Google Confidential and Proprietary   1
Acceleration of Everything                        Google Confidential and Proprietary   2
Digital Revolution in Context        Information           Distribution & Commerce      Communication          “Read”     ...
The Connected World          > 2bn          people           > 35bn           devices                                     ...
eBay sold $2B via   600M daily views     125 Years of  Mobile in 2010     on YouTube via     Angry Birds played           ...
Ad spend is following consumers onlineconsumers’                                                                          ...
There is immense opportunity in Local                       97%                                                     1 in 5...
Healthy Y/Y grow in searches for “Local”verticals Indexed Query Growth                                                    ...
The Four B’sAddressing the Local Opportunity                                   Google Confidential and Proprietary   9
The Four Be’s        Be Found       Be Relevant                      >       Be Engaging   Be Accountable                 ...
Be Found           Google Confidential and Proprietary   11
Be Found – Search                    Google Confidential and Proprietary   12
Consumers Are Ever More DiscerningSince the recession began,   54% of consumers are      spending more time     researchin...
Decisions Are Made Before Entering Store                                   Where Purchase Decisions Are Made % of Shoppers...
Be Relevant - Mobile             >                       Google Confidential and Proprietary   15
Mobile is part of our daily lives                           48%                                                           ...
Mobile allows for constant connectivity                      Hourly Distribution of Searches by Platform                  ...
Mobile complements desktop           Sat/Sun                  Sat/Sun                   Sat/Sun                   Sat/Sun ...
Are you ready for mobile?             80% of customers abandon a mobile site if they have                          a bad u...
Be Engaging              Google Confidential and Proprietary   20
Reach customers while they explore their interest                                          95% of Time Online is Spent Out...
Google Confidential and Proprietary
Google Confidential and Proprietary
Be Accountable - Measurement                               Google Confidential and Proprietary   24
THANK YOU!Circle on G+: Daniel Ladvocat Cintra                                   Google Confidential and Proprietary   25
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The Acceleration of Everything - Daniel Cintra, Google

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The Acceleration of Everything - Daniel Cintra, Google

  1. 1. Google Confidential and Proprietary 1
  2. 2. Acceleration of Everything Google Confidential and Proprietary 2
  3. 3. Digital Revolution in Context Information Distribution & Commerce Communication “Read” “Buy” “Interact” 1994 1998 2000 2003 2006 2010 Internet Users: 77M 400M 500M 1B 1.9B Google Confidential and Proprietary 3
  4. 4. The Connected World > 2bn people > 35bn devices Google Confidential and Proprietary 4Source: “Learn from Google” Atlanta Event, 2011
  5. 5. eBay sold $2B via 600M daily views 125 Years of Mobile in 2010 on YouTube via Angry Birds played Mobile every day10B+ downloads 950K Android + $4.5M in donationsfrom the Android iPhone devices for Japan made via text Market activated daily message Google Confidential and Proprietary
  6. 6. Ad spend is following consumers onlineconsumers’ advertisingmedia untapped audience Investmentsconsumption gap between ad investments and media 19% online 25% online consumption 43% tv 43% tv 17% newspapers 5% newspapers 3% magazines 16% radio 11% magazines 8% mobile 11% radio 0.5% mobile Source: eMarketer, March 2011; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2010 Google Confidential and Proprietary 6
  7. 7. There is immense opportunity in Local 97% 1 in 5 1 in 3 online consumers use the web desktop searches are mobile searches are to research for products.* related to location.** related to location.**Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007.**Source: Google Google Confidential and Proprietary 7
  8. 8. Healthy Y/Y grow in searches for “Local”verticals Indexed Query Growth Google Confidential and Proprietary 8Source: Google Internal Data, YoY is last 90 days
  9. 9. The Four B’sAddressing the Local Opportunity Google Confidential and Proprietary 9
  10. 10. The Four Be’s Be Found Be Relevant > Be Engaging Be Accountable Google Confidential and Proprietary 10
  11. 11. Be Found Google Confidential and Proprietary 11
  12. 12. Be Found – Search Google Confidential and Proprietary 12
  13. 13. Consumers Are Ever More DiscerningSince the recession began, 54% of consumers are spending more time researching products online before they buy them in a store. And 83% are relying on trusted places like user ratings or product review sites. Google Confidential and Proprietary
  14. 14. Decisions Are Made Before Entering Store Where Purchase Decisions Are Made % of Shoppers 60% 75% 83% 83% 40% 25% 17% 17% 2007 2008 2009 2010 In-Store Before Entering Store 14 Google Confidential and ProprietarySource: Longitudinal Economic Study Series, IRI Attitude Link, n = 1,000+ shoppers. CPG Purchase Decisions. IRI, 2009.
  15. 15. Be Relevant - Mobile > Google Confidential and Proprietary 15
  16. 16. Mobile is part of our daily lives 48% 39% of all smartphone owners of all smartphone owners use mobile internet while eating use mobile internet in the bathroom 20% 13% of all smartphone owners of all smartphone owners use mobile internet use mobile internet while driving while having a meaningful conversationSource: US Mobile Smartphone Consumer Study, Google & Ipsos Mobile Study 2010 Google Confidential and Proprietary
  17. 17. Mobile allows for constant connectivity Hourly Distribution of Searches by Platform (doesn’t reflect absolute traffic volume) Night Morning Day Evening 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop Google Confidential and Proprietary
  18. 18. Mobile complements desktop Sat/Sun Sat/Sun Sat/Sun Sat/Sun Sat/Sun Week 1 Week 2 Week 3 Week 4 Week 5 Desktop MobileSource: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010 Google Confidential and Proprietary 18
  19. 19. Are you ready for mobile? 80% of customers abandon a mobile site if they have a bad user experience 1 2Sources: (1) Limelight Networks, Inc. 2011, (2) Compuware, “What Users Want from Mobile,” 2011 Google Confidential and Proprietary
  20. 20. Be Engaging Google Confidential and Proprietary 20
  21. 21. Reach customers while they explore their interest 95% of Time Online is Spent Outside of Search Search 5% Community Email & IM 26% 20% Commerce 11% Content 38%Source: Online Publishing Association and Nielsen//NetRatings, August 2010; iProspect Research 2010 Google Confidential and Proprietary
  22. 22. Google Confidential and Proprietary
  23. 23. Google Confidential and Proprietary
  24. 24. Be Accountable - Measurement Google Confidential and Proprietary 24
  25. 25. THANK YOU!Circle on G+: Daniel Ladvocat Cintra Google Confidential and Proprietary 25

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