Social Media - a conversation starter for Thinkpod Cafe december 2009


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A primer on what's working in social media at the moment - and a conversation started for Thinkpod Cafe december 2009.

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  • The Wetpaint/Altimeter ENGAGEMENTdb Report can be found at
  • The Wetpaint/Altimeter ENGAGEMENTdb Report can be found at
  • The Social Media Starfish. Published by Paul Scoble and Darren Barefoot in 2007
  • The Eloquence of the Conversation Prism and Social Science The inspiration for its inception derived from a consistent observation of top-down methodologies and practices of brands, professional and personal, employed to create a presence on the social Web. Simply stated, brands focused on building presences in the most popular communities without regard to how they would attract inhabitants and ultimately interact, let alone whether or not their core ambassadors were present. The Conversation Prism suggested a reversal in this approach, instead inspiring a bottom-up strategy that promoted social research, mapping, and ethnography. This inceptive sociological fieldwork would change everything and provide the insight necessary to develop an enlightened and cultured Social Media program that could potentially humanize the brand and foster relationships and engender emissaries to carry goodwill across the social web. You + Me + Mutual Value = <3 People aren’t lured into relationships simply because you cast the bait to reel them into a conversation. Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fan page on Facebook or a group on LinkedIn. The dual definition of transparency serves very different forms of both genuine and hollow separated by intent and impression. Relationships are measured in the value, action, and sentiment that others take away from each conversation. Talking “at” or responding without merit, intelligence, or quality grossly underestimates the people you’re hoping to befriend and influence. If participation were this simple, then perhaps everyone would excel as a Social Media “expert.” It’s the difference between community and a halfway house; one will flourish, while the other will shelter transients, never building a thriving citizenry. Identifying connected communities and observing the themes and culture of each provide entrée into the personification necessary to foster a genuine and equal ecosystem for dialogue. It’s about bringing information and solutions to people where they congregate before attempting to host their attention on our terms. The art of conversations is mastered through both the practice of hearing AND listening. I hear you. I’m listening to you. I understand. Drink it in… identify opportunities to engage, but more importantly, experience the nature, dynamic, ambience, and emotion in order to sincerely and intelligently empathize and converse as a peer.
  • What's The Social Technographics Profile Of Your Customers? Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started. Forrester's Social Technographics® classifies consumers into six overlapping levels of participation ( see short presentation ). Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.
  • From Groundswell by Charlene Li and Josh Bernoff Pgs 65 - 196
  • The Coca-Cola Company: connecting with consumers worldwide By Resource Interactive We created a new experience for The Coca-Cola Company's homepage that uses consumer generated content - via social media sites like Twitter, Facebook, Flickr and YouTube - to expose visitors to live dialog about the company. This provides investors, press, career seekers and consumers an on-demand look into the vibrancy and reach of the organization. And it provides a direct path to and compelling reason for The Coca-Cola Company and its brands to listen to what their consumers are saying. The Coca-Cola Company wants to communicate leadership in sustainability, innovation and corporate operations that is wrapped in the type of experience one would expect from the world's most recognized brand. This homepage update combines playful interaction with timely and relevant information both from the company as well as from the web at large. The homepage has only been live for approximately 60 days so numerical values are not yet available.
  • From Groundswell by Charlene Li and Josh Bernoff Pgs 65 - 196
  • Social Media for Social Good By SocialVibe SocialVibe is the first social media utility that empowers people to earn money for causes by interacting with branded content. And while people rarely want to interact with advertising, SocialVibe provides users with the choice and benefit that get them not only interacting with, but sharing branded content with their social graph. These people access our utility through our social network partners or our website to register whereupon they can start earning free donations for charity by engaging with brands and sharing them with their friends. As they do more, they can see their impact grow, gain social validation from their friends for their efforts, and get regular updates from their charities on the fruits of their labor. Today, SocialVibe has over 800,000 users, many who have written in to thank SocialVibe, and in some cases the brands themselves, for helping their cause.
