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SDN 2010: Using Social Nodes to Design Services_Eleanor Davies
 

SDN 2010: Using Social Nodes to Design Services_Eleanor Davies

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Service Design Network Conference 2010 in Berlin: Summary of the workshop: Using Social Nodes to Design Services. October 14th 2010.

Service Design Network Conference 2010 in Berlin: Summary of the workshop: Using Social Nodes to Design Services. October 14th 2010.
Eleanor Davies

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SDN 2010: Using Social Nodes to Design Services_Eleanor Davies SDN 2010: Using Social Nodes to Design Services_Eleanor Davies Presentation Transcript

  • USING SOCIAL NODES TO DESIGN SERVICES ELEANOR DAVIES SERVICE DESIGN NETWORK CONFERENCE BERLIN > OCTOBER 2010
  • > THE GIST > QU: FROM 2 PERSPECTIVES... > FROM A to B... > TENDING TOWARDS LONELY... > SURVIVING SOCIAL NODES... > ANS: CONNECTING THE DOTS...
  • > QUESTION
  • > A Question inspired from two perspectives: > PERSPECTIVE 1 academia: Royal College of Art teaching: SEED (social environmental entrepreneurship design) Location: London, UK goal: design business models which deliver social and/or environmental value, as well as financial insight: student work repeatedly delivers solutions which elevate the role of local community!
  • > A Question inspired from two perspectives: > PERSPECTIVE 2 industry: frog design design research: emerging markets case study - contextual research Location: India goal: research the potential for communication new product service systems insight: language, culture and economy mean users are comfortable creating mash-up solutions which rely on a strong local figure!
  • > QUESTION > Can we design more social product service systems, through identifying & connecting existing communities and/or local figures? 6
  • > A to B
  • > SERVICE PUT SIMPLY > THE HOW? & WHY? BEHIND THE WHAT? ? A B
  • > A to B > Going to the source B B B B B A B B B B B
  • A to B: Water
  • A to B: Energy
  • A to B: Messages
  • A to B: You & Your Stu
  • > A to B > Creating an infrastructure of Service Nodes Service Nodes > N N A N N
  • > A to B > Creating an infrastructure to bring the source closer B B B B N B B B B B B N A N B B B B B B B N B B B
  • Infrastructure: Water
  • Service Node: Water
  • Infrastructure: Energy
  • Service Node: Energy
  • Infrastructure: Messages
  • Service Node: Messages
  • Infrastructure: You & Your Stu
  • Service Node: You & Your Stu
  • > A to B > Distribution direct from the source B B B B B B B B B B A B B B B B B B B B B
  • Direct: Water
  • Direct: Energy
  • Direct: Messages
  • Direct: You & Your Stu
  • > Tending to Lonely commodity? Service infrastructures centralise around ‘nodes’.
  • Food From This
  • Food To This
  • Food To This
  • Books From This
  • Books To This
  • Books To This
  • Music From This
  • Music To This
  • Music To This
  • Closed/Isolation We’re getting this
  • Open/Community When we want this 40
  • And we do want this!
  • And we do want this!
  • > Surviving Social Nodes commodity? Service infrastructures centralise around ‘nodes’.
  • INTRO + GOALS > INCREASING CUSTOMER LOYALTY Eg.Barbers
  • Screen Share:)
  • Screen Share:)
  • Eg.Youth Centre To This
  • Jonathon Salem Baskin, The Big Rethink © Confidential & Prohibitory SCA Toipa Systems Report 50 49
  • Screen Share:) © Confidential & Prohibitory
  • Screen Share:) To This
  • > Connecting the Dots 1. Add more Social Nodes to the Berlin Map: Existing hubs in our communities where people come together to share space/time/information/services. 2. Create Service Ideas: Considering use and context, suggest services that may benefit from tapping into, or connecting these hubs. commodity? Service infrastructures centralise around ‘nodes’.
  • > Food 54
  • > Clothing
  • > Health
  • > Education
  • “Exercise and have a health check at the park” “Learn to repair your clothes at the launderette” “You learn while your kids are at the University’s play centre” “Your groceries delivered to the kindergarten”
  • “Its exciting to start thinking about the integrating social nodes into service design.” “What’s the next step?”