SOCIAL MEDIA FOR
ENTREPRENEURS
Cairo, November 7th
Web communications
workshop
Fady Ramzy
Interact Egypt country Manager
Lets
Interact
3 30/01/2015Social Media for Entrepreneurs
This workshop is currently
TWEETED
at this Very Moment
#followinteract
Interact
Play Innovation
5
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence...
Digital Television
6
on Mobile on the Web Iptv/digital signage
Digital Signage
30/01/2015Social Media For Entrepreneurs
Semantic CMS
7 30/01/2015
Social Media For Entrepreneurs
Online
TV
Content
Assets
Existing
CMS/ECM
8 30/01/2015
Social Media For Entrepreneurs
Social Media
Mobile Apps
9 30/01/2015
Social Media For Entrepreneurs
Web
Evolution
From Web 1.0 to Web 2.0
11 30/01/2015
Social Media For Entrepreneurs
From Web 1.0 to Web 2.0
12 30/01/2015
Social Media For Entrepreneurs
Web 3.0 = The web of data
13 30/01/2015
Social Media For Entrepreneurs
14 30/01/2015
Social Media For Entrepreneurs
Social Media For Entrepreneurs
Facts & Figures
Networks Overview
16
30/01/2015
Social Media for Entrepreneurs
More than 17M internet users
General Facts – Egypt 2010
70% declare they have...
Facebook
50% of our active users
log on to Facebook in any
given day
Facebook
is more than 500 million users
Average user has 130 f...
http://www.spotonpr.com/is-social-media-important-for-
marketers-in-the-arab-world/
19
30/01/2015
Social Media for Entrepr...
20
30/01/2015
Social Media for Entrepreneurs
Egypt
22%
Facebook users in Egypt: 3,436,140 Now 4,300,000 +
Penetration in E...
21
30/01/2015
Social Media for Entrepreneurs
Egypt
22%
62%
Males using Facebook
22
30/01/2015
Social Media for Entrepreneurs
Egypt
22%
50%
From 18-24 28%
From 25-34
Age Groups on Facebook
23
30/01/2015
Social Media for Entrepreneurs
A Great Deal of
Information
Exchange
A great Network
of People
Import Your Bl...
24
30/01/2015
Social Media for Entrepreneurs
Facebook Platform: Apps/games
25
30/01/2015
Social Media for Entrepreneurs
Facebook Mobile
YouTube
27
30/01/2015
Social Media for Entrepreneurs
Exceeds the 2 billion Views per day
Broadcast Yourself
Data compiled by websi...
28
30/01/2015
Social Media for Entrepreneurs
Broadcast Yourself
Data compiled by website–monitoring.com
60%
Internet users...
29
30/01/2015
Social Media for Entrepreneurs
Ranked 3rd most visited website in
Egypt, after Google and Facebook
15 millio...
30
30/01/2015
Social Media for Entrepreneurs
Why YouTube?
Branded Channels
Subscribe
Share this video
Ratings
http://www.spotonpr.com/menatwittersurvey/31 30/01/2015Social Media for Entrepreneurs
http://www.spotonpr.com/menatwittersurvey/32 30/01/2015Social Media for Entrepreneurs
95%
Welcomed
brand
engagement
87%
Af...
http://www.spotonpr.com/menatwittersurvey/33 30/01/2015Social Media for Entrepreneurs
65%
were interested in
receiving spe...
http://www.spotonpr.com/menatwittersurvey/34 30/01/2015Social Media for Entrepreneurs
Around 300,000+ Users in EgyptGoogle
http://www.spotonpr.com/menatwittersurvey/35 30/01/2015Social Media for Entrepreneurs
Why Twitter !?
Real-Time
Engagement
...
36
30/01/2015
Social Media for Entrepreneurs
Relationships Matter
LinkedIn
37
30/01/2015
Social Media for Entrepreneurs
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member j...
38
30/01/2015
Social Media for Entrepreneurs
Learn
Share
Create a Professional Networks
Hire - Recruit
Build Relations
Con...
Web 2.0
Entrepreneurs!
Title Text
40
30/01/2015
Social Media For Entrepreneurs
Website
Online
Communications
Welcome to the “Online World”
Newsle...
Title Text
41
30/01/2015
Social Media For Entrepreneurs
Youtube
Social
Media
Your Social Media “Identity”
Facebook
Linkedi...
Web 3.0
Smartup!
43 30/01/2015Social Media for Entrepreneurs
44 30/01/2015Social Media for Entrepreneurs
Blog
45 30/01/2015Social Media for Entrepreneurs
Newsletter
46 30/01/2015Social Media for Entrepreneurs
Email signature
47 30/01/2015Social Media for Entrepreneurs
Twitter
48 30/01/2015Social Media for Entrepreneurs
Linkedin
49 30/01/2015Social Media for Entrepreneurs
Flickr
50 30/01/2015Social Media for Entrepreneurs
YouTube
51 30/01/2015Social Media for Entrepreneurs
SlideShare
52
Social Media Monitoring
30/01/2015Social Media for Entrepreneurs
53
Web Analytics
30/01/2015Social Media for Entrepreneurs
Boosting
relations
55 30/01/2015
Social Media for Entrepreneurs
56 30/01/2015
Social Media for Entrepreneurs
What can social media
do for your business?
