A mobile health idea exchange and collaboration hub facilitating all healthcare stakeholders (e.g. providers, payers, physicians, therapist, caregivers) to develop applications and systems to care for their patients no matter where in the world they are when they need the care.

1. A mobile health idea exchange and collaboration hub
facilitating all healthcare stakeholders (e.g. providers,
payers, physicians, therapist, caregivers) to develop
applications and systems to care for their patients no matter
where in the world they are when they need the care.

2. According to recent analysis by
PricewaterhouseCoopers for the GSM Association,
mobile-enabled services will become integral to
healthcare delivery by 2017, creating a
global market worth ~$23 billion.

3. An App A Day Keeps
THE DOCTOR AWAY
Whether it’s to:
• quit smoking,
• lose weight,
• reduce stress, or
• manage a chronic illness,
consumers around the world are using their smartphones as
their own personal health & wellness coach.
According to the latest Pew Research, 60% of smartphone users
are downloading apps to track or manage their health.

4. An App A Day Keeps
THE DOCTOR AWAY
PwC’s 2012 Emerging mHealth Industry Report found

5. 2013: The Year of Scale for mHealth
TOP MOBILE HEALTH APP CATEGORIES ON IPHONE AND ANDROID BY DOWNLOADS
Weight Loss Women’s Sleep and Pregnancy/ Tools and Reference/ Emergency/
and Exercise Health Meditation Prenatal Instruments Knowledge disaster
BENEFITS TO PATIENTS
Easy access to Self motivating Better personal Fewer Lower
health information and diagnosis health and quality doctor visits treatment costs
of life
BENEFITS TO HEALTHCARE PROVIDERS
Optimum resource Improved service Coverage to a larger Better patient Lower costs
utilization and efficiency population monitoring per patient

7. 2013: The Year of Scale for mHealth
mHealth is the channel of today to stimulate patient engagement and enhance the patient's ability
to communicate with his or her provider without having to come into the office for a face-to-face,
thus lowering the cost of care and maximizing preventive discussions. No longer is “point of care” a
particular location but due to mobile health, the “point of care” increasingly means wherever the
patient is currently located in the world.
Meaningful Use Stage 2 roles out with a major guideline for hospital's EHRs protection of PHI where the
HHS Office of Civil Rights (OCR) will be auditing for HIPAA-compliance targeting mHealth issues like
BYOD security.
Accountable Care Organizations (ACO) and risk taking is going to require taking advantage of and
developing a strong mobile health strategy as a part of the over all ACO business plan.
Mom’s Are Even Doing It – a Cincinnati-area mother is on a mission to help children and families
break through some of the daily challenges faced by those with autism and Asperger's Syndrome.
She launched “Training Faces,” an application for iPads, iPhones and Android phones designed to
help people like her son, Jack, with emotion recognition.

8. The Payer Perspective
Payers have the greatest potential for changing paradigms in
healthcare by instituting mHealth and they represent the fastest
path towards adoption of the best that this mHealth has to offer.
• Payers hold the purse strings; they will pay for the use of mHealth in chronic disease
management because they have a vested interest in keeping the costs of medical care
down, especially within the 20%ers – the segment of patients most responsible for 80
percent of healthcare dollars spent;
• Payers change physician behavior through reimbursement policies;
• Payers will use mHealth to expand their patient portals and incentives to encourage
members to engage in healthier behaviors.
• Payer sponsored patient engagement decreases costs by having data come directly to the
payer and the provider improving patient outcomes.

9. The Payer Perspective
• Payers are the largest users of patient portals. Patients entering and correcting their own
data serve the patient as well as the payer. Patient-derived health data from mHealth
tools may be tracked directly by the payer and the data may be used to assess patient
adherence, treatment effectiveness and adherence to practice guidelines by the provider.
• One of the biggest opportunities that payers can afford to sponsor is mHealth clinical
research. Implementation of mHealth in ACOs or vertical organizations in which the
payer is also the provider (Kaiser Permanente, Geisinger) is ideal for such evaluation of
mHealth technologies, and indeed some have already illustrated positive outcomes.
One of the biggest challenges lies in the lack of connectivity
among provider medical apps, insurer portals, and EHRs;
this is where the mHealth Hub can take a lead!

