Elcc five year_achievement_report

Five‐Year Achievement Report 2004‐2009 This report was developed and published by the E‐Learning Competence center (ELCC) to portray the past years accomplishments since the center’s inception in 2004. The ELCC five‐year achievement report reflects the center’s willingness to continue and progress within its mandate extending its experience, lessons learnt and implementation mechanisms for the socioeconomic development of the country. © Copyright E‐Learning Competence Center 2010 A Subsidiary of Ministry of Communications and Information Technology

` List of Diagrams Diagram 1: ELCC Implementation Model Diagram 2: e‐Content Development Workflow Diagram 3: Process of Establishing Academies Diagram 4: LLL Framework Diagram 5: NDN Delivery Outlets Diagram 6: Curricula Portfolio of Cisco Academy Program Diagram 7: Cisco Entrepreneur Institute Model for Integration ELCC’s Developed Content Diagram 8: Cisco Entrepreneur Institute Courses Diagram 9: Implementation Model for ELCC Entrepreneurship Education Program List of Tables Table 1: IT Essentials Cisco Academy Training Centre (CATC) Activities Table 2: Total Delivery Centers Table 3: Cisco Entrepreneur Institute Regional Training Center Activities Table 4: Delivery Centers by Sector Table 5: Total Beneficiaries of ELCC’s E‐Learning Programs (2004‐2009) Table 6: Created Jobs

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Preface Learning and education are increasingly becoming fundamental to the progress of countries—for economic prosperity, social well‐being and personal fulfillment. They have long been the path to opportunity and prosperity. E‐learning is changing the way enterprises and individuals gain competitive advantage through improved human performance. The e‐Learning practice is proved to have indispensible power in developing skills that generate an entrepreneurial mindset and in deploying innovative solutions to increase access, improve performance, reduce cost of delivery and offer convenience and flexibility to learners. Equally important is the powerful influence that e‐Learning exerts in leveraging scarce resources and creating equal opportunities for learning. Aware of the vital importance of education as a driver of the economy, the Government of Egypt (GoE) has long made educational reform a priority, major component of which is the utilization of technology in education. The Egyptian government wanted to improve the country’s ability to compete in the global economy by equipping citizens and enterprises with the technology and management skills they need to succeed. In 2004, the Ministry of Communications and Information Technology established the e‐Learning Competence Center (ELCC) in partnership with Cisco to integrate cutting‐edge ICTs in the educational reform plans and learning processes and help enhance Egypt’s socio‐economic development and secure a strong competitive position in the global market through the provision of a comprehensive, scalable Web‐ based e‐learning authoring, delivery and management systems. The ELCC was also designed to be the heart of the national e‐Learning industry, developing the national e‐learning model and content for the entire country, and training the instructors who would roll‐out training to thousands of students. In five‐year time, the ELCC attained notable achievements within several areas, namely: content development and localization, curriculum development, national delivery network, industry development, research and development (R&D), lifelong learning and training on the national, regional and international levels. Today, the ELCC serves as the central vehicle in Egypt for bridging the gap among Egyptian SMEs, knowledge workers and the global economy. The center equips young Egyptian professionals with the cutting‐edge business and technology skills they need to help their businesses become efficient, productive, and competitive. This five‐year achievement report reflects the center’s willingness to continue and progress within its mandate extending its experience, lessons learnt and implementation models for the development of the e‐Learning/e‐content industry and the leverage of the economy. With respect to lifelong learning and training, ELCC delivered IT, executive and entrepreneurship training to over 60,000 Egyptian professionals and SMEs. To date, the center has established around 700 local academies across the country, the National e‐Learning Delivery Network, which is a network of Cisco‐ certified training centers that deliver e‐learning programs. The underlying strategy is to leverage IT clubs in high schools, technical schools, colleges, universities and community‐based organizations and maximize value through efficiency and scalable outreach in accordance with international standards. The program has graduated more than 3,000 certified instructors/facilitators. In addition, the center has launched the national lifelong learning portal, www.elcc.gov.eg, to act as the gateway of lifelong e‐learning in Egypt.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Preface In terms of content development, the center has developed, localized and delivered the IExec Business Essentials course jointly with Cisco and a team of experts from Accenture who transferred the know‐how to the center and helped build its capacities and realize its core competence in content development up to international standards. The course helped EEI deliver ICT‐related education to thousands of SMEs allover Egypt. The ELCC has actively developed the curricula and e‐learning content of educational programs provided by multinational firms and institutes such as Microsoft, IBM and Middlesex University. The center has also developed an e‐Learning Diploma that introduces certification for e‐learning professionals and practitioners to acquire competencies to design, deliver, support and evaluate effective e‐learning programs. The diploma graduated 200 students; all were hired in the market to fulfill the un‐met demand for qualified e‐learning professionals. With regards to Research and Development (R&D), The ELCC research unit has developed the E‐learning Standards to reinforce national e‐learning quality standards. The standards, developed from an international perspective and tailored to a local context, was endorsed by the Cisco Learning Institute (CLI). ELCC efforts to develop the national industry throughout the past five years are pervasive. A new profession has been created in the country as an offshoot to the center’s certification program for e‐ learning professionals, resulting in significant increase in demand for quality e‐learning content evident in the number of contracted content development projects and released bids throughout the last couple of years which gave rise to the generation of hundreds job opportunities and new career paths. the ELCC was honored two distinguished awards in recognition of its innovation in taking Egypt forward in the field of e‐Learning, – ‘Technology in Government in Africa Award’, April 2007 and ‘Cisco Project of the Year Award’, Nov 2007 – in acknowledgment of its outstanding achievements and notable impact on the socioeconomic development of the country. To realize these achievements, the ELCC deploys a success‐proven implementation model that integrates, leverages and harmonizes all resources, capacities and efforts including infrastructure, technology, know‐ how and content addressing all stakeholders and promoting the industry. Since sustainability and efficiency are key strategies, the center has developed and implanted a comprehensive plan of action to go green. The center’s experience was documented in a case study to help frame best practices in this area. The ELCC adopts a public‐private partnership model of collaboration that embarks on world‐class network of strategic alliances to enable a higher level of productivity and efficiency through an optimum exchange of expertise, intellectual property and technology. ELCC have successfully developed alliances with reputable organizations of multinational content and technology providers such as Cisco, Accenture, Microsoft, IBM, Siemens and Middlesex University. We are only at the beginning of seeing the true potential of what e‐Learning can offer and the impact that it has on the socioeconomic development of the country. Capitalizing on our built capacities, accumulated competencies, achieved results and realized impact, we look forward to put into force our core competencies towards boosting entrepreneurship and creating a vibrant community of local entrepreneurial mindset to further enable the country’s social development and economic recovery.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 1 1 |The E-Learning Competence Center 1.1 Strategic Framework Vision Founded in 2004 as an alliance between the Ministry of Communications “To Integrate cutting-edge ICTs and Information Technology (MCIT) and Cisco Systems, the E-Learning in the educational reform plans and learning processes and help Competence Center (ELCC) is Egypt’s leading organization in e-Learning with enhance Egypt’s socio- a track record of developing and delivering a wide array of state-of-the art economic development and to e-Learning courses and content, setting and disseminating the quality secure a strong competitive standards of e-Learning, providing best practice research and expert position in the global market” consultancy in e-Learning and engendering the first wave of facilitators and e-trainers into the market. To this end, the purpose of the ELCC is to act as a hub for the integration, Mission development and dissemination of e-Learning content of relevance to the “To contribute to Egypt’s economic growth and global Egyptian market. competitiveness by enhancing workforce performance and Today, the ELCC serves as the central vehicle in Egypt for bridging the gap creating job opportunities among Egyptian SMEs, knowledge workers and the global economy. The through high quality, practical, center equips young Egyptian professionals with the cutting-edge business state-of-the-art e-Learning and technology skills they need to help their businesses become efficient, and human resources productive, and competitive. development activities in compliance with the Strategic Objectives government and business Through its various activities, ELCC aims to: communities evolving needs”  Lead and develop Egypt’s e-Learning Industry and leverage its resources.  Develop a replica model of e-Learning that integrates global quality in a local context.  Disseminate e-Learning quality standards in Egypt and reinforce adherence to it by local players.  Promote and cultivate an e-Learning culture that promotes equal access to learning opportunities and efficient use of ICTs.  Create the first wave of e-Learning leaders by developing their entrepreneurship skills.  Build the country’s human resource capacities and help create job opportunities.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 2 ELCC Implementation Model The ELCC deploys a success-proven implementation model that integrates, leverages and harmonizes all resources, capacities and efforts in the most sustainable and efficient manner. The model’s Key building blocks include infrastructure, technology, knowhow, content, partners and beneficiaries. The implemented model reflects the center’s underlying strategy in making the most efficient use of the available resources (technology, human and infrastructure) and creating synergy among all stakeholders of content providers, technology providers, community development centers, government organizations and end beneficiaries to realize a widespread impact on the socioeconomic development of the country. Diagram 1: ELCC Implementation Model

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 3 1.2 Functions With our mandate to lead the e-Learning industry in Egypt, develop its capacities and serve as a driving wheel for enhancing the country’s workforce, ELCC manages a number of interdependent functions, all of which work harmoniously towards the design and implementation of state-of- the-art, quality e-Learning programs and initiatives and demonstrating best practices in this area. 1.2.1 Content Development ELCC develops a wide array of e-Learning content and courses in different disciplines in order to provide organizations and individual learners with the knowledge and skills they need to stay on the cutting edge of technology and leadership. The content development process involves the transformation of unstructured raw content into interactive and effective e-Learning content by leveraging the expertise of the center’s content development team comprising software engineers, Instructional Designers (ID)s, graphic designers and animators. Main Objectives of the Content Development Division:  Act as an enabler of the content development local industry.  Improve the Egyptian market share of the locally-developed e-Learning content.  Continuously change the academic content and curricula in e-Learning development to meet future trends and needs. Main Activities of the Content Development Division:  Analyze the learning needs of target audience  Analyze and study content  Instructional Design (ID)  Design graphics and develop animation  Publish content through content authoring tools and integrate media elements  Reporting and tracking  Testing and evaluating learning effectiveness Diagram 2: e-Content Development Workflow

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 4 1.2.2 Curricula Development and Localization ELCC Goes Green ELCC works with and coordinates the efforts of sector-specific, in-country Being fully aware of the agencies, independent Subject Matter Experts, consultants and translators subsequent effect of energy consumption on carbon to develop and localize the curricula of learning material in a variety of dioxide emissions of ICTs, and disciplines in a way that captures the essence of the concerned recognizing the critical culture/context and fully engages learners. importance of ICT as an enabler for environmental and Main Objectives of the Curricula Development and Localization Function: cultural change, the ELCC have  Provide access to specialized, quality content that is directly applicable developed and implanted a or adaptable/translatable to the local context comprehensive plan of action  Create locally adapted curricula in terms of course content to go green. The center’s (terminology and proprietary examples from the specific country, experience was documented business or industry), course organization and media creation in a case study to help frame best practices in this area and spread it allover the industry. Main Activities of the Curricula Development and Localization Function:  Modify, adapt and context-tailor the English versions of courses  Contextually translate the English versions of courses  Develop and update course content with local case studies 1.2.3 Skills Development and Lifelong Learning ELCC’s Green action plan The professional development and lifelong learning function of ELCC focuses covered four areas: on enhancing the technical, professional and entrepreneurial skills of the  The center’s operations and largest segments of citizens who have finished their formal education. the impact it has as a Increased access, scalability and outreach are at the heart of the center’s business. lifelong learning function which is made possible through the tactical and  Creating efficiency and efficient utilization of latest e-Learning tools and techniques. sustainability in its e- Learning, which is Main Objectives of the Skills Development and Lifelong learning function: inherently Green learning.  Equip citizens and businesses with the technology and business skills  Integrating sustainability strategies in the center’s needed to compete in today’s global knowledge-based economy overall corporate strategy. through the provision of high-quality, standardized IT and business  Inspiring its employees to education. get involved and take  Build the capacity of the national e-Learning/e-content and build a action. cadre of highly competent e-Learning professionals and practitioners.  Spreading knowledge and  Develop the capacity of the local e-Learning industry to adopt awareness of Green ICT innovative learning solutions in partnership with world-class firms. through online courses.  Upgrade channels of lifelong learning that foster socio-economic development through e-Learning and delivery centers.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 5 Main Activities of the Skills Development and Lifelong learning function: Lifelong Learning is an  e-Learning professionals certification programs – The certification essential part of the MCIT provides a framework for individuals to acquire the necessary training and education competencies to design, deliver, support and evaluate quality e-Learning strategy. MICT seeks to establish a connected learning programs. community that creates  Strategic alliances – Establish collaborative partnerships with technology educational experience and and content providers for the exchange of expertise, intellectual property opportunities for 21st-century and technology. learners to realize their full  Training of Trainers (ToT) – Prepare instructors to facilitate the blended potential. learning programs and provide them with the necessary IT and e-Learning management skills to manage their e-Learning classrooms. MCIT in Ten Years  Content Development and Localization – Develop first-hand, adaptable and localized content to keep training flexible and engaging.  National Delivery Network – Create a nationwide delivery network to act as outlets for the delivery of e-Learning programs.  ELCC Lifelong Learning Portal – Develop and maintain a web portal that provides learners, e-Learning practitioners and scholars in Egypt with open access to an extensive pool of knowledge resources and e-Learning material in an easy-to-use, consistent and highly interactive manner. 1.2.4 Research & Development (R&D) The ELCC has established an R&D division within the center which is responsible for the development, review, evaluation and dissemination of The ELCC’s Research and quality eLearning standards among stakeholders involved in capacity building, Development unit examines content development, quality assurance and infrastructure development in issues such as interoperability order to ensure sustainable and relevant e-Learning for all. between different platforms and national e-Learning Main Objectives of the R&D Division: standards. The R&D division at  Systematically assess and evaluate the products and services of the local e-Learning industry based on ELCC’s e-Learning standards acknowledged the ELCC has acquired different and endorsed by the Cisco Learning Institute (CLI) e-Learning development  Implement reliable metrics and guidance in measuring improvement platforms and has migrated  Offer effective solutions for improvement and supervise their deployment two courses between three  Build /update the local e-Learning industry database different learning management  Share, aggregate, and synthesize best practices in using technology to systems to build competencies enhance the quality of e-Learning around the existing e-Learning platforms. Main Activities of the R&D Division:  Technology tracking and research on latest trends and best practices MCIT Yearbook 2008  Documenting results and critical life cycle milestones  Building a rich e-repository of e-authoring tools and pedagogical practices  Develop comparative analytical reports in the field of e-Learning  Migrate courses between different platforms  Submit research project proposals to national and international organizations

