Your SlideShare is downloading. ×
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Be unit-i
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Be unit-i


Published on



Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. WISH U A GOOD BEGINNING - DMS, Pondicherry University
  • 2. It refers to all External Forces,
    “ Internal Relationships &
    “ Society
    Which have impact on the functioning of business
    What is Business Environment? - DMS, Pondicherry University
  • 3. Business Environment
    Internal Environment
    External Environment
    Micro (Task / operations)
    Macro (General / Remote) - DMS, Pondicherry University
  • 4. Internal Environment
    Promoters’ Values
    Mission & Objectives
    Management Structure
    Internal Power Relationship
    Company Image / Brand
    Physical Assets / Facilities
    R & D / Technological Capabilities - DMS, Pondicherry University
  • 5. Internal Environment
    Human Resources
    Internal Relationships
    Jobs & Wages
    Human Factor
    Safe & Hygienic Work Place
    Security - DMS, Pondicherry University
  • 6. External Environment - Micro
    Marketing Intermediaries - DMS, Pondicherry University
  • 7. External Environment - Macro
    Economic Factors
    Social & Cultural Factors
    Demographic Factors
    Political & Government Factors
    Natural Factors
    Technological Factors
    Global Factors - DMS, Pondicherry University
  • 8. Introduction - General
    Various Revolutions
    Industrial :
    Labour Intensive
    Capital Intensive
    White - DMS, Pondicherry University
  • 9. Introduction - General
    I.T. (Convergence of Communication Technologies)
    Knowledge Resolution (Intellectual Capital) - DMS, Pondicherry University
  • 10. Introduction - General
    Two Economic Eras
    Mass Production
    Customized Production - DMS, Pondicherry University
  • 11. Features of old Economic Era
    Growth Areas:
    Chemicals &
    Consumer Goods - DMS, Pondicherry University
  • 12. Features of old Economic Era
    Growth Rate – 2-3 % p.a.
    Focus – Natural Resources
    Important – Physical Assets (main)
    Example - Oil Rich Countries - DMS, Pondicherry University
  • 13. Features of New Economic Era
    Growth Engines:
    Fiber optics
    Healthcare - DMS, Pondicherry University
  • 14. Features of New Economic Era
    Growth Rate – 20-30% p.a.
    Focus Knowledge
    Knowledge Management - DMS, Pondicherry University
  • 15. Features of New Economic Era
    Important – Physical Assets +
    Intangible Assets:
    Example – Japan, Singapore,
    Hong Kong - DMS, Pondicherry University
  • 16. Era of Turbulent Change
    In era of turbulent change, managing change & discontinuity is a key Issue - DMS, Pondicherry University
  • 17. Era of Turbulent Change
    P – Plan
    D – Development
    C – Check
    A – Act - DMS, Pondicherry University
  • 18. Era of Turbulent Change
    Companies are operating in a war zone of rapidly changing
    New Laws
    Trade Policies
    Diminishing Customer Loyalty - DMS, Pondicherry University
  • 19. Era of Turbulent Change
    Today’s younger generation is coming with new dreams, hopes & aspirations
    What it needs
    New set of Corporate Response
    Why ? - DMS, Pondicherry University
  • 20. Era of Turbulent Change
    Today’s Generation :
    High Awareness – increased information Bargaining Power will Influence
    Intelligent & Proactive
    Higher Standard of Living - DMS, Pondicherry University
  • 21. Era of Turbulent Change
    Demands Variety of Services
    Wants World Class Quality
    Tech Savvy
    Try New Products & Fickle in brand loyalty
    More Sensitive - DMS, Pondicherry University
  • 22. Era of Turbulent Change
    Initially companies begin to compete on Cost basis, once companies achieve comparable cost structure within industry, Focus shifts to
    Quality then
    Variety & finally to
    Responsiveness - DMS, Pondicherry University
  • 23. Era of Turbulent Change
    Key DifferentiatorService
    for example:
    Xerox Corp. (service within 3 Hours anywhere in U.S.)
    McDonald's (Courteous)
    WalMart Store – People Greeter
    Singapore Airlines – Smile - DMS, Pondicherry University
  • 24. Era of Turbulent Change
    Old Rule is changing:
    Big will not swallow small but, that FAST who will outpace SLOW - DMS, Pondicherry University
  • 25. Era of Turbulent Change
    “ It is not the strongest nor the most intelligent that will survive but the one who is the most responsive to the change” – Charles Darwin
    Gap between conception of an idea & commercialization has decreased tremendously. - DMS, Pondicherry University
  • 26. Era of Turbulent Change
    Where Indian companies have to focus?
