Facebook redesign impact on apps

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Application analytics company Developer Analytics recently presented this slideshow, to demonstrate the impact of Facebook's redesign on third party applications.

Application analytics company Developer Analytics recently presented this slideshow, to demonstrate the impact of Facebook's redesign on third party applications.

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Transcript

  • 1. The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen
  • 2. Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
  • 3. Biggest Losers
  • 4. Overall Positive Effect
    • 145+ million Monthly Active Users (MAU) among Top 25 Apps
  • 5.
    • +252%
  • 6. What should I be thinking about?
  • 7. BETTER APPS!
    • Higher production quality
    • Higher level of engagement
      • Average page views per user per day
      • Time spent on the application
      • Time between visits
  • 8. New Trends in Social Gaming
    • Start simple and grow in complexity
      • Social gamer vs. MMO gamer
    • Frequently updated new content
      • Everything gets boring!
    • Incentivized rewards
      • Not just more virtual currency!
    • Inflation control on virtual currency
  • 9. Q&A