Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesale Insurance Marketing Plan.re
Fun & Simple Ways to Incorporate NewMedia and Social Media into Your Wholesale Insurance Marketing Plan. Presented to By Julie Tinney, VP, Sales and Marketing Wells Publishing, Inc.
How is life different?• Google it• Lurk on others• Post news I find interesting & get feedback• Learn with video, no manuals• Expect breaking news immediately• Share fun video & photos
Quick Facts • 200 million Americans have registered on the FTC’s “Do Not Call” list • 91% of email users have unsubscribed from a company email they previously opted-in to. • In the past year, web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.Source: “Mind-Blowing Statistics Every Marketer ShouldKnow” - Hubspot
Quick Facts cont’d• 57% of businesses have acquired a customer through their company blog• 41% of B2B co’s and 67% of B2C co’s have acquired a customer through Facebook.• The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.• A year ago, Facebook reached 500 million users. On July 6, 2011, the company confirmed it had reached 750 million users• 4 billion things are shared per day on FacebookSource: “Mind-Blowing Statistics Every MarketerShould Know” – Hubspot (& Mashable)
BtoB co’s top social media uses 70 Social Buzz 60 Branding 50 Customer 40 Feedback 30 SEO 20 Lead Generation 10 Product or Event 0 PromotionSource: “Emerging Trends in B-to-B Social Marketing: InsightsFrom the Field” June 2011
When asked about your company’s use..• 35.7% are currently using Facebook• 40% have never used SM for biz & 35% are just starting• 28.6% view social media as a waste of time• 21.4% will never use any of them• 17.9% are currently using LinkedIn• 7.1% use LinkedIn, Facebook and Twitter• 3.6% use twitter
What % of Overall Traffic Comes from Social Media Marketing? • 30% of BtoB Marketers say it boosts by 10% • 5% say it boosts by 30% or more • In last 30 days, on IJ, 10,354 visits from social media out of 477,602 visits. (2% of overall) • If traffic alone were the sole reason to do it, we wouldn’t do it. Much of what is posted is not even linked to us.Source: “Emerging Trends in B-to-B Social Marketing: Insights From the Field” June 2011
Interesting, Relevant Content• Keep your existing agent followers engaged• Give your company a personality so agents want to do business with you.• Attract new agents• Website Traffic/SEO• Be the authority in your particular niche – use experts on your staff via blogging.• Share news related to your specialty or breaking news.
QR Code Creators• http://qrcode.kaywa.com• http://qreateandtrack.com• http://Pushqr.com
Video & AudioNew Video and Audio Technologies Give Us New Opportunities
Video & Podcast use• 81.6 % are not using video in marketing and communications efforts• 57.1% would like to start using both in the future• Of those that are using video, only 35.3% are using it online• Only 8.6% are using podcasts in marketing and communications efforts• 14.3% would like to head in this direction, but feel it’s too expensive• 19% say the management team still wants to use the telegraph and/or pony express
Years To Reach 50 Million Users RADIO: 38 Years TV: 13Years INTERNET: 4 Years IPOD: 3 Years
According to comScore over 14 billion videos are viewed each month with YouTube the third most visited website on the internet behind Google and Facebook YouTube reports that over 48 hours of new videos are uploaded every minute.YouTube exceeds 2 billion visits per day nearly double theprime time audience of all 3 major US broadcast networks combined.
May 2011 Online Video RankingsYouTube received over 2.2 billion viewer sessionsgenerated from over 147 million unique viewers just inthe month of May.REMEMBER: YouTube is the 2nd largest search engine inthe U.S. If not the world.
1.Get New Policy Information Out To Agency Base Quickly.2.Make Information Fun To Learn and Easy To Remember.3.Make New Policy Information Easy To Share.4.Improve Google Rankings.