SMMART FOR PARTNERS
Social Media Scheduler based on
Solr + Hadoop + Amazon EC2
Pablo Aragón
Cierzo Development
CIERZO DEVELOPMENT
Located in the European Centre of Innovating
Enterprises of Aragon, Zaragoza (Spain)
Research + Develop...
Social Media Marketing Analysis Tool
What is said about your product in Internet?
Who says what?
What is the impact on you...
•
• More than 10% of the benchmark stock market
index of Madrid
• Interactive Advertising Bureau recommends
SMMART
• Managin...
Meeting between most popular Spanish bloggers
and the Ministry of Culture
SOCIAL MEDIA IMPACT
Retrieving
Definining an
action plan
Participating in
the conversation
Cierzo Development
SOCIAL MARKETING PERFORMANCE
SMMART FOR PARTNERS
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
SMMART FOR PARTNERS
provide...
How many pages make up
social media at this exact point?
How is it growing?
SMMART FOR PARTNERS: Large data volumes
SMMART FOR PARTNERS: AMAZON EC2
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
Scalable infras...
High fault tolerance
Optimizing Memory
Reducing Cost
SMMART FOR PARTNERS: HADOOP
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
...
Based on Nutch
Metadata
Language
Kind of source
Parse
Outlinks extraction
Generator
Rejection
SMMART FOR PARTNERS: CRAWLIN...
Social Media Parser
extracts the concrete
data from social
media contents
SMMART FOR PARTNERS: PARSING
HDFSMapReduce
Hadoo...
SMMART FOR PARTNERS
API opens the door to the
Spanish Social Media, indexed
in an Apache Solr Index
SMMART FOR PARTNERS: I...
Discovering Learning Suite.
Experience and enjoy the power to teach SMMART to search for
content by examples, NOT with the...
Usually online reputation is in the hands of a specialized
agency or a Comunity Manager within the company. The
requiremen...
Campaign designer
We often lack information about who is who, what are the influencers, who could be contacted. With
the c...
• High scalability
• Customized Solutions
• NOT only Spain
CONCLUSIONS…
THANKS FOR YOUR ATTENTION
Smmart for partners
Smmart for partners
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Smmart for partners

  1. 1. SMMART FOR PARTNERS Social Media Scheduler based on Solr + Hadoop + Amazon EC2 Pablo Aragón Cierzo Development
  2. 2. CIERZO DEVELOPMENT Located in the European Centre of Innovating Enterprises of Aragon, Zaragoza (Spain) Research + Development
  3. 3. Social Media Marketing Analysis Tool What is said about your product in Internet? Who says what? What is the impact on your sales? SMMART
  4. 4.
  5. 5. • More than 10% of the benchmark stock market index of Madrid • Interactive Advertising Bureau recommends SMMART • Managing the biggest Social Media Marketing Spanish Community in Linkedin LEADING SPANISH SOCIAL MEDIA MARKETING
  6. 6. Meeting between most popular Spanish bloggers and the Ministry of Culture SOCIAL MEDIA IMPACT
  7. 7. Retrieving Definining an action plan Participating in the conversation Cierzo Development SOCIAL MARKETING PERFORMANCE
  8. 8. SMMART FOR PARTNERS HDFSMapReduce Hadoop SMMART FOR PARTNERS AMAZON EC2 Apache SolrParserNutch SMMART FOR PARTNERS provides data for SMMART MINING ECOSYSTEM
  9. 9. How many pages make up social media at this exact point? How is it growing? SMMART FOR PARTNERS: Large data volumes
  10. 10. SMMART FOR PARTNERS: AMAZON EC2 HDFSMapReduce Hadoop SMMART FOR PARTNERS AMAZON EC2 Apache SolrParserNutch Scalable infrastructure for storage, transfer and computing on demand
  11. 11. High fault tolerance Optimizing Memory Reducing Cost SMMART FOR PARTNERS: HADOOP HDFSMapReduce Hadoop SMMART FOR PARTNERS AMAZON EC2 Apache SolrParserNutch
  12. 12. Based on Nutch Metadata Language Kind of source Parse Outlinks extraction Generator Rejection SMMART FOR PARTNERS: CRAWLING HDFSMapReduce Hadoop SMMART FOR PARTNERS AMAZON EC2 Apache SolrParserNutch
  13. 13. Social Media Parser extracts the concrete data from social media contents SMMART FOR PARTNERS: PARSING HDFSMapReduce Hadoop SMMART FOR PARTNERS AMAZON EC2 Apache SolrParserNutch
  14. 14. SMMART FOR PARTNERS API opens the door to the Spanish Social Media, indexed in an Apache Solr Index SMMART FOR PARTNERS: INDEXING HDFSMapReduce Hadoop SMMART FOR PARTNERS AMAZON EC2 Apache SolrParserNutch
  15. 15. Discovering Learning Suite. Experience and enjoy the power to teach SMMART to search for content by examples, NOT with the antiquated system based on full- text keywords. Content and semantic analysis workbench. Smart approach that blends automated semantic analysis and human data. SMMART integrates this powerful module for performing statistical analysis and semantic content so you can get an overview about what is happening MINING PRODUCTS
  16. 16. Usually online reputation is in the hands of a specialized agency or a Comunity Manager within the company. The requirements are clear: • Perform qualitative analysis and strategic data • CRM managed through contacts with media and bloggers • Measure the impact of marketing events and activities • Report doing tasks that will MINING PRODUCTS (II)
  17. 17. Campaign designer We often lack information about who is who, what are the influencers, who could be contacted. With the campaign module designer you can easily identify the most relevant media. It is really the first step of a strategy for successful social media marketing! Real-time reporting system Alerts, graphic information, export to Excel or PDF, custom views. Our system of real-time reporting allows you to deliver high value-added services in real time. Multimedia labs Soon SMMART will integrate powerful multimedia features that will revolutionize the way we do internet marketing. We do not report media appearances, we want to signal business opportunities to our clients. SMMART MINING ECOSYSTEM
  18. 18. • High scalability • Customized Solutions • NOT only Spain CONCLUSIONS…
  19. 19. THANKS FOR YOUR ATTENTION
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