Social Media Brownbag<br />Elaine Edwards<br />News Media and Marketing Coordinator<br />K-State Research and Extension<br...
Can you find us here?<br />
Why social media?<br />Flexibility<br />Efficiency<br />Scalability<br />Multi-purposing<br />Timeliness<br />Relevancy<br...
Expectations<br />Transparency<br />Sharing<br />Attracting<br />Experiential Learning<br />Co-learning<br />Co-creating<b...
Define your Social Media Goals<br />Drive people to website<br />Build relationships<br />Build educational content<br />B...
… and more goals<br />Be more relevant<br />Get those outside of your organization talking about you<br />Multi-purposing ...
Think about<br />Key customer, client, community member<br />Why would they care?<br />Do you have ways for members of you...
Who is in your circle?<br />
K-State Research and Extension communities/circles<br />Commodity organizations<br />K-Staters<br />Farmers<br />Universit...
Twitter @kstatenews<br />
Kansas 4-H Facebook<br />
Youtube<br />1<br />SciencebasedinformationfromK-StateResearchandExtension<br />3<br />Flickr<br />Slideshare<br />Blogs<b...
Use AddThis Button    <br />
Photo sharing simplified<br />
Share your work<br />
K-state Research and Extension YouTube<br />
Chuck Rice post’s<br />https://www.facebook.com/home.php<br />Chuck Rice<br />“To be a successful farmer one must first kn...
Blogs<br />http://www.ksuturf.org/blog/K-State Turfgrass Blog<br />http://thedemogarden.org/ Sedgwick County<br />
Collaborating with colleagues<br />
Collaborative twitter feeds<br />
Relationships Matter<br />
Twitter @elainecarol<br />
Twitter Picked up<br />
Know what people are saying<br />Twitter chatter<br />Google Alerts<br />Comments on Facebook/Youtube<br />
Walk Kansas chatter<br />
Evaluate with new assumptions<br />Why? Goals and methods are different<br />Consider metrics that evaluate consumer behav...
Questions<br />What would any of you like to share about your department or unit’s social media work?<br />What does your ...
Challenges To Social Networking<br />Evaluation (is it working?<br />Communities (networks)<br />Time<br />Interactivity, ...
@ekaterina: Be selective who represents your brand in digital conversations, choose those to best epitomize your culture. ...
Just tweeted…<br />nathanschock Nathan Schock<br />From @umarketing: "If you don't trust your employees tweeting, it's not...
References<br />http://www.readwriteweb.com/biz/2011/03/despite-living-online-teenagers-dont-like-companies-on-facebook.ph...
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Social media3.17

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Presentation for Social Media Brownbag Lunch, March 17, 2011, Kansas State University

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Social media3.17

  1. 1. Social Media Brownbag<br />Elaine Edwards<br />News Media and Marketing Coordinator<br />K-State Research and Extension<br />elainee@ksu.edu or @elainecarol on Twitter<br />
  2. 2. Can you find us here?<br />
  3. 3. Why social media?<br />Flexibility<br />Efficiency<br />Scalability<br />Multi-purposing<br />Timeliness<br />Relevancy<br />Discoverability<br />Collaborations<br />
  4. 4. Expectations<br />Transparency<br />Sharing<br />Attracting<br />Experiential Learning<br />Co-learning<br />Co-creating<br />
  5. 5. Define your Social Media Goals<br />Drive people to website<br />Build relationships<br />Build educational content<br />Be responsive/timely in meeting needs<br />
  6. 6. … and more goals<br />Be more relevant<br />Get those outside of your organization talking about you<br />Multi-purposing your work<br />Energizing client base/community<br />Establish support among community<br />
  7. 7. Think about<br />Key customer, client, community member<br />Why would they care?<br />Do you have ways for members of your community to interact, comment<br />Is your information mobile accessible?<br />
  8. 8. Who is in your circle?<br />
  9. 9. K-State Research and Extension communities/circles<br />Commodity organizations<br />K-Staters<br />Farmers<br />Universities<br />Kansas<br />Ag Businesses<br />Researchers<br />Big thinkers<br />Extension<br />Stakeholders<br />Ag Media<br />Communicators<br />Media<br />Gardeners<br />
  10. 10.
  11. 11. Twitter @kstatenews<br />
  12. 12. Kansas 4-H Facebook<br />
  13. 13. Youtube<br />1<br />SciencebasedinformationfromK-StateResearchandExtension<br />3<br />Flickr<br />Slideshare<br />Blogs<br />4<br />Supporting Social Media Platforms (Link, embed)<br />Conversation spaces<br />4<br />Wherethepeopleare<br />Twitter<br />4<br />Facebook<br />2<br />
  14. 14. Use AddThis Button <br />
  15. 15. Photo sharing simplified<br />
  16. 16. Share your work<br />
  17. 17. K-state Research and Extension YouTube<br />
  18. 18. Chuck Rice post’s<br />https://www.facebook.com/home.php<br />Chuck Rice<br />“To be a successful farmer one must first know the nature of the soil.” --- Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez<br /> <br /> <br /> <br />https://www.facebook.com/home.php<br />Soil Science Society of America<br />“To be a successful farmer one must first know the nature of the soil.” --- Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez<br />https://www.facebook.com/SSSA.soils/posts/10150110625748227<br /> <br />
  19. 19. Blogs<br />http://www.ksuturf.org/blog/K-State Turfgrass Blog<br />http://thedemogarden.org/ Sedgwick County<br />
  20. 20. Collaborating with colleagues<br />
  21. 21. Collaborative twitter feeds<br />
  22. 22. Relationships Matter<br />
  23. 23. Twitter @elainecarol<br />
  24. 24. Twitter Picked up<br />
  25. 25.
  26. 26. Know what people are saying<br />Twitter chatter<br />Google Alerts<br />Comments on Facebook/Youtube<br />
  27. 27. Walk Kansas chatter<br />
  28. 28. Evaluate with new assumptions<br />Why? Goals and methods are different<br />Consider metrics that evaluate consumer behaviors<br />If goal is energizing, success is people saying positive things about your brand<br />
  29. 29. Questions<br />What would any of you like to share about your department or unit’s social media work?<br />What does your department encourage?<br />Who is embracing social media in your units?<br />Can the stars align with social media at K-State? <br />
  30. 30. Challenges To Social Networking<br />Evaluation (is it working?<br />Communities (networks)<br />Time<br />Interactivity, Engagement<br />
  31. 31. @ekaterina: Be selective who represents your brand in digital conversations, choose those to best epitomize your culture. #sxsw (tweeted 3/14/2011)<br />Gilbert Gottfried,<br /> Aflac Duck<br />
  32. 32. Just tweeted…<br />nathanschock Nathan Schock<br />From @umarketing: "If you don't trust your employees tweeting, it's not a social media problem - it's a hiring problem" #vocus<br />Tweeted 3/16/2011<br />
  33. 33. References<br />http://www.readwriteweb.com/biz/2011/03/despite-living-online-teenagers-dont-like-companies-on-facebook.php<br />Ohio Farm Bureau Social Media Guidelines http://ofbf.org/media-and-publications/social-media/<br />http://blog.eloqua.com/eloqua-social-playbook/<br />
  34. 34. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. <br />Developed for Kansas State University by <br />Elaine Edwards (elainee@ksu.edu)<br />http://www.slideshare.net/elainecarol<br />
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