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SOCIAL MEDIA FOR
ENTREPRENEURS
Cairo, November 7th
Web communications
workshop
Fady Ramzy
Interact Egypt country Manager
Lets
Interact
3 30/01/2015Social Media for Entrepreneurs
This workshop is currently
TWEETED
at this Very Moment
#followinteract
Interact
Play Innovation
5
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in Italy, Greece, Egypt, Tunisia,
Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
Interact SpA
30/01/2015
Social Media For Entrepreneurs
Digital Television
6
on Mobile on the Web Iptv/digital signage
Digital Signage
30/01/2015Social Media For Entrepreneurs
Semantic CMS
7 30/01/2015
Social Media For Entrepreneurs
Online
TV
Content
Assets
Existing
CMS/ECM
8 30/01/2015
Social Media For Entrepreneurs
Social Media
Mobile Apps
9 30/01/2015
Social Media For Entrepreneurs
Web
Evolution
From Web 1.0 to Web 2.0
11 30/01/2015
Social Media For Entrepreneurs
From Web 1.0 to Web 2.0
12 30/01/2015
Social Media For Entrepreneurs
Web 3.0 = The web of data
13 30/01/2015
Social Media For Entrepreneurs
14 30/01/2015
Social Media For Entrepreneurs
Social Media For Entrepreneurs
Facts & Figures
Networks Overview
16
30/01/2015
Social Media for Entrepreneurs
More than 17M internet users
General Facts – Egypt 2010
70% declare they have seen online video at least once/week
13% of internet users use Mobile Internet
Facebook
50% of our active users
log on to Facebook in any
given day
Facebook
is more than 500 million users
Average user has 130 friends
http://www.spotonpr.com/is-social-media-important-for-
marketers-in-the-arab-world/
19
30/01/2015
Social Media for Entrepreneurs
Facebook in the Middle East and North Africa
15 million now 17 million active users across the MENA.
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
Egypt
22%
Saudi
Arabia
15%
Tunisia
10%
Morocco
12%
UAE 11%
20
30/01/2015
Social Media for Entrepreneurs
Egypt
22%
Facebook users in Egypt: 3,436,140 Now 4,300,000 +
Penetration in Egypt: 4.21% Now 5.36%
Online penetration in Egypt: 25.28%
21
30/01/2015
Social Media for Entrepreneurs
Egypt
22%
62%
Males using Facebook
22
30/01/2015
Social Media for Entrepreneurs
Egypt
22%
50%
From 18-24 28%
From 25-34
Age Groups on Facebook
23
30/01/2015
Social Media for Entrepreneurs
A Great Deal of
Information
Exchange
A great Network
of People
Import Your Blog
SHARING
Videos
Photos
Notes
Update your Status
Your Group & Fan Page
Why Facebook??
24
30/01/2015
Social Media for Entrepreneurs
Facebook Platform: Apps/games
25
30/01/2015
Social Media for Entrepreneurs
Facebook Mobile
YouTube
27
30/01/2015
Social Media for Entrepreneurs
Exceeds the 2 billion Views per day
Broadcast Yourself
Data compiled by website–monitoring.com
48.2
million users excluding casual surfers
Localized in 23 Countries --- 24 Languages
28
30/01/2015
Social Media for Entrepreneurs
Broadcast Yourself
Data compiled by website–monitoring.com
60%
Internet users Watch Videos Online
up 33%
in 2.5 year.
24 Hrs
of videos/ per min
29
30/01/2015
Social Media for Entrepreneurs
Ranked 3rd most visited website in
Egypt, after Google and Facebook
15 million
playbacks per day in Egypt.
.
Broadcast Yourself
Data compiled by Alexa & Google
In Egypt
30
30/01/2015
Social Media for Entrepreneurs
Why YouTube?