10. mHealth Ecosystem
Measurement Treatment
• Sensor sampling in real-time Chronic disease management ●
• Integration with health data Disaster response & support ●
Consumer
Remote clinical trials ●
Physicians
Providers
Ancillary
Global Services
Diagnostic Clinical service access ●
• Clinical decision support Remote treatment ●
Wellness
• Point-of-Care Diagnostics IT & mHealth mHealth Dissemination of health info ●
Providers
• Portable imaging Disease surveillance ●
• Biomarker sensing Systems Strategy
Medication tracking & safety ●
Patient Prevention & wellness intervention ●
Data &
Research & Security Development

11. mHealth Hub Innovation Process
Keeps Idea Owner Business & Stakeholder
If a Go then on to Stage 1
Informed Driven Innovation
Employees
Clients Idea Screen Gate 1
Competitors
IDEAS Idea Vault &
Consultants Focal
Think Tank
Dissenters Gateway Person Go to Stage 1
Trouble Makers
On Hold
Peer Community No Go
Other Industries
Focal Person Group Dynamics Innovation Brokers
• Online • Expertise • Oversees Staging Process
Submission Needed • Keeps ideas alive
• Oversees Idea • Size of Tenure • Imagines new uses of old
Vault Group ideas
• Chairs Think Tank • Training Time • Captures Ideas
• Manages • Standing — ImagEngineering
Company Meetings — Mind Mapping
wide and Global • Location & — Brain Storming/Writing
Knowledge Assets Space — Morphological Analysis
— Story Boarding
Others — Excursions
— Market Gap Analysis
in Company — Tinkering
Divergent Talents
White Spaces

12. mHealth Hub Research & Development
Idea Business Market External Launch
Continuous Research & Case Analysis & Project
Internal
Promotion
Time Managed
& Development
Gated
Validation
Modeling
Discovery
Exploration

13. Long Tail of Digital Product Life Cycle
Launch Takeoff Saturation
34% 34%
13.5%
16%
2.5%
Chasm
Long Tail
Innovators Early Early Early Late Laggards
Adopters Followers Majority Majority
Source: Geoffrey Moore, Inside the Tornado

14. mHealth Hub Initial Product Portfolio
•Physician-to-Patient secure communication application:
 HIPAA and HITECH compliant application connecting physicians with their register patients through
secured text messaging, appointment scheduling, payment processing, medical history form,
assessment videos, order compliance reminders, and two way secure mobile video consultations.
•Patient tracking and triage connecting EMS-to-ED
 HIPAA and HITECH compliant mobile application capturing vitals, medical complaints, injury details,
and medical history through point-n-click, voice recognition, pictures and video, and/or text data
entry for continuous feed to destination emergency department and trauma centers.
•m911 application connecting Citizen-to-First Responder
 a cloud based mobile platform that opens a direct line of communication between the citizen and
emergency first responders (augmenting the initial call to 911) including safety guides educating
and preparing citizens to report emergencies and crimes saving lives in 911 situations.
• Others in the queue – teletherapeutics, feeding disorder therapy, oral motor therapy,
speech, occupational & physical therapy…

15. A Proposal to Stakeholders
mHealth Hub is a multi-stake holder effort involving consumers,
employers, investors, universities, startup companies and the
health care community to create a mHealth innovation
ecosystem from research and development to deployment.
We are inviting all stakeholders interested in participating in
creating the best mHealth applications and services to join the
mHealth Hub collaboration center.
Please contact Dr. Gordon Jones at gordon@mhealthhub.com to
initiate the discussion.