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Interact - Social Media for Entrepreneurs Workshop

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Entrepreneurship Empowerment Symposium - Session 06: Online Communications: from Web 2.0 Startups to Web 3.0 Smartups by Fady Ramzy, the Country manager of Interact Egypt

Entrepreneurship Empowerment Symposium - Session 06: Online Communications: from Web 2.0 Startups to Web 3.0 Smartups by Fady Ramzy, the Country manager of Interact Egypt

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  • 1. SOCIAL MEDIA FOR ENTREPRENEURS
    Web communications workshop
    Cairo, November 7th
    Fady Ramzy
    Interact Egypt country Manager
  • 2. Lets
    Interact
  • 3. 3
    07/11/2010
    This workshop is currentlyTWEETEDat this Very Moment
    #followinteract
    Social Media for Entrepreneurs
  • 4. Interact
    Play Innovation
  • 5. 5
    Interact SpA
    Founded in 1995 in Italy
    Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg
    International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait
    Joint Stock Company in December 2008
    Interact Egypt
    • Launched in June 2009
    • 6. Headquarter for MENA solutions & services
    • 7. R&D for Mobile Solutions
    07/11/2010
    Social Media For Entrepreneurs
  • 8. Digital Television
    6
    Digital Signage
    onthe Web
    on Mobile
    Iptv/digital signage
    07/11/2010
    Social Media For Entrepreneurs
  • 9. Online
    TV
    Semantic CMS
    Existing
    CMS/ECM
    Content
    Assets
    External DBs
    Internal DBs
    Mobile
    Site
    WebSite
    Linked Data
    7
    07/11/2010
    Social Media For Entrepreneurs
    SM
  • 10. Social Media
    8
    07/11/2010
    Social Media For Entrepreneurs
  • 11. Mobile Apps
    9
    07/11/2010
    Social Media For Entrepreneurs
  • 12. Web
    Evolution
  • 13. From Web 1.0 to Web 2.0
    11
    07/11/2010
    Social Media For Entrepreneurs
  • 14. From Web 1.0 to Web 2.0
    12
    07/11/2010
    Social Media For Entrepreneurs
  • 15. Web 3.0 = The web of data
    13
    07/11/2010
    Social Media For Entrepreneurs
  • 16. Social Media For Entrepreneurs
    14
    07/11/2010
    Social Media For Entrepreneurs
  • 17. Facts & Figures
    Networks Overview
  • 18. General Facts – Egypt 2010
    More than 17M internet users
    70% declare they have seen online video at least once/week
    13% of internet users use Mobile Internet
    16
    07/11/2010
    Social Media for Entrepreneurs
  • 19. Facebook
  • 20. Facebook
    is more than 500 million users
    50% of our active users
    log on to Facebook in any given day
    Average user has 130 friends
  • 21. Facebook in the Middle East and North Africa
    15 million now 17 million active users across the MENA.
    Tunisia
    10%
    UAE 11%
    Morocco
    12%
    Egypt
    22%
    Saudi Arabia
    15%
    MENA’S TOP FIVE FACEBOOK MARKETS
    ACCOUNT FOR 70% OF ALL USERS IN THE REGION
    http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/
    19
    07/11/2010
    Social Media for Entrepreneurs
  • 22. Egypt
    22%
    Facebook users in Egypt: 3,436,140 Now4,300,000 +
    Penetration in Egypt: 4.21%Now5.36%
    Online penetration in Egypt: 25.28%
    20
    07/11/2010
    Social Media for Entrepreneurs
  • 23. Egypt
    22%
    62%
    Males using Facebook
    21
    07/11/2010
    Social Media for Entrepreneurs
  • 24. Egypt
    22%
    Age Groups on Facebook
    50%From 18-24
    28%
    From 25-34
    22
    07/11/2010
    Social Media for Entrepreneurs
  • 25. Why Facebook??
    A Great Deal of Information Exchange
    A great Network of People
    SHARING
    Videos
    Photos
    Notes
    Import Your Blog
    Your Group & Fan Page
    Update your Status
    23
    07/11/2010
    Social Media for Entrepreneurs
  • 26. Facebook Platform: Apps/games
    24
    07/11/2010
    Social Media for Entrepreneurs
  • 27. Facebook Mobile
    25
    07/11/2010
    Social Media for Entrepreneurs
  • 28. YouTube
  • 29. Broadcast Yourself
    48.2
    million users excluding casual surfers
    Exceeds the 2 billion Views per day
    Localized in 23 Countries --- 24 Languages
    Data compiled by website–monitoring.com
    27
    07/11/2010
    Social Media for Entrepreneurs
  • 30. Broadcast Yourself
    up 33%
    in 2.5 year.
    60%
    Internet users Watch Videos Online
    24 Hrs
    of videos/ per min
    Data compiled by website–monitoring.com
    28
    07/11/2010
    Social Media for Entrepreneurs
  • 31. Broadcast Yourself
    In Egypt
    Ranked 3rd most visited website in
    Egypt, after Google and Facebook
    15 million
    playbacks per day in Egypt.
    .
    Data compiled by Alexa & Google
    29
    07/11/2010
    Social Media for Entrepreneurs
  • 32. Why YouTube?
    Share this video
    Subscribe
    Ratings
    Branded Channels
    30
    07/11/2010
    Social Media for Entrepreneurs
  • 33. http://www.spotonpr.com/menatwittersurvey/
    31
    07/11/2010
