Interact - Social Media for Entrepreneurs Workshop

SOCIAL MEDIA FOR ENTREPRENEURS
Web communications workshop
Cairo, November 7th
Fady Ramzy
Interact Egypt country Manager

Lets
Interact

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This workshop is currentlyTWEETEDat this Very Moment
#followinteract
Social Media for Entrepreneurs

Interact
Play Innovation

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Interact SpA
Founded in 1995 in Italy
Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg
International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait
Joint Stock Company in December 2008
Interact Egypt
Launched in June 2009
Headquarter for MENA solutions & services
R&D for Mobile Solutions
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Social Media For Entrepreneurs

Digital Television
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Digital Signage
onthe Web
on Mobile
Iptv/digital signage
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Online
TV
Semantic CMS
Existing
CMS/ECM
Content
Assets
External DBs
Internal DBs
Mobile
Site
WebSite
Linked Data
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SM

Social Media
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Mobile Apps
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Web
Evolution

From Web 1.0 to Web 2.0
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From Web 1.0 to Web 2.0
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Web 3.0 = The web of data
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Facts & Figures
Networks Overview

General Facts – Egypt 2010
More than 17M internet users
70% declare they have seen online video at least once/week
13% of internet users use Mobile Internet
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Facebook

Facebook
is more than 500 million users
50% of our active users
log on to Facebook in any given day
Average user has 130 friends

Facebook in the Middle East and North Africa
15 million now 17 million active users across the MENA.
Tunisia
10%
UAE 11%
Morocco
12%
Egypt
22%
Saudi Arabia
15%
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/
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Egypt
22%
Facebook users in Egypt: 3,436,140 Now4,300,000 +
Penetration in Egypt: 4.21%Now5.36%
Online penetration in Egypt: 25.28%
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Egypt
22%
62%
Males using Facebook
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Egypt
22%
Age Groups on Facebook
50%From 18-24
28%
From 25-34
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Why Facebook??
A Great Deal of Information Exchange
A great Network of People
SHARING
Videos
Photos
Notes
Import Your Blog
Your Group & Fan Page
Update your Status
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Facebook Platform: Apps/games
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Facebook Mobile
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YouTube

Broadcast Yourself
48.2
million users excluding casual surfers
Exceeds the 2 billion Views per day
Localized in 23 Countries --- 24 Languages
Data compiled by website–monitoring.com
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Broadcast Yourself
up 33%
in 2.5 year.
60%
Internet users Watch Videos Online
24 Hrs
of videos/ per min
Data compiled by website–monitoring.com
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Broadcast Yourself
In Egypt
Ranked 3rd most visited website in
Egypt, after Google and Facebook
15 million
playbacks per day in Egypt.
.
Data compiled by Alexa & Google
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Why YouTube?
Share this video
Subscribe
Ratings
Branded Channels
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http://www.spotonpr.com/menatwittersurvey/
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82%
Admit preference for brands that they knew via Twitter
88%
recommend a brand based on their experience on Twitter
87%
Affected their perception of a brand/Company
95%
Welcomed brand engagement

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50%
Surveyed, received customer service via Twitter
50%
had purchased a product or service as a result of Twitter
65%
were interested in receiving special offers & coupons from brands on Twitter

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Around 300,000+ Users in Egypt
Google

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Why Twitter !?
Real-Time
Engagement
Constant news
Updates
Timeliness
Feedback
Interaction
Engagement

Relationships Matter
LinkedIn
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Relationships Matter
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member joins approximately every second
Executives from all Fortune500 companies
Around 100,000 visitor/user in Egypt
Linkedin press & Google
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Why Linkedin!?
Learn
Share
Build Relations
Be Found
Find
Hire - Recruit
Connect & Re-connect
Create a Professional Networks
Contact - Inquire
Find LEADS
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Web 2.0
Entrepreneurs!

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Welcome to the “Online World”
Newsletters
Website
Online Video
Blog
Social Media
Identity
SEO
Online
Communications
Web Data Analytics
Mobile
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Your Social Media “Identity”
Facebook
Linkedin
Youtube
Twitter
Social Media
Monitoring
Social Media
tools
Social Media
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Web 3.0
Smartup!

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Blog
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Newsletter
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Email signature
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Twitter
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Linkedin
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Flickr
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YouTube
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SlideShare
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Social Media Monitoring
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Web Analytics
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Boosting relations

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What can social media do for your business?

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How to Plan and Execute an effective “Integrated Social Media” strategy

Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? Then KISS……KEEP IT SUPER SIMPLE
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Start by Questions!
What’s My Goal?
Engagement?
Interaction?
Online
Presence ?
Image?
Credibility?
Feedback
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Fail to plan, is plan to fail!
Priority Of Your Needs
Humanize your Brand
Listen
Show Expertise Behind Logo
Train
Consult
Build Comfort with Client
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Implement …… Find & Retain Your Customer
Encourage
Them to be your Fans/Friends/Followers
To share your content.
Retweet you!
Direct
Them to all your Social Media accounts
Promote
Your brand/Activities/
Events/News
sales
Build
A base of interactive customers! A Network community
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The Mobile Era

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{
Productivity (email, calendar,...)
Services / Utilities(information, updates, notification)
Entertainment (games, fun, Social media)
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Mobile apps? What’s next?
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Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.it
Grazie!شكرا
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Interact - Social Media for Entrepreneurs Workshop

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