0905 Comme In Faut Responsibility In Fasion Eng

responsibility in fashion ethical fashion sybil goldfiner founder and ceo comme il faut

the beginnings a new way of doing business bi profit people planet

definitions responsibility in fashion achieving business success g whilst generating greater positive impacts on society, the environment and all the environment and all stakeholders

definitions social responsibility a report which describes the t hi h d ib th report t material impacts of the business on society, environment and all stakeholders and is accessible to all

definitions in summer 2008, we published our in summer 2008 we published our social first social responsibility report responsibility as a privately‐owned business, not i l db i report t traded on the stock market, not required by law to disclose data about the business, and not under the constant scrutiny of analysts and investors, we see reporting as , p g an expression of our commitment to responsibility, transparency and leadership

definitions stakeholders all those who have an impact on our business and who are impacted by our business impacted by our business

customers 30 000 customers 30,000 definitions employees 169 employees l stakeholders suppliers pp 590 suppliers in Israel 48 suppliers abroad community 700 media items per year 2 joint community projects 2j i i j 4 art exhibitions per year environment 1420.7tons – carbon footprint shareholders

increasing i i positive impacts customers we bear responsibility for our part in p y p negative effects of the fashion industry on women

good eye – evil eye – marketing campaign addressing women s self addressing women’s self‐ increasing i i image positive impacts customers

being a girl ‐ marketing campaign addressing the beauty and position of beauty and position of increasing i i older women in our positive impacts society customers

increasing i i positive impacts customers 15 photographers ‐ campaign photographed by 15 photographers with free creative expression

increasing i i positive impacts customers bon appetit, baby ‐ marketing campaign addressing the legitimacy of women to decide what they eat!

increasing i i positive impacts Eleven sections of our Code of Ethics: 1. We act in accordance with the law 2. We respect the rights of all employees py 3. We act with respect and integrity towards all We act with respect and integrity towards all individuals 4. We are committed to health, safety and the quality of the environment 5. We avoid conflict of interest 6. We act to promote social justice 7. We protect privacy of information 8. We maintain records and documentation related to all our business activities 9. We protect Company assets 10. We encourage feedback and questions related to our ethical behavior 11. We ensure the assimilation of this code by all our employees

increasing i i positive impacts employees py fashion shows ‐ modeling fashion accessories made by employees

increasing i i working with positive impacts Ethiopian seamstresses suppliers pp

increasing i i positive impacts suppliers pp Shalom Girls joint collection with Palestinian designers and Shalom Girls – joint collection with Palestinian designers and seamstresses

increasing i i positive impacts community y fashion show – promoting social and environmental awareness

increasing i i positive impacts community y transparent work – marketing campaign promoting the value of work done by women in the home

increasing i i positive impacts community y pass‐it‐on project – 2,000 garments from prior pass‐it‐on project – 2 000 garments from prior seasons were donated by customers and resold for the benefit of courses for women’s economic empowerment ‐ 30 women benefited

increasing i i positive impacts community y women buy from women –campaign promoting women‐ owned small businesses with an internet buying guide

increasing i i positive impacts community y 15 photographers ‐ campaign photographed by 15 photographers with free creative expression – this one says “End the Occupation” – a political statement

increasing i i positive impacts community y crossing borders marketing campaign filmed at the Israeli crossing borders –marketing campaign filmed at the Israeli – Palestinian boundary wall

increasing i i positive impacts community y poster calling for action against the plea bargain for the Israel President accused of rape

increasing i i positive impacts community y letters sent with a gift to all women appointed to key positions in business and public life in Israel

increasing i i positive impacts community y “Don’t burn bras” social campaign – customers brought in unwanted bras and comme il faut funded medical aid for prostitutes for each of the 4,000 bras received

increasing i i positive impacts community y “sexy” marketing campaign – addressing the positioning of women as sex objects

increasing i i positive impacts community y “buy less” marketing campaign – promoting ethical buy less marketing campaign promoting ethical consumerism and environmental awareness – modeled by a comme il faut saleswoman

increasing positive impacts environment garbage bank internal recycling and re‐use program

increasing positive impacts environment in‐house fashion shows for customers – employees model comme il faut garments

increasing positive impacts environment “buy less” marketing campaign – promoting ethical consumerism and environmental awareness – what footprint are you leaving behind ?

increasing positive impacts shareholders milton friedman – we think he got it wrong !

increasing positive impacts feminist awareness f i it results 34% of women in the general public 70% of customers and employees define themselves as feminist define themselves as feminist

increasing positive impacts community contribution 2007 i results 5% employee volunteering hours (of our total work‐hours) 0.7% of income invested in 0 7% community projects yp j

increasing positive impacts results stakeholder panel dialog with women representing business, with women representing business social and environmental interests

increasing positive impacts profit ‐ sharing fi hi results 20% of company profits distributed annually to employees in accordance with their contribution 10:1 – the ratio of highest to the lowest salary in the Company

20 years closing remarks 20 years of comme il faut – 2007 ‐ a special year 20 years of comme il faut 2007 a special year for us the age for taking a look around, and reviewing th f t ki lk d d ii new horizons

20 years closing remarks we believe that everything is political whilst we are designing, creating, advertizing g g, g, g and selling, we are taking a stand

20 years closing remarks whilst we are seeking, reacting, selecting and buying, we are also taking a stand y g, g

thank you for your kind attention ! we look forward to seeing you in Israel and welcoming you to comme il faut download our social responsibility report at: p yp http://www.comme-il-faut.com/user_files/english/Agenda/social/CIF_Eng_report.pdf for f queries, please contact comme il faut’s i l tt f t’ corporate responsibility advisor: elaine cohen elainec@b-yond.biz www.b-yond.biz

0905 Comme In Faut Responsibility In Fasion Eng

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