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Hispanic market
By 2025, U.S. Hispanics will represent
25% of the total U.S. population.
As the Hispanic population grows, so does their purchasing power.
El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.

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Hispanic market Presentation Transcript

  • 1. U.S. HISPANIC MARKET
    • By 2025, U.S. Hispanics will represent 25% of the total U.S. population.
  • 2. U.S. HISPANIC MARKET By 2025, U.S. Hispanics will represent 25% of the total U.S. population. As the Hispanic population grows, so does their purchasing power. El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.
  • 3. Purchasing Power
    • In 2008, U.S. Hispanic purchasing power was $951 billion.
    • It's estimated that by 2013, U.S. Hispanics will have a purchasing power of $1.4 trillion.
    • Where U.S. Hispanics are spending their dollars: groceries, phone services, furniture, gasoline, clothing and footwear.
  • 4. Technology
    • 54% of U.S. adult Hispanics go online; English- dominant and bilingual Hispanics are more likely to go online, 78 and 76%,respectfully. 4
    • 54% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish. 3
    • 59% of U.S. Hispanics own a cell phone, and 49% of this same group sends/receives text messages. 4
  • 5. TOP HISPANIC MARKETS 3
    • Market/DMA                                    Population
    • 1. Los Angeles                     8.5 million
    • 2. New York                        4.4 million
    • 3. Miami/Ft.Lauderdale       2.1 million
    • 4. Houston                            2.0 million
    • 5. Chicago                             1.9 million
  • 6. Top Emerging Hispanic Markets to keep an eye on… 2
    • Little Rock (48% increase in Hispanic population from 2000-2005)
    • Atlanta (40.4% increase in Hispanic population from 2000-2004)
    • Greensboro (40.3% increase in Hispanic population from 2000-2004)
    • Las Vegas (35.1% growth in Hispanic population from 2000-2004)
    • Washington D.C. (27.6% increase in Hispanic Population from 2000-2004)
    • Sources: 1-Nielsen Media Research 2-U.S, Census Bureau 2006 3-Synovate, 2006 4-Pew Hispanic Center: Latinos Online
  • 7.  
  • 8.
    • Gracias
    • [email_address]
      • Http:// www.elclubdecomerciantes.org
    • Http:// esprtoolkits .prnewswire.com/elclub
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