How to expand your Business through Social Networking


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How to expand your Business through Social Networking
This presentation is designed for professionals intereted in business development in local and Latin American markets

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How to expand your Business through Social Networking

  1. 2. “ How to expand your Business through Social Networking” Presented by Hugo Hernandez President of El Club de Comerciantes All Rights reserved
  2. 3. How do your clients see their relationship with you? <ul><li>Do they feel like clients or users? </li></ul><ul><li>Do they see you as a business connection? </li></ul><ul><li>Or do they see you as friends? </li></ul><ul><li>Do they keep buying from you because of the relationship? </li></ul>
  3. 4. And opening new doors… <ul><li>Please send me more information </li></ul><ul><li>We like your stuff, please contact us early next year </li></ul><ul><li>Apply online </li></ul><ul><li>You can bid on our current projects online </li></ul>
  4. 5. Social media is a complement… <ul><li>But not a substitute for: </li></ul><ul><ul><li>Shaking hands and eye contact </li></ul></ul><ul><ul><li>Letters, networking, PR, and tradeshows </li></ul></ul><ul><ul><li>Or any of your existing business-lead generation processes </li></ul></ul>
  5. 6. <ul><li>Creates and builds beneficial relations </li></ul><ul><li>Offers 24/7 engagement with your brand </li></ul><ul><li>Opens low cost networking opportunities </li></ul>
  6. 7. <ul><li>Designed to form two-way communication between employers and consumers </li></ul><ul><li>Free way to promote a small business </li></ul><ul><li>Endless opportunities for success </li></ul>
  7. 8. Social media by numbers <ul><li>Facebook : 200 million active members </li></ul><ul><li>LinkedIn : 30 million professional members </li></ul><ul><li>Google sites : 4 billions videos viewed monthly </li></ul><ul><li>Twitter: estimated 55 million monthly visits </li></ul>
  8. 9. <ul><li>A video sharing website where users can upload, view and share video clips </li></ul><ul><li>Provides knowledge and resources to public </li></ul><ul><li>Bold statement made by customers that companies cannot afford to ignore </li></ul>
  9. 10. <ul><li>Promotes communication flow </li></ul><ul><li>Advertises to millions for no cost </li></ul><ul><li>Resolves conflict quickly using video messages </li></ul><ul><li>Videos catch the attention of customers </li></ul>
  10. 11. <ul><li>Most popular free social networking website world-wide </li></ul><ul><li>200 Million active users </li></ul><ul><li>Hosts over 100,000 pages for businesses </li></ul><ul><li>Users join networks organized by city, workplace, school, and region </li></ul>
  11. 12. <ul><li>Ability to connect and interact with other people </li></ul><ul><li>Free to users and generates revenue through advertisements </li></ul><ul><li>Popularity of the site offers chances to promote companies </li></ul>
  12. 13. <ul><li>Social media website, maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos </li></ul><ul><li>Helps establish and maintain relationships </li></ul><ul><li>Builds trust and authority with public </li></ul><ul><li>Star your blog today at: </li></ul><ul><li> </li></ul>
  13. 14. <ul><li>Earns respect among your professional field not solely your customers </li></ul><ul><li>Ability to keep an eye on competition to stay up to date with business trends </li></ul><ul><li>Allows the consumers to leave feedback based on company decisions </li></ul>
  14. 15. <ul><li>Registered users maintain a list of business details of their contacts </li></ul><ul><li>Requires preexisting relationships with professionals before contact can be made </li></ul><ul><li>This approach builds trust among professionals </li></ul>
  15. 16. <ul><li>Way for people to speak their opinions on various topics </li></ul><ul><li>Opinions are accessible to people world-wide </li></ul><ul><li>Encourages consumers to speak out </li></ul><ul><li>Builds more publicity </li></ul>Shout!! A little bit louder now..
  16. 17. make quick, consistent tweets to update daily, hourly, or by the minute Consumers feel connected to the company
  17. 18. Social media 7 week plan <ul><li>Week 1 Design a plan </li></ul><ul><li>Week 2 Start with the basics </li></ul><ul><li>Week 3 Blog </li></ul><ul><li>Week 4 Youtube </li></ul><ul><li>Week 5 Facebook </li></ul><ul><li>Week 6 Linkedin </li></ul><ul><li>Week 7 Do the mix </li></ul>
  18. 19. Design a Plan <ul><li>Research competition in current and target markets </li></ul><ul><li>Define your market by industry, country and city </li></ul><ul><li>How do they communicate? </li></ul><ul><li>Define your marketing goals </li></ul><ul><li>Define the immediate, short and long term calls for action </li></ul><ul><li>How much you are willing to reshape your story? </li></ul>
  19. 20. Start with the basics <ul><li>Sharp website and a clear message </li></ul><ul><ul><li>User friendly and easy to navigate </li></ul></ul><ul><ul><li>How much can I interact or play with your website? </li></ul></ul><ul><ul><li>Can I subscribe, can I add comments? </li></ul></ul><ul><ul><li>What is the instant gratification ? </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>It is Search Engine optimization friendly? </li></ul></ul><ul><ul><li>Analyze your ranking at search engines </li></ul></ul><ul><ul><li>Select good keywords and tags </li></ul></ul>