  • From Groundswell by Charlene Li and Josh Bernoff Pgs 65 - 196
  • Trickle up to Trickle Down: How Conversations Built GoGirl During the summer of 2008, FemMed Inc. came to Risdall Marketing Group looking for an agency that would take a chance and launch an eyebrow-raising product named "StandUp" that enabled women to go to the bathroom standing up whether they were camping, just had back surgery or were pregnant. The product had been developed and redeveloped off and on for 10 years. FemMed came to RMG looking for guidance on marketing a product that was not only of a sensitive nature, but one that addressed a difficulty most women didn't even recognize as a problem. Over the course of the next six months, RMG gave StandUp a total brand makeover from which emerged "GoGirl," the female urination device (FUD) for women who don't take life sitting down. GoGirl launched at the Minneapolis Women's Expo on Jan. 16, 2009, and during that make it or break it weekend, GoGirl was the most trafficked booth - getting rave reviews from everyone from female pilots to a Minnesotan beauty queen. From there, GoGirl has never looked back. What started out as primarily an online initiative to prompt grassroots awareness and boost sales, GoGirl quickly spread both online and off. As a testament to this, within the first two weeks of going live, GoGirl was featured in two dozen TV markets as a direct result of monitoring Twitter. Since then and over the past eight months GoGirl has been: -Interviewed on almost 30 radio stations and 30 different TV programs including The Today Show, The Doctors and Chelsea Lately. -Featured in more than 20 top print publications all over the world including French Cosmopolitan and in 100+ blogs, news sites and online magazines including the Lifetime Network, Glamour, Marie Claire. -In addition to the staggering amount of media coverage, web traffic topped out at 36,000 page views in one day - crashing the server several times. GoGirl currently ranks number one on search engines for all variations of the word "GoGirl" and related product searches. In addition to raising awareness and allowing GoGirl's most passionate advocates to lead the charge, GoGirl sold out six months of inventory in two and a half months and is also moving into retail locations six months ahead of schedule.
  • From Groundswell by Charlene Li and Josh Bernoff Pgs 65 - 196
  • About FiLife FiLife connects people who have personal finance questions to people who have answers. Certified professionals, topic experts, journalists and people who have faced similar issues all have unique perspectives on personal finance topics. By providing access to this range of experience and combining it with premiere personal finance content and tools, FiLife fosters dialogue and empowers people to make informed decisions. The FiLife community is integrated with other major social media platforms, including Twitter and Facebook . FiLife is a joint venture of IAC and Dow Jones .
  • From Groundswell by Charlene Li and Josh Bernoff Pgs 65 – 196
  • Burt's Bees launches Passenger-powered community to gather consumer insight before new product launch By Passenger and Burt's Bees Burt's Bees had several goals they were trying to accomplish with their social media strategy: 1) sample products to gather feedback around product preconceptions, product experience and efficacy; 2) get consumer feedback on marketing, advertising and editorial messaging; 3) identify potential product ambassadors and 4) collect content for the development of a product micro site. To accomplish all of these goals, they worked with Passenger to develop a private online community. During the development of its new line of acne products, Natural Acne Solutions, Burt's Bees partnered with Passenger to create a private online community designed to gather fast consumer feedback that would help fulfill a number of target objectives at one time. The insights garnered from this community would be used to collect information on the product's target consumer and chronicle consumer experiences that would influence the direction of the new product's marketing plan and launch. Burt's Bees selected 230 people with skincare concerns that had already been involved with the brand through other channels. These members were given a free set of Natural Acne Solutions products and encouraged to share their experiences within the community through chats, polls and discussions. Burt's Bees collected a great deal of insight into the target consumer's perception of the brand. Results include: * Cost savings: Saved over 30,000 in traditional research costs by running myriad of community events instead of using focus groups. * Tested a variety of marketing print ads, editorials and other campaigns to get timely feedback that helped fine-tune their marketing message before the launch. * Community members became active brand ambassadors. * The authentic feedback created a rich source of content that would lend tremendous credibility to the product's new micro site. Currently, there are three former community members acting as spokespeople for the product on the micro-site.
