SDN 2010: Using Social Nodes to Design Services_Eleanor Davies

USING SOCIAL NODES TO DESIGN SERVICES ELEANOR DAVIES SERVICE DESIGN NETWORK CONFERENCE BERLIN > OCTOBER 2010

> THE GIST > QU: FROM 2 PERSPECTIVES... > FROM A to B... > TENDING TOWARDS LONELY... > SURVIVING SOCIAL NODES... > ANS: CONNECTING THE DOTS...

> QUESTION

> A Question inspired from two perspectives: > PERSPECTIVE 1 academia: Royal College of Art teaching: SEED (social environmental entrepreneurship design) Location: London, UK goal: design business models which deliver social and/or environmental value, as well as ﬁnancial insight: student work repeatedly delivers solutions which elevate the role of local community!

> A Question inspired from two perspectives: > PERSPECTIVE 2 industry: frog design design research: emerging markets case study - contextual research Location: India goal: research the potential for communication new product service systems insight: language, culture and economy mean users are comfortable creating mash-up solutions which rely on a strong local ﬁgure!

> QUESTION > Can we design more social product service systems, through identifying & connecting existing communities and/or local ﬁgures? 6

> A to B

> SERVICE PUT SIMPLY > THE HOW? & WHY? BEHIND THE WHAT? ? A B

> A to B > Going to the source B B B B B A B B B B B

A to B: Water

A to B: Energy

A to B: Messages

A to B: You & Your Stu

> A to B > Creating an infrastructure of Service Nodes Service Nodes > N N A N N

> A to B > Creating an infrastructure to bring the source closer B B B B N B B B B B B N A N B B B B B B B N B B B

Infrastructure: Water

Service Node: Water

Infrastructure: Energy

Service Node: Energy

Infrastructure: Messages

Service Node: Messages

Infrastructure: You & Your Stu

Service Node: You & Your Stu

> A to B > Distribution direct from the source B B B B B B B B B B A B B B B B B B B B B

Direct: Water

Direct: Energy

Direct: Messages

Direct: You & Your Stu

> Tending to Lonely commodity? Service infrastructures centralise around ‘nodes’.

Food From This

Food To This

Books From This

Books To This

Music From This

Music To This

Closed/Isolation We’re getting this

Open/Community When we want this 40

And we do want this!

> Surviving Social Nodes commodity? Service infrastructures centralise around ‘nodes’.

INTRO + GOALS > INCREASING CUSTOMER LOYALTY Eg.Barbers

Screen Share:)

Eg.Youth Centre To This

Screen Share:) To This

> Connecting the Dots 1. Add more Social Nodes to the Berlin Map: Existing hubs in our communities where people come together to share space/time/information/services. 2. Create Service Ideas: Considering use and context, suggest services that may beneﬁt from tapping into, or connecting these hubs. commodity? Service infrastructures centralise around ‘nodes’.

> Food 54

> Clothing

> Health

> Education

“Exercise and have a health check at the park” “Learn to repair your clothes at the launderette” “You learn while your kids are at the University’s play centre” “Your groceries delivered to the kindergarten”

“Its exciting to start thinking about the integrating social nodes into service design.” “What’s the next step?”

SDN 2010: Using Social Nodes to Design Services_Eleanor Davies

by Eleanor Davies on Oct 16, 2010

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SDN 2010: Using Social Nodes to Design Services_Eleanor Davies — Presentation Transcript