  20. 21. Blog good stories <ul><li>Import your sales pitch from your website or brochure </li></ul><ul><li>Upgrade from a sales pitch to a good story </li></ul><ul><li>Add cases, media coverage, surveys and RSS </li></ul><ul><li>It is creating a buzz? </li></ul><ul><li>Would people email a link to your blog as a source of information? </li></ul>
  21. 22. YouTube: Lights, camera, action <ul><li>Story to PowerPoint and save the .PPT as jpg </li></ul><ul><li>Use Windows Moviemaker to make a movie </li></ul><ul><li>Distribute video online with Tube Mogul to the main 7 video portals </li></ul><ul><li>Use your good keywords and tags </li></ul><ul><li>Include your story as text with links </li></ul>
  22. 23. Let’s do Facebook <ul><li>Post an award winning marketing piece for your profile </li></ul><ul><li>Search for contacts from your school, previous companies, and cities </li></ul><ul><li>Find your target clients by industry, city and company </li></ul><ul><li>Join up to 300 communities in your industry and target industries </li></ul><ul><li>Create your own communities </li></ul><ul><li>Add all your stories and RSS from your blog, website and video channel </li></ul>
  23. 24. Facebook tips for success <ul><li>Identify super connectors and open networkers in the target country or market; follow their path; network with them </li></ul><ul><li>Join groups related to real life associations and main events in the target country or market </li></ul><ul><li>Share useful or inspiring information </li></ul><ul><li>Connect people and Volunteer to manage existing groups </li></ul><ul><li>Participate in discussion boards </li></ul>
  24. 25. Here are some extra “Do’s” <ul><li>Post short comments </li></ul><ul><li>Short emails </li></ul><ul><li>Chat on Facebook </li></ul><ul><li>Schedule a real call </li></ul><ul><li>Do coffee or webinar instead a hard sale </li></ul><ul><li>Always communicate with a neutral language </li></ul><ul><li>Promote an environment where people feel safe and inspired inside your network </li></ul>
  25. 26. Let’s LinkedIn <ul><li>Post the same award winning marketing piece for your profile </li></ul><ul><li>Post your blog and and links </li></ul><ul><li>Type your keywords for the summary and expertise sections </li></ul><ul><li>Solicit recommendations </li></ul><ul><li>Participate, join and create groups </li></ul>
  26. 27. Give first and then you can ask <ul><li>Give: </li></ul><ul><ul><li>Introductions </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Participate in discussions </li></ul></ul><ul><li>Ask: </li></ul><ul><ul><li>Ask for recommendations </li></ul></ul><ul><ul><li>Ask for introductions </li></ul></ul><ul><ul><li>Ask for referrals </li></ul></ul>
  27. 28. LinkedIn tips and tricks <ul><li>Develop a double PR tactic </li></ul><ul><li>Personal and professional rapport </li></ul><ul><li>Read their postings and requests </li></ul><ul><li>Follow your contacts networks contacts to find new people and projects </li></ul>
  28. 29. Do the mix and enjoy the sales! <ul><li>Connect your new sales puzzle </li></ul><ul><li>Web-email marketing </li></ul><ul><li>E-newsletter- business cards </li></ul><ul><li>PR-tradeshows- </li></ul><ul><li>networking events- </li></ul><ul><li>Presentations- </li></ul><ul><li>Interviews- </li></ul><ul><li>Associations </li></ul><ul><li>Print collaterals </li></ul>
  29. 30. Online groups in Latin America and US <ul><li>El Club de Comerciantes at facebook and linkedin elclubdec omerciantes http://www. linkedin .com/e/ gis /59951/0B7FBE59E3DD http:// elclub . ning .com US-Chile Friendship Club http://www. linkedin .com/e/ gis /99293/404D3E1018A3 US-Spain Friendship Club </li></ul><ul><li> </li></ul><ul><li>US- Puerto Rico, Dominican Republic and Jamaica friendship club </li></ul><ul><li> </li></ul><ul><li>Cuban-American Business Council http://www. linkedin .com/e/ gis /74571/6BD2AE3CAF50 Universidad Iberoamericana en Norteamerica http://www. linkedin .com/e/ gis /63980/5F0517220C5A Finance and Insurance Hispanic network http://www. linkedin .com/e/ gis /77595/5BFEA7734FAE Friends of latinos in the Southeast http://www. linkedin .com/e/ gis /74572/336E1223E458 Hispanics in Washington http://www. linkedin .com/e/ gis /77569/0749E2521556 New media Hispanic professionals network http://www. linkedin .com/e/ gis /77716/71F1085F3321 </li></ul>
  30. 31. Online groups in Latin America, Spain and US <ul><li>SINERGIA </li></ul><ul><li>Mexico Open Networkers </li></ul><ul><li> </li></ul><ul><li>Mexican Professionals </li></ul><ul><li>http://www. linkedin .com/groups? gid =39274& trk = anetsrch _name& goback =%2Egdr_1245433427887_1 </li></ul><ul><li>LATAM Central America and Caribean Network </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Contactos en español </li></ul><ul><li>http://www. linkedin .com/groups? gid =54914 </li></ul><ul><li>NASHMBA </li></ul><ul><li> </li></ul>
  31. 32. You have a few friendship requests from: <ul><li>Hugo Hernandez </li></ul><ul><li>Thank You! </li></ul>
  32. 33. <ul><li>You can contact us to request more information about your our services @ </li></ul><ul><li>[email_address] </li></ul><ul><li>678 372 9057 </li></ul><ul><li> </li></ul><ul><li>http://www. linkedin .com/in/ elclubdecomerciantes </li></ul><ul><li> </li></ul>