  • Brandhouse #senseofhumourfailure by Mandy de Waal Marketingweb ( yesterday reported on Brandhouse ’s sense of humour failure with regards to the Windhoek Lager Dumisani ad . The viral sensation that’s been posted on advertising and brand related Web sites and emailed ten to the dozen uses the Windhoek Lager campaign branding and payoff line to tell National Anthem desecrator Ras Dumisani to “keep it real”. While Windhoek Lager ad agency The Jupiter Drawing Room appreciated the spoof, and displayed that they understood that brands live in the hearts and minds of consumers. That being absorbed into popular culture is a sure sign of success for a commercial campaign, Brandhouse begged to differ. Spin doctor Priscilla Singh, who calls herself the corporate and public relations manager at Brandhouse, said to Marketingweb that the company was “distancing itself” from the spoof  and that they would be calling in the legal sharks for a little ‘Salem Witch Hunt’ “ The controversy over the singing of the anthem by Duminsani is a matter of national concern, and one we take seriously,” she says, adding that this sort of “ambush marketing” is not something Brandhouse condones,” Sing said. I say fire whomever is offering Brandhouse reputation advice or PR strategy. With one heavy handed comment Brandhouse has sacrificed legions of investment in recreating Windhoek Lager as a brand that is smart, wry, accessible, funny and a product for the people, by the people and of the people. It shows how bureaucracy, limited thinking and a fear based approach that undermines and misunderstands the intersection of branding and consumer engagement. All Brandhouse is doing is leaving a bitter taste in the hearts and minds of consumers, negatively affecting their own brand, inviting further spoofs and throwing good money after bad by paying the lawyers who love cash to hunt down the “bad guy” in this scenario. Grow a funny bone Brandhouse! And for your own sake start understanding and appreciating the dynamics of social networks and media.
  • Basic Info   Name: Extortion + Stupidity = hellopeter Category: Organisations - Community Organisations Description: Do you think is one of the greatest examples of extortion out there? Then this group is for you! For all business/consumer users who are tired of being bullied into replying to customers who complain about invalid topics most of the time. Lets face it, valid comments are made - but most of it is just childish ranting.
  • CoTweet is how business does Twitter. CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. No dropped balls, no stepping on each other's toes. With CoTweet, you can: Engage people throughout your company — Share the job of being on duty. Tap the collective wisdom of people across functional areas like marketing, PR and customer service. Assign tasks and track follow-ups. Focus on the conversations that matter — Know when you need to jump in. Track your exchanges through simple case management. Schedule updates to make company announcements. Keep your brand human — Automatically include signatures in your updates to identify who's talking and keep conversations personal. Think of it as social CRM — with an emphasis on the "social". Social Media Needs To Become a Team Sport November 23, 2009 · Comments I watched a few football games on my cross-country flight yesterday. What I came away with was the realization of just how important the entire team is to the game. I watched several situations where a player caused his team some grief or heartache by making a poor choice or by executing poorly on a goal. I also saw the absolute chain of command that reaches all the way from an active owner, to the head coach, to the quarterback, and down into the entire team. No one in the system makes a decision independent of the greater outcome, and yet, everyone has responsibility to move independently within the system. It dawns on me that social media is filled with solo players. It’s no surprise that so many people have trouble convincing companies to take an action to adopt social media tools and methods. The company is a team that has some sense of a system, and many of us are rushing in and saying that this set of tools is really the next big thing, and yet, when the company looks at what we’re talking about, it seems like a solo sport, the way we talk about it. Is this making sense? We think about companies using social media and we name their one person assigned to the task. Sometimes a company will have a few more employees doing it, but then they’re just shadows of the functions of the “main” person doing it. A team isn’t made up of only quarterbacks. I watched last night how kickers could impact a game. I watched how linemen have to switch from pushing people to running hard when the opportunity came up (multi-talented). We’re building a cluster of solo players out there on the field when what is necessary is a team methodology with all kinds of touchpoints, system connectors, and deeper communications/strategy channels. I, for one, intend to change the way I present this to the large companies I work with. And though the analogy doesn’t hold as accurately for a very small business, you can understand how the integrated approach, with many hands in the social media huddle, is the better way to play. What say you?
