5. Define your Social Media Goals Drive people to website Build relationships Build educational content Be responsive/timely in meeting needs
6. … and more goals Be more relevant Get those outside of your organization talking about you Multi-purposing your work Energizing client base/community Establish support among community
7. Think about Key customer, client, community member Why would they care? Do you have ways for members of your community to interact, comment Is your information mobile accessible?
9. K-State Research and Extension communities/circles Commodity organizations K-Staters Farmers Universities Kansas Ag Businesses Researchers Big thinkers Extension Stakeholders Ag Media Communicators Media Gardeners
18. Chuck Rice post’s https://www.facebook.com/home.php Chuck Rice “To be a successful farmer one must first know the nature of the soil.” --- Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez https://www.facebook.com/home.php Soil Science Society of America “To be a successful farmer one must first know the nature of the soil.” --- Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez https://www.facebook.com/SSSA.soils/posts/10150110625748227
28. Evaluate with new assumptions Why? Goals and methods are different Consider metrics that evaluate consumer behaviors If goal is energizing, success is people saying positive things about your brand
29. Questions What would any of you like to share about your department or unit’s social media work? What does your department encourage? Who is embracing social media in your units? Can the stars align with social media at K-State?
30. Challenges To Social Networking Evaluation (is it working? Communities (networks) Time Interactivity, Engagement
31. @ekaterina: Be selective who represents your brand in digital conversations, choose those to best epitomize your culture. #sxsw (tweeted 3/14/2011) Gilbert Gottfried, Aflac Duck
32. Just tweeted… nathanschock Nathan Schock From @umarketing: "If you don't trust your employees tweeting, it's not a social media problem - it's a hiring problem" #vocus Tweeted 3/16/2011
34. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Developed for Kansas State University by Elaine Edwards (elainee@ksu.edu) http://www.slideshare.net/elainecarol