Europe CSR Lessons: Lipstick, Food, Fashion and Prostitution


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Presentation delivered by Elaine Cohen at Europe CSR Lessons in May 2012 in Bucharest Romania on comme il faut fashion house and advancing the position of women in society.

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Europe CSR Lessons: Lipstick, Food, Fashion and Prostitution

  1. 1. May 2012Lipstick, Fashion, Food and Prostitution: How a Leading Fashion Brand Advances Women Bucharest, 16th May 2012 Case Study presented by: Elaine Cohen Beyond Business Ltd
  2. 2. May 2012 Sybil Goldfeiner – Founder, Owner, Chief Executive, Chief Feminist
  3. 3. May 2012 The Issue (1)The Way that Women are Perceived by theFashion Industry and its influence on Women in Society
  4. 4. May 2012 The Issue (2)The Way that Womenare Perceived by Men and its Influence onWomen’s Self-Esteem and Behavior.
  5. 5. May 2012 The Issue (3)The Way that Women are Perceived byThemselves and how this Prevents them from Reaching their Potential.
  6. 6. May 2012 The Issue (4) The Way the Work of Women is Evaluated inSociety and How this Limits Career Advancement.
  7. 7. May 2012 The Issue (5) Sex workers in Tel Aviv: Photo by Nir Kafri, Haaretz.comThe Way Disadvantaged Women are Treated by Society.
  8. 8. May 2012 comme il faut’s ApproachMission: We believe in the power of women to influence. We choose to take a stand, based on our business and personal responsibility. Our Company is a home for learning, action and leadership, in which every woman can feel special, significant and influential
  9. 9. May 2012 Key elements : comme il faut’s Approach Women in the Community Employees Suppliers Customers Use the comme il faut Heritage and Brand toinfluence awareness and action in support of a better Society for Women.
  10. 10. May 2012 Employees Employ Women Give Women Opportunity and Responsibility Pay a Fair Wage Share Profits Recognize Great Contribution
  11. 11. May 2012 Employees Enable women to Flourish
  12. 12. May 2012 Suppliers Supplying from Palestinian Seamstresses Working with Suppliers who pay a Fair Wage
  13. 13. May 2012 Customers Getting Customers Involved in Community Contributions
  14. 14. May 2012 Customers Getting Customers Involved in Community Contributions
  15. 15. May 2012 Women in Society - Awareness
  16. 16. May 2012 Women in Society - Prostitution A Bold Campaign• Fashion is about imagery and beauty and fantasy – not hard realities.• Prostitution is something we know exists but do not care to confront. Supporting the rights of prostitutes• We Don’t Burn Bras! is not sexy!
  17. 17. May 2012 Women in Society - ProstitutionA Bold Campaign• Customers asked to bring unwanted bras – and received a discount on new purchase.• Over 4,000 bras brought to the Company’s fashion stores• Over $50,000 generated for early breast cancer detection • Benefit to raise funds for Marketing campaign checks for women in rehabilitation of prostitutes supporting women self • Leading female celebrities prostitution. performed image and denouncing treatment of women• Over 2000 customers • 500 women attended (event capacity) as sex-objects participated • $15,000 donated for rehabilitation of prostitutes
  18. 18. May 2012 Women in Society - Prostitution• Evenings donated for groups of An exhibition of many of prostitutes providing health education the bras that had been and treatment in the Company’s Spa donated by customers to and Treatment Center for women – reinforce the campaign “Coola!” messages. The exhibition• Most of the prostitutes said it was the was designed by the artist first time they had experienced any Hanna Abu Hussein. form of positive physical contact! • Fashion show with designs from comme il faut modeled by women in prostitution • Most of the women said it was the first time they had worn fashionable clothes!
  19. 19. May 2012 Outcomes • Global Recognition • Increased Awareness and Dialog about Women’s Position in Society • Women who Influence • Customer Engagement • Community Development • Sustainable Business
  20. 20. May 2012 Learning• Measure Impact more Effectively• Find the Right Balance between Core Business and Social Impact• It Pays to be Bold!
  21. 21. May 2012 Thank You! Elaine Cohen Beyond Business Ltd Tel: +972-3-560-7030