Velocity Print Solutions Cross Media

Integrated Cross Media Marketing Campaigns A new service from Velocity Print Solutions “ Your Marketing Service Provider” © 2009 MindFireInc This document is the property of MindFireInc. It is provided as a tool to licensed MindFireInc Solution Partners solely for use by their employees in promoting their business. It may not be used for any other purposes nor delivered to a third party for other purposes. [Use View> Slide Master to place your logo here]

Track, Analyze and Improve Marketing ROI

Fact of life…
“ 78% of all people read their mail over a trash can.”
- USPS/DMA Survey

The Internet Changed Everything
It changed the way buyers buy,
and the way sellers sell.
It changed the role of direct mail…

66% of consumers responding to an offline advertisement visited the web site of the company advertised or a search engine to learn more, while only 14% called a phone number from the advertisement, the survey says.
Source: Jupiter Research

How to improve response rates?
Step 1 - Basic Personalization - Attract the interest of the reader
(Personalization) – Design the mail piece as though it were sent only to the addressee using specific reference to something you already know about the individual.
E.g. names, personal facts and graphics within the piece
Step 2 - Personalized URLs - Obtain a response
(Purl) – Response channel that is printed on the direct mail piece that drives the recipient to their personalized landing page.

Leverage your database
What you know about your target:
David Scott
Businessman
38, married, father
Has leased a SUV 3 years ago
Loves outdoor activities
David Scott Operations Manager 123 Highway, Suite 456 Irvine, CA USA

Basic Personalization Leverage your data Use Personalized URLs Customized Images Basic Personalization Generic URL Generic Image Visit www.starcars.com to schedule a test drive

Another fact of life…
Companies that utilize relevant graphics and text can see a 2-5 x lift in response rates
PODi – The Digital Printing Initiative

Personalized URLs and Microsites
Engage respondent with relevant content in direct mail, including a personalized URL
Capture online response
Continue “personal” conversation online
Generate highly qualified leads
WWW.DaveScott.StarCars.com

Automated Follow-up to Respondents
Automatically triggered follow-up email to each respondent
Variable email content determined by survey responses
Continued personalized communication solidifies the relationship

Automated Lead Distribution
React immediately to leads
Distributed via email or PDA/cell phone
No need for cold-calling
Carolyn Sample just responded to your campaign Steve Salesperson, Carolyn Sample just responded to your campaign. Contact information: 123 Anystreet, USA (555)547-1234 Survey Results: May I call you to discuss? Yes

Reporting and Analytics
All visits and online activities are tracked
Reports to help “fine tune” your marketing
Automated data delivery

Carolyn Sample just responded to your campaign

Thank You… For more information please contact: Velocity Print Solutions Elaine B. Neiss www.velocityprint.com © 2009 MindFireInc This document is the property of MindFireInc. It is provided as a tool to licensed MindFireInc Solution Partners solely for use by their employees in promoting their business. It may not be used for any other purposes nor delivered to a third party for other purposes.

Velocity Print Solutions Cross Media

by Elaine Neiss on Feb 26, 2010

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