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 6 1.2.5 Portals Development The ELCC has a full portal development, web design and web content management capacity of portals and has built expertise in designing, developing and managing web portals using the latest ASP.net and Web 2.0 technology and in accordance with internationally identified and recognized portal development and web content management guidelines and standards. Main Objectives of the Portals Development Function:  Develop quality, high-level web content and technical architecture portals with information, resources and business processes targeted towards the user  support knowledge acquisition and learning and capture new knowledge in the field of portals development and provide best practice work frameworks  Add new value by bringing the full range of back-end systems and Content Management Systems (CMS) under one function  Provide access to well-represented web content Main Activities of the Portals Development division:  Conceptual Design: Information architecture (data scheme and wireframes, data structuring and leveling), Technical Architecture, User interface and navigation architecture and functional requirements  Map content and resources to work processes to anticipate the full range of user requirements and provide filtered resources on-demand at the moment of need  Personalization, integration with back-end systems and content management  Search Engine Optimization (SEO)  Web design  Web content development and management  Web development and Web 2.0 technology application  Iterative usability testing  Web analytics: Observing user actions and provides clear, instructional feedback about the user’s state, actions, and options ELCC Integrates web 2.0 applications and platforms into e-Learning ELCC uses web 2.0 platforms like wikis and social networking sites to create online learning communities. The center relies on e-Learning platforms (LMS, Content Management tools, Authoring tools) where learning is “created” and not just “delivered”. Rather than being composed, organized and packaged, e-Learning content is syndicated, much like a blog post or podcast.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 7 1.3 Programs 1.3.1 National Delivery Network The ELCC has created a nationwide delivery network through implementing a scalable plan to leverage and optimize the use of IT clubs all over the nation to act as outlets for the delivery of web-based content, online assessment, student performance tracking, hands-on labs, instructor training, support and preparation for industry standard certifications. The underlying strategy of ELCC’s National Delivery Network (NDN) is to leverage IT clubs in high schools, technical schools, colleges, universities and community-based organizations and maximize value through making the most efficient use of them. Launched in September 2004 with the recruitment of 30 e-Learning institutions in eight governorates, the NDN has spread to over 650 Local Academies. Since its inception, over 60,000 students, instructors and administrators have participated at the Local Academies located in high schools, technical schools, colleges, universities and community-based organizations. ELCC institutionalized a model for NDN that is based on a capacity building approach capitalizing on the investments endured in MCIT’s IT Clubs initiative by leveraging the already existing IT clubs, converting them to e-Learning centers for the delivery of content and building their capacities to become the platform for the lifelong learning initiative. Diagram 3: Process of Establishing Academies With a proven record of accessibility, outreach and sustainability, the NDN model was recognized by Cisco and replicated by its institutes in emerging markets.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 8 Activities of the National Delivery Network Program:  Develop implementation model to establish, monitor and sustain the national e-Learning delivery network.  Training of Trainers (ToT) - prepare instructors to facilitate the blended learning programs and provide them with the necessary IT and e-Learning management skills to manage their e-Learning classrooms.  Provide managers and administrators of NGOs with the business model and training them on how to operate and administer the e-Learning programs and guarantee sustainability.  Provide content and e-Learning support technology (LMS, Media Platforms).  Certify the e-Learning delivery channels.  Deploy a Monitoring and Evaluation (M&E) mechanism for performance monitoring and quality assurance. Diagram 4: NDN Delivery Outlets

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 9 Key Features of the National Delivery Network Program:  World-class industry-recognized certification  Curriculum development by educators for educators  Constant on-line assessment and grade book tools  Online support and training  Empowerment – IT career preparation, building capacities and inspiring growth  Out-reach and scalability – Bringing content where true beneficiaries are  Affordability and accessibility – Curriculum access at no cost and promoting equal opportunities of learning  Efficiency and value maximization – optimizing resources and multiplying effect Diagram 5: LLL Framework

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 10 National Delivery Network Architecture A. Cisco Academy Training Center (CATC) for IT Essentials The collaborative agreement between ELCC and Cisco Networking Academy Program (CNAP) certifies ELCC as both as an IT Essentials Cisco Academy Training Centre (CATC) and a Regional Academy for Cisco Certified Network Associate (CCNA) to train and support instructors and students both at the Instructors Academy and Local Academy levels. ELCC as CATC is responsible for the quality of training conducted at its delivery centers and the subsequent instructional qualities of the Academy instructors, who in turn train Local Academy instructors. In its capacity as CATC, ELCC is certified by CNAP for delivering IT Essentials course. Under this agreement, CNAP provides the curricula and program directly to ELCC where ELCC train instructors/facilitators at the Instructors Academies and the Instructors Academies in turn deliver the curricula to students at Local Academies. Major Duties and Responsibilities of ELCC as CATC:  Establish Instructors and Local Academies, build their capacities, maintain their operations and provide them with ongoing technical, administrative and training support.  Flow down IT Essentials training to students and instructors/facilitators.  Ensure that Instructors and Local Academies adhere to CNAP standards of quality stated in the Quality Assurance Plan (QAP). IT Essentials IT Essentials provides students and workers with in-depth networking and IT skills that enable them to expand their knowledge of computer hardware and operating systems. IT Essentials provides practical knowledge of the functionality of hardware and software components as well as suggested best practices in maintenance, and safety issues. Through hands on activities and labs, students learn how to assemble and configure a computer, install operating systems and software, and troubleshoot hardware and software problems. In addition, an introduction to networking is included. The course helps students prepare for the internationally recognized CompTIA A+ certification. The course introduces students intensively to multi-user, multi-tasking network operating systems. Characteristics of the Linux, Windows 2000, NT, and XP network operating systems are discussed. Students explore a variety of topics including installation procedures, security issues, back up procedures and remote access.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 11 B. Regional Academy for Cisco Certified Network Associate (CCNA) In its capacity as CCNA Regional Academy, ELCC is certified by CNAP for delivering CCNA Certification. Under this agreement, CNAP provides the curricula and program directly to ELCC where ELCC creates Local Academies allover the nation to deliver the curricula to Instructors and students. Major Duties and Responsibilities of ELCC as CCNA Regional Academy:  Establish Local Academies, build their capacities, maintain their operations and provide them with ongoing technical, administrative and training support.  Deliver CCNA Certification training to instructors/facilitators.  Ensure that Local Academies adhere to CNAP standards of quality. CCNA Certification Cisco Certified Network Associate (CCNA®) validates the ability to install, configure, operate, and troubleshoot medium- size route and switched networks, including implementation and verification of connections to remote sites in a WAN. CCNA curriculum includes basic mitigation of security threats, introduction to wireless networking concepts and terminology, and performance-based skills. This new curriculum also includes (but is not limited to) the use of these protocols: IP, Enhanced Interior Gateway Routing Protocol (EIGRP), Serial Line Interface Protocol Frame Relay, Routing Information Protocol Version 2 (RIPv2), VLANs, Ethernet, access control lists (ACLs). Diagram 6: Curricula Portfolio of Cisco Academy Program

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 12 C. Cisco Entrepreneur Institute Regional Training Center Background ELCC worked closely with Cisco to develop and localize the iExec Business Essentials course, a comprehensive e-Learning curriculum to address critical skill gaps particular to small and midsize enterprises (SME)s in Egypt. Cisco partnered with the Accenture Development Partnership (ADP) program to implement an Arabic version of the course to effectively serve Egyptian learners. ADP supported the effort over six months of consultation at the ELCC and played a crucial role in building capacity at the center. ELCC, through the development and localization of the course, raised the flag of SMEs education in Egypt and shed the light on the need for a skill development program dedicated particularly to this segment. ELCC, through the development and localization of the course, raised the flag of SMEs education in Egypt and shed the light on the need for a skill development program dedicated particularly to this segment. Capitalizing on such market need, Cisco initiated a program - Cisco Entrepreneur Institute - to help cultivate and grow entrepreneurs by providing entrepreneur-specific (business) knowledge; a mentoring network; a resource center where entrepreneurs can find sound business advice and services and Internet business solutions for SMEs. The Business Essentials course has been incorporated into the new Institute program, which is rolling out to several emerging markets countries. Diagram 7: Cisco Entrepreneur Institute Model for Integrating ELCC’s Developed Content

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 13 ELCC as Cisco Entrepreneur Institute Regional Training Center In May 2008, ELCC was certified as the Institute’s official Training Center to help Egyptian entrepreneurs start and grow their own businesses based on practical and professional strategies using the Institute’s content and know-how to deliver the Institute’s programs to SMEs through Local Institutes that are established by the center allover the country. Using the Institute’s expert content and Web and media-enabled platform (WebEx), ELCC delivers workshops for their participants enhanced by the experience of the local entrepreneurs and facilitators. ELCC serves as a Regional Training Center by sponsoring and serving as a resource for other Local institutes. Major Duties and Responsibilities of ELCC as Cisco Entrepreneur Institute Regional Training Center  Institutionalize a local model for leveraging IT clubs and delivering the e-Learning content  Establish Local Institutes, build their capacities and maintain their operations by providing them with ongoing technical, administrative and training support  Ensure that Local Institutes adhere to standards of quality set by the for Cisco Entrepreneur Institute program  Provide Local Institutes with ongoing curricula support  Flow down students and facilitators training iExec Business Essentials Program The iExec Business Essentials program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and teaches students how to develop business plans for an effective IT business deployment. The course enables SMEs to become more competitive and innovative in their operations. The current curriculum covers starting, growing, and tech-enabling a business. Through collaboration with attendees and Institute feedback, the curriculum continues to expand and evolve to support the growing needs of entrepreneurs in Egypt. Diagram 8: Cisco Entrepreneur Institute Courses

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 14 D. Content Development Agreements ELCC Developed Content  Business Computer Basic (BCB) Middlesex University  IT in Organizations Within the agreement, Middlesex University offered curricula for  IT Essentials two courses – IT in Organizations and Communication skills for  CCNA Certification Business and Computing – to be developed and offered by ELCC to  CCNA security its online community of learners.  iExec Business Essentials  Starting a Business  Growing a Business  Microsoft Unlimited Potential (UP) Program Microsoft  e-Learning Fundamentals  Visual Learning ELCC hosted the content and developed the curriculum of  E-Content Design Standards Microsoft Unlimited Potential (UP) Program and made it  Instructional Design accessible to beneficiaries through the center’s wide-access NDN.  Assessment Design  Interactive Learning/ Simulation Tools  Online Support IBM  Ethical & Legal Issues in e- Learning IBM provided the center with its well-proved content authoring  e-Learning Standards & tool – “Content Producer” – together with content consultancy for SCORM the curriculum of the ITI’s 9-months e-Learning diploma.  Green ICT Siemens ELCC was granted by Siemens a license to use its renowned Learning Management System (LMS) platform Centra, for the administration, documentation, tracking and reporting of the center’s e-Learning and lifelong learning programs for an unlimited number of users. E. ELCC Content The curricula and learning content is an instrumental component in the lifelong learning framework. ELCC aggregates, develops and validates learning content capitalizing on its strong network of content providers and Subject Matter Experts in addition to the center’s internal expertise in research and content management.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 15 1.3.2 ELCC Entrepreneurship Education Program Fostering Entrepreneurial Mindsets through e-Learning “ This (collaboration opportunity) came at the right time for us. We are going through tremendous change, our Country will survive the change but developing our people's skills is our main concern and top priority. Our second challenge is to help modernize our businesses to be able to compete. Two million SMEs representing 80 % of the Egyptian companies are in need of knowledge and training on how to run their business effectively. ” We have the will to sponsor these initiatives at the Government level Prime Minister Dr. Ahmed Nazif on the occasion of the inauguration of the center Realizing the importance of entrepreneurship and entrepreneurial skills in building and sustaining a viable economy, the ELCC focused its efforts to developing a national entrepreneurship education program to harness the existing potential in nurturing local talent and develop the next wave of leaders and innovators who will create jobs and value for society and empower others to create a better future. The program embarks on expert content from specialized institutions and utilizes innovative e-learning solutions to increase access, improve performance and reduce cost of delivery. ELCC foresees enormous potential in investing in entrepreneurship education in order to nurture talent and develop the next wave of leaders and innovators who will create jobs and value for society and empower others to create a better future. ELCC Entrepreneurship Education Program embarks on the center’s strong and wide-access national e-Learning delivery network and capitalizes on the center’s record of success in developing and delivering SMEs training and e-Learning jointly with Cisco Entrepreneur Institute. The program’s implementation model constitutes the content development and delivery of the Institute’s Entrepreneurship Program, rolling out training through the national delivery network in schools, universities and NGOs to reach end beneficiaries of students, young graduates, SMEs, women and prospect entrepreneurs.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 16 Strategic Objectives:  To cultivate a culture of entrepreneurship with all the mindset of innovation, creativity and efficiency that it embodies.  To generate economic growth and sustainable development, create jobs and advance human welfare through fostering entrepreneurship behavior and skills.  To leverage e-Learning technology as an enabler for delivering wide access and scalable entrepreneurship education.  To build a national capacity for delivering innovative entrepreneurship education in partnership with world-class public/private entities.  To develop delivery channels of entrepreneurship education to facilitate access and outreach through nation-wide e-Learning and delivery centers. Diagram 9: Implementation Model for ELCC Entrepreneurship Education Program

