As a group project, we analyzed McDonald\'s from a financial perspective. We all learned a great deal about a top brand. I created the slideshow incorporating numerous graphics and ensured a
As a group project, we analyzed McDonald\'s from a financial perspective. We all learned a great deal about a top brand. I created the slideshow incorporating numerous graphics and ensured a consistent look throughout. Enjoy!
Presentation Topics History & Company Description Product Offerings Industry Attributes Profitability Cash & Growth Capital Structure Asset Structure Competitors—Burger King & Wendy’s Stock Summary
History of the Corporation 1940: Dick and Mac McDonald opened McDonald’s Bar-B-Que in San Bernardino, California
Key Milestones 1948: “Speedee Service System” Key item: 15 cent hamburger 1954: Salesman Ray Kroc Goes West 1955: The McDonald’s Corporation opened the first McDonald’s 1961: Ray Kroc bought all rights to McDonald’s for $2.7 million
What Is McDonald’s? Headquarters Oak Brook, Illinois Traded in NYSE: MCD Auditing done by Ernst & Young LLP CEO: Jim Skinner McDonald’s is the leading global foodservice retailer with nearly 32,000 local restaurants in more than 100 countries. McDonald's successful “Plan to Win” Large scale efficiency and local flair Serving 58 million customers daily worldwide Revenues in 2008 at record $23.5 billion Returned $5.8 billion to shareholders in 2008
Asset Structure - Unrecorded Advertising Expense of +/- $800 Million Significant Local Franchisee Expense
Number 1 Asset—Brand Name Coca-Cola ($68,734 million) IBM ($60,211 million) Microsoft ($56,647 million) GE ($47,777 million) Nokia ($34,864 million) McDonald's ($32,275 million) Google ($31,980 million) Toyota ($31,330 million) Intel ($30,636 million) Disney ($28,447 million) BusinessWeek’s 2009 Report: 100 Best Global Brand Values as of 09/21/2009