Branded Channels
Subscribe
Share this video
Ratings
http://www.spotonpr.com/menatwittersurvey/31 30/01/2015Social Media for Entrepreneurs
http://www.spotonpr.com/menatwittersurvey/32 30/01/2015Social Media for Entrepreneurs
95%
Welcomed
brand
engagement
87%
Affected their
perception of a
brand/Company
88%
recommend a
brand based on
their experience
on Twitter
82%
Admit preference
for brands that they
knew via Twitter
http://www.spotonpr.com/menatwittersurvey/33 30/01/2015Social Media for Entrepreneurs
65%
were interested in
receiving special
offers & coupons
from brands on
Twitter
50%
had purchased a
product or service
as a result of Twitter
50%
Surveyed, received
customer service
via Twitter
http://www.spotonpr.com/menatwittersurvey/34 30/01/2015Social Media for Entrepreneurs
Around 300,000+ Users in EgyptGoogle
http://www.spotonpr.com/menatwittersurvey/35 30/01/2015Social Media for Entrepreneurs
Why Twitter !?
Real-Time
Engagement
Constant news
Updates
Interaction
Engagement
Timeliness
Feedback
36
30/01/2015
Social Media for Entrepreneurs
Relationships Matter
LinkedIn
37
30/01/2015
Social Media for Entrepreneurs
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member joins approximately every second
Executives from all Fortune 500 companies
Around 100,000visitor/user in Egypt
Linkedin press & Google
Relationships Matter
38
30/01/2015
Social Media for Entrepreneurs
Learn
Share
Create a Professional Networks
Hire - Recruit
Build Relations
Connect & Re-connect
Contact - Inquire
Why Linkedin!?
Find LEADS
Web 2.0
Entrepreneurs!
Title Text
40
30/01/2015
Social Media For Entrepreneurs
Website
Online
Communications
Welcome to the “Online World”
NewslettersOnline
Video
Social
Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
41
30/01/2015
Social Media For Entrepreneurs
Youtube
Social
Media
Your Social Media “Identity”
Facebook
Linkedin
Social
Media
Monitoring Social
Media
tools
Twitter
Web 3.0
Smartup!
43 30/01/2015Social Media for Entrepreneurs
44 30/01/2015Social Media for Entrepreneurs
Blog
45 30/01/2015Social Media for Entrepreneurs
Newsletter
46 30/01/2015Social Media for Entrepreneurs
Email signature
47 30/01/2015Social Media for Entrepreneurs
Twitter
48 30/01/2015Social Media for Entrepreneurs
Linkedin
49 30/01/2015Social Media for Entrepreneurs
Flickr
50 30/01/2015Social Media for Entrepreneurs
YouTube
51 30/01/2015Social Media for Entrepreneurs
SlideShare
52
Social Media Monitoring
30/01/2015Social Media for Entrepreneurs
53
Web Analytics
30/01/2015Social Media for Entrepreneurs
Boosting
relations
55 30/01/2015
Social Media for Entrepreneurs
56 30/01/2015
Social Media for Entrepreneurs
What can social media
do for your business?
58 30/01/2015Social Media for Entrepreneurs
How to Plan and Execute an effective
“Integrated Social Media” strategy
60
30/01/2015
Social Media for Entrepreneurs
Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? Then KISS……
KEEP IT SUPER SIMPLE
61 30/01/2015Social Media for Entrepreneurs
What’s
My Goal?
Online
Presence ?
Image?
Credibility?
Engagement?
Interaction?
Feedback
Start by Questions!
62 30/01/2015Social Media for Entrepreneurs
Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!
63 30/01/2015Social Media for Entrepreneurs
Implement …… Find & Retain Your Customer
Direct
Them to all your Social
Media accounts
Encourage
Them to be your
Fans/Friends/Followers
To share your content.
Retweet you!
Build
A base of interactive
customers! A
Network community
Promote
Your brand/Activities/
Events/News
sales
The Mobile Era
65
1.Productivity
(email, calendar,...)
2.Services /
Utilities (information,
updates, notification)
3.Entertainment
(games, fun, Social media)
30/01/2015Social Media for Entrepreneurs
66 30/01/2015Social Media for Entrepreneurs
Mobile apps? What’s next?
67
Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
‫شكرا‬
30/01/2015

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Interact - Social Media for Entrepreneurs Workshop