Facebook Flash Game

Developer and publisher of games and contents for mobile, PC and TV Founded 1997 in Singapore, with studios in Malaysia & Beijing Our Vision: A leading entertainment company that utilizes technology & creativity to bring happiness to the world Malaysia Team Singapore Team Beijing Team Who We Are?

2007- Appointed as exclusive Master Content Provider and platform developer of Shanghai Unicom 2007- Finalist in Korea’s Global Mobile Content Awards 2007- 2 nd Prize, SingTel Nokia Multiplayer Game Development Contest 2006- Winner of Singapore National Infocomm Awards “Most Innovative Product” for XGame platform 2006 - Investment from Media Development Authority Singapore to develop PC-mobile multiplayer game “Steel Odyssey” 2005 - Partnered with Nokia to develop revolutionary cross-platform PC-Mobile MMORPG “HinterWars: The Aterian Invasion” 2004- Nokia Forum Pro Award - most successful game company in South East Asia Pacific 2003- 1st in the world mobile phone controlled TV game Our Achievements Activate receiving the Singapore National Infocomm Award from Prime Minister Lee of Singapore Nokia Flash Hunt Award winner Nokia Forum Pro Award - Most successful game company in SEA 2 nd Prize- SingTel Multiplayer Game Contest

2007- Appointed as exclusive Master Content Provider and platform developer of Shanghai Unicom

2007- Finalist in Korea’s Global Mobile Content Awards

2007- 2 nd Prize, SingTel Nokia Multiplayer Game Development Contest

2006- Winner of Singapore National Infocomm Awards “Most Innovative Product” for XGame platform

2006 - Investment from Media Development Authority Singapore to develop PC-mobile multiplayer game “Steel Odyssey”

2005 - Partnered with Nokia to develop revolutionary cross-platform PC-Mobile MMORPG “HinterWars: The Aterian Invasion”

2004- Nokia Forum Pro Award - most successful game company in South East Asia Pacific

2003- 1st in the world mobile phone controlled TV game

WHY FACEBOOK?

Use Facebook Anywhere Online activity at ease – no installer needed Interactivity Tag friends Publish updates Play game USER - WHY FACEBOOK?

Use Facebook Anywhere

Online activity at ease – no installer needed

Interactivity

Tag friends

Publish updates

Play game

Existing community – ready target audience Open source Ease of development Great popularity Web based - no need installation Great source of assistance Games referral Status update DEVELOPER - WHY FACEBOOK?

Existing community – ready target audience

Open source

Ease of development

Great popularity

Web based - no need installation

Great source of assistance

Games referral

Status update

OUR GAMES IN FACEBOOK

Virtual photo sticker booth on Facebook Dress up your photos using frames, dialogs & items Compete and share edited photos with friends Earn virtual coins and trophies as you level up Buy cool new items in virtual shop Facebook “KatchaKatcha” Photo App http://apps.facebook.com/katchakatcha

Virtual photo sticker booth on Facebook

Dress up your photos using frames, dialogs & items

Compete and share edited photos with friends

Earn virtual coins and trophies as you level up

Buy cool new items in virtual shop

Fishing role playing game on Facebook Customize outfit and equipment to perform better in fishing rounds Visit various fishing spots for rare catch Keep and rear prize catches in aquarium Compete with friends or world wide players Visit other players’ homes to view their aquariums and trophies Facebook “Fish a Fish” Game http://apps.facebook.com/fishafish

Fishing role playing game on Facebook

Customize outfit and equipment to perform better in fishing rounds

Visit various fishing spots for rare catch

Keep and rear prize catches in aquarium

Compete with friends or world wide players

Visit other players’ homes to view their aquariums and trophies

WITH CHALLENGES COMES THE SOLUTIONS

Challenges Getting Facebook friends’ list, data permission, photo access Publishing status, content feed Sending invitation User retention Monetizing Coins / experience hack Eye candy Basic Security

Getting Facebook friends’ list, data permission, photo access

Publishing status, content feed

Sending invitation

User retention

Monetizing

Coins / experience hack

Eye candy

Basic Security

COMING UP

Browser based action RPG Real-time combat Multiplayer co-op Free-to-play, micropayment Launching in Facebook and other social networks Facebook “Steel Odyssey – Evolution” Action RPG

Browser based action RPG

Real-time combat

Multiplayer co-op

Free-to-play, micropayment

Launching in Facebook and other social networks

OTHER GAMES

Web-based online multiplayer game Targeted at children below 9 Play educational and brain training mini games Make friends in a safe environment Children Online Game “JoviBears” http://www.jovibears.com

Web-based online multiplayer game

Targeted at children below 9

Play educational and brain training mini games

Make friends in a safe environment

Casual iPhone games Distributed via Apple iTunes App Store Reaching world wide players directly Latest title: Crazy Lab Bugs! iPhone Games

Casual iPhone games

Distributed via Apple iTunes App Store

Reaching world wide players directly

Latest title: Crazy Lab Bugs!

CONTACTS Elaine Chong Game Engineer Office: +603-2780 9880 Address: Suite 13-1, Block 2A, Plaza Sentral, Jalan Stesen Sentral 5, 50470 Kuala Lumpur Email: [email_address] Web: www.activateplay.com