  • 29 October, 2009 | Written by Amber Naslund 32 Comments Social Media Time Management: 9 Guiding Principles This is the last in our series on Social Media Time Management , but you’ll really find that these are less ideas about managing just social media and more ideas for managing online life in general. It’s a balancing act. And ultimately, you’re in the driver’s seat. 1) Manage Disruptions The key to managing disruptions is to have daily priorities. Sounds simple, but isn’t. Pick three things that you have to get done today, and focus relentlessly on those. (Hint: they should always be tied into your bigger picture goals, or you’re wasting time). If that means you have to say “I’m blogging for an hour”, do that, and let nothing but emergencies stand in your way. Realistically, unexpected stuff pops up. Document it, find a home for it so you can address it later, and give yourself permission to forget it until the time comes where it makes the priority list. If you have to address it now, take note of what you’re working on and come straight back to it when you’re done. 2) Control Information Overload Stop trying to be everywhere. Just stop. In social media, information overload is yours to own and manage. Pick your two or three social sites and, unless your JOB is to spot the next big things, stick with them. Adopt new tools or strategies only when there is a compelling business reason to do so. Subscribe only to the blogs you read, and unsub from the ones you don’t, without apology. Delete email you aren’t going to respond to (be honest), and never use your inbox as a to-do list (see #6). Turn your IM off when you’re trying to work. Lots of ideas getting in the way of execution? Create a parking lot for them so you can capture them and get them out of your mind. Visit this once a week, and see if any ideas on the paper warrant a move to reality. 3) Leverage Tools Use a desktop tool like TweetDeck , Seesmic Desktop, CoTweet or HootSuite to streamline your Twitter use. Blog using a fluid tool like WordPress that has a suite of plugins to make your life easier, and use the scheduling function to write posts in advance. Make folders in Google Reader so you can prioritize your blog reviewing depending on how much time you have available. However, resist the urge to automate your interactions. Automate and consolidate everything you can up to that point, but the engagement on social sites needs to be you, not a robot. THIS is where you need to spend the time. 4) Annotate and Share If you don’t have one already, get a account and use it for your bookmarks. I say bookmark freely, even if you never get back to reading it. If you want to find something, it’s easier to go back to it. If you don’t, your links can be a valuable resource of information to others (and you can send them to your specific tags if you get repeated requests for the same information). Use sites like to share your presentations, and get ideas or frameworks for ones of your own. Try Flickr Creative Commons for sourcing images and sharing your own. Get to know and love the collaborative power of Google Docs or Zoho, so you don’t have to send stuff around in emails. Leverage your intranet or project tools like Basecamp to share information. The less time you spend looking for stuff, the more time you have to DO stuff. 5) Sometimes Templates are Okay If you’re asked the same question several times a day in an email, write up a little framework of a response that you can personalize for each recipient, but that contains the bulk of the information you need to share. Same with Twitter. No, this doesn’t mean an autobot, this means having a set of standard links on hand or responses to common questions that you can respond to as needed without having to recreate it every time. Build an FAQ page on your site to point people do. Create sharable documents that contain frequently requested information and have them on ready five in a folder for easy access. Build your tags in Delicious so that you can send people there for broad categories of related information, like statistics or case studies. 6) Wrangle Task Management When you’re processing email or items in social media, every time a task pops up, you need a place to put it. I use Things for Mac , but there are lots of programs that will work, even the (gasp) task list in Outlook. When you’re overwhelmed by what you’re supposed to do (say, the notes from a seminar you just attended or the volume of stuff in your inbox), process one thing at a time and ask yourself “What do I need to do with this as a next step?”. Whatever that task is, create an item for it on your task list and archive the rest of the information for later reference. Bonus step? Tag the items on your list that are doable in less than five minutes so you can take time each day (say, 35 to 45 minutes) to plow through a handful of those. 7) Communicate Expectations Sometimes, you don’t have the answer. Sometimes, you don’t have the time to get to something right now, but you will at some point. Honesty and humility go a long way to helping manage expectations for responsiveness online. Try these: “ I’d love to get that information to you, but I need 48 hours. Will that be okay, or do you need it sooner?” “ I don’t have the answer to that, but I’d like to send your request to someone who does and have them respond. Is that okay?” “ Hey there, I got your note but need a little time to respond. I’ll be back to you within the day.” To your boss, perhaps: “I’d like to complete this project, but here’s the information/resources I’m missing to get it done…” This is another reason why it’s crucial to infuse some humanity into your conversations online, so folks know that you’re just a person over there, not a superhero or a robot. You need time to spend with your kid, feed the dog, spend with your spouse, read a book. Yes, you should still do those things. Being sure that folks know you’re responsive in a reasonable fashion but not going to be able to handle things ’round the clock is super important. 