About Creation and implementation of corporate strategy for content-based Internet projects. Development of marketing and brand strategies, introducing new monetization models and possibilities.
Building marketing department and forming system of communications with the projects’ teams, sales, editorial and external partners. Development and implementation of SEO and SMM strategies, content and editorial policies, branding, PR, online and offline marketing campaigns.
Experience of interaction with media advertising sales department (sales support and planning, special projects support, providing traffic and analyzing its quality, increasing advertising campaigns’ effectiveness).