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Zynga chief executive Mark Pincus' presentation at the Web 2.0 Summit in San Francisco, 10/20/2009

Zynga chief executive Mark Pincus' presentation at the Web 2.0 Summit in San Francisco, 10/20/2009

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  • I'm sorry but 3b users? I don't understand... do you mean a half of a planet population using web services?
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  • All of this growth is fueled by our games. How many of you have played one of these? (Pause for audience show)
  • In 2007, facebook opens their API’s. I also got laughed at for thinking of starting a game company on Facebook. But, Zygna launched Poker, our first social game, and we were profitable that year.
  • What is changing in the world today is that we are moving from a SEM world to a social breadcrumbs world. Google was our home page, it was all about net links. Today, it’s becoming more of facebook and twitter that are our home pages and people links and community is what matter. In this new world, we have the ability to create internet treasures that matter to consumers today and perhaps forever.
  • In 2007, facebook opens their API’s. I also got laughed at for thinking of starting a game company on Facebook. But, Zygna launched Poker, our first social game, and we were profitable that year.
  • In 2007, facebook opens their API’s. I also got laughed at for thinking of starting a game company on Facebook. But, Zygna launched Poker, our first social game, and we were profitable that year.
  • We are web 3 today or the next new internet which is all about people connecting. It will change the rules on doing business, marketing, user interactions and industry economics. (Go through the circles)
  • Today, we have the social plumbing with fb, myspace and twitter and host portals exist on top and true social gaming. In time, this will evolve with more apps sitting on the top. The metrics will change to be reach, retention and revenue. Take e-commerce, (give Amazon example or One King’s Lane) And it will change the way we think about social causes and how we can empower individuals to truly change the world perhaps one book at a time or even one game at a time.
  • We just took an early step here with our “sweet seeds for haiti” program in Farmville. Players can purchase special crops of which 50% of the proceeds went towards the welfare of children in Haiti. In 2 weeks, we raised a gross amount of $830,000. We have the program on now so go to FV and buy some seeds. This is an exciting time to be on the Internet once again: We all have the ability to participate in this new social stack, change the rules of our industry and make a difference in the lives of many. Perhaps, next year, we will have a host of companies making real money in this new internet and a bunch of new businesses vying to present – signs of a new industry in the making.
  • We just took an early step here with our “sweet seeds for haiti” program in Farmville. Players can purchase special crops of which 50% of the proceeds went towards the welfare of children in Haiti. In 2 weeks, we raised a gross amount of $830,000. We have the program on now so go to FV and buy some seeds. This is an exciting time to be on the Internet once again: We all have the ability to participate in this new social stack, change the rules of our industry and make a difference in the lives of many. Perhaps, next year, we will have a host of companies making real money in this new internet and a bunch of new businesses vying to present – signs of a new industry in the making.

Zynga Presentation Zynga Presentation Presentation Transcript

  • connecting the world through games…
  • may 2007 opens API’s to 100m users
  • daily active users Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 50M today!
  • web 1.0 to 2.0… banner ads IPO’s page rank adsense
  • web 3 – the app economy
  • web 3 at scale 800k sold 20m daily users 220m friend visits
  • web 3 – the next new internet 3b users web services $6b user pay 4b downloads apps social gaming…
  • How is it stacking up? social applications host portals social plumbing facebook, myspace, twitter, apple, google facebook, myspace, apple, google, msn, aol, yahoo social applications causes travel search e-commerce social gaming
  • can games change the world? $220,000 social goods on yoville…
  • $830,000 2 weeks … and on farmville…
  • 500 children with meals for a year
  • thank you