8 ) Establish Routines If you have regular tasks and tactics to focus on, you’ll want to try and carve out time for them. Some examples: Blogging Reviewing and responding to email Listening and Monitoring (unless you have a dedicated staff person for this) Reporting and Analysis Checking in on social networks – Twitter, Facebook, LinkedIn, Forums, Community sites If you set aside specific hours in your day, turn off other distractions. (Yes, it’s okay to close your email program). Put your phone on Do Not Disturb or let it go to voicemail. Even 30 minutes of focused time on a single task, on a regular basis can ramp up your productivity. It is NOT “inauthentic” to set times to interact on your chosen social networks. It’s all a matter of balancing priorities. 9) Unplug. Please. Get offline. Go outside. Take a bath. Play with your kid. Go to the movies. Or go to an in-person event or Tweetup. There is nothing that will derail your social media efforts more than never walking away from them. You need perspective from an unplugged view so you priorities stay in focus. You need time to scribble your goals on paper, or just think. Productivity isn’t always about how many balls you’re juggling. Sometimes, it’s about very careful editing of how you do – or don’t – spend your time. So, I’m sure you have tips and tricks for how you manage all of your social media efforts. Where do you draw the lines and say enough is enough? How do you prioritize, and are you allowing yourself to set realistic limitations and goals? I’d love your thoughts in the comments.
  • Update Twitter, Facebook, MySpace and now LinkedIn    Manage conversations with @replies and direct messages Retweet Twitter style - or your style   Interactive and informative notifications Use keyboard shortcuts to speed up your messaging See what's hot with local trends and Twitscoop Follow topics in real-time with saved searches Organise and update Facebook with TweetDeck Preview short URLs from the comfort of TweetDeck Integrated LinkedIn for your professional contacts   Manage multiple Twitter accounts easily Keep your TweetDeck safe with sync andback-up Add, create and manage Twitter Lists    Avoid Twitter spam with TweetDeck’s spam button View photo thumbnails directly from TweetDeck Record, share and watch video clips within TweetDeck Locate your friends   Keep your finger on the pulse with MySpace See who's following you
  • Follow the writings of any of these A-list bloggers and you will get you to this time split: Chris Brogan: Brian Clark and Sonia Simone: Naomi Dunford: Seth Godin: Is it too late to catch up? ( What if your organization or your client has done nothing? What if they've just watched the last fourteen years go by? No real website, no social media, no permission assets. What if now they're ready and they ask your advice? And, by the way, they have no real cash to spend... Here's a list of my top ten things to consider doing: Use gmail to give every person in the organization that can read English an email address. Use a free website creating tool or even Squidoo to build a page about your company. Nothing fancy, but list your locations, your people (with addresses) and make it clear you want to hear from people. Start an email newsletter using Mad Mimi or Mail Chimp . Give the responsibility for the newsletter's creation and performance to one person and offer them a bonus if they exceed metrics in sign ups and in reducing churn. Start a book group for your top executives and every person who answers the phone, designs a product or interacts with customers. Read a great online media book a week and discuss. It'll take you about a year to catch up. Offer a small bonus to anyone in the company who starts and runs a blog on any topic. Have them link to your company site, with an explanation that while they work there, they don't speak for you. Have the president post her (real) email address in every invoice and other communication the company sends out, asking people to write to her with comments or questions. Start a newsletter for your vendors. Email them regular updates about what you're doing, what's selling and what problems are going on internally that they might be able to help you with. Do not approve any project that isn't run on Basecamp. Get a white board and put it in the break room. On it, have someone update: how many people subscribe to the newsletter, how many people visit the website, how many inbound requests come in by phone, how long it takes customer service to answer an email and how often your brand names are showing up on Twitter every day. Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve. Refuse to cede the work to consultants. You don't outsource your drill press or your bookkeeping or your product design. If you're going to catch up, you must (all of you) get good at this, and you only accomplish that by doing it. The problem is no longer budget. The problem is no longer access to tools. The problem is the will to get good at it.
