Your SlideShare is downloading. ×
0
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Web 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Web 2

631

Published on

A slideshow given over the course of a semester for Michigan State University's Office of University Outreach and Engagement as an introduction to Web 2.0 concepts and technologies.

A slideshow given over the course of a semester for Michigan State University's Office of University Outreach and Engagement as an introduction to Web 2.0 concepts and technologies.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
631
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. by Lisa Eldred Presentations for MSU’s Office of University Outreach and Engagement Communication and Information Technologies Group Spring 2007
  • 2. Overview
    • The Machine is Us/ ing Us
        • Video by Michael Wesch, Kansas State University Digital Ethnography Program, 2007
  • 3. Overview
    • This video demonstrates:
      • the changing nature of text
        • Written to hyper
        • Html to css/xml
      • the changing role of the user
        • Professional designer
        • Personal
  • 4. Overview > Core Competencies
    • Services, not packaged software, with cost-effective scalability
    • Control over unique, hard-to-recreate data sources that get richer as more people use them
    • Trusting users as co-developers
    • Harnessing collective intelligence
    • Leveraging the long tail through customer self-service
    • Software above the level of a single device
    • Lightweight user interfaces, development models, AND business models
        • Source: O’Reilly, T. (2005). What is Web 2.0.
  • 5. Overview > Web 2.0 by Example Blogging  Personal Websites Wikipedia  Brittanica Online Google AdSense (cost per click)  DoubleClick (page views) Web 2.0 Web 1.0
  • 6. Collective Intelligence > Tagging
    • Taxonomies
      • Systematic classification
      • Very deliberative
      • Usually hierarchical
        • Scientific Classification
        • Yahoo.com (through the Wayback Machine )
        • The Statewide Resource Network
  • 7. Collective Intelligence > Tagging
    • Folksonomies
      • Organic classification
      • User-generated
      • Generally unstructured
        • Flickr
        • Blogs (like CIT’s blog )
        • del.icio.us
  • 8. Collaborative Content > Social Bookmarking
    • A new way of searching
    • A new method of information dissemination
      • del.icio.us
      • digg
      • upcoming
      • eventful
  • 9. Collaborative Content > Blogs
    • The “end” of the personal web page
      • Corporate tools vs. individual creations
      • Dissemination of the parts
    • Blogs
      • Semi-regular updates
      • Talk-back functions
      • Personal or professional
      • Social networking
  • 10. Collaborative Content > Blogs
    • Personal
      • Livejournal
      • Xanga
      • Myspace
    • Hybrids
      • Blogger
      • Facebook
  • 11. Collaborative Content > Blogs
    • Professional
      • Google’s blog
      • President Simon’s blog
      • CIT’s blog
    • RSS feeds
  • 12. Collaborative Content > Blogs > Slang
    • Screen capture from Zero Wing (1989).
  • 13. Collaborative Content > Blogs > Slang
    • 13375p34k
    • Developed in the 1980s to talk about forbidden subjects
    • Characterized by replacement of letters for numbers or symbols
      • pr0n
      • haxxorz
      • teh (teh intarweb ownzorz j00)
      • own/pwn
      • n00b
      • Megatokyo
  • 14. Collaborative Content > Blogs > Slang
    • brb
    • rofl
    • nsfw
    • omg
    • wtf
    • stfu
    • woot
    • lolcat
    • pos (gtg pos)
    • ftw
    • emo
    • orly
    • yarly
    • mmorpg
    • Urban Dictionary
    • noslang
  • 15. Collaborative Content > Blogs > Digressions > Here Be Anthropomorphic Dragons
    • http:// imgs.xkcd.com/comics/online_communities.png
  • 16. Collaborative Content > Wikis
    • Origin
      • Hitchhiker’s Guide to the Galaxy
      • WikiWikiWeb
        • Wiki—Quick
    • Benefit
      • Collaboration
        • Collective intelligence
        • Collective stupidity
      • Hypertext
  • 17. Collaborative Content > Wikis
    • General
      • Wikipedia
    • Specialized
      • Music Wiki
      • Ohio University Libraries Biz Wiki
    • Business
      • WIDE Wiki
  • 18. Collaborative Content > Mashups
    • “ Mash it up”
      • Music
      • Video
        • President Bush Sings U2
      • Web apps—trusting users as codevelopers
        • http://www.neighboroo.com/
        • http:// mashupawards.com /
  • 19. Changing Businesses > Collaboration
    • Blogs
    • Wikis
    • Online Document Services
      • Google Docs
      • SlideShare
      • Many Eyes
  • 20. Changing Businesses > Perpetual Betatests
    • Opensource
    • Public release of preliminary versions
      • User-centered design
    • Rolling feature release
    • Participants redefine meaning of service
      • Transparency
    • Resources
      • Don’t blow your beta
      • Building a better beta
  • 21. Changing Businesses > Long-Tail Marketing
    • Coined by Chris Anderson in 2004
    • More total sales come from the 80% of non-hits than the 20% of hits
      • Disassociation from geography
        • Amazon
        • NetFlix
        • iTunes
        • Pandora
  • 22. Changing Businesses > UOE
    • But what does this mean for Outreach?
    • Find out...
  • 23. Contact
    • Lisa M. Eldred
      • Portfolio
      • [email_address]
    • University Outreach and Engagement
    • Digital Rhetoric and Professional Writing

×