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Presentation for Ag Tech Field Day at Great Bend, Kansas on Aug. 10, 2010

Presentation for Ag Tech Field Day at Great Bend, Kansas on Aug. 10, 2010

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  • Photo by Dan Donnert, Kansas State University, copyright Kansas State UniversityAug. 10, 2010 Explain post-it notes…participants will write questions, thoughts, concerns, reasons why they would or would not use technologies….in approximate 140 characters (approximately 30 words).GrowerSale RepOther AgribusinessMarketingGovernmentEducatorOtherInternet availabilityI have high speed internet available.I use dial-up modem to access the Internet. I plan to purchase Internet access.I do not plan to purchase Internet access.
  • “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you'rejust not staying current. Period.” Sarah Perez of ReadWriteWebYou realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are a true professional, and you don’t want to get caught not knowing your industry, your area of expertise.flickr.com/photos/liewcf/3547134847/  Source: social media playbook, 2009 Eloqua CorporationPage 5Motivations for contributing to online communities:Anticipated Reciprocity: Contributing valuable information in order to receive useful info in returnIncreased Recognition: Sense of efficacy. Contributing information because the contributor has some effect on the environment.Communion. We are social beings. There is a motivation in receiving a direct response to their contributions.
  • Start somewhere.Ask audience which ones they have not heard of or do not recognizeMake sure you are following and friending others…Remember this is social!Your goal should be to engage consistently and authentically, while adding strategic thinking and planning to increase your business’ effectiveness.
  • blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • EXAMPLE FACEBOOK PAGEhttp://www.facebook.com/GDFmilk?ref=ts
  • I use Twitter more than two times a week.I use Twitter less than two times a week.I do not have a Twitter account, but plan to create one. I do not plan on using Twitter in the foreseeable future. I don’t have any idea what Twitter is.
  • emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • emarketer.com/Article.aspx?R=1007271http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • flickr.com/photos/yourdon/4049950966/
  • I upload videos to YouTube.I view YouTube videos, but do not upload any. I plan to upload YouTube videos.I do not think I will view any YouTube videos.I think YouTube videos are for entertainment only. thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
  • http://talk.newagtalk.com/category-view.asp
  • http://talk.newagtalk.com/forums/thread-view.asp?tid=179328&DisplayType=threaded&setCookie=1Ray, friend of Eric Atkinson, is a regular contributor to new Ag TalkHe said. “NAT has been a positive influence on a lot of lives.” referencing the friends he has made and the support he has received through the ag community here.
  • Martin Family Farms, Illinois http://martinfamilyfarms.typepad.com/martin_family_farms_blog/2010/08/the-countdown-is-on.html
  • http://press.linkedin.com/about 50 Million LinkedIn members in over 200 countries and territories (October 14, 2009).Executives from all Fortune 500 companies are LinkedIn members. press.linkedin.com/about
  • <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/"></a>This work is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/">Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License</a>.Contact Elaine Edwards, elainee@ksu.edu 785.532.5851 for additional information. Kansas State University.

Socialmediaagtech Socialmediaagtech Presentation Transcript

  • Presentation for Ag Tech Field Day Great Bend, Kansas Aug. 10, 2010
  • Ag Social Networking Elaine Edwards @elainecarol Jeff Caldwell @jeffcaldwell Tom Tibbits @ksfarmboy
  • Behind every profile, tweet or tag: real people, genuine intentions, quality content Source: social media playbook, 2009 Eloqua Corporation WHAT MAKES SOCIAL NETWORKING WORK?
  • Where to begin? Pick 1, 2, or 3.
  • 500 million users worldwide July 2010 stats
  • EXAMPLE FACEBOOK PAGE http://www.facebook.com/GDFmilk?ref=ts
  • Twitter Answer “What is happening?” Share thoughts. Share links. Ask questions. Answer questions. …in 140 characters or less.
  • 15% US Internet users Twitter stats 18 million 11% US Internet users 11 million 4% of US Internet users 6 million 2008 2009 2010
  • Twitter stats 92.4% of Twitter users follow fewer than 100 other Twitter users. Inside Twitter An In-Depth Look Inside the Twitter World emarketer.com/Article.aspx?R=1007271
  • Twitter stats Social, conversational, responsive, & timely. Convenient with applications &hashtags. flickr.com/photos/yourdon/4049950966/
  • @FollowFarmer is a list of ag people who use Twitter. dataforag.com/followfarmer.a5w
  • YouTube 70 million– videos (March 2008) 95.4 million – videos (May 2009) 2 billion videos – videos viewed each day (May 2010) 24 hours- amount of video uploaded every minute. thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/&thefuturebuzz.com/2009/07/10/future-marketing-trends/& http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and- figures-history-statistics/
  • Farmers’ Videos Kansas Wheat Harvest 09 Butler County, KS http://www.youtube.com/watch?v=nU7XBkVNTKc Kansas wheat harvest, 2009-2010 http://www.youtube.com/watch?v=0uzBTk8IcmA Stuck combine, St. John, Kan. http://www.youtube.com/watch?v=_PEtVE02T5s&featu / re=related
  • More video is uploaded to in 60 days than all three major U.S. networks created in 60 years.
  • Ag Talk www.newagtalk.com
  • Ag Talk Replies www.newagtalk.com
  • Blogging
  • Other Networks
  • Listen
  • What is being said on the web www.google.com/alerts
  • Know what people are saying search.twitter.com
  • Participate Become part of the community flickr.com/photos/davidkohlmeyer/3393520471/
  • Be Real
  • References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
  • Resources Beginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in _Extension Social Media Playbook: 2009 Eloqua Corporation http://www.slideshare.net/Eloqua/eloqua-social-mediaplaybookpublic- 4525846 Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Social Media Tips and Ideas: Put together for presentation for Extension County Directors urbangarden.posterous.com/social- media-tips-and-ideas
  • Resources Monsanto bloggers http://blog.monsantoblog.com/about-the-bloggers/ Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
  • Attribution Non-Commercial Share Alike Ag Social Networking by Elaine Edwards is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/elainecarol . Ideas for this presentation are adapted from and based on work from Anne Mims Adrian at www.slideshare.net/aafromaa