58 30/01/2015Social Media for Entrepreneurs
How to Plan and Execute an effective
“Integrated Social Media” strategy
60
30/01/2015
Social Media for Entrepreneurs
Doing business over social media is a Paradigm Shift
Don't Sell You do not ma...
61 30/01/2015Social Media for Entrepreneurs
What’s
My Goal?
Online
Presence ?
Image?
Credibility?
Engagement?
Interaction?...
62 30/01/2015Social Media for Entrepreneurs
Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Co...
63 30/01/2015Social Media for Entrepreneurs
Implement …… Find & Retain Your Customer
Direct
Them to all your Social
Media ...
The Mobile Era
65
1.Productivity
(email, calendar,...)
2.Services /
Utilities (information,
updates, notification)
3.Entertainment
(games...
66 30/01/2015Social Media for Entrepreneurs
Mobile apps? What’s next?
67
Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
‫شكرا‬
30/01/2015
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Interact - Social Media for Entrepreneurs Workshop

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Entrepreneurship Empowerment Symposium - Session 06: Online Communications: from Web 2.0 Startups to Web 3.0 Smartups by Fady Ramzy, the Country manager of Interact Egypt

Interact - Social Media for Entrepreneurs Workshop

  1. 1. SOCIAL MEDIA FOR ENTREPRENEURS Cairo, November 7th Web communications workshop Fady Ramzy Interact Egypt country Manager
  2. 2. Lets Interact
  3. 3. 3 30/01/2015Social Media for Entrepreneurs This workshop is currently TWEETED at this Very Moment #followinteract
  4. 4. Interact Play Innovation
  5. 5. 5 - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions Interact SpA 30/01/2015 Social Media For Entrepreneurs
  6. 6. Digital Television 6 on Mobile on the Web Iptv/digital signage Digital Signage 30/01/2015Social Media For Entrepreneurs
  7. 7. Semantic CMS 7 30/01/2015 Social Media For Entrepreneurs Online TV Content Assets Existing CMS/ECM
  8. 8. 8 30/01/2015 Social Media For Entrepreneurs Social Media
  9. 9. Mobile Apps 9 30/01/2015 Social Media For Entrepreneurs
  10. 10. Web Evolution
  11. 11. From Web 1.0 to Web 2.0 11 30/01/2015 Social Media For Entrepreneurs
  12. 12. From Web 1.0 to Web 2.0 12 30/01/2015 Social Media For Entrepreneurs
  13. 13. Web 3.0 = The web of data 13 30/01/2015 Social Media For Entrepreneurs
  14. 14. 14 30/01/2015 Social Media For Entrepreneurs Social Media For Entrepreneurs
  15. 15. Facts & Figures Networks Overview
  16. 16. 16 30/01/2015 Social Media for Entrepreneurs More than 17M internet users General Facts – Egypt 2010 70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet
  17. 17. Facebook
  18. 18. 50% of our active users log on to Facebook in any given day Facebook is more than 500 million users Average user has 130 friends
  19. 19. http://www.spotonpr.com/is-social-media-important-for- marketers-in-the-arab-world/ 19 30/01/2015 Social Media for Entrepreneurs Facebook in the Middle East and North Africa 15 million now 17 million active users across the MENA. MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION Egypt 22% Saudi Arabia 15% Tunisia 10% Morocco 12% UAE 11%
  20. 20. 20 30/01/2015 Social Media for Entrepreneurs Egypt 22% Facebook users in Egypt: 3,436,140 Now 4,300,000 + Penetration in Egypt: 4.21% Now 5.36% Online penetration in Egypt: 25.28%
  21. 21. 21 30/01/2015 Social Media for Entrepreneurs Egypt 22% 62% Males using Facebook
  22. 22. 22 30/01/2015 Social Media for Entrepreneurs Egypt 22% 50% From 18-24 28% From 25-34 Age Groups on Facebook
  23. 23. 23 30/01/2015 Social Media for Entrepreneurs A Great Deal of Information Exchange A great Network of People Import Your Blog SHARING Videos Photos Notes Update your Status Your Group & Fan Page Why Facebook??
