The Acceleration of Everything - Daniel Cintra, Google

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  • 1. Google Confidential and Proprietary 1
  • 2. Acceleration of Everything Google Confidential and Proprietary 2
  • 3. Digital Revolution in Context Information Distribution & Commerce Communication “Read” “Buy” “Interact” 1994 1998 2000 2003 2006 2010 Internet Users: 77M 400M 500M 1B 1.9B Google Confidential and Proprietary 3
  • 4. The Connected World > 2bn people > 35bn devices Google Confidential and Proprietary 4Source: “Learn from Google” Atlanta Event, 2011
  • 5. eBay sold $2B via 600M daily views 125 Years of Mobile in 2010 on YouTube via Angry Birds played Mobile every day10B+ downloads 950K Android + $4.5M in donationsfrom the Android iPhone devices for Japan made via text Market activated daily message Google Confidential and Proprietary
  • 6. Ad spend is following consumers onlineconsumers’ advertisingmedia untapped audience Investmentsconsumption gap between ad investments and media 19% online 25% online consumption 43% tv 43% tv 17% newspapers 5% newspapers 3% magazines 16% radio 11% magazines 8% mobile 11% radio 0.5% mobile Source: eMarketer, March 2011; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2010 Google Confidential and Proprietary 6
  • 7. There is immense opportunity in Local 97% 1 in 5 1 in 3 online consumers use the web desktop searches are mobile searches are to research for products.* related to location.** related to location.**Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007.**Source: Google Google Confidential and Proprietary 7
  • 8. Healthy Y/Y grow in searches for “Local”verticals Indexed Query Growth Google Confidential and Proprietary 8Source: Google Internal Data, YoY is last 90 days
  • 9. The Four B’sAddressing the Local Opportunity Google Confidential and Proprietary 9
  • 10. The Four Be’s Be Found Be Relevant > Be Engaging Be Accountable Google Confidential and Proprietary 10
  • 11. Be Found Google Confidential and Proprietary 11
  • 12. Be Found – Search Google Confidential and Proprietary 12
  • 13. Consumers Are Ever More DiscerningSince the recession began, 54% of consumers are spending more time researching products online before they buy them in a store. And 83% are relying on trusted places like user ratings or product review sites. Google Confidential and Proprietary
  • 14. Decisions Are Made Before Entering Store Where Purchase Decisions Are Made % of Shoppers 60% 75% 83% 83% 40% 25% 17% 17% 2007 2008 2009 2010 In-Store Before Entering Store 14 Google Confidential and ProprietarySource: Longitudinal Economic Study Series, IRI Attitude Link, n = 1,000+ shoppers. CPG Purchase Decisions. IRI, 2009.
  • 15. Be Relevant - Mobile > Google Confidential and Proprietary 15
  • 16. Mobile is part of our daily lives 48% 39% of all smartphone owners of all smartphone owners use mobile internet while eating use mobile internet in the bathroom 20% 13% of all smartphone owners of all smartphone owners use mobile internet use mobile internet while driving while having a meaningful conversationSource: US Mobile Smartphone Consumer Study, Google & Ipsos Mobile Study 2010 Google Confidential and Proprietary
  • 17. Mobile allows for constant connectivity Hourly Distribution of Searches by Platform (doesn’t reflect absolute traffic volume) Night Morning Day Evening 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop Google Confidential and Proprietary
  • 18. Mobile complements desktop Sat/Sun Sat/Sun Sat/Sun Sat/Sun Sat/Sun Week 1 Week 2 Week 3 Week 4 Week 5 Desktop MobileSource: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010 Google Confidential and Proprietary 18
  • 19. Are you ready for mobile? 80% of customers abandon a mobile site if they have a bad user experience 1 2Sources: (1) Limelight Networks, Inc. 2011, (2) Compuware, “What Users Want from Mobile,” 2011 Google Confidential and Proprietary
  • 20. Be Engaging Google Confidential and Proprietary 20
  • 21. Reach customers while they explore their interest 95% of Time Online is Spent Outside of Search Search 5% Community Email & IM 26% 20% Commerce 11% Content 38%Source: Online Publishing Association and Nielsen//NetRatings, August 2010; iProspect Research 2010 Google Confidential and Proprietary
  • 22. Google Confidential and Proprietary
  • 23. Google Confidential and Proprietary
  • 24. Be Accountable - Measurement Google Confidential and Proprietary 24
  • 25. THANK YOU!Circle on G+: Daniel Ladvocat Cintra Google Confidential and Proprietary 25