The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen

Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008

Biggest Losers

Overall Positive Effect 145+ million Monthly Active Users (MAU) among Top 25 Apps

145+ million Monthly Active Users (MAU) among Top 25 Apps

+252%

+252%

What should I be thinking about?

BETTER APPS! Higher production quality Higher level of engagement Average page views per user per day Time spent on the application Time between visits

Higher production quality

Higher level of engagement

Average page views per user per day

Time spent on the application

Time between visits

New Trends in Social Gaming Start simple and grow in complexity Social gamer vs. MMO gamer Frequently updated new content Everything gets boring! Incentivized rewards Not just more virtual currency! Inflation control on virtual currency

Start simple and grow in complexity

Social gamer vs. MMO gamer

Frequently updated new content

Everything gets boring!

Incentivized rewards

Not just more virtual currency!

Inflation control on virtual currency

Q&A