Sex and the Media Are you buying it?
<ul><li>Directions:  For this assignment, cut out  two  advertisements from magazines that directly or indirectly involve ...
Questions <ul><li>In what magazine did you find this ad?__________________________________ </li></ul><ul><li>What is the a...
Questions <ul><li>What image or message is the advertiser trying to get across?_________________ </li></ul><ul><li>How is ...
Example blog.easyautosales.com /tag/advertising/
Example <ul><li>In what magazine did you find this ad?  Internet Ad </li></ul><ul><li>What is the actual product that is b...
Example <ul><li>What image or message is the advertiser trying to get across?  BMW are young, sex, hot </li></ul><ul><li>H...
References <ul><li>Dom Splendorio, Health Educator, AAHPERD 2008 </li></ul>
Subliminal messages? dabelklik.blogspot.com/2008/08/subliminal-adv...
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Sex And The Media

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Sex And The Media

  1. 1. Sex and the Media Are you buying it?
  2. 2. <ul><li>Directions: For this assignment, cut out two advertisements from magazines that directly or indirectly involve sexuality. </li></ul><ul><ul><li>Look at ads for clothes, cosmetics, jewelry, fragrances, tobacco, alcohol, and others. </li></ul></ul><ul><ul><li>Answer the following questions </li></ul></ul>
  3. 3. Questions <ul><li>In what magazine did you find this ad?__________________________________ </li></ul><ul><li>What is the actual product that is being advertised?________________________ </li></ul><ul><li>Describe the people/background in the ad.________________________________ </li></ul><ul><li>Is any factual information given about the product? If so, what?_______________ </li></ul><ul><li>Who do you think this ad is trying to appeal to(“Target Audience”)? </li></ul>
  4. 4. Questions <ul><li>What image or message is the advertiser trying to get across?_________________ </li></ul><ul><li>How is SEXUALITY used to sell this product?____________________________ </li></ul><ul><li>What advertising techniques/hooks are used? (rebellion, humor, sense appeal, slogans, fun, excitement, famous person, etc.) </li></ul><ul><li>Does this ad mention or imply anything about “safer sex?”___________________ </li></ul><ul><li>Do you think this ad is effective in getting the viewer to “buy” what they are selling? Why or why not? </li></ul>
  5. 5. Example blog.easyautosales.com /tag/advertising/
  6. 6. Example <ul><li>In what magazine did you find this ad? Internet Ad </li></ul><ul><li>What is the actual product that is being advertised? BMW used cars </li></ul><ul><li>Describe the people/background in the ad. Scantily clad woman </li></ul><ul><li>Is any factual information given about the product? If so, what? Other than premium used cars, nothing </li></ul><ul><li>Who do you think this ad is trying to appeal to (“Target Audience”)? Men </li></ul>
  7. 7. Example <ul><li>What image or message is the advertiser trying to get across? BMW are young, sex, hot </li></ul><ul><li>How is SEXUALITY used to sell this product? Girl looks naked, slogan conveys an experienced sexual past </li></ul><ul><li>What advertising techniques/hooks are used? (rebellion, humor, sense appeal, slogans, fun, excitement, famous person, etc.) slogan, excitement </li></ul><ul><li>Does this ad mention or imply anything about “safer sex?” not at all, sex is implied the car seems an afterthought </li></ul><ul><li>Do you think this ad is effective in getting the viewer to “buy” what they are selling? Why or why not? </li></ul><ul><li>This would be especially effective for anyone influenced by the message of sexiness. </li></ul>
  8. 8. References <ul><li>Dom Splendorio, Health Educator, AAHPERD 2008 </li></ul>
  9. 9. Subliminal messages? dabelklik.blogspot.com/2008/08/subliminal-adv...
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