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 17 Program Activities:  Content Development – Develop interactive and collaborative e-Learning content  Content Localization – Develop first-hand, adaptable and localized content with local case studies.  Training of Trainers (ToT) – Prepare instructors to facilitate the blended learning programs and provide them with the necessary IT and e-Learning management skills to manage their e-Learning classrooms.  Recruiting Local Academies – Enlarge the base of the delivery network through recruiting local academies to act as delivery outlets.  Rolling out Training – deliver training to end beneficiaries  Monitoring and Evaluation – Monitoring performance and introducing corrective actions Cisco Entrepreneur Institute Program In May 2008, ELCC was certified as a Cisco Entrepreneur Institute official Training Center to help Egyptian entrepreneurs and SMEs start and grow their own businesses based on practical and professional strategies using the Institute’s content and know-how to deliver its programs to SMEs through Local Institutes that are established by the center allover the country. ELCC, through the development and localization of the iExec course, raised the flag of SMEs education in Egypt and shed the light on the need for a skill development program dedicated particularly to this segment. The content development, localization and delivery of the Cisco Entrepreneur Institute program is executed and managed by the ELCC. The program is delivered at ELCC’s six Training Centers for Cisco Entrepreneur Institute using the Institute’s expert content and Web and media-enabled platform (WebEx). The program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and enables them to become more competitive and innovative in their operations. ELCC serves as a Regional Training Center by sponsoring and serving as a resource for other Local institutes. iExec Business Essentials Program The IExec Business Essentials program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and teaches students how to develop business plans for an effective IT business deployment. The course enables SMEs to become more competitive and innovative in their operations. The current curriculum covers starting, growing, and tech-enabling a business. Through collaboration with attendees and Institute feedback, the curriculum continues to expand and evolve to support the growing needs of entrepreneurs in Egypt.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 18 Societal and Economic Impact Impact in Numbers  In few years, iExec Business Essentials program reached thousands of  3,000 Entrepreneurs Egyptian SMEs. The center’s implementation model of the program has Trained enabled the flow down of training from the graduated delivery partners  260 SMEs Served and trainers to other businesses in a massive scale.  40 Instructors Trained  6 IT clubs certified as  ELCC laid the groundwork to expand the capacity of the workforce, e-Learning Delivery including producing more trainers who could reach out to SMEs and Centers professionals at all levels nationwide. ICT for M/SMEs Project  Providing the program in a localized context helped build a new In a bid to leverage ICTs to generation of Egyptian knowledge workers and IT professionals; develop generate employment a targeted e-Learning curriculum and implement a technology platform opportunities and develop capable of supporting the curriculum’s authoring, management, and business and IT skills of SMEs in delivery systems. Egypt, the ELCC have rolled-out locally adapted entrepreneurship training to 100 SMEs in underprivileged “ areas in Egypt using expert content from Cisco, conducted The Business Essentials curriculum we created has all of the components awareness seminars and that need to be acquired by any startup company or SME. It provides the certified six local NGOs as fundamentals of using ICT in business, how to develop strategies for delivery centers for IT using the Internet and IT, and how to make a business case for Essentials course. The training technology. At the end of the class, each student even creates an ICT was conducted as part of the ” business case or proposal for the student’s business. two-year project ICT for —Yasser Kazem M/SMEs, a joint collaboration between MCIT and UNDP Director, ELCC represented by Egypt ICT Trust Fund (ICT-TF) in partnership with IDRC and Microsoft. ICT for M/SMEs project aims to raise awareness and advocate Success Story the importance of integrating ICT into Micro, Small and New Hope for a Small-Business Owner Medium Enterprises (M/SME)s operations to develop highly After taking the Business Essentials course, Yehia El Zaeem, the owner of a skilled, adaptable, and small company that manufactures dry cleaning equipment, gained a new technology-savvy workforce. perspective on his business that caused him to cancel plans to leave Egypt. El Zaeem realized that by improving his management and IT skills, he could make his operations more efficient and profitable. “Seeing the numerous benefits that can be added to my business by applying the different business strategies that I learned from the course gave me great hope,” says El Zaeem.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 19 1.3.3 ELCC National Lifelong Learning Portal ELCC National Lifelong Learning (LLL) Portal was developed as part of the center’s commitment to EEI’s Lifelong Learning track to act as the hub of lifelong e-Learning in Egypt and the NDN online gateway. It is the entry point for all individuals and entities seeking e- Learning and LLL opportunities in different disciplines. www.elcc.gov.eg LLL Portal Target Audience:  Learners --- both Individuals and entities seeking e-Learning and LLL opportunities in different disciplines  Professionals --- seeking to get the “Know-How” of e-Learning and all related fields.  Researchers and Scholars --- seeking knowledge and information on LLL and e-Learning.  Organizations --- both Public and private seeking partnerships in the field of LLL and e- Learning.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 20 Mandate of the Main Objectives of the National LLL Portal: National LLL Portal  Reinforce knowledge acquisition and learning, aggregate resources and “Provide a single access point simplify access to relevant data, task performance tools, applications to extensive e-Learning software, news, collaboration environments, people, websites, etc. resources that enables  Add value by enabling collaboration across various stakeholders by learners, e-Learning practitioners and scholars in bringing the full range of back-end systems and databases underneath Egypt to easily identify, retrieve one common interface that incorporates structured and unstructured and use data /knowledge to information/data. achieve their learning and  Offer a personalized single point of entry with information, resources performance goals in an easy- and business processes targeted towards the specific needs of users. to-use, consistent and highly  Capture and document new knowledge in the field of e-Learning to interactive manner.” fully leverage the knowledge and skills of local e-Learning organizations, practitioners and researchers.  Enable industry intelligence by acting as a focal front-end to the local Portal Audience e-Learning industry facilitating the dissemination of e-Learning  Learners standards and spreading news and multi-dimensional analysis in the  Professionals industry.  Researchers and Scholars  Organizations LLL Portal Features:  Clear and consistent navigation Portal Services  Consistent look and feel, behavior, options, layout, conventions and  Lifelong Learning language Programs  Unified Single entry point as the Portal’s homepage assembles the  Log-in favorite and the mostly needed pieces of information (news, alerts,  Directory links ...) and functionality (calendar, etc.).  Search Engine  Represents process, knowledge and data in the most powerful and  ELCC and Industry practical form  e-Newsletter  Alerts and Calendar of  Institutionalize best approach. Model task performance methods against best practice Events  RSS Feeds Service  Provides alternative views of the interface and resources  e-Learning Library  Integrates resources and anticipates user requirements  Career Center  Layers resources to provide users with control over the depth of  User Support content  e-Guide  Automates tasks whenever possible  Live Streaming  Provides customization and personalization options  ELCC Think Tank  Collaboration Platform

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 21 LLL Portal Components and Services:  Lifelong Learning Programs --- Access to e-Learning programs and online educational material and content.  Log-in --- Enables individual access to information from multiple systems and in multiple formats.  Directory --- Content organized into a structure and hierarchy of categories to facilitate access  Search Engine --- A search capability, which indexes enterprise content from multiple storage systems and allows users to browse and retrieve content based on selection criteria.  ELCC and Industry ---- Specific news and articles  e-Newsletter --- A monthly e-newsletter which content is driven from the day-to-day content updates of the portal  Alerts and Calendar of Events --- Notifications about events delivered within the portal as well as by e-mail shots to the center’s database.  RSS Feeds Service --- Subscription to a particular component or category of content. LLL Portal then syndicate content changes or new content to subscribers.  e-Learning Library --- An open and free access to a wide range of e-Learning material, documents and reports in different disciplines  Career Center --- Jobs @ e-Learning field in Egypt and circulation of resumes  User Support --- “Site Help” and “Frequently Asked Questions” to offer user support on how to use the portal or specific features.  e-Guide --- Online free guide that provides the “How to” regarding various e-Learning fundamentals and processes.  Live Streaming , Webcasting and Webinars  ELCC Think Tank --- Online Expert Consultation  Collaboration Platform --- Collaborative tools such as Learning Management Systems (LMS)s, discussion forums, document sharing, virtual and video conferencing and Web 2.0 applications like the Facebook and Twitter  Web Analytics--- Observes user actions and provides clear, instructional feedback about the user’s state, actions, and options

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 22 1.4 Projects 1.4.1 The Egyptian Education Initiative (EEI) The Egyptian Education Initiative (EEI) is a public-private partnership that was launched in 2006 between the Government of Egypt and the World Economic Forum’s IT member communities. The initiative supports Egypt’s overall education reform through the effective use of ICTs, with a special focus on harnessing the E-Learning technologies, and maximizes the potential for collaborative Public Private Partnerships (PPP) to achieve its goals. EEI is a global-local and public-private partnership that aims to improve education in Egypt through effective use of ICT, with a special focus on harnessing the e-Learning technologies. EEI Tracks The initiative is composed of four tracks targeting pre-university education, higher education, lifelong learning, and e-Learning industry development. Track 1: Pre-University Education Track The Pre-University Education Track aims to promote appropriate uses of technologies to support and improve teaching, learning and administration, to develop the capacity of teachers and to participate in developing standards for the educational uses of technology that facilitate school improvement in Egypt. Track 2: Higher Education Track Providing quality education for all, preparing our young people to the global market, developing competitive skills geared towards exporting services, these goals among others represent the base for the EEI higher education track plan. The track is implemented across the 17 public universities complementing the efforts of the Ministry of Higher Education.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 23 Track 3: Lifelong Learning The introduction and development of technology to school and university students, while vital to Egypt’s future, addresses only half the picture for several decades to come. The Lifelong Learning Track thus focuses on enhancing the skills of those who have already finished their formal education. Lifelong learning is designed to mobilize the education and training of communities, along with economic, social and cultural players. Efforts center around e-Learning, which has the potential to strengthen the partnership between the public and private sectors and the stakeholders involved in education, training and content development. Track 4: Industry Development Track The e-Learning Industry Development Track was devised to build the capacity of the national e-Learning /e-content industry, empowering Egypt to participate in the technological revolution by creating a cadre of highly competent ICT professionals. ELCC Achievements within the EEI: Within Egypt, the ELCC is considered to be a core competence of the EEI. The ELCC has designed, planned, implemented and managed the execution of the initiative’s third and fourth tracks which cover the Lifelong Learning in Egypt and the E-Learning Industry Development. Below is a summary of key achievements of ELCC within EEI. Lifelong Learning Track  Established infrastructure for an environment conducive to lifelong learning - National Delivery Network - through development of a technology platform for e-Learning and leverage of currently present IT clubs as e-Learning delivery centers  The R&D division localized Cisco Entrepreneur Institute’s iExec Business Essentials course  The Content Development division developed the e-Learning version of the Business Essentials courses (Starting a Business and Growing a Business)  Developed and maintained Egypt’s National Life Long Learning Portal – www.elcc.gov.eg  Developed and localized the Business Fundamentals Course(s)  Designed and implemented national e-Learning educational programs

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 24 Industry Development Track  Designed, developed and delivered an e-Learning Diploma introduces certification for e- Learning professionals. The certification provides a framework for e-Learning practitioners (teachers/instructors, instructional designers and administrators) to acquire the competencies necessary to design, deliver, support and evaluate effective e-Learning programs.  Established and sustained an e-Learning R&D Division within the framework of the EEI to reinforce national e-Learning standards.  The R&D division developed the national e-Learning standards which was endorsed by Cisco Learning Institute (CLI) Planning and Coordination ELCC planned and coordinated the EEI activities in all tracks as follows:  Developed project baseline proposal  Designed the implementation plan of the initiative  Coordinated all the activities between the WEF and multinationals in all tracks  Developed various implementation mechanisms that facilitated collaboration between stakeholders and boosted the private sector’s contribution to the initiative  Designed human resources capacity development programs to meet the third and fourth tracks’ objectives EEI’s e-Learning Industry Development Track was devised to build the capacity of the national e-Learning industry, empowering Egypt to participate in the technological revolution by creating a cadre of highly competent ICT professionals.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 25 Success Story Driving high performance for the Egyptian Education Initiative Cisco and ELCC turn to Accenture to develop learning curriculum in support of Egypt’s ground- breaking educational reform Cisco, a global IT partner of the Egyptian Education Initiative and a worldwide leader in networking systems, is partnering with Egypt’s E-Learning Competence Center to drive the EEI’s lifelong learning track. The government established the E-Learning Competence Center (ELCC) to accelerate Egypt’s economic growth by enhancing workforce performance through high-quality, state-of-the-art e-Learning solutions. A key component of the lifelong learning track is the Business Essentials course, a blended curriculum developed by Cisco and piloted in English in Ethiopia, Saudi Arabia, Turkey and Poland. This 52-hour curriculum consisting of Web-based and instructor-led training is designed to help the small and mid-sized business owner who represents 90 percent of all businesses in Egypt. The course focuses on how these businesses can leverage the Internet and other advanced technologies to be more competitive and innovative in their business strategies. To launch this course in Egypt, Cisco and the ELCC determined that the curriculum needed to go through a series of enhancements, including localization of the content to make it more relevant to the Egyptian audience. Specifically, Cisco and the ELCC wanted to translate the course into Arabic, make the course more interactive and incorporate local case studies into the curriculum. Accenture teamed with the ELCC and Cisco on a six-month project to manage the development and rollout of the Business Essentials curriculum in Egypt—including content design and development, course localization and translation, pilot and rollout, and knowledge transfer of e-Learning skills to the ELCC. Cisco and the ELCC turned to Accenture Development Partnerships as its partner in this initiative. Accenture Development Partnerships is a not-for-profit group within Accenture that provides high- quality consulting services to donors, nongovernmental organizations (NGOs) and other non-profit entities working in developing countries. To provide expert program management to the e- Learning initiative, Accenture Development Partnerships leveraged the capabilities of Accenture Learning BPO Services, a service offering within Accenture that provides learning outsourcing solutions to clients globally. Accenture’s learning BPO professionals brought to the project their deep knowledge and expertise in e-Learning, and proven execution capabilities which have helped clients around the world to achieve high performance. Accenture teamed with the ELCC and Cisco on a six-month project to manage the development and rollout of the Business Essentials curriculum in Egypt—including content design and development, course localization and translation, pilot and rollout, and knowledge transfer of e- Learning skills to the ELCC.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 26 Accenture managed a team of ELCC content developers to enhance and localize the Business Essentials course for the Egyptian audience. A local translation company was engaged to translate the course into Arabic. Local subject matter experts were leveraged to develop case studies focused on small- to mid-sized businesses in Egypt, the Middle East and Eastern Europe. To help the ELCC manage future e-Learning projects of this scope, Accenture worked with the ELCC team to transfer knowledge and skills—including Accenture’s program management process and methodologies, and templates used in e-Learning development and deployment. Additionally, Accenture managed the procurement, testing and implementation of both a new learning management system and a courseware authoring tool for the ELCC that would enable content development in the Arabic language. This new learning infrastructure provides a critical platform for the ELCC to develop and deliver e-Learning programs in support of Egypt’s education reform efforts. High Performance Delivered Through the teamwork between Accenture, Cisco and the ELCC, the Business Essentials course was successfully launched as part of the Egyptian Education Initiative. The new course—localized and translated into Arabic, and enhanced to improve interactivity and comprehension–was developed and delivered in a six-month period, a much shorter timeframe than originally anticipated by key stakeholders. Through the teamwork between Accenture, Cisco and ELCC, the Business Essentials course was successfully launched as part of the EEI in six-month period, a much shorter timeframe than originally anticipated by key stakeholders. The pilot, which included a group of small and mid-sized business owners and educators in Egypt, was completed in May 2007 and feedback has been outstanding. According to one participant, “I had planned to only attend the first couple of sessions but after seeing how much this course could improve my business, I attended all of the sessions.” The Business Essentials curriculum has been released for full rollout and ultimately will be available at more than 1,000 IT centers throughout Egypt. The curriculum is expected to reach an audience of more than 10,000 people in the next three years. Additionally, the new learning management system and courseware authoring tool has been successfully implemented at the ELCC, positioning the center to more effectively deliver e-Learning programs in the future. In addition to the swift and successful delivery of the Business Essentials course, the Accenture team worked closely with the ELCC to ensure knowledge transfer relating to all aspects of e- Learning development and delivery.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 27 In addition to the swift and successful delivery of the Business Essentials course, the Accenture team worked closely with the ELCC to ensure knowledge transfer relating to all aspects of e- Learning development and delivery. According to Yasser Kazem, Director of the ELCC, “Accenture placed a strong emphasis on transferring their knowledge and skills in e-Learning project delivery to the ELCC staff. This has been a tremendous benefit—our team is now prepared to manage e- Learning initiatives of this scope in the future. This skills transfer will have a huge impact on our ability to drive the educational reforms of the Egyptian government.” Accenture, 2007 1.4.2 ICT for M/SMEs In 2006, MCIT and UNDP represented by Egypt ICT Trust Fund (ICT-TF) in partnership with IDRC and Microsoft conducted a two-year nationwide pilot project that aims to raise awareness and advocate the importance of integrating ICT into Micro, Small and Medium Enterprises (M/SME)s operations in a bid to leverage ICTs to generate employment opportunities through the development of a highly skilled, adaptable, and technology-savvy workforce. ELCC Contribution:  Training 100 SMEs in four locations (Fayoum, Beni Suif, Giza and Luxor)  Certifying six NGOs as IT Essentials Academies  Conducting Business and IT essentials seminars and workshops  Delivering localized business case studies

