Design Research Overview

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I pulled this brief overview together for a client unfamiliar with design research and user-centered design principles.

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Design Research Overview

  1. 1. A Brief Overview of Design Research
  2. 2. What is Design Research? • Design research is the set of practices that are used to find out a user’s needs and preferences for a product
  3. 3. Why Conduct It? • Keeps the consumer at the forefront • Catches errors early • Saves money over time
  4. 4. Competitive Analysis • Who else is out there? • What are our competitors doing? • What works? What doesn’t? • What can we do to improve on their designs?
  5. 5. Personas • Who are our users? • How do they interact with technology? • What need do our users have that we can fill?
  6. 6. Card Sort • How would our users organize our content? • What are their perceptions about its usefulness?
  7. 7. Focus Groups  

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