Media – Main Task Evalua0on By Paige Carroll and Sara El-‐Batal
In what ways does your media product use, develop or challenge forms and conven0ons of real media products? Our media product is set around the idea of fantasy and paranormal/supernatural. With this in mind it relates to the use of imagina0on and element of the unknown. Because fantasy and supernatural is oHen correlated with the sci-‐ﬁ genre and futuris0c technologies. As 0me progresses new developments form.
At the beginning of the sequence there is a Mid-‐ shot of the name of the loca0on where the sequence is set around. This makes it easier for viewers to understand where the sequence is set and can iden0fy some possible background knowledge of the area and apply it to what the sequence is about.
Throughout the sequence there is non-‐diege0c sound that is related to ac0on and upbeat movement. This relates to the genre of the sequence which is supernatural/paranormal and the idea that one character is being chased. I obtained music from a website which allows me to use some tracks without the use of copyrights and it quotes from the user that ‘Anyone can use any of my music in any project. A part of the sequence presents only by diege0c sound. I chose this because as the sequence progresses we see the use of a hand held camera shot which relates to the point of view from the diﬀerent characters. Therefore sound is not needed because of the scenes atmosphere.
Several camera shots are used in the sequence, including a pan, over the shoulder shot, long shots and mid shots. The pan shots follow the characters as they move horizontally. In this case the sequence includes a lot of running and therefore the pan shot assists the characters in their performance to allow them to be seen. The over the shoulder shot is a shot that presents the shoulder of one character and the face of the other character. This shot allows for the viewers to see an up close analysis of a characters facial expression and can get a beRer understanding of their emo0ons and character itself.
The edi0ng techniques that were used was addi0onal text, fades, cross fades, slow mo0on and addi0onal sound. The addi0onal text presents to the viewers who is involved in the produc0on of the ﬁlm opening sequence. This helps to inform and help make viewers understand the sequence beRer. The fades and cross fades add 0me to the sequence and creates a smoother performance. The slow mo0on creates a dizzy and as if the characters aren’t in a complete correct mind state. The addi0onal sound relates to the characters within the sequence and explains the situa0on they are in.
What kind of media ins0tu0on might distribute your media product and why? A ﬁlm produc0on company would most likely distribute my media project, because the idea of my media project is an opening sequence to a ﬁlm. This relates to the purpose of the ﬁlm produc0on company.
Who would be the audience for your media product? The audience for my media product are people aged between 16-‐21, both male and female. I decided on that target audience because I thought it would relate to the genre of my opening sequence, which is fantasy as it has elements of supernatural/paranormal forces.
How does your media product represent par0cular social groups? My product is mainly aimed at my target audience, which are people who are aged between 16-‐21. The genre of my opening sequence (product) is fantasy, as it has elements of paranormal/ supernatural forces. This relates to my target audience because people of that age are interested in ac0on and on going movements and reac0ons. Also, throughout the planning process of my product we used people within my target audience. They par0cipated in a focus group and a ques0onnaire. For the focus group we asked 10 par0cipants to watch a 3 minute opening sequence and answer ﬁve ques0ons, which included ‘How does the opening sequence music make you feel?’ and ‘How do you know what genre of ﬁlm you are watching?’. The response we received included ‘ The people involved in our focus group said that the music in the opening sequence made them feel nostalgic, involved in the movie and excited. They knew the genre of the ﬁlm through watching the clip, from the music, diﬀerent props such as the ﬂying motorbike and the owl, the costumes such as the wizard costumes and the element of magic.’ For the ques0onnaire the same set up occurred, however the ques0ons included ‘What type of ﬁlms do you like to watch ( Rom com Horror, Thriller Comedy and etc?) ‘ and ‘How do you ﬁnd about which ﬁlms are on release (Internet, adverts, billboards posters etc?’. Part of the response we received included ‘More people would rather watch a comedy than a drama, this could be due to the fact that people are able to reiterate jokes between each other aHer the ﬁlm. Trailers are used more to ﬁnd out about newly released ﬁlms.’ Through the focus group and ques0onnaire we were able to use my research and adapt the ﬁndings to my product.
How did you aRract/address your audience? Well, I ﬁrst decided on a target audience. Once I decided, I asked friends and other associates who were aged between my target audience to par0cipate in the focus group. However, for the ques0onnaire I randomly approached diﬀerent people, asked how old they were and asked them to ﬁll out the ques0onnaire. But before I did so, I had to ﬁgure out how many males and females I needed and how many people from the diﬀerent age groups I needed to make it non-‐bias.
What have you learnt about technologies from the process of construc0ng this product? Firstly, within the blog I included sec0ons, such as planning, which involves individual ideas, the ﬁnal idea, genre, storyboard, shoo0ng script, risk assessment, script, booking sheets, allocated roles; research, which involves the primary research (focus group and ques0onnaire), secondary research (cinema audiences) and evalua0on. Since the preliminary task I have included a lot more detail and organisa0on into each sec0on of the blog.
Secondly, I used a variety of diﬀerent camera equipment, which included camcorder, tripod, headphones, microphone and ﬁshpole. Since the preliminary task, I had a beRer understanding of how to use the camera and its addi0onal equipment. Along with the diﬀerent techniques including zooming and panning. This allowed me to create beRer eﬀects for the opening sequence. I used the diﬀerent parts of the equipment to achieve the diﬀerent shots and eﬀects that will apply to the sequence.
Thirdly, The last part of the project is the edi0ng. For the edi0ng I used a programme called Final Cut Pro. Since the preliminary task, I have learned how to overcome mistakes that occurred previously. Including being able to make a smooth running sequence and add diﬀerent eﬀects into the edi0ng. I used cross fades and fade in fade out dissolve transi0ons to help create the smooth running sequence. I also used slow mo0ons and addi0onal sound to create an atmosphere and create an understanding of the situa0on the characters are in. Lastly, in majority of ﬁlms they begin with an equilibrium, which is a peaceful and calm beginning. However, I challenged the conven0on and decided to put the ac0on sequence and style straight at the beginning.
Looking back at your preliminary task, what do you feel you have learnt in the progression it to the full product? The ﬁrst thing I have learnt in the progression from my preliminary task is the on screen shoo0ng itself. During my preliminary task there was evidence of jumping ac0ons within the scene once edited, meaning it wasn’t ﬁlmed correctly to allow for a smooth run once edited. Therefore, during my main task ﬁlming period I am making sure I shoot several takes so I am able to cut and move around diﬀerent sec0ons of the material shot to allow for a smooth run when watching. Another thing I have learnt Is how to use the resources correctly. From the camera equipment to edi0ng programmes. Previously, in my preliminary task I wasn’t completely sure of how to handle and use the camera equipment, which meant I didn’t achieve eﬃcient enough footage that I could have. This relates to the edi0ng. Because I wasn’t completely sure of how to use the edi0ng programmes I didn’t achieve the best outcome of work.