Etsy is an online bazaar for handmade goods, and one for the key aspects for the site itself is the Etsy communities and sub-communities that have and continue to form and grow. The Etsy development community is the group of smart engineers that grow and maintain the site that helps to facilitate these amazing Etsy communities. While these engineers are very smart, you should recall the old adage, "A stupid person is someone who never learns from his mistakes, a smart person is someone who learns from his mistakes, and a wise person is someone who learns from other mistakes." At Etsy we embrace learning from mistakes and sharing with others so that they may learn from these mistakes as well because we also know that no one is perfect. Here, I will share several of the bumps along the way that took us from being small to large and still growing with more community and emphasis on culture, all while maintaing that small startup feeling.