    Quantum Restructuring
    Discard Outdated Systems
    ( e.g. E- Governance in Administration)
    Focus on Customer centricity
    (Blow Up) - DMS, Pondicherry University
  • 27. Era of Turbulent Change
    Analysis of Environment:
    Assessment - DMS, Pondicherry University
  • 28. Era of Turbulent Change
    Analyze Environment SWOT
    S – Strengths
    W – Weaknesses
    O – Opportunities
    T – Threats - DMS, Pondicherry University
  • 29. Era of Turbulent Change
    Analyze – Competitive Structure of Industries:
    Rivalry among existing firms
    Threat of new entrants
    Bargaining power of suppliers & buyers - DMS, Pondicherry University
  • 30. Types of Forecasting
    Economic: General Economic Conditions
    • GDP Growth Rate
    • 31. Per Capita Income
    • 32. Distribution of Income
    • 33. BOP Trends, Inflation, Rainfall
    • 34. Climate
    • 35. Politics – Local & International - DMS, Pondicherry University
  • 36. Economic Environment
    Nature of the Economy
    Low Income - Less than $755 of per capita GNP
    Middle Income – ( $756 - $2995)
    High Income – ($9266 & Above)
    ( of year 2000) - DMS, Pondicherry University
  • 37. Economic Environment
    Structure of the Economy: Components
    Primary Agriculture (18% in 2007)
    Secondary Industry (
    Tertiary Service ( - DMS, Pondicherry University
  • 38. Economic Environment
    Economic Policies:
    Industrial Policy
    Trade Policy
    Foreign Exchange
    FDI / FPI
    Fiscal - Public Expenditure & Revenue - DMS, Pondicherry University
  • 39. Economic Environment
    Economic Conditions:
    Recession - DMS, Pondicherry University
  • 40. Economic Environment
    Global Linkages: Membership of WTO, IMF, World Bank, Trade Blocks etc.
    Magnitude & Nature of cross border Trade
    Financial Flows – FDI / FPI
    Terrorism – within & Cross border
    Unsocial elements
    Fanaticism - DMS, Pondicherry University
  • 41. Economic Environment
    Economic Systems:
    Capital Economy
    Centrally Planned
    Mixed Economy - DMS, Pondicherry University
  • 42. Roles of Government - Economic
    Promotional – Infrastructure
    Planning - DMS, Pondicherry University
  • 43. Other Roles of Government
    The Constitution
    Directive Principles of State Policy
    Separation of Powers:
    Union List
    State List
    Concurrent List (1&2) - DMS, Pondicherry University
  • 44. Types of Forecasting
    2. Social Forecasting:
    • Population Growth / Decline
    • 45. Age Structure of Population
    • 46. Migration
    • 47. Family Life-Style
    • 48. Social Attitude - DMS, Pondicherry University
  • 49. Demographic Environment
    Age Structures
    Family Size
    Family Life-Cycle
    With / Without Children - DMS, Pondicherry University
  • 50. Demographic Environment
    Social Class
    Urban / Rural - DMS, Pondicherry University
  • 51. Types of Forecasting
    3. Political Forecasting:
    Political Alliances
    Political Ideologies
    Political Leadership - DMS, Pondicherry University
  • 52. Political Environment
    Policies of Political Parties
    Nature of the Constitution
    Govt. System:
    Parliamentary Democracy
    Presidential Democracy - DMS, Pondicherry University
  • 53. Types of Forecasting
    4. Technological Forecasting:
    Radical / Incremental /
    Next Generation
    Place & Extent of Diffusion
    (Future shock) - DMS, Pondicherry University
  • 54. Technological Forecasting
    Technological Leadership & Followers
    Transfer of Technology
    Appropriate Technology & Adaptation
    First mover Advantages & Disadvantages
    Sustainability of the lead - DMS, Pondicherry University
  • 55. Natural Environment
    Geographical Factors:
    ( e.g. interplanetary explorations & motives beyond them - commercial Exploitation )
    Ecological Factors - DMS, Pondicherry University
  • 56. In view of constant changewhat should company do?
    Customer Needs & Expectations
    Demand Conditions
    Govt. Policy
    Social Forces
    Competitive Dynamics
    Innovations by R&D Labs
    Manage cross-cultures - DMS, Pondicherry University