  24. 24. 24 30/01/2015 Social Media for Entrepreneurs Facebook Platform: Apps/games
  25. 25. 25 30/01/2015 Social Media for Entrepreneurs Facebook Mobile
  26. 26. YouTube
  27. 27. 27 30/01/2015 Social Media for Entrepreneurs Exceeds the 2 billion Views per day Broadcast Yourself Data compiled by website–monitoring.com 48.2 million users excluding casual surfers Localized in 23 Countries --- 24 Languages
  28. 28. 28 30/01/2015 Social Media for Entrepreneurs Broadcast Yourself Data compiled by website–monitoring.com 60% Internet users Watch Videos Online up 33% in 2.5 year. 24 Hrs of videos/ per min
  29. 29. 29 30/01/2015 Social Media for Entrepreneurs Ranked 3rd most visited website in Egypt, after Google and Facebook 15 million playbacks per day in Egypt. . Broadcast Yourself Data compiled by Alexa & Google In Egypt
  30. 30. 30 30/01/2015 Social Media for Entrepreneurs Why YouTube? Branded Channels Subscribe Share this video Ratings
  31. 31. http://www.spotonpr.com/menatwittersurvey/31 30/01/2015Social Media for Entrepreneurs
  32. 32. http://www.spotonpr.com/menatwittersurvey/32 30/01/2015Social Media for Entrepreneurs 95% Welcomed brand engagement 87% Affected their perception of a brand/Company 88% recommend a brand based on their experience on Twitter 82% Admit preference for brands that they knew via Twitter
  33. 33. http://www.spotonpr.com/menatwittersurvey/33 30/01/2015Social Media for Entrepreneurs 65% were interested in receiving special offers & coupons from brands on Twitter 50% had purchased a product or service as a result of Twitter 50% Surveyed, received customer service via Twitter
  34. 34. http://www.spotonpr.com/menatwittersurvey/34 30/01/2015Social Media for Entrepreneurs Around 300,000+ Users in EgyptGoogle
  35. 35. http://www.spotonpr.com/menatwittersurvey/35 30/01/2015Social Media for Entrepreneurs Why Twitter !? Real-Time Engagement Constant news Updates Interaction Engagement Timeliness Feedback
  36. 36. 36 30/01/2015 Social Media for Entrepreneurs Relationships Matter LinkedIn
  37. 37. 37 30/01/2015 Social Media for Entrepreneurs Over 80,000,000 Registered User on Linked in –(press.Linkedin) A new member joins approximately every second Executives from all Fortune 500 companies Around 100,000visitor/user in Egypt Linkedin press & Google Relationships Matter
  38. 38. 38 30/01/2015 Social Media for Entrepreneurs Learn Share Create a Professional Networks Hire - Recruit Build Relations Connect & Re-connect Contact - Inquire Why Linkedin!? Find LEADS
  39. 39. Web 2.0 Entrepreneurs!
  40. 40. Title Text 40 30/01/2015 Social Media For Entrepreneurs Website Online Communications Welcome to the “Online World” NewslettersOnline Video Social Media Identity Web Data Analytics SEO Blog Mobile
  41. 41. Title Text 41 30/01/2015 Social Media For Entrepreneurs Youtube Social Media Your Social Media “Identity” Facebook Linkedin Social Media Monitoring Social Media tools Twitter
  42. 42. Web 3.0 Smartup!
  43. 43. 43 30/01/2015Social Media for Entrepreneurs
  44. 44. 44 30/01/2015Social Media for Entrepreneurs Blog
  45. 45. 45 30/01/2015Social Media for Entrepreneurs Newsletter
  46. 46. 46 30/01/2015Social Media for Entrepreneurs Email signature
  47. 47. 47 30/01/2015Social Media for Entrepreneurs Twitter
  48. 48. 48 30/01/2015Social Media for Entrepreneurs Linkedin
  49. 49. 49 30/01/2015Social Media for Entrepreneurs Flickr
  50. 50. 50 30/01/2015Social Media for Entrepreneurs YouTube
  51. 51. 51 30/01/2015Social Media for Entrepreneurs SlideShare
  52. 52. 52 Social Media Monitoring 30/01/2015Social Media for Entrepreneurs
  53. 53. 53 Web Analytics 30/01/2015Social Media for Entrepreneurs
  54. 54. Boosting relations
  55. 55. 55 30/01/2015 Social Media for Entrepreneurs
  56. 56. 56 30/01/2015 Social Media for Entrepreneurs
  57. 57. What can social media do for your business?
  58. 58. 58 30/01/2015Social Media for Entrepreneurs
  59. 59. How to Plan and Execute an effective “Integrated Social Media” strategy
  60. 60. 60 30/01/2015 Social Media for Entrepreneurs Doing business over social media is a Paradigm Shift Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy Duncan Got a lead? Then KISS…… KEEP IT SUPER SIMPLE
  61. 61. 61 30/01/2015Social Media for Entrepreneurs What’s My Goal? Online Presence ? Image? Credibility? Engagement? Interaction? Feedback Start by Questions!
  62. 62. 62 30/01/2015Social Media for Entrepreneurs Priority Of Your Needs Show Expertise Behind Logo Humanize your Brand Build Comfort with ClientConsult Train Listen Fail to plan, is plan to fail!
  63. 63. 63 30/01/2015Social Media for Entrepreneurs Implement …… Find & Retain Your Customer Direct Them to all your Social Media accounts Encourage Them to be your Fans/Friends/Followers To share your content. Retweet you! Build A base of interactive customers! A Network community Promote Your brand/Activities/ Events/News sales
  64. 64. The Mobile Era
  65. 65. 65 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media) 30/01/2015Social Media for Entrepreneurs
  66. 66. 66 30/01/2015Social Media for Entrepreneurs Mobile apps? What’s next?
  67. 67. 67 Interact Egypt 7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.itGrazie! ‫شكرا‬ 30/01/2015
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