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 28 1.4.3 Content Development and Localization (iExec) ELCC worked closely with Cisco to develop and localize the iExec Business Essentials course, a comprehensive e-Learning curriculum to address critical skill gaps particular to small and midsize enterprises (SME)s in Egypt. The course provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and enables them to become more competitive and innovative in their operations. iExec curriculum is a contribution from Cisco® Internet Business Solutions Group (IBSG) - the global strategic consulting arm of Cisco specialized in designing business programs. Cisco partnered with the Accenture Development Partnership (ADP) program to implement an Arabic version of the course to effectively serve Egyptian learners. Staffing a team of two experienced learning specialists, ADP supported the effort over six months of consultation at the ELCC and played a crucial role in building capacity at the center. The content development and localization of the iExec Business Essentials course helped build a new generation of Egyptian knowledge workers and IT professionals, develop a targeted e- Learning curriculum and implement a technology platform capable of supporting the curriculum’s authoring, management, and delivery systems. ELCC develops comprehensive, nationwide model for other government agencies and future e-Learning initiatives for creating and delivering state-of-the-art, e-Learning programs at all levels of education nationwide. The iExec Business Essentials course is currently being delivered at ELCC’s six Training Centers for Cisco Entrepreneur Institute. The course covers the fundamentals of IT and teaches students how to develop strategies and business plans for an effective IT business deployment. iExec Business Essentials Program The iExec Business Essentials program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and teaches students how to develop business plans for an effective IT business deployment. The course enables SMEs to become more competitive and innovative in their operations. The current curriculum covers starting, growing, and tech-enabling a business. Through collaboration with attendees and Institute feedback, the curriculum continues to expand and evolve to support the growing needs of entrepreneurs in Egypt.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 29 1.4.4 Portals Development Projects The ELCC portal development team carried out a number of projects to develop portals for MCIT projects including the full design of the portal, planning its Information Architecture and developing its technical features and services. Egyptian Education Initiative Egyptian Red Crescent Portal www.eei.gov.eg www.egyptianrc.org Cyber Peace Initiative (Multimedia CD) Egypt’s e-Health Portal www.cyberpeaceinitiative.org

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 30 1.5 Strategic Alliances ELCC embarks on a world-class network of collaboration and partnerships to enable a higher level of productivity and efficiency through an optimum exchange of expertise, intellectual property and technology. ELCC’s collaboration architecture and approach is based on partnering with reputable organizations of multinational content and technology providers to further foster the center as a platform of competence, high-end technology integration, outreach and scalability. Cisco Networking Academy Program (CNAP) The collaborative agreement between ELCC and Cisco Networking Academy Program (CNAP) certifies ELCC as both a Cisco Academy Training Centre (CATC) and a Cisco Certified Network Associate (CCNA) Regional Academy to train and support instructors and students at the Instructors Academy and Local Academy levels and to establish Academies, build their capacities and maintain their operations by providing them with all technical, administrative and training support. Cisco Entrepreneur Institute In May 2008, ELCC was certified as an Official Training Center for Cisco Entrepreneur Institute to help Egyptian entrepreneurs start and grow their own businesses based on practical and professional strategies using the Institute’s content and know-how to deliver its programs to SMEs through Local Institutes that are established by the center allover the country. In this capacity, ELCC has developed and localized Cisco’s Business Essentials Course (iExec), a comprehensive e-Learning curriculum to address critical SMEs’ skill gaps. Siemens Structured around e-Learning administration and management, the alliance between ELCC and Siemens grants the center a license to use its renowned Learning Management System (LMS) platform, Centra, for the administration, documentation, tracking and reporting of the center’s e-Learning and lifelong learning programs for an unlimited number of users.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 31 Middlesex University ELCC and Middlesex University (MU) entered into mutual collaboration with the strategic aim of leveraging the collective experience of both parties in the field of e-Learning and to pilot the use of the university’s e-Learning material in Egyptian universities. In this respect, MU offered curricula for two courses – 1) IT in Organizations and 2) Communication skills for Business and Computing – to be developed by ELCC. The e-Learning versions of the courses were then delivered to over 10,000 students in Egyptian universities. Microsoft In February 2005, ELCC and Microsoft agreed to cooperate in the field of content development and training where ELCC hosted the content and developed the curriculum of Microsoft Unlimited Potential (UP) Program and made it accessible to beneficiaries through the center’s wide-access NDN. The developed e-Learning version was customized to be used in government projects and around 10,000 students received the training. IBM The alliance between IBM and Cisco delivers industry-specific, collaboration- based solutions as IBM provided the center with its well-proved content authoring tool – “Content Producer” – together with content consultancy for the curriculum of the ITI’s 9-months e-Learning diploma.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 32 2| Five Years of Achievements: 2004-2009 Achievements in 2.1 National Delivery Network Numbers Throughout the past five years, ELCC’s National Delivery Network program  56,610 students trained was an overall success, resulting in key accomplishments and lessons learned  3,260 instructors trained as measured by the program’s Key Performance Indicators (KPIs). The  60,000 beneficiaries served program has also produced a widespread socioeconomic impact building a  3,000 Entrepreneurs served new generation of Egyptian knowledge workers and IT professionals,  690 IT clubs certified as e- modernizing the country's workforce to compete in today’s knowledge-based Learning Delivery Centers global economy, transforming the Egyptian education system and businesses,  15 courses developed providing high-quality, large scale standardized IT and business education,  2 courses localized developing a targeted e-Learning curriculum, implementing a technology  1,630 training round platform and developing a comprehensive model for creating and delivering a conducted state-of-the-art, nationwide e-Learning initiative. In addition, ELCC, through its  3,000 created jobs SMEs-focused education program, served as a model for other government  15 research report agencies and for future e-Learning initiatives in a variety of subjects, at all developed levels of education nationwide.  The National e-Learning Standards Developed Achievements  The National Delivery Network was introduced in tracks 1, 2, and 3 of Key Performance the Egypt Education Initiative as follows: Indicators  800 e-Learning delivery Track 1: Pre-University Education 473 academies in prep schools channels certified Track 2: Higher Education 24 academies in universities and IT clubs  2,000 instructors certified Track 3: Lifelong Learning (ELCC) 193 academies in IT clubs and NGO's  15% increase in persons applying for e-Learning  IT Essentials course were delivered at 473 selected Preparatory and courses per year Experimental schools over a period of three years within the framework  90% of course attendees of the EEI. certified  690 local academy certified under the ELCC as an e-Learning delivery centers: - 650 IT Essentials CATC Instructors Academies established Success Criteria - 28 IT Essentials CATC Local Academies established  Certified delivery - 6 CCNA Local Academies channels - 6 Cisco Entrepreneur Institute Local Institutes  Certified trainers  Number of trained  58,000 participant trained: participants per year - 3,260 instructors certified  Participants learning - 56,410 students trained scores  Rigorous course curriculum, learn in labs using the latest technology

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 33  ELCC established centers for e-Learning delivery among: - Ministry of Education (schools) --- 473 centers - Ministry of Higher Education (universities) --- 24 centers - Non-governmental Organizations (NGOs) --- 181 centers - Small & Medium Enterprises (SMEs) --- 6 centers  To date, around 60,000 students and trainers have directly benefited from ELCC’s e-Learning programs. Key accomplishments include: - 55,000 students trained on IT Essentials I & II Table 1: IT Essentials Cisco Academy Training - 3,000 instructors certified for IT Essentials I & II Centre (CATC) Activities - 1,150 students trained on Business Computer Basics (BCB) course - 260 Students trained on Cisco Entrepreneur Institute iExec Business Essentials Program - 10 instructors certified for Cisco Entrepreneur Institute iExec Business Essentials Program - 200 students trained on ELCC’s E-Learning Diploma - Total beneficiaries of ELCC’s E-Learning programs amounted to 59,870  ELCC conducted 200 awareness seminars to orient NGOs and community development centers on the program Table 2: Total Delivery Centers  1,380 Leaders of certified delivery outlets trained on how to administer and manage the e-Learning programs and how to operationalize the model’s business plan in an efficient and sustainable manner.  ELCC developed, jointly with Cisco, a new model for the EEI academies; NGOs, IT clubs and universities.  ELCC Portal (National Lifelong Learning) Portal launched. Table 3: Cisco Entrepreneur Institute Regional Training Center Activities

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 34 Table 4: Delivery Centers by Sector Table 5: Total Beneficiaries of ELCC’s E-Learning Programs (2004-2009) Success Merits As part of its work in the EEI, the ELCC was merited two international awards which were granted to the EEI: the Project of the Year Award of the Cisco Networking Program in October 2007, and the first Technology in Government in Africa (TIGA) award in May 2007. The awards were presented by the main sponsors of the event - the UN Economic Commission for Africa and the Canadian government - in recognition of achievements that have led to changes at national, regional or provincial levels.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 35 Business and Developmental Impact Empowering the SMEs Sector  ELCC laid the groundwork to expand the capacity of the workforce, including producing more trainers who could reach out to SMEs and professionals at all levels nationwide. “ The Business Essentials curriculum we created has all of the components that need to be acquired by any startup company or SME. It provides the fundamentals of using ICT in business, how to develop strategies for using the Internet and IT, and how to make a business case for technology. At the end of the class, each ” student even creates an ICT business case or proposal for the student’s business. —Yasser Kazem Director, ELCC  ELCC developed and implemented an effective delivery model where content reached the broad, targeted audience—from students preparing to enter the workforce, to young businesspeople working at SMEs, to young entrepreneurs, to older SME business owners least likely to possess these skills, to university professors.  In few years, iExec Business Essentials program reached thousands of Egyptian SMEs. The center’s implementation model of the program has enabled the flow down of training from the graduated delivery partners and trainers to other businesses in a massive scale. Leveraging IT Clubs in Egypt  ELCC increased the number of Cisco Networking Academies in Egypt by identifying IT clubs at universities, and other groups throughout the country, interested in IT, and certifying trainers.  Over 650 IT clubs in high schools, technical schools, colleges, universities and community- based organizations were leveraged to act as outlets for the delivery of e-Learning programs.  The model allowed for the most efficient use of IT clubs currently present resources and infrastructure including PCs and internet lines introduced by MCIT.  Developing the human resources at NGOs by training administrators on computer basics and means of administrating running labs. ELCC’s National Delivery Network…Maximizing Impact through Outreach ELCC implemented an effective and locally adapted model to leverage and optimize the use of nationwide IT clubs in high schools, technical schools, colleges, universities and community-based organizations to act as outlets for the delivery of web-based content, online assessment, student performance tracking, hands-on labs, instructor training, support and preparation for industry standard certifications. The underlying strategy was to maximize value through making the most efficient use of them.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 36 Success Story  Assuring quality of the delivered training at IT clubs and NGOs in ELCC Builds National accordance with international standards. Technology  Creating an environment of competitiveness among community Infrastructure to development centers resulting in better services and higher quality. Empower Community Centers  The widespread network of delivery centers facilitated outreach of IT and ELCC builds national technology e-Learning technologies to underprivileged communities/areas. infrastructure for the delivery of its e-Learning content to Impact on the Workforce transform and empower the  ELCC, by diffusing e-Learning in the country, have stimulated the need Country’s NGOs and community for new skills and professions in the field of e-Learning resulting in the development centers. One of creation of up to 200 employment opportunities in this area. which is an SME called Business Enterprise Support Tools (BEST),  The delivery channels, established by ELCC, helped EEI develop a new an IT training company. generation of skilled ICT workers to support Egyptian businesses. The Instructors at BEST’s four program has trained and certified thousands of IT instructors, and nearly centers, located in four different 700 Academies are in place at schools, universities, and other governorates, are now certified organizations across Egypt. to teach IT-related business courses to other individuals or institutions. Since the beginning of the year, BEST has trained 152 students. Table 6: Created Jobs “These centers were not available in governorates before,” says Hatem Zaki, Developing the Educational Sector national project director at BEST. “Instead of having all the  Cisco leveraged its contribution to ELCC to meet the planned activities of corporations and SMEs send the EEI’s lifelong learning track. [their employees] to Cairo to receive training, now it is offered  In 2007, the Egyptian Ministry of Higher Education and Scientific in their governorates,” adds Zaki. Research began integrating Cisco Academy courses into all engineering and computer science colleges and technology institutes across the According to Zaki, BEST plans to country. establish at least one center in every governorate across the country in the next three to four years as a result of the rewarded business value.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 37 Success Story ELCC Unleashes the Potential of e-Learning The Business Essential program is seeing results. The program has managed to transform the Egyptian education system and businesses besides developing a new generation of skilled ICT workers to support business in Egypt. Yehia El Zaeem, owner of Osheen, a manufacturer of dry cleaning equipment, gained a new perspective on his business after enrolling in the course which caused him to cancel plans to leave the country. Instead of moving, El Zaeem realized that by improving his management skills and taking advantage of ICT, he could improve efficiency and profitability. “Seeing numer¬ous benefits that can be added to my business by applying different business strategies I learned during the course gave me great hope,” says El Zaeem. Through the Business Essentials course and other delivery channels, ELCC believes it can reach SME stakeholders at every level across the country. “Most of our SMEs are family businesses with a father who owns the business and a son who has joined the organization and is looking for ways to modernize it,” says ELCC Director Yasser Kazem. With this methodology, Kazem adds that the younger generation is gaining the skills it needs to manage their businesses better, while at the same time, the younger generation is sharing its knowledge with older business owners. The program now provides a comprehensive business and IT skills curriculum that is preparing Egyptian businesses to participate and thrive in the modern, global economy. Achievement Milestones Sept 2004 ELCC inauguration Oct 2004 Agreement Signing with Cisco to be certified as an IT Essentials Regional Academy for CNAP Feb 2005 MoU Signing with Microsoft Feb 2005 Agreement Signing with Middlesex University Sept 2006 Agreement Signing with Cisco Systems to be upgraded to CATC for CNAP Oct 2006 Agreement Signing with Cisco & Accenture to develop and localize iExec Business Essentials May 2007 ELCC Receives ‘Technology in Africa’ Award June 2007 ELCC Receives Cisco’s ‘Project of the Year Award’ Nov 2007 Development of National e-Learning Standards and its endorsement by CLI May 2008 Agreement Signing with Cisco Entrepreneur Institute to be certified as the Institute’s Regional Training Center Apr 2009 Agreement Signing with Cisco Systems to be certified as a CCNA Regional Academy for CNAP

