U.S. HISPANIC MARKET By 2025, U.S. Hispanics will represent 25% of the total U.S. population.

By 2025, U.S. Hispanics will represent 25% of the total U.S. population.

U.S. HISPANIC MARKET By 2025, U.S. Hispanics will represent 25% of the total U.S. population. As the Hispanic population grows, so does their purchasing power. El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.

Purchasing Power In 2008, U.S. Hispanic purchasing power was $951 billion. It's estimated that by 2013, U.S. Hispanics will have a purchasing power of $1.4 trillion. Where U.S. Hispanics are spending their dollars: groceries, phone services, furniture, gasoline, clothing and footwear.

In 2008, U.S. Hispanic purchasing power was $951 billion.

It's estimated that by 2013, U.S. Hispanics will have a purchasing power of $1.4 trillion.

Where U.S. Hispanics are spending their dollars: groceries, phone services, furniture, gasoline, clothing and footwear.

Technology 54% of U.S. adult Hispanics go online; English- dominant and bilingual Hispanics are more likely to go online, 78 and 76%,respectfully. 4 54% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish. 3 59% of U.S. Hispanics own a cell phone, and 49% of this same group sends/receives text messages. 4

54% of U.S. adult Hispanics go online; English- dominant and bilingual Hispanics are more likely to go online, 78 and 76%,respectfully. 4

54% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish. 3

59% of U.S. Hispanics own a cell phone, and 49% of this same group sends/receives text messages. 4

TOP HISPANIC MARKETS 3 Market/DMA Population 1. Los Angeles 8.5 million 2. New York 4.4 million 3. Miami/Ft.Lauderdale 2.1 million 4. Houston 2.0 million 5. Chicago 1.9 million

Market/DMA Population

1. Los Angeles 8.5 million

2. New York 4.4 million

3. Miami/Ft.Lauderdale 2.1 million

4. Houston 2.0 million

5. Chicago 1.9 million

Top Emerging Hispanic Markets to keep an eye on… 2 Little Rock (48% increase in Hispanic population from 2000-2005) Atlanta (40.4% increase in Hispanic population from 2000-2004) Greensboro (40.3% increase in Hispanic population from 2000-2004) Las Vegas (35.1% growth in Hispanic population from 2000-2004) Washington D.C. (27.6% increase in Hispanic Population from 2000-2004) Sources: 1-Nielsen Media Research 2-U.S, Census Bureau 2006 3-Synovate, 2006 4-Pew Hispanic Center: Latinos Online

Little Rock (48% increase in Hispanic population from 2000-2005)

Atlanta (40.4% increase in Hispanic population from 2000-2004)

Greensboro (40.3% increase in Hispanic population from 2000-2004)

Las Vegas (35.1% growth in Hispanic population from 2000-2004)

Washington D.C. (27.6% increase in Hispanic Population from 2000-2004)

Sources: 1-Nielsen Media Research 2-U.S, Census Bureau 2006 3-Synovate, 2006 4-Pew Hispanic Center: Latinos Online

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