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Engage 2009 Virtual Goods Panel
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Engage 2009 Virtual Goods Panel

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A collection of slides that accompanied this panel at the Engage Expo virtual goods conference: http://www.youtube.com/user/theMIXagency#play/uploads/4/RzJdRV68vtM

A collection of slides that accompanied this panel at the Engage Expo virtual goods conference: http://www.youtube.com/user/theMIXagency#play/uploads/4/RzJdRV68vtM

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Engage 2009 Virtual Goods Panel Engage 2009 Virtual Goods Panel Presentation Transcript

  • MONETIZATION OF SOCIAL GAMES AND APPS:  WHAT WORKS AND WHAT DOESN’T PANEL CASE EXAMPLES
  • Lisa Rutherford David Marcus President CEO Adam Caplan Ron Hirson President SVP Product & Marketing Nicholas Talarico Vikas Gupta Dir Publisher Development  CEO
  • Simple and Easy is Better Too much text ‐ Too complicated
  • Ex: Clean and Simple Calls to Action Zong in Outspark Boku in Puzzle Pirates
  • Ex: Offer Walls on Serious Business “multiple offer walls, rotated and optimized by geo”
  • Be Actionable Clickable Alerts Agency Wars ‐ iPhone Enchanted Island ‐ Facebook 10 second rule!!
  • Balanced Gameplay Replenishing Energy costs $2.00  …or you can wait 15 minutes
  • Ex: Integration in Bingo Explosion “Addictive gameplay naturally leads to monetization”
  • Be Creative with Payments Causes Only one payment option Default payment is always $25 What about… • Corporate matching? • Donations through really  targeted offers?
  • Payments Must Stay In Game Animal Paradise Distracting, disruptive,  and totally un‐fun
  • Ex: Good Contextual Integrations “pauses game, same page” Zong in Paintball Jambool in Barn Buddies
  • Right Mix and Tools for Your Audience  Panel: • What’s best payment mix for kids? Women  over 35? Men 18‐25? • Where do you see the most fraud? What can  combat it?