commodity? Service infrastructures centralise around ‘nodes’.
  30. 30. Food From This
  31. 31. Food To This
  32. 32. Food To This
  33. 33. Books From This
  34. 34. Books To This
  35. 35. Books To This
  36. 36. Music From This
  37. 37. Music To This
  38. 38. Music To This
  39. 39. Closed/Isolation We’re getting this
  40. 40. Open/Community When we want this 40
  41. 41. And we do want this!
  42. 42. And we do want this!
  43. 43. > Surviving Social Nodes commodity? Service infrastructures centralise around ‘nodes’.
  44. 44. INTRO + GOALS > INCREASING CUSTOMER LOYALTY Eg.Barbers
  45. 45. Screen Share:)
  46. 46. Screen Share:)
  47. 47. Eg.Youth Centre To This
  48. 48. Jonathon Salem Baskin, The Big Rethink © Confidential & Prohibitory SCA Toipa Systems Report 50 49
  49. 49. Screen Share:) © Confidential & Prohibitory
  50. 50. Screen Share:) To This
  51. 51. > Connecting the Dots 1. Add more Social Nodes to the Berlin Map: Existing hubs in our communities where people come together to share space/time/information/services. 2. Create Service Ideas: Considering use and context, suggest services that may benefit from tapping into, or connecting these hubs. commodity? Service infrastructures centralise around ‘nodes’.
  52. 52. > Food 54
  53. 53. > Clothing
  54. 54. > Health
  55. 55. > Education
  56. 56. “Exercise and have a health check at the park” “Learn to repair your clothes at the launderette” “You learn while your kids are at the University’s play centre” “Your groceries delivered to the kindergarten”
  57. 57. “Its exciting to start thinking about the integrating social nodes into service design.” “What’s the next step?”

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