    Social Media for Entrepreneurs
  • 34. 32
    07/11/2010
    82%
    Admit preference for brands that they knew via Twitter
    88%
    recommend a brand based on their experience on Twitter
    87%
    Affected their perception of a brand/Company
    95%
    Welcomed brand engagement
    http://www.spotonpr.com/menatwittersurvey/
    Social Media for Entrepreneurs
  • 35. http://www.spotonpr.com/menatwittersurvey/
    33
    07/11/2010
    50%
    Surveyed, received customer service via Twitter
    50%
    had purchased a product or service as a result of Twitter
    65%
    were interested in receiving special offers & coupons from brands on Twitter
    Social Media for Entrepreneurs
  • 36. http://www.spotonpr.com/menatwittersurvey/
    34
    07/11/2010
    Around 300,000+ Users in Egypt
    Google
    Social Media for Entrepreneurs
  • 37. 35
    07/11/2010
    Why Twitter !?
    Real-Time
    Engagement
    Constant news
    Updates
    Timeliness
    Feedback
    Interaction
    Engagement
    http://www.spotonpr.com/menatwittersurvey/
    Social Media for Entrepreneurs
  • 38. Relationships Matter
    LinkedIn
    36
    07/11/2010
    Social Media for Entrepreneurs
  • 39. Relationships Matter
    Over 80,000,000 Registered User on Linked in –(press.Linkedin)
    A new member joins approximately every second
    Executives from all Fortune500 companies
    Around 100,000 visitor/user in Egypt
    Linkedin press & Google
    37
    07/11/2010
    Social Media for Entrepreneurs
  • 40. Why Linkedin!?
    Learn
    Share
    Build Relations
    Be Found
    Find
    Hire - Recruit
    Connect & Re-connect
    Create a Professional Networks
    Contact - Inquire
    Find LEADS
    38
    07/11/2010
    Social Media for Entrepreneurs
  • 41. Web 2.0
    Entrepreneurs!
  • 42. 40
    Welcome to the “Online World”
    Newsletters
    Website
    Online Video
    Blog
    Social Media
    Identity
    SEO
    Online
    Communications
    Web Data Analytics
    Mobile
    07/11/2010
    Social Media For Entrepreneurs
  • 43. 41
    Your Social Media “Identity”
    Facebook
    Linkedin
    Youtube
    Twitter
    Social Media
    Monitoring
    Social Media
    tools
    Social Media
    07/11/2010
    Social Media For Entrepreneurs
  • 44. Web 3.0
    Smartup!
  • 45. 43
    07/11/2010
    Social Media for Entrepreneurs
  • 46. Blog
    44
    07/11/2010
    Social Media for Entrepreneurs
  • 47. Newsletter
    45
    07/11/2010
    Social Media for Entrepreneurs
  • 48. Email signature
    46
    07/11/2010
    Social Media for Entrepreneurs
  • 49. Twitter
    47
    07/11/2010
    Social Media for Entrepreneurs
  • 50. Linkedin
    48
    07/11/2010
    Social Media for Entrepreneurs
  • 51. Flickr
    49
    07/11/2010
    Social Media for Entrepreneurs
  • 52. YouTube
    50
    07/11/2010
    Social Media for Entrepreneurs
  • 53. SlideShare
    51
    07/11/2010
    Social Media for Entrepreneurs
  • 54. 52
    Social Media Monitoring
    07/11/2010
    Social Media for Entrepreneurs
  • 55. 53
    Web Analytics
    07/11/2010
    Social Media for Entrepreneurs
  • 56. Boosting relations
  • 57. 55
    07/11/2010
    Social Media for Entrepreneurs
  • 58. 56
    07/11/2010
    Social Media for Entrepreneurs
  • 59. What can social media do for your business?
  • 60. 58
    07/11/2010
    Social Media for Entrepreneurs
  • 61. How to Plan and Execute an effective “Integrated Social Media” strategy
  • 62. Doing business over social media is a Paradigm Shift
    Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content
    “Look for broken arms”Andy Duncan
    Got a lead? Then KISS……KEEP IT SUPER SIMPLE
    60
    07/11/2010
    Social Media for Entrepreneurs
  • 63. Start by Questions!
    What’s My Goal?
    Engagement?
    Interaction?
    Online
    Presence ?
    Image?
    Credibility?
    Feedback
    61
    07/11/2010
    Social Media for Entrepreneurs
  • 64. Fail to plan, is plan to fail!
    Priority Of Your Needs
    Humanize your Brand
    Listen
    Show Expertise Behind Logo
    Train
    Consult
    Build Comfort with Client
    62
    07/11/2010
    Social Media for Entrepreneurs
  • 65. Implement …… Find & Retain Your Customer
    Encourage
    Them to be your Fans/Friends/Followers
    To share your content.
    Retweet you!
    Direct
    Them to all your Social Media accounts
    Promote
    Your brand/Activities/
    Events/News
    sales
    Build
    A base of interactive customers! A Network community
    63
    07/11/2010
    Social Media for Entrepreneurs
  • 66. The Mobile Era
  • 67. 3
    {
    Productivity (email, calendar,...)
    Services / Utilities(information, updates, notification)
    Entertainment (games, fun, Social media)
    Social Media for Entrepreneurs
    65
    07/11/2010
  • 68. Mobile apps? What’s next?
    66
    07/11/2010
    Social Media for Entrepreneurs
  • 69. Interact Egypt
    7B Omar Shaaban,
    Nasr city, Cairo
    http://Egypt.interact.it
    Grazie!شكرا
    67
    07/11/2010