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While companies are generating traffic from social media channels, 63% are not converting that traffic into leads for their businesses.
The main culprit? Not prioritizing social prospects, tracking their digital behaviors and providing them with a clear path to deeper engagement.
An integral part of the sales process is getting to know your prospects and establishing relationships. Prioritizing social prospects allows you to segment those leads by specific categories of interest. When coupled with marketing automation and a lead nurturing strategy, campaigns become more tailored to the lead’s interest which allows your sales team to respond and communicate more intelligently and effectively.
Social123’s Scott Miller and LeadLife’s Lisa Cramer discuss best practices and the 3 steps for converting social leads into sales opportunity:
1) Profiling social prospects using Social Scoring
2) Tracking digital behavior for creating relevant content
3) Engaging in a regular digital conversation with a lead nurturing strategy
Watch the Recording here - http://bit.ly/WpJoRj