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 38 2.2 E-Content Development ELCC’s e-Learning Diploma The ELCC has a track record in developing, localizing and delivering a wide range The e-Learning Diploma of e-Learning courses and content in different disciplines and targeting different introduces certification for e- segments of audience on a wide base. The center managed to develop and Learning professionals. The localize courses in fields of Business and Management, Information Technology transition into online and e-Learning in cooperation with reputable organizations such as Cisco education and e-Learning has Learning Institute (CLI), Middlesex University and Microsoft. resulted in a significant need for practitioners Success Criteria: (teachers/instructors,  Translated content instructional designers and  Local case studies developed administrators) who can take  e-Learning courses developed the lead in these efforts. The certification provides a 2.2.1 Curricula Development framework for individuals to acquire the competencies In the field of curricula development, ELCC managed to achieve outstanding necessary to design, deliver, results in the area of curricula development capitalizing on its large network of support and evaluate renowned partners in the field of content provision and external Subject effective e-Learning Matter Experts. programs. The diploma’s key areas include e-Learning content development, e- Achievements Learning content Key Achievements during 2004-2009 include: standards/technologies,  ELCC’s content development team have successfully developed and design of e-Learning validated the curricula of the following courses: courseware, project management, instructional Lifelong Learning Courses/Programs: design, consulting and  Business Computer Basics (BCB) solutions skills development.  IT in Organizations  Communication Skills for Business and Computing e-Learning Diploma Courses:  e-Learning Standards  e-Learning Fundamentals  Green ICT Fundamentals  Visual Learning  Learning Strategies  e-Content Design  Adobe Captivate Standards  e-Learning Diploma  Instructional Design  Assessment Design  ELCC signed agreements with Microsoft, Oracle, and Middlesex University to  Interactive Learning/ spread their curricula to the nation’s universities and SMEs. Simulation Tools  Online Support Developed content includes:  Ethical & Legal Issues in  Microsoft Unlimited Potential Curriculum e-Learning  Oracle Academy Curriculum  e-Learning Standards &  IT in Organizations (Middlesex University) SCORM  Communication Skills (Middlesex University)

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 39 ELCC Developed Curricula Business Computer Basics (BCB) The course provides learners with basic computer and software literacy and to make them fully acquainted with basic computer and software systems and gain internet proficiency. IT in Organizations The course is specifically designed to enable non-IT professionals to get acquainted with using Information Technology in their organizations. Communication Skills for Business and Computing The course aims to provide participants with the language skills and knowledge required to communicate effectively in English in the business and computing contexts. E-Learning Standards The course provides educators, Web-based education system developers and e-Learning practitioners with the knowledge and skills necessary to design, implement, asses, use and reuse standards-based e-Learning applications and programs. Green ICT Fundamentals The course aims to provide basic knowledge of Green ICT concepts and best practice principles that will enable participants to optimize the use of ICTs in their organizations through the application of various hands-on tools and techniques. Learning Strategies The course provides online educators and course designers with the knowledge of learning strategies that determine the approach for achieving the learning objectives. The course aims to help participants to design activities that address different learning modes in order to provide significant learning experience. Adobe Captivate The course provides learners with the basic concepts of Adobe Captive and simulation tools. ELCC E-Learning Diploma The e-Learning Diploma introduces certification for e-Learning professionals. The certification provides a framework for e-Learning practitioners to acquire the competencies necessary to design, deliver, support and evaluate effective e-Learning programs. Courses E-Learning Fundamentals The course aims to provide learners with an overview of e-Learning fundamentals, in addition to explaining Instructional design and e-Content development and implementation concepts to make them better able to apply the e-content development principles.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 40 Visual Learning The course introduces visual learning and design and its techniques to enable learners to understand the process of visual learning and critical thinking while designing an e-Learning course. E-Content Design Standards The course introduces learners with the international guidelines and standards for the design of effective e-Learning programs. Instructional Design The course acquires learners with the necessary knowledge and skills of the instructional design process. Best practices for designing, planning, implementing, and evaluating instruction will help prepare learners to create e-Learning programs with maximum effectiveness, efficiency and appeal of instruction and online learning experience. Assessment Design The course provides learners with an overview of the assessment design concept to enable them to apply the concept in the design of e-Learning courses. Interactive Learning/ Simulation Tools The course introduces an overview to e-Learning Interactivity, levels, types and models, to enable the learner to get acquainted with the interactivity concept when designing an e-Learning course. Assessment Design The course provides learners with an overview of the assessment design concept to enable them to apply the concept in the design of e-Learning courses. Interactive Learning/ Simulation Tools The course introduces an overview to e-Learning Interactivity, levels, types and models, to enable the learner to get acquainted with the interactivity concept when designing an e-Learning course. Online Support The course helps learners understand the concept of online support, particularly in the field of e- Learning, and apply the different support tools in a way that facilitates e-Learning and maximizes learning experience. Ethical & Legal Issues in e-Learning The course aims to provide learners with an overview of ethics, author, Intellectual property and copyrights to help them design e-Learning courses that consider the ethical and legal standards. E-Learning Standards & SCORM The course provides educators, Web-based education system developers and e-Learning practitioners with the knowledge and skills necessary to design, implement, asses, use and reuse standards-based e-Learning applications and programs.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 41 2.2.2 Content Localization Working closely with Cisco, ELCC translated and localized the iExec Business Essentials program so that Egyptian audience would find it more relevant and compelling. The curriculum was further enhanced by increasing interactivity, incorporating local case studies, and piquing student interest by weaving a narrative through the curriculum. Cisco partnered with the Accenture Development Partnership (ADP) program to implement an Arabic version of the course to effectively serve Egyptian learners. ELCC took the program’s high-level goals and transformed them into a cohesive step-by-step plan for building the country technology infrastructure for the delivery of its e-Learning content to transform and empower Egypt’s workforce The program is currently being delivered at ELCC’s six Training Centers for Cisco Entrepreneur Institute program. The course covers the fundamentals of IT and teaches students how to develop strategies and business plans for an effective IT business deployment. The course provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and enables them to become more competitive and innovative in their operations. Key metrics of success include:  Six Training Centers for Cisco Entrepreneur Institute program were established in Egypt  250 facilitators/trainers were trained  The program was piloted on 20 SMEs  3,000 trader were trained in the framework of a cooperation protocol signed between MCIT and Ministry of Trade and Industry’s Cairo Chamber of Commerce in 2005 “ The Business Essentials curriculum we created has all of the components that need to be acquired by any ” startup company or SME. —Yasser Kazem Director, ELCC Business and Developmental Impact The iExec program was an overall success, producing favorable outcomes, delivering real and measurable value, and above all, many lessons learned. Key accomplishments of the program besides creating the country SMEs-focused e-Learning curricula are as follows:  Providing the program in a localized context helped build a new generation of Egyptian knowledge workers and IT professionals, develop a targeted e-Learning curriculum and implement a technology platform capable of supporting the curriculum’s authoring, management, and delivery systems.  ELCC managed to develop a comprehensive, nationwide model for other government agencies and for future e-Learning initiatives for creating and delivering a state-of-the-art, e- Learning programs at all levels of education nationwide.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 42  Consultation with Accenture Development Partnership (ADP) helped the Success Story center develop its content development skills and competencies, build its capacities and develop viable business and operations plans in different New Hope for a Small- functions as a staff of two experienced learning specialists from ADP Business Owner supported ELCC efforts over six months of consultation at the center. After taking the Business Essentials course, Yehia El ELCC, through the development and localization Zaeem, the owner of a small company that manufactures of the iExec course, helped EEI deliver ICT-related dry cleaning equipment, education to thousands of SMEs allover Egypt. gained a new perspective on his business that caused him  ELCC, through the development and localization of the course, helped EEI to cancel plans to leave deliver ICT-related education to thousands of SMEs allover Egypt. Egypt. El Zaeem realized that by improving his 2.2.3 Content Development management and IT skills, he could make his operations Today, ELCC has a competent team of content developers creating e- more efficient and Learning courses to serve the needs of Egypt, and to provide a model for ICT profitable. “Seeing the and business skills development in the country. Within Egypt, the center has numerous benefits that can managed to become a core competence in the area of content development be added to my business by embarking on the know-how transfer from industry’s renowned specialists applying the different such as Cisco, IBM and Siemens. business strategies that I learned from the course gave Key accomplishments in the content development field: me great hope,” says El  Developed the e-Learning version of the iExec course jointly with Cisco Zaeem. and Accenture. ELCC content development team migrated one course between the following platforms:  Virtuoso - Cisco Learning Institute CLI  Moodle - Moodle is an open source and completely free to use  Centra - Siemens  Content Producer Authoring Tool - IBM  Atutor, Claroline, dorLRN, ILias, OLAT, Dokeos, Sakai  One course was successfully migrated among two different platforms (from the Virtuoso platform to the Moodle).  An IP technology platform for e-Learning development and delivery was designed and deployed.  ELCC Implemented a learning management system (LMS), including custom e-Learning templates and developer training materials.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 43  ELCC content development team developed the curricula and content of an e-Learning educational program (Curriculum jointly developed with IBM and content currently being developed by ELCC’s content development team).  Developed the e-Learning diploma which was piloted at the Information Technology Institute (ITI) within its 9 months program.  Graduated 200 students  Students were all hired in the market to fulfill the market demand for qualified e-Learning professionals and practitioners. Such need for qualified human resources in the field represents a significant gap in both national and regional markets. Business and Developmental Impact  ELCC, through the development and localization of the iExec course, helped EEI deliver ICT- related education to thousands of SMEs allover Egypt.  Cisco worked closely with EEI program leaders on the lifelong learning and e-Learning industry development tracks, bringing knowledge and experience gained from working previously with ELCC. ELCC, through the development and localization of the iExec course, helped EEI deliver ICT-related education to thousands of SMEs allover Egypt.  A new leadership and management curriculum was piloted to enhance the business management in Egyptian SMEs.  ELCC acquired and trained on the different e-Learning development platforms Besides the swift and successful delivery of the Business Essentials course, the Accenture team worked closely with the ELCC to ensure knowledge transfer relating to all aspects of e-Learning development and delivery. Accenture Press Release, 2007

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 44 2.3 Research & Development (R&D) The ELCC research unit has developed the standards of e-Learning which dictate quality guidelines, procedures and processes for the development and delivery of E-Learning programs. The standards, developed from an international perspective and tailored to a local context, was endorsed by the Cisco Learning Institute (CLI), the world renowned institute in promoting and providing technology education. The e-Learning standards report was further developed by the center as an e-Learning course. ELCC’s R&D unit major accomplishments throughout the years 2004-2009:  Developed the National e-Learning Standards report - The developed standards were endorsed by Cisco Learning Institute (CLI) - Developed an e-course for e-Learning standards  Developed comparative analytical reports on the different e-Learning platforms  Developed a comparative report on the top ten e-Learning portals Cisco Learning Institute Endorses ELCC’s e-Learning Standards In recognition of ELCC’s leadership and acknowledgement of its vision and expertise for high quality e-Learning and development of learning materials, the Cisco Learning Institute (CLI) fully endorsed the E-Learning Standards report developed by the ELCC which incorporates guidelines, procedures and methodologies for the development and delivery of quality E-Learning programs from an international perspective in a local context. 2.4 Capacity Building and Industry Development The ELCC has laid the foundation of a national e-Learning industry. The tangible results are pervasive: a new profession has been created in the country as an offshoot to the center’s certification program for e-Learning professionals, giving rise to the generation of job opportunities and new career paths. Key areas in which training was delivered include:  e-Learning content development  e-Learning standards  Courseware design  Project management  Instructional Design (ID)  Consulting and solutions skills development  Business management fundamentals  Marketing fundamentals

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 45  Within a framework agreement with the Egyptian E-Learning University (EELU), ELCC have managed to build the university’s staff capacity for the provision of effective e-Learning programs: - The university’s faculty trained on how to manage and administer e-Learning programs - The university’s content development trained on the latest tools and means of content development  ELCC’s e-Learning diploma graduated 200 students; all were hired in the market to fulfill the market demand for qualified e-Learning professionals and practitioners. Such need for qualified human resources in the field represents a significant gap in both national and regional markets. Creating a Vibrant Community of e-Learning Experts ELCC’s e-Learning diploma has helped fulfill a currently present market gap in the country and the entire region. A total of 200 young graduates acquired the center’s diploma, all of whom were hired in reputable companies that provide e-Learning solutions and services. 2.5 Portals Development ELCC National Lifelong Learning Portal ELCC’s portals development team developed the National Lifelong Learning (LLL) Portal to act as the hub of lifelong e-Learning in Egypt. It is the entry point for all individuals and entities seeking e-Learning and LLL opportunities in different disciplines. Mandate of the National LLL Portal: “Provide a single access point to extensive e-Learning resources that enables learners, e-Learning practitioners and scholars in Egypt to easily identify, retrieve and use data /knowledge to achieve their learning and performance goals in an easy-to-use, consistent and highly interactive manner.” LLL Portal Services:  Lifelong Learning Programs  e-Learning Library  Directory  Career Center  Search Engine  e-Guide  ELCC and Industry  Live Streaming , Webcasting and Webinars  E-Newsletter  ELCC Think Tank  Alerts and Calendar of Events  Collaboration Platform  RSS Feeds Service