  • Get foursquare on your phone! First things first - let's get foursquare on your phone. Your best bet is to download either our iPhone app or Android app. If you have a Blackberry or another phone with a web browser, you're best off using mobile website (and yes, a Blackberry app is in the works!) If you have a phone that doesn't have a web browser, you can use our SMS shortcode to check-in by sending messages to 50500 (like this: @ Ace Bar ! enjoying happy hour). Sorry, but this works in the US only for now. Check-in to places People use foursquare to "check-in", which is a way of telling us your whereabouts. When you check-in someplace, we'll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places - cafes, bars, restaurants, parks, homes, offices. You'll find that as your friends use foursquare to check-in, you'll start learning more about the places they frequent. Not only is it a great way to meet up with nearby friends, but you'll also start to learn about their favorite spots and the new places they discover. Share your experiences with friends Think of foursquare as an "urban mix tape." We'll help you make lists of your favorite things to do and let you share them with friends. Think beyond your standard review - we're looking less for "The food here is top notch" and more for "Go to Dumont Burger and try the most amazing Mac and Cheese ever." Foursquare will keep track of the things you've done, help you create To-Do lists and even suggest new experiences to seek out. As you check-in around the city, you'll start finding tips that other users have left behind. After checking-in at a restaurant, it's not uncommon to unlock a tip suggesting the best thing on the menu. Checking-in at a bar will often offer advice on what your next stop should be. Every tip you create is discoverable by other users just by checking-in. Earn points and unlock badges! Every foursquare checkin earns you points. Find a new place in your neighborhood? +5 points. Making multiple stops in a night? +2 points. Dragging friends along with you? +1. And as you start checking-in to more interesting places with different people, you'll start unlocking badges. There are badges for discovering new places and for traveling to far away places. Spending too much time singing karaoke or been hitting the gym consistently? Yes, there are badges for those too :) Become the mayor! Unlock some freebies! We all have our local hangouts and foursquare keeps tabs on who's the most loyal of all the regulars. If you've been to a place more than anyone else, you'll become "the mayor"... until someone else comes along and steals your title. It may sound a little silly until you see the list of places that are offering freebies to our mayors - free coffees, free ice-cream, free hotel stays - it pays to be a foursquare loyalist and check-in whenever you go!
  • What is the grid? The grid is a mobile social network that allows you to chat to friends, see where they are on a map and share photos or videos with them. You also get to view photos and videos relevant to the area you’re in. What makes the grid different? The grid uses your cellphone’s position to locate you on a map to show you content that is relevant to that area. The grid can also show you where your friends are, if they choose to share their location with you. Once you are located, you can chat with friends who are on the map as well, and even share pictures and videos with each other. Who’s behind the grid? Vodacom has funded the venture and provides the infrastructure and resource support. With that being said, the grid is not a typical Vodacom service in that it can be used on any network open to any person over the age of 16 with a mobile phone. How does the grid locate me? The grid uses a network-positioning system that maps the location of your mobile phone according to the service provider’s towers. The towers are then used to triangulate the position of the mobile phone, but this is not as accurate as GPS which uses satellites. Three towers are required to do this using the signal strength from each tower. The accuracy of this triangulation method can range between a 1km and a 5km radius, depending on signal strength.
