If your organization has decided to begin using social media for business, do you know why sites you are going to use? This presentations discussing the merits of various social media sites for business uses.

1. Social Media for
Your Small
Business
Which Social Media
Platforms Should
You Use?

2. Traditionally…
 B2C companies have the most success on:
 Facebook
 Twitter
 B2B companies have the most success on:
 LinkedIn
 Google+
 Blogs

3. However
These rules are changing.
There are now many companies finding
success on sites that traditionally were not
useful to their business.

4. Types of Sites
 Personal
 Professional
 Industry-Related

5. Types of Sites
 Social Networking
 Social News
 Social Bookmarking
 Social
Photo and Video
Sharing

6. The Big Four

7. Facebook
Business
 Branding
Pages
 SEO (Search
Engine
Optimization)
 Unlimited Access
 Customer Service
 Claim Your Land

8. LinkedIn
 Create Awareness
for
& Improve
Reputation
Business
 Thought
Leadership &
Influencer
Marketing
 Listening &
Gaining Insight
 Social CRM

9. Google+
 Better SEO (or
for
SSEO) Business
 Open Sharing
 Upsell, Cross sell
and selling
potential

10. Twitter
 Customer Service
for
 Branding Business
 News and
Updates
 Research the
Competition

11. Determine Your
Target Audience
 Knowing your target audience is the first step
 Before determining which sites you will be
using, you should have first decided the
purpose of your efforts

12. Identify Your Ideal
Customer
 Who is this person
 What do they do professionally
 Industry, position, type and size of company
 What are their business goals
 What are they looking for online

13. Research: Find Them
 What social networks,
bookmarking or social media
sites are your target audience
using
 Where on the internet are your
audiences?
 What sites are your competitors
using?
 What would interest them?

14. Common Mistake
Don’t make the mistake of projecting your habits or ideals
onto others
I don’t have time (or don’t know how) to use Twitter so other
business owners don’t either.
I don’t research restaurants on Facebook so most
consumers don’t either.
Without doing your research it’s easy to make these
assumptions.

15. Experiment
 Spendsome time learning what works and
what doesn’t
 For the audience(s) you’re trying to reach
 For the sites you are considering

16. Educate Your
Team
 Explain why your company will be using social
media
 Explain your goal(s)
 Teach your staff the rules for different sites
 How to use the sites as a business vs. a
person
 Set realistic expectations for their involvement
 Hold how-to classes

17. Ways to Educate Your
Team
Webinars
Whitepapers
Blogs
Google it!

18. Keep Your Goal in Mind

19. How do your overall
goals relate to your
site selection?
Goal
Audience
Who is your ideal customer
What sites would your ideal customer already
use
Why are they using these sites
What sites should you use

20. Don’t Spread Yourself Too
Thin
 Pick 1 or 2 sites to begin
 Test and nurture these

21. Things to Consider:
 Who will be managing your sites
 What is the process for content review?

22. Things to Consider:
 What type of content
will you be sharing?
 Will this change over
time?
 Who will be creating
the content?
 How will it be
created?

23. Things to Consider:
 Who are you trying to
reach?
 What sites is your target
audience already using?
 What sites is your
competition using

24. How did we choose what
sites to use?
 Facebook
 Business Page
 LinkedIn
 Company Page
 Networking Group
 Individual Profiles
 Google+
 Blog
 Twitter
 Company
 Individuals

25. FREE Social Media For
Small Business Webinars!!

26. More FREE webinars!!
And many more…
www.oasisky.com/webinars

27. If you have questions you can
follow up with us via
 Twitter@Oasisky
 Facebook
facebook.com/OasisSolutionsGroup
 LinkedIn
linkedin.com/groups/Oasis-Solutions-
Group-Customer-Network
 Blog http://blog.oasisky.com/