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 46 3| Awards Accredited for its innovation in taking Egypt forward in the field of e-Learning, the ELCC was honored distinguished awards in recognition of its outstanding achievements and notable impact on the socioeconomic development of the country. Cisco Networking Academy “Large Scale Deployment” Award 2010 ELCC was awarded in April 2010 by Cisco Networking Academy for its large scale deployment of its National Delivery Network by creating a network of over 700 nationwide e-Learning centers, almost 10% of all worldwide Cisco Academies. "Large Scale Deployment" award by Cisco Networking Academy recognizes the stand-out initiatives, individuals and academics for their scalable, innovative and impactful use of technology. Cisco Networking Academy “Project of the Year” Award 2007 ELCC was accredited in November 2007 by Cisco Networking Academy, as part of its work in the EEI, for delivering e-Learning and lifelong learning training programs on a massive scale throughout Egypt. "Project of the Year" prize by Cisco Networking Academy recognizes the stand-out initiatives, individuals and academics for their innovative use of technology. Technology in Government in Africa (TIGA) Award 2007 ELCC was merited for its innovation in taking Africa forward in the use of ICT for learning through the Technology in Government in Africa (TIGA) award in the “improved educational services through the use of ICT” category that was granted to the Egyptian Education Initiative (EEI) in April 2007.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 47 Cisco Best Regional Academy Award 2006 ELCC was accredited in July 2006 the Best Regional Academy Award by Cisco Systems for its outstanding contribution for the development and implementation of the Cisco Networking Academy Program. Credentials Cisco Learning Institute Endorsement of ELCC’s E-Learning Standards In recognition of ELCC’s leadership and acknowledgement of its vision and expertise for high quality e-Learning and development of learning materials, the Cisco Learning Institute (CLI) fully endorsed the E-Learning Standards report developed by the ELCC which incorporates guidelines, procedures and methodologies for the development and delivery of quality E- Learning programs from an international perspective in a local context.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 48 4| The Way Forward We are only at the beginning of seeing the true potential of what e-Learning can offer and the impact that it has on the socioeconomic development of the country. One of the most powerful essences of e-Learning is to leverage scarce resources and create equal opportunities for learning; this maxim has been proven to great effect throughout ELCC’s work in the past five years in the Egyptian educational and human resource development sectors. Our continued focus on success and achieved results is the best way to ensure that we will continue to create value for the community and entire industry at large. We are only at the beginning of seeing the true potential of what e-Learning can offer and the impact that it has on the socioeconomic development of the country. Capitalizing on our built capacities, accumulated competencies, achieved results and realized impact, we look forward to put into force three areas which are considered as key driver of sustained social development and economic recovery. Focus Areas for the Future: 1. Fostering entrepreneurship education through e-Learning 2. Developing and enabling the country’s e-Learning/e-Content industry 3. Using e-Learning to leverage and optimize the use of scarce educational resources Focus Area 1: Fostering Entrepreneurial Mindsets through e-Learning In common with the entire world, Egypt is facing massive economic challenges triggered by the Global Financial Crisis. Such crisis has called upon the imperative adoption of innovative solutions and creative approaches for the identification and pursuit of employment opportunities. Entrepreneurship, in its broad sense, is the innovative pursuit of business opportunities beyond the available resources. It provides the continuous dynamics for competitiveness, efficiency, growth and productivity which greatly influence whether businesses flourish or fail. ELCC foresees enormous potential in investing in entrepreneurship education in order to nurture talent and develop the next wave of leaders and innovators who will create jobs and value for society and empower others to create a better future.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 49 Entrepreneurship and entrepreneurial skills are, in fact, core constituents in SMEs and building and sustaining a viable economy in an increasingly global and competitive Entrepreneurship world. As evidenced by research, entrepreneurship is foreseen as a remedial Today, governments worldwide intervention for combating the currently witnessed Global Financial Crisis. recognize the importance of Entrepreneurship is indeed the engine fuelling innovation, employment Small and Medium Enterprises generation and economic growth. (SMEs) and their contribution to economic growth, social There is a positive correlation between entrepreneurship and economic growth. cohesion, employment and local development. The SMEs sector Sustainable growth based on innovation requires an increasing number of start- resembles a fundamental ups, which are likely to provide more and better jobs. Egypt needs more economic building block of the Egyptian growth, which means more new firms, more entrepreneurs willing to embark in economy accounting for 75% of innovative ventures, and more high-growth SMEs. Fostering entrepreneurial all jobs in Egypt, 80% of GDP mindsets among young people will contribute importantly to achieving our goals. and 99% of the non-agricultural private sector according to Why entrepreneurship education is a key competence for young people? 2004-05 Organization for Entrepreneurship education helps young people to be more creative and self- Economic Co-operation and confident in whatever they undertake. By taking part in entrepreneurship Development (OECD) figures. As programs and activities, students become more willing to take responsibility and the wave of Global Financial Crisis flows though, the to use their initiative, better at developing their own ideas and at channeling their potential contribution of creativity. It relates to managing one’s own life; to being creative in any working smaller firms is magnified. activity; and to establishing and expanding a business successfully. Therefore, many of the traditional problems facing Undoubtedly, Egypt needs to focus its efforts on the factors which can generate SMEs — lack of financing, more growth and employment. Toward this end, the need for a comprehensive difficulties in exploiting entrepreneurship educational program becomes pressing. technology, constrained managerial capabilities, low productivity and regulatory Entrepreneurship is indeed the engine fuelling burdens — become more acute innovation, employment generation and economic in a globalize environment. growth. Entrepreneurship is of particular relevance to SMEs as it a tremendous force for their Building on our strong and wide-access national e-Learning delivery network, and continuous innovations, growth capitalizing on our record of success in developing and delivering SMEs training and prosperity. Hence, and e-Learning jointly with Cisco Entrepreneur Institute, ELCC is eyeing entrepreneurship has never entrepreneurship education as a strategic and pragmatic expansion to its been more important for currently running entrepreneurship program. Equally important is the power that Egypt's economic development e-Learning has in developing skills that generate an entrepreneurial mindset and than it is today. in deploying innovative solutions to increase access, improve performance, reduce cost of delivery and offer convenience and flexibility to learners. Recognizing these opportunities, ELCC, in context of its mission to develop the country’s workforce through sustainable, scalable and relevant e-Learning, aims to foster the entrepreneurial mindsets of Egyptian young people through education and e-Learning at all levels, from primary school to university.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 50 ELCC as Cisco Entrepreneur Envisioned Strategic Objectives: Institute Regional  To cultivate a culture of entrepreneurship with all the mindset of innovation, creativity and efficiency that it embodies and to prepare a Training Center In May 2008, ELCC was certified generation of self-confident, self efficient and leadership-oriented as an official Training Center for entrepreneurs. the Cisco Entrepreneur Institute  To build sustainable development, create jobs, generate economic growth to help Egyptian entrepreneurs and advance human welfare through fostering entrepreneurship behavior start and grow their own and skills. businesses based on practical  To leverage technology as an enabler for delivering wide access and scalable and professional strategies entrepreneurship education. using the Institute’s content and  To build a national capacity for delivering innovative entrepreneurship know-how to deliver its education in partnership with world-class public/private entities, creating programs to SMEs through Local Institutes that are established economic value that would lead to mutually beneficial business by the center allover the opportunities. country. In this capacity, ELCC  To develop delivery channels of entrepreneurship education to facilitate established six Local Institutes access and outreach through nation-wide e-Learning and delivery centers. to deliver the curricula to students and train the trainers/facilitators. Using the Our vision entails adopting a comprehensive strategy for entrepreneurship Cisco Entrepreneur Institute’s education that includes: expert content and Web and A. Certification of Delivery Centers media-enabled platform ELCC will embark on its currently existing National Delivery Network (NDN) (WebEx), ELCC delivers model that has a proven record of accessibility, outreach and sustainability. workshops for their participants The center will implement a scalable plan to leverage and optimize the use of enhanced by the experience of the center’s 690 nationwide certified IT clubs to act as outlets for the delivery the local entrepreneurs and facilitators. ELCC serves as a of the Business Essentials Program (iExec), a comprehensive e-Learning Regional Training Center by curriculum to address critical skill gaps particular to SMEs in Egypt. sponsoring and serving as a resource for other Local Entrepreneurship education helps young people to institutes. be more creative and self-confident in whatever they undertake. It relates to managing one’s own life; to being creative in any working activity; and to establishing and expanding a business successfully. The underlying is to certify IT clubs in schools and universities along with NGOS to become Cisco Entrepreneur Institute Local Institutes for the Entrepreneurship Education Program to ensure wide access, value maximizations and efficiency.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 51 iExec Business B. Integrating Entrepreneurship in school and College curricula Essentials Program It is commonly agreed that the scope of entrepreneurship education is much The Business Essentials program (iExec ) provides ICT-related wider than training on how to start a business, as it includes the development business education that helps of personal attributes and horizontal skills like creativity, initiative, self- SMEs develop new strategies to confidence, among many others. It is of paramount importance to raise transform their organization students’ awareness of self-employment and entrepreneurship as viable tools and business through the for promoting future career. strategic use of IT and Internet applications and teaches Recognizing the posed opportunities, ELCC, in students how to develop business plans for an effective context of its mission to develop the country’s IT business deployment. The workforce through sustainable, scalable and course enables SMEs to become more competitive and relevant e-Learning, aims to foster the innovative in their operations. entrepreneurial mindsets of Egyptian young The current curriculum covers people through education and e-Learning at all starting, growing, and tech- enabling a business. Through levels, from primary school to university. collaboration with attendees and Institute feedback, the The objectives of integrating entrepreneurship education in schools will curriculum continues to expand include nurturing those transversal skills and attributes that support and evolve to support the entrepreneurial mindsets. At university level, entrepreneurship education has growing needs of entrepreneurs a stronger focus on generating business ideas, technology-based activities and in Egypt. innovation. At this level, entrepreneurial mindsets and skills can be best promoted through e-Learning by doing and experiencing entrepreneurship in practice and using e-Learning technology to widen access and offer convenience and flexibility to learners. In this respect, ELCC plans to integrate the Cisco Entrepreneur Institute curricula in the established Egyptian school and universities curricula. The process will incur the Arabization and localization of the program’s courses (Starting a Business and Growing a Business) in a model similar to the one previously implemented jointly between Cisco and ELCC in the localization of the iExec course. Keeping a close eye on the globally prevalent wave of financial crisis, it is, indeed, of prime importance to re-steer the wheel from the mere development of skills towards the development of skills for employability and this is exactly where entrepreneurship education falls into place.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 52 Way Forward Focus Area 2: Vision Developing and enabling the country’s e-Learning/e- “To generate and spread a culture of e-Learning in Egypt Content industry and promote the use of e- In its futuristic outlook, ELCC is mobilizing the existing resources and expertise in Learning for driving the e-Learning and web communications towards the development of Egypt’s e- country’s socioeconomic Learning/e-Content industry through acting as the country’s industry enabler, wheel” innovation diffuser and governing body. In doing so, the center aims to become the main center of competence and excellence for e-Learning and web communications in Egypt and to support the development of the country’s local industry and promote its international competitiveness and to act as the country’s Way Forward main accreditation, quality assurance and innovation diffusion body for e- Learning. Mission “To become the main center of competence and excellence Envisioned Strategic Objectives: for e-Learning in Egypt and to  To lead the e-Learning/e-Content Industry in Egypt and mobilize its resources support the development of towards the development of the industry’s four major building blocks: the country’s local industry Content, Technology, Training and Quality Assurance. and promote its international  To develop a replica model of e-Learning that integrates global quality in a competitiveness and to act as local context to be followed by local players. the country’s main  To disseminate the quality standards of e-Learning and web communications accreditation, quality in Egypt and enforce the compliance of local players to these standards. assurance and innovation diffusion body for e-Learning”  To promote and develop the widespread use of e-Learning and online learning technology in Egypt in a way that promotes equal access to learning opportunities and efficient use of ICTs.  To leverage the entrepreneurship skills of professionals and practitioners in the IT field and E-Learning industry to help create the first wave of e-Learning leaders.  To transfer and extend the know-how and expertise to the local industry and promote knowledge sharing and application of e-Learning best practices among local players.  To build the country’s human resource capacities and help create job opportunities. Envisioned Scope of Work ELCC’s future scope of work encompasses the following functions. Training and Capacity Building Through its training and capacity building function, ELCC aims to build the capacities of the local e-Learning/e-Content industry and provide the market with the necessary skills for the development, delivery and management of quality e-Learning programs and highly effective and collaborative portals, web content, online services through the application of latest e-Learning and web content management tools and techniques.

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 53 Assessment and Quality Assurance The center’s assessment and quality assurance function aims to invigorate quality assurance and make it relevant to everyday practice in enhancing the local e-Learning/e-Content industry. Consultation Through its consultation function, ELCC aims to offer the local market with a variety of integrated services to help e-Learning professionals and organizations develop necessary skills for the creation of effective web-communications strategies and e-Learning programs benchmarked to international-level standards. ELCC consultation will focus on the National E-Learning Standards to help Egyptian companies and service providers to get thoughtful judgment on how to achieve their technical and business objectives through their web communications and electronic content. Standards Setting and Authorization The main objectives of the Standards Authorization function include the dissemination of the e- Learning standards accredited by Cisco Learning Institute and fostering its adoption by Egyptian organizations. To do so, the center will work on further building on and updating the currently endorsed standards through continuous technology tracking and research on latest trends. E-Learning Content Development The mission of the content development function of ELCC will be to act as an enabler of the content development local industry. ELCC will work on partnering with internationally renowned accreditation bodies of e-Learning content. Focus Area 3: Leverage e-Learning to optimize scarce educational resources at MCIT The increasing number of students at training programs provided by MCIT through its subsidiary training institutes together with the resulting pressure on facilities, student-instructor ratio, class size and technology requires innovative solution to increase access and optimize currently present resources. E-Learning, in its basic sense, offer the promise of increasing access, improving performance, reducing cost of delivery and offering convenience and flexibility to learners. In a vigorous plan to tremendously increase the number of trainers in a double fold manner, and embarking on our existing track record and capacity in curricula development, content development and e-Learning delivery, ELCC aims to become an “Excellence Center” for the development and delivery of e-Learning in Egypt. The center will devote its full capacity and utilize the currently available infrastructure, technology and know-how in an attempt to leverage the training institutes’ performance, build their capacities and optimize the learning experience. Planned Activities:  Develop the training content into e-Learning programs.  Train the facilitators/trainers on how to manage, facilitate and administer e-Learning programs.  Integrate web 2.0 applications and platforms into e-Learning.  Partner with international organizations and content providers to compile and develop quality e-Learning content.

