Adaptive budgets in paid search
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Adaptive budgets in paid search

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I was inspired by this graphic as we're presenting best practices in Search to an Automotive client. http://blog.ibi-nightingale.com/?p=1214

I was inspired by this graphic as we're presenting best practices in Search to an Automotive client. http://blog.ibi-nightingale.com/?p=1214

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Adaptive budgets in paid search Presentation Transcript

  • 1. Adaptive Budgets in Paid Search Most people set a budget and then forget about it, only tracking their ROAS in connection to business goals. But what if you consider how your budgets can shift in PPC across these factors and adapt on the fly?