An Understanding of SEO Keyword Research By: Tony Adam Presented By: Mart Ellis Cueto
Keyword Research <ul><li>Keyword research is the base for an SEO campaign. </li></ul><ul><li>Success in SEO will be truly ...
<ul><li>Understand the audience that you are marketing to. </li></ul><ul><li>Establish what types of keywords and key-phra...
Starting Keyword Research <ul><li>Gather the main 10-15 keywords to target for your site. </li></ul><ul><li>Find a keyword...
<ul><li>Store all information using excel. </li></ul><ul><li>Have an insight into some importance of each keyword or phras...
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An Understanding Of Seo Keyword Research

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An Understanding Of SEO Keyword Research

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  • what I mean in 10-15 keywords is: at first, think of 10-15 keywords and that would be the base keywords.. and then use these keywords to make up 500 keywords using keyword research tools...

    thanks for the comment.. i guess i'll clarify my slide to make it more specific.. thanks again Bernhard...
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  • Hi Tony,
    are you sure 10-15 Keywords are enough KEYWORDS to discribe your target market? I thought you should implemente at least up to 500 Keywords...
    Best regards
    Bernhard
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An Understanding Of Seo Keyword Research

  1. 1. An Understanding of SEO Keyword Research By: Tony Adam Presented By: Mart Ellis Cueto
  2. 2. Keyword Research <ul><li>Keyword research is the base for an SEO campaign. </li></ul><ul><li>Success in SEO will be truly dependent on how well you did your keyword research. </li></ul><ul><li>Keyword research should be the very *FIRST* item on your SEO to-do list. </li></ul>
  3. 3. <ul><li>Understand the audience that you are marketing to. </li></ul><ul><li>Establish what types of keywords and key-phrases they are searching for on a daily basis. </li></ul><ul><li>Do some competitive analysis with the competitors and other industry leaders for the industry. </li></ul>
  4. 4. Starting Keyword Research <ul><li>Gather the main 10-15 keywords to target for your site. </li></ul><ul><li>Find a keyword research tool. </li></ul><ul><ul><li>Free Wordtracker Tool </li></ul></ul><ul><ul><ul><ul><li>(http://freekeywords.wordtracker.com/) </li></ul></ul></ul></ul><ul><ul><li>SEO Book Keyword Tool </li></ul></ul><ul><ul><ul><ul><li>(http://tools.seobook.com/keyword-tools/seobook/) </li></ul></ul></ul></ul><ul><ul><li>Google Adwords </li></ul></ul><ul><ul><ul><ul><li>(http://www.adwords.google.com) </li></ul></ul></ul></ul>
  5. 5. <ul><li>Store all information using excel. </li></ul><ul><li>Have an insight into some importance of each keyword or phrase. </li></ul><ul><li>Use the data as a basis for your overall SEO Strategy. </li></ul><ul><li>“SEO Keyword Research is a necessity.” </li></ul>

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