Case Study Egyptian Government National Education Program Transforms Small Businesses Executive Summary Business Challenges Modernizing its workforce to compete in today’s knowledge-based global CUSTOMER NAME economy has been a challenge for the Egyptian government. Egyptian Egyptian Government businesses historically have trailed other countries in the use of informa- INDUSTRY tion and communications technology (ICT), impeding the growth and Public Sector development of the country’s private sector. With few qualified IT teachers BUSINESS ChAllENgES and little available content for business and IT education, the level of • mprove business and ICT I management and ICT skills among Egyptian businesses—especially skills among SMEs to foster small and medium-size enterprises (SMEs)—is limited. global competition • ransform education via coordi- T Recognizing the need to improve education and skills among businesses nation between private and and students, Egyptian leaders, in partnership with the World Economic public sector organizations Forum (WEF) and other multinational private and public organizations, • evelop a management and ICT D curriculum and infrastructure to launched the Egyptian Education Initiative (EEI) in 2005. deliver content to SMEs The EEI contains four education tracks: preuniversity education, higher SOlUTIONS education, lifelong learning, and e-learning industry development— • ork with IBSG to gain project W the latter supports the first three tracks. Given the initiative’s scope management and change man- and ambitious goals, delivering the government’s vision posed a agement guidance to coordinate activities across the initiative monumental task. EEI’s leaders needed to encourage cooperation • nhance and localize existing E among private organizations and public institutions, as well as create management and ICT course a framework to coordinate activities and deliver the desired results. • evelop nationwide delivery D The lifelong learning and e-learning industry development tracks in infrastructure for education particular required a business management and IT curriculum to meet BUSINESS RESUlTS the needs of students and SMEs. • aily training for Egyptian D professionals Solutions • usiness Essential program to B generate up to 3,000 new trainers The Cisco® Internet Business Solutions Group (IBSG) was asked to • raining reaches professionals at T lead the project, contributing curriculum from both Cisco’s Networking all levels nationwide Academy®, an e-learning program that provides students with Internet technology skills, and iExec business management training programs, which help EEI deliver ICT-related education to thousands of SMEs across Egypt. Cisco Internet Business Solutions Group (IBSG) 1 Cisco IBSG Copyright © 2007 Cisco Systems, Inc. All rights reserved.

Case Study Cisco had prior relationships with WEF on ICT developments in other parts of the Middle East and Africa, and with the Egyptian Ministry of Communications and Information Technology on creating e-learning content for Egypt’s E-Learning Competence Center (ELCC). This gave Cisco an advantage in helping EEI implement a Web-based, e-learning and management system—ELCC had been developing business and IT education content and training instructors since 2004, including piloting the first release of the iExec Business Essentials education program. “We cooperated with The fact that Cisco also had 10 years experience creating e-learning content Cisco and ADP to through its Networking Academy programs appealed to EEI leaders. In addition, develop and localize “Cisco’s contributions to the ELCC proved the company’s seriousness in sup- Cisco’s education porting the government’s plans,” says Yasser Kazem, director of ELCC and EEI content, and then strategic coordinator. “Cisco integrated very easily with the EEI, and we believe piloted the new this partnership is very successful.” version to SMEs.” In addition to IBSG, Cisco acquired input from its other internal organizations Yasser Kazem, Director including Corporate Social Responsibility, and the Public Sector and Middle East E-Learning Competence and Africa sales groups. Together, they created a framework that: Center; EEI Strategic • Provided project management and change management guidance to help Coordinator coordinate activities across the EEI program • Enhanced and localized the Business Essentials course, creating a comprehensive business management education curriculum for SMEs • Developed a nationwide infrastructure to deliver educational content • Initiated the rollout of hundreds of new Cisco Networking Academies to train the next generation of Egyptian ICT workers Cisco worked closely with EEI program leaders on the lifelong learning and e-learning industry development tracks, bringing knowledge and experience gained from working previously with ELCC. The team partnered with the Accenture Development Partnership (ADP) program to implement an Arabic version of Cisco’s Business Essentials course to effectively serve Egyptian learners. Staffing a team of two experienced learning specialists, ADP supported the effort over six months and played a crucial role in both building capacity at the ELCC and developing the localized e-learning program. “We cooperated with Cisco and ADP to develop and localize Cisco’s education content, and then piloted the new version to SMEs,” says Kazem. “The results were excellent.” Prepared by Cisco Internet Business Solutions Group 2 Cisco Systems, Inc., IBSG Copyright © 2007 Cisco Systems, Inc. All rights reserved.

Case Study The overall curriculum was one part of the project; delivering it was another. Without an effective delivery model, content would not reach the broad, targeted audience—from students preparing to enter the workforce, to young businesspeople working at SMEs, to young entrepreneurs, to older SME business owners least likely to possess these skills, to university professors. “To provide this training, we developed many different scenarios and delivery channels,” says Kazem. IBSG and the Egyptian Ministry of Communications and Information Technology laid the groundwork to expand the capacity of the ELCC, including produc- “The Business ing more trainers who could reach out to SMEs and professionals at all levels Essentials curriculum nationwide. In addition, Cisco worked with the ministry to increase the number of we created has all of Networking Academies in Egypt by identifying IT clubs at universities, and other the components that groups throughout the country, interested in IT, and certifying trainers. need to be acquired by any startup com- Business Results pany or SME.” The EEI initiative is beginning to transform the Egyptian education system and businesses. The Networking Academies are helping EEI leaders develop a new Yasser Kazem, Director generation of skilled ICT workers to support Egyptian businesses. The program E-Learning Competence Center; EEI Strategic has trained and certified dozens of IT instructors, and nearly 100 Networking Coordinator Academies are in place at schools, universities, and other organizations across Egypt. One thousand academies are planned in the next few years. The Business Essential program is also seeing results, graduating a large number of delivery partners and trainers due to expansion of the ELCC’s capacity. These graduates are training other businesses. By 2010, the course is expected to reach 10,000 Egyptian SMEs. Egyptian Education Initiative leaders believe the program now provides a comprehensive business and IT skills curriculum that is preparing Egyptian businesses to participate and thrive in the modern, global economy. “The Business Essentials curriculum we created has all of the components that need to be acquired by any startup company or SME,” says Kazem. “It provides the fundamentals of using ICT in business, how to develop strategies for using the Internet and IT, and how to make a business case for technology. At the end of the class, each student even creates an ICT business case or proposal for the student’s business.” The course is already benefiting graduates. For example, Yehia El Zaeem, owner of Osheen, a manufacturer of dry cleaning equipment, gained a new perspective on his business that caused him to cancel plans to leave the country. Instead of moving, El Zaeem realized that by improving his management skills and taking advantage of ICT, he could improve efficiency and profitability. “Seeing numerous benefits that can be added to my business by applying different business strategies I learned during the course gave me great hope.” Prepared by Cisco Internet Business Solutions Group 3 Cisco Systems, Inc., IBSG Copyright © 2007 Cisco Systems, Inc. All rights reserved.

Case Study Through the Business Essentials course and other delivery channels, EEI leaders believe they can reach SME stakeholders at every level across the country. “Most of our SMEs are family businesses with a father who owns the business and a son who has joined the organization and is looking for ways to modernize it,” says Kazem. With this methodology, Kazem says the younger generation is gaining the skills it needs to manage their businesses better, while at the same time, the younger generation is sharing its knowledge with older business owners. Next Steps “ Most of our SMEs are family businesses Cisco will continue to work with the Egyptian government, WEF, and other with a father who industry partners to create ICT opportunities for SMEs. Cisco is also helping EEI owns the business leaders establish a professional development program to train and evaluate IT and a son who has instructors nationwide. From a global perspective, curricula will continue to be joined the organiza- expanded to other emerging markets in the region, while the Business Essentials tion and is looking for course will be used to help small businesses throughout the Middle East and Africa develop skills to thrive in the global economy. ways to modernize it.” The Business Essentials course and the iExec education program have been Yasser Kazem, Director incorporated into the new Cisco Entrepreneur Institute (CiscoEI) program, which E-Learning Competence Center; EEI Strategic is rolling out to several emerging markets countries. CiscoEI is forming public Coordinator and private partnerships with governments, nongovernment organizations, and educational institutions to deliver entrepreneurial education; build a community of support across new and existing businesses; and connect participants with mentors, lending organizations, and peers using network technology. More Information The Cisco Internet Business Solutions Group (IBSG), the global strategic consulting arm of Cisco, helps Global Fortune 500 companies and public organizations transform the way they do business—first by designing innovative business processes, and then by integrating advanced technologies into visionary roadmaps that improve customer experience and revenue growth. For further information about IBSG, visit http://www.cisco.com/go/ibsg Americas headquarters Asia Pacific headquarters Europe headquarters Cisco Systems, Inc. Cisco Systems, Inc. Cisco Systems International BV 170 West Tasman Drive 168 Robinson Road Haarlerbergpark San Jose, CA 95134-1706 #28-01 Capital Tower Haarlerbergweg 13-19 USA Singapore 068912 1101 CH Amsterdam www.cisco.com www.cisco.com The Netherlands Tel: 408 526-4000 Tel: +65 6317 7777 www-europe.cisco.com 800 553-NETS (6387) Fax: +65 6317 7799 Tel: +31 0 800 020 0791 Fax: 408 527-0883 Fax: +31 0 20 357 1100 Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. ©2007 Cisco Systems, Inc. All rights reserved. Cisco, the Cisco logo, Cisco Networking Academy, Cisco Systems, and the Cisco Systems logo are trademarks or registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0705R) C36-421803-00 0807

Case Study Egyptian Government Builds National Technology Infrastructure to Transform and Empower the Country’s Workforce Executive Summary The Egyptian government wanted to improve the country’s ability to compete in the global economy by equipping citizens and CUSTOMER NAME businesses with the technology skills they needed to succeed. Egyptian Ministry of The Ministry of Communications and Information Technology Communications and worked with the Cisco® Internet Business Solutions Group (IBSG) Information Technology to develop a national e-learning education center and a comprehen- INDUSTRY sive e-learning curriculum to address critical skills gaps in Egypt. Public Sector BUSINESS ChAllENGES Business Challenges • mprove the knowledge base and I competitiveness of Egyptian pro- Focused on reform, the government of Egypt was determined to devel- fessionals and small and medium- op a new generation of skilled business and technology profession- size businesses als that would transform the nation’s workforce. The country’s Ministry • evelop an e-learning program D of Communications and Information Technology (MCIT)—led in 2004 to educate thousands of Egyptian by His Excellency Dr. Ahmed Nazif (now prime minister of Egypt)— citizens quickly envisioned a highly skilled, adaptable, and technology-savvy workforce • eliver education and training D through e-learning and ICT- that would allow Egypt to compete effectively in the global economy. enabled instruction The first step was to help Egyptian small and medium-size businesses (SMBs)—which lagged in information and communications technology SOlUTIONS • eliver training and education via D (ICT)—to develop the critical skills they needed to thrive in a knowledge- a national e-learning platform based global economy. • ationwide e-learning infrastruc- N Several barriers, however, stood in the way of achieving these goals. ture for IT and business education The ICT industry in Egypt was developing slowly, and the level of busi- BUSINESS RESUlTS ness skills and ICT knowledge, especially among SMB employees, was • CT and professional education I low. In addition, the country had a shortage of qualified IT teachers, and for Egyptian citizens no standardized business and ICT education content was available to • -Learning Competence Center E to train next generation of IT support the initiative. educators The MCIT needed a strategy for providing high-quality standardized • -learning model for other gov- E ernment ministries to follow IT and business education to large numbers of people as quickly as possible. MCIT leaders quickly recognized that e-learning could play a central role in the education initiative. Cisco Internet Business Solutions Group (IBSG) 1 Cisco IBSG Copyright © 2007 Cisco Systems, Inc. All rights reserved.

Case Study “We have a lot of challenges in the education system on all levels, starting from the preuniversity level going up to the higher-education level, and continuing through lifelong learning,” says Yasser Kazem, director of Egypt’s E-Learning Competence Center and EEI strategic coordinator. “We believe that e-learning will help accommodate the ever-increasing number of learners, and will allow us to control the quality of the education and structure the learning process.” To build a new generation of Egyptian knowledge workers and IT professionals, the ministry needed to develop a targeted e-learning curriculum and implement “We believe that a technology platform capable of supporting the curriculum’s authoring, manage- e-learning will help ment, and delivery systems. The ministry needed to develop a comprehensive accommodate the model for creating and delivering a state-of-the-art, nationwide e-learning initiative in an environment where nothing of the kind had existed before. In addition, ever-increasing num- the MCIT wanted its SMB-focused education program to serve as a model for ber of learners, and will other government agencies and for future e-learning initiatives in a variety of sub- allow us to control the jects, at all levels of education nationwide. quality of the education, and to structure Solutions the learning process.” Dr. Nazif had long maintained a relationship with top-level executives at Cisco. He and other MCIT leaders were familiar with the Cisco Networking Academy®— Yasser Kazem, Director E-Learning Competence a global Cisco e-learning program that provides IT and networking education in Center; EEI Strategic 152 countries—and they believed that the program offered the perfect model Coordinator for Egyptian SMBs. The MCIT asked IBSG to partner with them to develop and implement the e-learning strategy and curriculum. “We thought the Cisco Networking Academy program was an ideal model to follow in establishing our own e-learning initiative,” says Kazem. “We were able to study the various Cisco e-learning models and evaluate them for our own environments. It helped us to better develop the role e-learning would hold nationally, as well as to highlight our unique issues and challenges.” With help from IBSG, the MCIT developed plans for the creation of an Egyptian E-Learning Competence Center (ELCC). The ELCC was designed to be the heart of the national education initiative, developing the e-learning model and curriculum for the entire country, and training the instructors who would go on to educate SMB leaders and managers. The ELCC program—a public-private partnership— would provide a complete and scalable Web-based e-learning authoring delivery and management system to facilitate the broad-based education initiative. From the beginning, the MCIT strived to develop processes and an infrastructure for the ELCC that could later be duplicated by other government ministries to create similar centers targeting other areas of the Egyptian education system. Prepared by Cisco Internet Business Solutions Group 2 Cisco Systems, Inc., IBSG Copyright © 2007 Cisco Systems, Inc. All rights reserved.

Case Study “We designed the ELCC to achieve multiple goals,” says Kazem. “First, the center would develop the e-learning content. For that, we needed to train our students and graduates to master the tools and techniques of e-learning content development. Second, we wanted to develop the infrastructure for running an e-learning program. For that, we intended to study and evaluate all the e-learning platforms available worldwide, and select the most suitable platforms for each sector of our economy.” Working closely with IBSG consultants, the MCIT took these high-level goals and “We thought the Cisco transformed them into a cohesive step-by-step plan for implementing the ELCC Networking Academy and creating the country’s e-learning curriculum. IBSG and the MCIT achieved program was an ideal the following: model to follow in • Developed business and operations plans for the ELCC establishing our own • Designed and deployed an IP technology platform for e-learning development e-learning initiative. and delivery It helped us to bet- • Implemented a learning management system, including custom e-learning ter develop the role templates and developer training materials e-learning would hold • Established ELCC as a Cisco Regional Networking Academy, and created nationally, as well as curricula to provide computer and networking skills to young people in Egypt to highlight our unique • Piloted a new leadership and management curriculum to enhance the issues and challenges.” business management in Egyptian SMBs Yasser Kazem, Director • Conducted pilots of all e-learning education programs E-Learning Competence Center; EEI Strategic • Conducted training workshops for ELCC instructors and delivery partners Coordinator MCIT and IBSG began developing the ELCC and the country’s e-learning curriculum in the fourth quarter of 2004, developing the content, infrastructure, and instructors to serve Egyptian SMBs over the course of the next two years. Business Results Today, the ELCC serves as the central vehicle in Egypt for bridging the gap among Egyptian SMBs, knowledge workers, and the global economy. The center equips young Egyptian professionals with the cutting-edge business and technology skills they need to help their businesses become efficient, productive, and competitive. In the nearly two years since the center has been fully operational, ELCC has trained a core development team to create the e-learning curriculum, and has delivered the Business Essentials basic technology and networking course to more than 500 Egyptian professionals. The center has also established local academies across the country, and has developed and rolled out custom executive training courses for Egyptian SMBs. Prepared by Cisco Internet Business Solutions Group 3 Cisco Systems, Inc., IBSG Copyright © 2007 Cisco Systems, Inc. All rights reserved.