  • Imagine holding up your phone or other digital device against a person you’ve just met or passing by. You’d instantly have information returned about that person within seconds, gleaned from an automatic web, public profile and social network search. You’d discover common friends, talking points — and then have the ability to add him/her to your network. Using a semantic scan, you’d discover negative or positive comments on Google or elsewhere relating to this individual. (Don’t mention that job at Microsoft or that time in Europe!) It would be instant insight into the guy standing right in front of you.
  • Tapping into public databases and directories, discover who lives where and if and how you are connected — then call them, email them, add them to your network right then and there. Get other news about the suburb and other socio-economic information. If they’re part of your network — what are they saying about their suburb or the best pizza joint in the area?
  • You’d be able to hold up your phone in a crowded room and work out who is connected to who. You could instantly gauge your primary and secondary networks and work out instantly who you should chat to, what the conversation points are — and who you should avoid. Where are the cliques. Whose an outsider? What’s the buzz. We’ll never forget a name again.
  • The Wetpaint/Altimeter ENGAGEMENTdb Report can be found at
  • The Wetpaint/Altimeter ENGAGEMENTdb Report can be found at
  • Wouldn't it be wonderful if you had the life you always wanted? I describe it as "Facebook plus a social networking community". My son says its "Face-up-to-it-book"!
  • Ever wanted to make presentations a more interactive, Web 2.0 experience? The PowerPoint Twitter Tools prototypes are now available. Created using SAP BusinessObjects Xcelsius (but requiring only PowerPoint for Windows and Adobe Flash to run), the twitter tools allow presenters to see and react to tweets in real-time, embedded directly within their presentations, either as a ticker or refreshable comment page. There are currently eight tools – you can easily cut and paste them into your own powerpoint decks: PowerPoint Twitter feedback slides PowerPoint Twitter ticker bar PowerPoint Twitter voting — bar charts and pie chart PowerPoint Mood meter PowerPoint Crowd meter PowerPoint Zoom text PowerPoint Twitter update bar PowerPoint AutoTweet Read my blog post here:
  • Social Media - a conversation starter for Thinkpod Cafe december 2009

    1. 1. Social Media – starting the conversation at Thinkpod Cafe Presented by Eleanor Muller December 2009
    2. 2. thinkpod TM better space to think
    3. 4. Top 100 brands … “Best Global Brands 2008” 18% 6% most engaged companies revenues least engaged companies
    4. 5. What is social media?
    5. 8. Segmenting social media activity
    6. 11. 1: Listening <ul><li>Research and better understand your customers. </li></ul><ul><li>Seek customer insights for use in marketing and product development. </li></ul>
    7. 14. 2. Talking <ul><li>Spread messages about your company. </li></ul><ul><li>Extend your digital marketing initiatives to a more interactive channel. </li></ul>
    8. 19. 3. Energising <ul><li>Supercharge word of mouth. </li></ul><ul><li>Works best with brand enthusiasts to energise. </li></ul>
    9. 21. 4. Supporting <ul><li>Tools to help your customers support each other. </li></ul><ul><li>For companies who have significant support costs and customers have a natural affinity for each other. </li></ul>
    10. 23. 5. Embracing <ul><li>Integrate your customers into the way your business works </li></ul><ul><li>Customers design your products. </li></ul><ul><li>Best suited to companies who have succeeded with the other goals already. </li></ul>
    11. 26. Customer Service <ul><li>When the customer controls the conversation </li></ul>
    12. 32. Control the monster <ul><li>Manage what you do online and </li></ul><ul><li>how long you spend doing it. </li></ul>
    13. 34. If I am building my brand online – how should I spend my time?
    14. 35. The next new thing?
    15. 42. For the next Café it would be great if? …
    16. 43. thinkpod TM better space to think
    17. 44. Bonus Material <ul><li>Life coaching online business – case study and tools. </li></ul><ul><li>Tools for managing the backchannel at conferences. </li></ul>
    18. 47. Presentation produced by Eleanor Muller [email_address] ph: 083-301-5026 Skype: eleanormuller for Thinkpod Cafe December 2009 All work licensed under Creative Commons (in short – you may use the material, but please attribute the sources, as described in the notes of each slide)