The Acceleration of Everything - Daniel Cintra, Google

Google Confidential and Proprietary 1

Acceleration of Everything Google Confidential and Proprietary 2

Digital Revolution in Context Information Distribution & Commerce Communication “Read” “Buy” “Interact” 1994 1998 2000 2003 2006 2010 Internet Users: 77M 400M 500M 1B 1.9B Google Confidential and Proprietary 3

The Connected World > 2bn people > 35bn devices Google Confidential and Proprietary 4Source: “Learn from Google” Atlanta Event, 2011

eBay sold $2B via 600M daily views 125 Years of Mobile in 2010 on YouTube via Angry Birds played Mobile every day10B+ downloads 950K Android + $4.5M in donationsfrom the Android iPhone devices for Japan made via text Market activated daily message Google Confidential and Proprietary

Ad spend is following consumers onlineconsumers’ advertisingmedia untapped audience Investmentsconsumption gap between ad investments and media 19% online 25% online consumption 43% tv 43% tv 17% newspapers 5% newspapers 3% magazines 16% radio 11% magazines 8% mobile 11% radio 0.5% mobile Source: eMarketer, March 2011; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2010 Google Confidential and Proprietary 6

There is immense opportunity in Local 97% 1 in 5 1 in 3 online consumers use the web desktop searches are mobile searches are to research for products.* related to location.** related to location.**Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007.**Source: Google Google Confidential and Proprietary 7

Healthy Y/Y grow in searches for “Local”verticals Indexed Query Growth Google Confidential and Proprietary 8Source: Google Internal Data, YoY is last 90 days

The Four B’sAddressing the Local Opportunity Google Confidential and Proprietary 9

The Four Be’s Be Found Be Relevant > Be Engaging Be Accountable Google Confidential and Proprietary 10

Be Found Google Confidential and Proprietary 11

Be Found – Search Google Confidential and Proprietary 12

Consumers Are Ever More DiscerningSince the recession began, 54% of consumers are spending more time researching products online before they buy them in a store. And 83% are relying on trusted places like user ratings or product review sites. Google Confidential and Proprietary

Decisions Are Made Before Entering Store Where Purchase Decisions Are Made % of Shoppers 60% 75% 83% 83% 40% 25% 17% 17% 2007 2008 2009 2010 In-Store Before Entering Store 14 Google Confidential and ProprietarySource: Longitudinal Economic Study Series, IRI Attitude Link, n = 1,000+ shoppers. CPG Purchase Decisions. IRI, 2009.

Be Relevant - Mobile > Google Confidential and Proprietary 15

Mobile is part of our daily lives 48% 39% of all smartphone owners of all smartphone owners use mobile internet while eating use mobile internet in the bathroom 20% 13% of all smartphone owners of all smartphone owners use mobile internet use mobile internet while driving while having a meaningful conversationSource: US Mobile Smartphone Consumer Study, Google & Ipsos Mobile Study 2010 Google Confidential and Proprietary

Mobile allows for constant connectivity Hourly Distribution of Searches by Platform (doesn’t reflect absolute traffic volume) Night Morning Day Evening 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop Google Confidential and Proprietary

Mobile complements desktop Sat/Sun Sat/Sun Sat/Sun Sat/Sun Sat/Sun Week 1 Week 2 Week 3 Week 4 Week 5 Desktop MobileSource: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010 Google Confidential and Proprietary 18

Are you ready for mobile? 80% of customers abandon a mobile site if they have a bad user experience 1 2Sources: (1) Limelight Networks, Inc. 2011, (2) Compuware, “What Users Want from Mobile,” 2011 Google Confidential and Proprietary

Be Engaging Google Confidential and Proprietary 20

Reach customers while they explore their interest 95% of Time Online is Spent Outside of Search Search 5% Community Email & IM 26% 20% Commerce 11% Content 38%Source: Online Publishing Association and Nielsen//NetRatings, August 2010; iProspect Research 2010 Google Confidential and Proprietary

Google Confidential and Proprietary

Be Accountable - Measurement Google Confidential and Proprietary 24

THANK YOU!Circle on G+: Daniel Ladvocat Cintra Google Confidential and Proprietary 25

The Acceleration of Everything - Daniel Cintra, Google

by el_chambers on Jun 27, 2012

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