Case Study “Cisco and our IBSG consultants gave us the opportunity to better understand the meaning of an e-learning platform, and to think more deeply about the requirements for delivering e-learning,” says Kazem. “This encompassed not only the learning management system, but the entire e-learning initiative for Egypt, and the infrastructure and the skills required to augment the traditional education system.” Through the ELCC development process and the work with IBSG, the MCIT established not only an organizational and technical foundation for delivering “Cisco and our IBSG e-learning to SMBs, but also a comprehensive model for helping other consultants gave us government ministries and sectors of the Egyptian education system achieve the opportunity to similar objectives. better understand “We were able to think strategically about how we could develop e-learning as a the meaning of an technology to support all types of education in Egypt,” says Kazem. “I believe that in the future, the ELCC will set the standard for e-learning. This model will be rep- e-learning platform, licated throughout Egypt.” and to think more deeply about the Next Steps requirements for Today, the ELCC has a team of developers creating Arabic courses to serve the delivering e-learning.” needs of Egypt and other countries in the region, and to provide a model for ICT Yasser Kazem, Director skills development for all of North Africa and the Middle East. Based on the E-Learning Competence lessons learned through the Business Essentials pilot, Cisco and ELCC have Center; EEI Strategic also worked together to create a new, localized version for Egyptian SMEs. Coordinator Within Egypt, the ELCC is a core component of the Egyptian Education Initiative. The initiative, sponsored by the World Economic Forum, is designed to transform preuniversity, higher education, and professional lifelong learning throughout the country, and serve as a catalyst for the social and economic development of Egyptian citizens. Prepared by Cisco Internet Business Solutions Group 4 Cisco Systems, Inc., IBSG Copyright © 2007 Cisco Systems, Inc. All rights reserved.

Case Study More Information The Cisco Internet Business Solutions Group (IBSG), the global strategic consulting arm of Cisco, helps Global Fortune 500 companies and public organizations transform the way they do business—first by designing innovative business processes, and then by integrating advanced technologies into visionary roadmaps that improve customer experience and revenue growth. For further information about IBSG, visit http://www.cisco.com/go/ibsg Americas headquarters Asia Pacific headquarters Europe headquarters Cisco Systems, Inc. Cisco Systems, Inc. Cisco Systems International BV 170 West Tasman Drive 168 Robinson Road Haarlerbergpark San Jose, CA 95134-1706 #28-01 Capital Tower Haarlerbergweg 13-19 USA Singapore 068912 1101 CH Amsterdam www.cisco.com www.cisco.com The Netherlands Tel: 408 526-4000 Tel: +65 6317 7777 www-europe.cisco.com 800 553-NETS (6387) Fax: +65 6317 7799 Tel: +31 0 800 020 0791 Fax: 408 527-0883 Fax: +31 0 20 357 1100 Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. ©2007 Cisco Systems, Inc. All rights reserved. Cisco, the Cisco logo, Cisco Networking Academy, Cisco Systems, and the Cisco Systems logo are trademarks or registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0705R) C36-421802-00 0807

Driving high performance for the Egyptian Education Initiative: Cisco and E-Learning Competence Center turn to Accenture to develop learning curriculum in support of Egypt’s ground-breaking educational reform Accenture, 2007 Background In Egypt, education has been placed near the top of the government’s agenda as a driving force for economic growth and global competitiveness. As with many developing nations, Egypt faces a monumental challenge in delivering quality education to its citizens. The key constraints are the absence of a collaborative and coordinated approach to education among the private and public sectors as well as limited resources. A new willingness on the part of political leaders, educators, policy makers and the public to consider innovative approaches has resulted in a new wave of reforms that is expected to dramatically impact Egypt’s economic growth and prosperity. To support this reform effort, the Egyptian Education Initiative (EEI) was created. This initiative is a partnership between the Egyptian Government and the World Economic Forum and aims to maximize the potential for collaborative public-private partnerships to achieve educational goals. The EEI’s primary objectives are to improve the development and delivery of education for Egypt’s citizens through the use of IT and advanced technologies, and assist the Egyptian government in achieving its vision of education as a driver for social and economic development. The EEI initiative is centered on five focus areas, or ―tracks‖: pre-university education; lifelong learning; higher education; Egypt’s e- learning industry development; and regional e-learning development. Business Challenge Cisco, a global IT partner of the Egyptian Education Initiative and a worldwide leader in networking systems, is partnering with Egypt’s E-Learning Competence Center to drive the EEI’s lifelong learning track. The government established the E-Learning Competence Center (ELCC) to accelerate Egypt’s economic growth by enhancing workforce performance through high-quality, state-of-the-art e- learning solutions. A key component of the lifelong learning track is the Business Essentials course, a blended curriculum developed by Cisco and piloted in English in Ethiopia, Saudi Arabia, Turkey and Poland. This 52-hour curriculum consisting of Web-based and instructor-led training is designed to help the small and mid-sized business owner who represents 90 percent of all businesses in Egypt. The course focuses on how these businesses can leverage the Internet and other advanced technologies to be more competitive and innovative in their business strategies. To launch this course in Egypt, Cisco and the ELCC determined that the curriculum needed to go through a series of enhancements, including localization of the content to make it more relevant to the Egyptian audience. Specifically, Cisco and the ELCC wanted to translate the course into Arabic, make the course more interactive and incorporate local case studies into the curriculum. Cisco and the ELCC turned to Accenture Development Partnerships as its partner in this initiative. Accenture Development Partnerships is a not-for-profit group within Accenture that provides high- quality consulting services to donors, nongovernmental organizations (NGOs) and other non-profit entities working in developing countries. To provide expert program management to the e-learning initiative, Accenture Development Partnerships leveraged the capabilities of Accenture Learning BPO Services, a service offering within Accenture that provides learning outsourcing solutions to clients globally. Accenture’s learning BPO professionals brought to the project their deep knowledge and expertise in e-learning, and proven execution capabilities which have helped clients around the world to achieve high performance.

How Accenture Helped Accenture teamed with the ELCC and Cisco on a six-month project to manage the development and rollout of the Business Essentials curriculum in Egypt—including content design and development, course localization and translation, pilot and rollout, and knowledge transfer of e-learning skills to the ELCC. The project comprised five key stages of work along with overall program management by Accenture: 1. Project initiation and mobilization—focusing primarily on orientation, project planning and conducting initial interviews/workshops with key stakeholders. 2. High level design—developing a high-level audience assessment, defining learning objectives and creating high-level design of the Business Essentials course. 3. Detailed design, build and test—building templates, storyboards and course materials; developing the test plan; managing course localization and translation; and locating trainers for the train-the-trainer and pilot sessions. 4. Pilot—supporting the delivery of the pilot to select non-governmental organizations and subject matter experts; developing a measurement framework for the pilot; analyzing pilot results; and recommending improvements based on feedback. 5. First phase implementation—managing the initial phase of the deployment plan; measuring the results from the initial rollout; and conducting knowledge transfer activities to the ELCC. Accenture managed a team of ELCC content developers to enhance and localize the Business Essentials course for the Egyptian audience. A local translation company was engaged to translate the course into Arabic. Local subject matter experts were leveraged to develop case studies focused on small- to mid-sized businesses in Egypt, the Middle East and Eastern Europe. A local, narrative back story was developed and weaved throughout the curriculum to make the content more relevant to the Egyptian audience. Enhancements to the curriculum included a new content flow to enhance comprehension and more interactivity throughout the course. Additionally, the facilitator guide and student workbook were enhanced and better aligned to the course to help facilitate instructor delivery. To help the ELCC manage future e-learning projects of this scope, Accenture worked with the ELCC team to transfer knowledge and skills—including Accenture’s program management process and methodologies, and templates used in e-learning development and deployment. Additionally, Accenture managed the procurement, testing and implementation of both a new learning management system and a courseware authoring tool for the ELCC that would enable content development in the Arabic language. This new learning infrastructure provides a critical platform for the ELCC to develop and deliver e-learning programs in support of Egypt’s education reform efforts. High Performance Delivered Through the teamwork between Accenture, Cisco and the ELCC, the Business Essentials course was successfully launched as part of the Egyptian Education Initiative. The new course—localized and translated into Arabic, and enhanced to improve interactivity and comprehension–was developed and delivered in a six-month period, a much shorter timeframe than originally anticipated by key stakeholders. The pilot, which included a group of small and mid-sized business owners and educators in Egypt, was completed in May 2007 and feedback has been outstanding. According to one participant, ―I had planned to only attend the first couple of sessions but after seeing how much this course could improve my business, I attended all of the sessions.‖ The Business Essentials curriculum has been released for full rollout and ultimately will be available at more than 1,000 IT centers throughout Egypt. The curriculum is expected to reach an audience of more than 10,000 people in the next three years. Additionally, the new learning management system and courseware authoring tool has been successfully implemented at the ELCC, positioning the center to more effectively deliver e-learning programs in the future.

In addition to the swift and successful delivery of the Business Essentials course, the Accenture team worked closely with the ELCC to ensure knowledge transfer relating to all aspects of e-learning development and delivery. According to Yasser Kazem, Director of the ELCC, ―Accenture placed a strong emphasis on transferring their knowledge and skills in e-learning project delivery to the ELCC staff. This has been a tremendous benefit—our team is now prepared to manage e-learning initiatives of this scope in the future. This skills transfer will have a huge impact on our ability to drive the educational reforms of the Egyptian government.‖ And from Caspar Herzberg, Director, IBSG Middle East and Africa, at Cisco, ―Accenture did an extraordinary job with this project. Their expertise in e-learning, their program management capabilities and speed to deliver, as well as their ability to successfully bridge cultures and create training that is relevant to an Egyptian audience—all were critical to the success of this project. Accenture has made an outstanding contribution to this project and to the success of the Egyptian Education Initiative as a whole.‖ About Accenture Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high- performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. With more than 158,000 people in 49 countries, the company generated net revenues of US$16.65 billion for the fiscal year ended Aug. 31, 2006. Its home page is www.accenture.com.

Egypt Education Initiative With almost half of its fast-growing population under 20 years of age, Egypt faces a tremendous challenge in providing quality education and job opportunities to its citizens. In addition to limited economic resources and an underdeveloped infrastructure, the country also has had to overcome a lack of coordination among public- and private-sector educational institutions. Furthermore, the owners and managers of small companies, which make up 90 percent of Egypt’s business community, do not generally have access to business education and training through the education system. A Model for Education Transformation To improve education delivery through the use of IT and advanced technologies, and to assist the Egyptian government in achieving its vision of education as a driver for social and economic development, the Egypt Education Initiative (EEI) was launched by the government in partnership with the World Economic Forum in May 2006 as part of the Global Education Initiative. The EEI partnership now includes eight corporations, three international organizations, and approximately 30 local companies. Under the aegis of the Global Education Initiative, the EEI is moving beyond Egypt’s borders by serving as a model for educational reform in other developing countries. The initiative focuses on four areas: pre-university education, higher education, lifelong learning, and developing the e-learning industry in Egypt. To date, EEI has completed about 70 percent of its infrastructure objectives, including delivering more than 39,000 PCs to schools, connecting 1120 schools to broadband, installing learning laboratories in 18 universities, and training more than 109,000 teachers and administrators in IT fundamentals. How Cisco Is Making a Difference Approximately 13,000 students have taken Cisco CCNA courses since the first Cisco Networking Academy in Egypt opened its doors to students in 2001. In 2007 the Egyptian Ministry of Higher Education & Scientific Research began integrating academy courses into all engineering and computer science colleges and technology institutes across the country. As of July 31, 2008, there were 409 active Networking Academy sites in Egypt with more than 10,000 students enrolled, a 306 percent year-over-year growth rate. Thirty-six percent of these students were women. In addition, 10 Engineering and Computer Sciences Universities have completed their CCNA Instructors’ Training. Cisco has contributed Networking Academy curriculum and course materials for iExec Business Essentials, a leadership and management workshop that helps small and midsize enterprises (SMEs) become more competitive and innovative in their operations. The iExec Business Essentials course covers the fundamentals of IT and teaches students how to develop strategies for an effective IT business deployment. At the end of the class, each student creates an IT business case or proposal for use in the student’s business. Working with Egypt’s E-Learning Competence Center and the Accenture Development Partnership, Cisco translated the Business Essentials training into Arabic and localized the program so the Egyptian audience would find it more relevant and compelling. Cisco enhanced the curriculum by increasing interactivity, incorporating local case studies, and piquing student interest by weaving a narrative through the curriculum. EEI’s goal is to enroll 3000 business owners in the course in 2008, and 10,000 before the end of 2009.

New Hope for a Small-Business Owner After taking the Business Essentials course, Yehia El Zaeem, the owner of a small company that manufactures dry cleaning equipment, gained a new perspective on his business that caused him to cancel plans to leave Egypt. El Zaeem realized that by improving his management and IT skills, he could make his operations more efficient and profitable. “Seeing the numerous benefits that can be added to my business by applying the different business strategies that I learned from the course gave me great hope,” he says. “The Egyptian Education Initiative is a tremendous opportunity to provide Egypt’s greatest asset, its people, with the skills necessary for the 21st century.” —Suzanne Mubarak Office of the President of Egypt “The Business Essentials curriculum we created has all of the components that need to be acquired by any startup company or SME.” —Yasser Kazem Director of Egypt’s E-Learning Competence Center

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Key Figures and Diagrams Diagram 1: ELCC Implementation Model

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Diagram 2: e‐Content Development Workflow Diagram 3: Process of Establishing Academies

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Diagram 4: LLL Framework Diagram 5: NDN Delivery Outlets

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Diagram 6: Curricula Portfolio of Cisco Academy Program Diagram 7: Cisco Entrepreneur Institute Model for Integrating ELCC’s Developed Content

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Diagram 8: Cisco Entrepreneur Institute Courses

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Diagram 9: Implementation Model for ELCC Entrepreneurship Education Program

ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 Table 1: IT Essentials Cisco Academy Training Centre (CATC) Activities Table 4: Delivery Centers by Sector Table 2: Total Delivery Centers Table 5: Total Beneficiaries of ELCC’s e‐Learning Programs (2004‐2009) Table 3: Cisco Entrepreneur Institute Regional Training Center Activities Table 6: Created Jobs

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