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LEADING SPANISH SOCIAL MEDIA MARKETING • More than 10% of the benchmark stock market index of Madrid • Interactive Advertising Bureau recommends SMMART • Managing the biggest Social Media Marketing Spanish Community in Linkedin
SOCIAL MEDIA IMPACTMeeting between most popular Spanish bloggers and the Ministry of Culture
SOCIAL MARKETING PERFORMANCE Participating in the conversation Definining an action plan Retrieving Cierzo Development
SMMART FOR PARTNERS SMMART FOR PARTNERS provides data for SMMART MINING ECOSYSTEM SMMART FOR PARTNERS Nutch Parser Apache Solr Hadoop MapReduce HDFS AMAZON EC2
SMMART FOR PARTNERS: Large data volumes How many pages make up social media at this exact point? How is it growing?
SMMART FOR PARTNERS: AMAZON EC2 Scalable infrastructure for storage, transfer and computing on demand SMMART FOR PARTNERS Nutch Parser Apache Solr Hadoop MapReduce HDFS AMAZON EC2
SMMART FOR PARTNERS: CRAWLINGBased on Nutch Metadata Language Kind of source Parse SMMART FOR PARTNERS Outlinks extraction Nutch Parser Apache Solr Generator Hadoop MapReduce HDFS Rejection AMAZON EC2
SMMART FOR PARTNERS: PARSING Social Media Parser extracts the concrete data from social media contents SMMART FOR PARTNERS Nutch Parser Apache Solr Hadoop MapReduce HDFS AMAZON EC2
SMMART FOR PARTNERS: INDEXINGSMMART FOR PARTNERS SMMART FOR PARTNERSAPI opens the door to the Nutch Parser Apache SolrSpanish Social Media, indexed Hadoopin an Apache Solr Index MapReduce HDFS AMAZON EC2
MINING PRODUCTSDiscovering Learning Suite.Experience and enjoy the power to teach SMMART to search forcontent by examples, NOT with the antiquated system based on full-text keywords.Content and semantic analysis workbench.Smart approach that blends automated semantic analysis and humandata. SMMART integrates this powerful module for performingstatistical analysis and semantic content so you can get an overviewabout what is happening
MINING PRODUCTS (II)Usually online reputation is in the hands of a specializedagency or a Comunity Manager within the company. Therequirements are clear:• Perform qualitative analysis and strategic data• CRM managed through contacts with media and bloggers• Measure the impact of marketing events and activities• Report doing tasks that will
SMMART MINING ECOSYSTEMCampaign designerWe often lack information about who is who, what are the influencers, who could be contacted. Withthe campaign module designer you can easily identify the most relevant media. It is really the first stepof a strategy for successful social media marketing!Real-time reporting systemAlerts, graphic information, export to Excel or PDF, custom views. Our system of real-time reportingallows you to deliver high value-added services in real time.Multimedia labsSoon SMMART will integrate powerful multimedia features that will revolutionize the way we dointernet marketing. We do not report media appearances, we want to signal business opportunities toour clients.
CONCLUSIONS…• High scalability• Customized Solutions• NOT only Spain