This workshop presentation discusses the use of social media for entrepreneurs. It provides an overview of major social media platforms like Facebook, YouTube, Twitter and LinkedIn and their usage statistics. The presentation also outlines strategies for developing an effective integrated social media presence and maximizing its benefits for businesses. This includes understanding goals, priority needs, implementing an online presence, engaging customers and the importance of a mobile strategy.
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- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in Italy, Greece, Egypt, Tunisia,
Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
Interact SpA
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Social Media For Entrepreneurs
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Social Media for Entrepreneurs
More than 17M internet users
General Facts – Egypt 2010
70% declare they have seen online video at least once/week
13% of internet users use Mobile Internet
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Social Media for Entrepreneurs
Egypt
22%
Facebook users in Egypt: 3,436,140 Now 4,300,000 +
Penetration in Egypt: 4.21% Now 5.36%
Online penetration in Egypt: 25.28%
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Social Media for Entrepreneurs
A Great Deal of
Information
Exchange
A great Network
of People
Import Your Blog
SHARING
Videos
Photos
Notes
Update your Status
Your Group & Fan Page
Why Facebook??
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Social Media for Entrepreneurs
Exceeds the 2 billion Views per day
Broadcast Yourself
Data compiled by website–monitoring.com
48.2
million users excluding casual surfers
Localized in 23 Countries --- 24 Languages
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Social Media for Entrepreneurs
Broadcast Yourself
Data compiled by website–monitoring.com
60%
Internet users Watch Videos Online
up 33%
in 2.5 year.
24 Hrs
of videos/ per min
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Social Media for Entrepreneurs
Ranked 3rd most visited website in
Egypt, after Google and Facebook
15 million
playbacks per day in Egypt.
.
Broadcast Yourself
Data compiled by Alexa & Google
In Egypt
32. http://www.spotonpr.com/menatwittersurvey/32 30/01/2015Social Media for Entrepreneurs
95%
Welcomed
brand
engagement
87%
Affected their
perception of a
brand/Company
88%
recommend a
brand based on
their experience
on Twitter
82%
Admit preference
for brands that they
knew via Twitter
33. http://www.spotonpr.com/menatwittersurvey/33 30/01/2015Social Media for Entrepreneurs
65%
were interested in
receiving special
offers & coupons
from brands on
Twitter
50%
had purchased a
product or service
as a result of Twitter
50%
Surveyed, received
customer service
via Twitter
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Social Media for Entrepreneurs
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member joins approximately every second
Executives from all Fortune 500 companies
Around 100,000visitor/user in Egypt
Linkedin press & Google
Relationships Matter
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Social Media for Entrepreneurs
Learn
Share
Create a Professional Networks
Hire - Recruit
Build Relations
Connect & Re-connect
Contact - Inquire
Why Linkedin!?
Find LEADS
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Social Media For Entrepreneurs
Website
Online
Communications
Welcome to the “Online World”
NewslettersOnline
Video
Social
Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
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Social Media For Entrepreneurs
Youtube
Social
Media
Your Social Media “Identity”
Facebook
Linkedin
Social
Media
Monitoring Social
Media
tools
Twitter
59. How to Plan and Execute an effective
“Integrated Social Media” strategy
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Social Media for Entrepreneurs
Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? Then KISS……
KEEP IT SUPER SIMPLE
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What’s
My Goal?
Online
Presence ?
Image?
Credibility?
Engagement?
Interaction?
Feedback
Start by Questions!
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Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!
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Implement …… Find & Retain Your Customer
Direct
Them to all your Social
Media accounts
Encourage
Them to be your
Fans/Friends/Followers
To share your content.
Retweet you!
Build
A base of interactive
customers! A
Network community
Promote
Your brand/Activities/
Events/News
sales